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Tag: Mumbai

  • Baidu India to hold International university marketing competition

    Baidu India to hold International university marketing competition

    MUMBAI: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia.The Indiaportion of the campaign will encourage local university students tocreateshort marketing videosfor a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

    The competition was formally announced at an opening ceremony in Beijing on 16 May. In addition to India, the competition willalso be open to students in China and Indonesia.“The Internet is changing the world quickly, and there’sa huge need for digital marketing talent,” said Baidu’s Educational Business Unit general manager Zhang Gao. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas”.

    To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

    The Baidu India team plans to visitup to 100 universities across India duringAugust and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities inmany major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

    For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

  • 7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    MUMBAI: Do you fancy winning tickets to the premiere of one of the most awaited movieand be a part of its special screening before its release? Sony PIX, India’s premium Hollywood movie and blockbuster channel gives you once in a lifetime opportunity to dazzle the ‘Green’ carpet and feellike a celebrity with PIX PREMIERE NIGHTS. 

    Gear up for the biggest amazement and be part of the theatrical preview of ‘The Angry Birds Movie’. On Thursday, 26th May.  PIX will host the movie premiere for 1300 PIX fansacross 6 cities and 7 theatre screens one day before its official release date, an experiencethat is unmatchable.  

    Sony PIX will amplify its association with the movie and run a 15 Days contest from May 7th to 21st on the channel’s Facebook page https://www.facebook.com/SonyPIX as well as on air. The channel will have over 1300 tickets up for grabs for this exclusive PIX PREMIERE NIGHT. The contest winners across Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad and Kochi will be gratified with couple invites to the premiere and also get to click pictures with the movie memorabilia. 

    PIX PREMIERE NIGHTS, a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India is not just a movie show, but a complete Premiere experience hosted by PIX. Sony PIX has previously hosted PIX Premiere Nights for Spectre (2015), Expendables 3, The Hunger Games, Mockingjay, Fantastic Four, Robocop (2014), and The Amazing Spider Man 2 (2015), among others.

  • 7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    MUMBAI: Do you fancy winning tickets to the premiere of one of the most awaited movieand be a part of its special screening before its release? Sony PIX, India’s premium Hollywood movie and blockbuster channel gives you once in a lifetime opportunity to dazzle the ‘Green’ carpet and feellike a celebrity with PIX PREMIERE NIGHTS. 

    Gear up for the biggest amazement and be part of the theatrical preview of ‘The Angry Birds Movie’. On Thursday, 26th May.  PIX will host the movie premiere for 1300 PIX fansacross 6 cities and 7 theatre screens one day before its official release date, an experiencethat is unmatchable.  

    Sony PIX will amplify its association with the movie and run a 15 Days contest from May 7th to 21st on the channel’s Facebook page https://www.facebook.com/SonyPIX as well as on air. The channel will have over 1300 tickets up for grabs for this exclusive PIX PREMIERE NIGHT. The contest winners across Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad and Kochi will be gratified with couple invites to the premiere and also get to click pictures with the movie memorabilia. 

    PIX PREMIERE NIGHTS, a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India is not just a movie show, but a complete Premiere experience hosted by PIX. Sony PIX has previously hosted PIX Premiere Nights for Spectre (2015), Expendables 3, The Hunger Games, Mockingjay, Fantastic Four, Robocop (2014), and The Amazing Spider Man 2 (2015), among others.

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • DoT takes on record spectrum sharing pact between RCom and RTL IN 800 MHz

    DoT takes on record spectrum sharing pact between RCom and RTL IN 800 MHz

    NEW DELHI: The Department of Telecommunications has taken on record 800 Mhz Spectrum Sharing in seven circles of Reliance Communications Ltd (RCom) and two circles of Reliance Telecom Limited (RTL), wholly owned subsidiary with Reliance Jio Infocomm Limited (RJIL).

    Giving this information to Bombay Stock Exchange, Reliance Communications Ltd said this was with effect from 21 April 2016.

    The development was with reference to the earlier letter dated 18 January 2016 informing sharing of spectrum in 800 MHz with RJIL.

    The Company and RTL are now able to share spectrum with RJIL in nine circles:  Mumbai, Uttar Pradesh (East), Madhya Pradesh, Bihar, Orrisa, Haryana, Himachal Pradesh, Assam and the North East.

    The DoT had in February approved sharing of active infrastructure like antenna used for transmitting mobile signals.

    It is learnt that RCom has already paid Rs 5,383.84 crores to liberalise its spectrum in 16 circles which include Delhi, Mumbai, Punjab, Himachal Pradesh, UP East and West, Gujarat, Madhya Pradesh, Kolkata and Bihar.

    A liberalised spectrum allows telecom operators to use any technology to deliver mobile service like 3G and 4G. Besides, it allows introduction of new technologies and sharing and trading spectrum with other operators for its efficient use.

    The Cabinet has earlier cleared liberalisation of spectrum allocated without auction to telecom companies – at prices recommended by the Telecom Regulatory Authority of India with the balance being collected after deriving market rate through bidding

  • DoT takes on record spectrum sharing pact between RCom and RTL IN 800 MHz

    DoT takes on record spectrum sharing pact between RCom and RTL IN 800 MHz

    NEW DELHI: The Department of Telecommunications has taken on record 800 Mhz Spectrum Sharing in seven circles of Reliance Communications Ltd (RCom) and two circles of Reliance Telecom Limited (RTL), wholly owned subsidiary with Reliance Jio Infocomm Limited (RJIL).

