Tag: Mumbai

The Promaxbda Awards Rolls Out Its Heavy-Duty Line-Up For Its Marketing Workshop And Masterclass Sessions

Mumbai, 24th April 2018: A 360 degree spin at the PromaxBDA India this year guarantees hobnobbing with some of the biggest creative minds of the world.

Start with the Marketing Workshop by Bex Schwartz who is the Executive Creative Director and Director at Cause +Effect. Get tips, techniques, and best practices for using social media to amplify your voice and tickle your audience’s fancy. This workshop will examine excellent examples of omnichannel TV promotion and explore analytics and metrics for watching social engagement transform into ratings.

Next comes Tim Horwood’s Masterclass about the changing creative space of Africa.

Tim comes with 26 years of experience in the African broadcast industry. The world’s perception of Africa is riddled with stereotypes and misconceptions. In this session, Tim will be discussing the new, contemporary African creative space and showcasing some exciting work being produced in the rapidly growing music, TV and creative environments.

The power-packed masterclass sessions continue with truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

During her masterclass, Puja will break down the award winning #TruTVIsAThing campaign- how she and her team took on an army of twitter trolls and won! According to Puja, her session- Know Thyself (and be as funny as hell), will help you understand how to “tap into the power of great, real-time self-aware social media content”.

The multi-disciplined Glenn Urquhart comes with experience in copywriting, direction, music production, journalism and commercials. Glenn’s session Curiosity Skilled The Cat promises to reveal a secret formula to an effective creative. Speaking about his session, Glenn says, “You can expect a huge shot in the arm, its basically about creative inspiration. There will be a robust discussion about what makes a good creative. Because a good creative doesn’t happen in a vacuum.”

The masterclass sessions follow the much sought after Promo Workshop: THE [V]MACHINE, which is scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The [V]MACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.

April 24, 2018
LIVA outshines in mall space with unique innovation

Mumbai: Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

This season the innovative campaign stands out in 54 malls across 26 cities. LIVA being the first ever brand to have the largest drop down with a size of 20 feet tall which enhanced outreach and gathered immediate attention in the over-crowded mall space. The main idea for the innovation was to create immediate recall in the last leg of the consumer journey.

The study across malls showed positive consumer response with 71% consumers noticing the drop down and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign. 77% of the consumers surveyed were able to resonate that LIVA was a fluid fabric and 3 out of 5 considered LIVA as a fabric brand.

Ms. Shardah Uniyal, Head – Branding & Communication, Birla Cellulose expressed, “The response from the innovation done last season was overwhelming, which was one of the many reasons why we re-launched the campaign with more innovative display. Being an ingredient it is imperative for the brand to get noticed and stand out in clutter. This innovation was aimed towards garnering maximum visibility and increasing foot falls for our partner brands in those malls and this campaign has successfully achieved the objective.”

Mr. Vishnu Telang, CEO – Khushi Advertising, commented “We worked upon the innovative idea given by Liva and further enhanced the look and workability of the innovative dropdown. The most demanding part of the campaign involved creating and putting up suspended 20 feet 3D dropdowns which portrayed the brand ambassador, Kangana Ranaut showcasing the resplendence of the fabric”.

April 23, 2018
Heineken collaborates with Sony Music for a first of its kind VINYL POP-UP

Mumbai: The sheer simplicity of playing a Vinyl and enjoying the rich, warm sounds that follow make Vinyl music listening experience personal and extraordinary. Recognising that it’s the only physical format of music that has consistently seen a rise in demand, global music giant, Sony Music offers you an opportunity to start or add to your collection on this International Record Store Day (Saturday April 21) with a one-day Vinyl Pop Up at The Quarter – Royal Opera House Mumbai. Collaborating with Sony Music, is leading beverage brand Heineken.

“We are super excited to be associated with such a unique event. Live Your Music with Vinyl Pop Up as it will be a day well spent amidst the best experience” – Prashant Patwardhan, GM Marketing Heineken

With over 2000 + imports of limited edition Vinyls and exclusive Record Store Day Releases, the Vinyl Pop Up is a must go!