    Giving this information to Bombay Stock Exchange, Reliance Communications Ltd said this was with effect from 21 April 2016.

    The development was with reference to the earlier letter dated 18 January 2016 informing sharing of spectrum in 800 MHz with RJIL.

    The Company and RTL are now able to share spectrum with RJIL in nine circles:  Mumbai, Uttar Pradesh (East), Madhya Pradesh, Bihar, Orrisa, Haryana, Himachal Pradesh, Assam and the North East.

    The DoT had in February approved sharing of active infrastructure like antenna used for transmitting mobile signals.

    It is learnt that RCom has already paid Rs 5,383.84 crores to liberalise its spectrum in 16 circles which include Delhi, Mumbai, Punjab, Himachal Pradesh, UP East and West, Gujarat, Madhya Pradesh, Kolkata and Bihar.

    A liberalised spectrum allows telecom operators to use any technology to deliver mobile service like 3G and 4G. Besides, it allows introduction of new technologies and sharing and trading spectrum with other operators for its efficient use.

    The Cabinet has earlier cleared liberalisation of spectrum allocated without auction to telecom companies – at prices recommended by the Telecom Regulatory Authority of India with the balance being collected after deriving market rate through bidding

  • Happy Finish created India’s first automotive virtual drive for Tata Motors

    Happy Finish created India’s first automotive virtual drive for Tata Motors

    MUMBAI: Happy Finish, a global creative production studio and agency offering immersive content experiences for leading brands, advertising agencies and photographers, has successfully delivered the last phase of cross platform media assets to support an ambitious campaign for Indian automotive brand, Tata Motors.

    In 2015, Tata Motors signed up Lionel Messi as its global brand ambassador and rolled out the successful #madeofgreat campaign across India. Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets.

    In supporting this bold campaign, the assets created by Happy Finish would reach an audience of millions through Tata Motors’ mass distribution of 2.3 million branded Google Cardboards, digital campaign and print ads in The Times of India, across the highly potential automotive markets of Mumbai, Delhi/NCR and Bengaluru.

    Tata Motors marketing communications and services head Delna Avari commented, “The challenge was how do we bring alive the test drive experience of a car which is yet to be launched. We felt that creating a VR experience would be the best idea and were delighted to partner with Happy Finish to introduce India’s first live action virtual drive experience. The reach has been phenomenal with great ROI and has been appreciated as one of the most innovative idea from Tata Motors for consumer experience.”

    Happy Finish APAC CEO Ashish Limaye commented, “We had a keen focus on the distribution channel for all of the cross platform media assets, and created a VR solution which enabled Tata Motors to leverage the power of mobile, producing engaging content via an easy to use app, available on both Android and iOS.

  • Happy Finish created India’s first automotive virtual drive for Tata Motors

    Happy Finish created India’s first automotive virtual drive for Tata Motors

    MUMBAI: Happy Finish, a global creative production studio and agency offering immersive content experiences for leading brands, advertising agencies and photographers, has successfully delivered the last phase of cross platform media assets to support an ambitious campaign for Indian automotive brand, Tata Motors.

    In 2015, Tata Motors signed up Lionel Messi as its global brand ambassador and rolled out the successful #madeofgreat campaign across India. Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets.

    In supporting this bold campaign, the assets created by Happy Finish would reach an audience of millions through Tata Motors’ mass distribution of 2.3 million branded Google Cardboards, digital campaign and print ads in The Times of India, across the highly potential automotive markets of Mumbai, Delhi/NCR and Bengaluru.

    Tata Motors marketing communications and services head Delna Avari commented, “The challenge was how do we bring alive the test drive experience of a car which is yet to be launched. We felt that creating a VR experience would be the best idea and were delighted to partner with Happy Finish to introduce India’s first live action virtual drive experience. The reach has been phenomenal with great ROI and has been appreciated as one of the most innovative idea from Tata Motors for consumer experience.”

    Happy Finish APAC CEO Ashish Limaye commented, “We had a keen focus on the distribution channel for all of the cross platform media assets, and created a VR solution which enabled Tata Motors to leverage the power of mobile, producing engaging content via an easy to use app, available on both Android and iOS.

  • Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    Don’t mind if IPL is shifted out of Maharashtra, water is more important than cricket: CM Devendra Fadnavis

    MUMBAI: Controversy and IPL go hand in hand. While the cricket lovers await the kick off of the million dollar league, water crisis controversy threatens to take the tournament away from Maharashtra. Mumbai Indians and Rising Pune Supergiants are the Maharashtra based franchises and a total of 20 matches is scheduled to be played in Mumbai, Pune and Nagpur.

    “Water is more important for us than cricket. So, even if the cricket matches are shifted out of Maharashtra, I don’t mind,” Fadnavis told reporters in Mumbai.

    Several districts of Maharashtra are facing acute water shortage and objections have been raised over the “wastage” of water to maintain cricket grounds across the state. Petitions have been filed against hosting the Indian Premier League in the state at a time when people are finding it tough to arrange water even for their daily needs.

    Maharashtra Chief Minister Devendra Fadnavis’ comments will certainly not sound sweet for cricket lovers of the state,”

    “The last moment change can leave a big impact on the tournament, specially from sponsors point of view as it needs some time to create the creatives which in result will generate the eyeballs,” says a sports media planning expert.