Collectors will be seen rummaging through crates of the best-known, rare and wide offering. From classics like Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A. R. Rahman to the modern day Coldplay, Ed Sheeran and many more! The range includes iconic box sets in limited numbers and autographed Vinyls. Audiophiles can also spend their day at the BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Sessions, Curated Wine & Dine Experience and vinyl-only sets by DJ Uri and DJ Skip!

Says Shridhar Subramaniam, President India and Middle East – Sony Music, “The renewed interest in Vinyls is very encouraging as Vinyl Collectors and owners are music buffs and lifelong fans of artists and music. We are seeing increased interest in India and with The Vinyl Pop Up we are giving the music lovers of Mumbai a rare chance to go through a first of its kind experience. The range is massive with some rare collectibles thrown in. Our plan it to roll out this initiative a city at a time and we are hoping that young fans discover the charm of listening to Vinyls and building a collection.”

April 16, 2018
Mirror Now aims to be no. 2 Eng news channel in 2018: Faye D’Souza

MUMBAI: Within a year of its launch, Times Television Network’s news channel Mirror Now has achieved phenomenal publicity. Not only has rapid digitisation and its focus on socio-economic issues spurted the channel’s ratings and impact on viewers but also the impressive aura of its executive editor and primetime anchor Faye D’Souza championing the cause of women in media.

The channel launched on 23 March 2017 replacing Magicbricks Now, the network’s partnership with real estate company Magicbricks, which focussed on the country’s realty business. On the other hand, Mirror Now highlights issues that impact people’s daily lives covering issues such as crime, women’s safety, traffic woes, cleanliness, health, environment, power and water to make India a better place to live.

Speaking to Indiantelevision.com, Faye D’Souza says, “The trend which we started and other channels are now following is to bring up the real issue. It was an idea for a channel that the management and we believed in. The kind of response we got from the viewers is very heartening.”

The channel is getting more traction from primary urban centres like Mumbai, Chennai, Bangalore, Delhi, Pune, Hyderabad and Kolkata. “The traction is not only in the form of ratings but also as feedback through emails and social media platforms which we receive,” D’Souza adds.

In the month of July last year, the strongest markets mentioned by D’Souza were Mumbai, Chennai and Bangalore. Its plan last year was to engage viewers of 34-36 cities with a million plus population in India. “Our aim is to be number two in English news channel genre by the end of 2018. We take a lot of feedback from our viewers. We don’t want to compete with other English news channels because if we compete we will be forced to cover news the way they do” she says.

The channel’s aim is to increase news coverage in more cities. “For Mirror Now 2018 would be to constantly think of fresh ways to approach the news by putting up lot more programming and launching more shows after we had a slight setback because of the Kamala Mills fire,” D’Souza says.

The blaze that erupted in the Kamala Mills compound in Mumbai on 28 December impacted the operations of Times TV Network which has its headquarters and operations there. Right now, Mirror Now is using the Times Now and ET Now offices to function. D’Souza says that it will be a month before the channel can resume operations in its own office.

Also Reads:

Times Television Network’s operations affected by Kamala Mills compound fire

Mirror Now & govt working together on public issues without yelling, says Faye D’souza

Mirrow Now aims to engage viewers in 34-36 urban cities

January 10, 2018
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

MUMBAI: After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the digital ecosystem. This is part of the planned rollout of its digital measurement products under the EKAM brand.

BARC India in the past had conducted four roadshows at several stages before launching its TV viewership measurement service. The aim behind these roadshows is to constantly engage with the stakeholders and understand their needs.

Themed “EKAM: Unifying Measurement”, this is the first digital roadshow which has been planned to familiarize the industry with EKAM digital measurement products. These roadshows will also provide a platform for exchange of views on industry expectations and how the EKAM suite of products will meet those goals.

The EKAM roadshows will be held in Delhi, Mumbai and Bengaluru between 31 July and 2 August.

“We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programs, we will hear them and also use the opportunity to familiarise them with our plans,” said Romil Ramgarhia, CBO, BARC India.

“Currently, different platforms use different metrics to measure digital viewership. BARC India, being a third-party digital measurement body will bring in uniformity. The roadshows reinforce BARC India’s philosophy of transparency and inclusivity,” added Jamie Kenney, Business Head- Digital, BARC India.

July 21, 2017
Fortinet deploys over 500 WiFi locations across Mumbai

MUMBAI: Fortinet, a leader in high-performance cybersecurity solutions, has announced that the Maharashtra Information Technology Corporation (MITC) has selected Fortinet to provide wireless Internet access to the citizens of Mumbai, India.

Fortinet’s access points provide WiFi Internet access for the public in Mumbai and are deployed in more than 500 locations across the city for the Mumbai WiFi project. The WiFi network is also planned to be used for smart transportation in the near future. This deployment is part of the state government’s digital empowerment program, and Fortinet beat several other enterprise wireless providers to win the deal. Fortinet is uniquely able to support the technical implementation of this project with its wireless R&D center in Bangalore.

In the first phase of the Mumbai WiFi project, the Maharashtra Government has deployed a combination of Fortinet indoor and outdoor access points with omnidirectional antennas, wireless controllers, and a wireless manager to provide simplified deployment and scaling, voice mobility, and the high performance needs required.

Digital Empowerment of Mumbai

Mumbai is home to 20.5 million people and is the commercial capital and the largest city in India. The Government of Maharashtra launched the Mumbai WiFi project to cover all major areas in the city with public WiFi hotspots to ensure that government services are available online to its citizens. Later this year, the WiFi network will also be used for smart parking and smart transportation, by providing real-time updates on the routes and available capacity of various modes of public transport in the city. The introduction of WiFi hotspots in Mumbai expands on the government’s vision of making Maharashtra the country’s first digital state.

Fortinet Secure Access Solution

Securing public communications over WiFi, such as personal information, financial transactions, and mobile device data sharing, involves much more than simply managing network access control. As organizations change the way they deploy access networks, connect devices, and the number and types of network-connected wireless devices and mobile applications grows exponentially, IT leaders must deal with the difficult task of balancing the requirements of network security with the flexibility to onboard a growing number and diversity of clients.

Users want fast WiFi and a smooth experience across wired or wireless networks and IT leaders need reduced complexity of network management, application management, and device management. Typical WiFi solutions cannot satisfactorily address these requirements. Fortinet’s Secure Access solution delivers three WLAN deployment options to meet the different WLAN requirements of today’s enterprises. In addition to WLAN services, our complete secure access portfolio also provides the most flexible security with end-to-end enforcement enabled by the Fortinet Security Fabric.

Maharashtra’s principal secretary – information technology Vijay Kumar Gautam says: “With the Mumbai WiFi project, our goal was to cover all major areas in the city with public WiFi in order to make important government services available online. Because of the hyper-connected nature of our public infrastructure today, an ambitious project like this requires technology that can scale and be flexible to enable more users, devices, and applications over time.”

Fortinet SVP – products and solutions John Maddison says: “BYOD and the Internet of Things (IoT) are creating new attack vectors that put critical assets within public or private networks at risk. As more users, devices, and applications are added to WiFi networks, organizations need secure, enterprise-class WiFi that can deliver a superior experience for all users. Secure access needs to extend consistent security policies to the very edge of the network where most vulnerabilities target. Security cannot happen at the expense of high-availability, speed and density of coverage which are all must-haves in a public WiFi network.”

July 7, 2017

76% listen to FM radio using mobiles: Study

MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India. Parameters for study included listenership, frequency, mediums, drivers and motivators, preferences and recall amongst others. Some of the key findings are included below.

·Representation: According to the study, respondents were asked about the radio station they thought represented the essence of their city best. Radio City topped the charts in Bangalore, Mumbai, Delhi and Pune while Suryan FM came out in front in Chennai and Radio Mirchi in Hyderabad. The cultural essence of the city was measured using parameters like local flavor, local preferences with locally popular activations and programs.

·Consumption patterns: With regards to the place and medium of radio consumption, the study found that a whopping 76 per cent of consumers accessed FM Radio through their mobile phones while an average of 22.5 per cent of them listened to the radio while driving. Another 36 per cent used the radio at home. With mobile phone penetration growing in rural India, radio as a medium of mass communication is now reaching the remotest corners of the country via the mobile phone.

·Listener Preferences: The study identified a set of drivers that motivated listeners to listen to one particular type of radio channel. These motivators were centered on four parameters including the image of the radio station, the kind of programs it aired, the kind of music it played and the Radio Jockey who hosted these activations. It is seen that while 100 per cent of respondents considered good music as a motivator, only 50% felt the image of the station and RJs impacted their listening patterns. A whopping 83% of respondents thought that the quality of programs aired highly impacted their frequency of listening on a particular station.

·Listenership: In terms of listenership, the study concluded that Radio City topped the list with a listenership of 5.2 crore followed by Radio Mirchi and Big FM with 4 crore and 2.6 crore respectively.

·Most popular Radio Jockeys: Based on overall recall and approval ratings, popularity of Radio Jockeys are ranked as below:

City	1	2	3
Hyderabad	Love Guru – Radio City	Bharghav – Radio Mirchi	Chaitu – Red FM
Delhi	Sayema – Radio Mirchi	Annu Kapoor – Big FM	Love Guru – Radio City
Bangalore	Love Guru – Radio City	Rashmi – Big FM	Didha – Red FM
Chennai	Love Guru – Radio City	SHakthi – Radio City	Munna – Radio City
Mumbai	Archana – Radio City	Salil – Radio City	Jeetury – Radio Mirchi
Pune	Shonali – Radio City	Bandya– Radio City	Filmy Chokri RJ Aparna – Radio City

Methodology: The survey was conducted among a sizable portion of the population across 23 cities including male and female participating above the age of 12. The report documents factors like most popular radio channel based on listenership, drivers for listening behaviour and preferences, perception of these channels among listeners, top-of-the-mind recall of channel names, programs, jingles and names of radio jockeys (RJ). Additionally, it also compares radio listenership against other mass mediums of communication like print and television. It covers 23 cities including Jaipur, Nagpur, Bangalore, Mumbai, Delhi, Bareilly, Varanasi, Gorakhpur, Agra, Pune, Ranchi, Chennai, Hyderabad, Coimbatore, Vizag, Surat, Vadodara, Ahmedabad, Hisar, Jalandhar, Karnal, Lucknow and Ahmednagar with over 7000 respondents across cities.

July 3, 2017

NDTV-Fortis campaign has ‘More To Give’

MUMBAI: The television network that is known for taking up social issues through awareness campaigns is adding another to its cap.

NDTV, in partnership with Fortis Healthcare, has hosted the More To Give walkathon. The campaign intends to promote and raise awareness about organ donation, in lieu of the low rate of organ donation compared to a high rate of requirement for organ transplants in our country on the occasion of Indian Organ Donation Day.

The walkathon was flagged off by actor and the ambassador for the NDTV Fortis More To Give campaign Irrfan Khan along with Paralympic silver medalist Deepa Malik. “Every year, about four lakh people die awaiting organ transplants because of non-availability of organs. With More to Give, we aim to raise awareness about the pressing need for organ donations and encourage people to join this cause,” said NDTV group CEO and executive vice chairperson K V L Narayan Rao.

The campaign was launched earlier this year decided to take up the cause of organ donation in an effort to positively impact the well-being of the nation. It aimed at sensitizing the eco-system, raising awareness around organ donation, creating a nationwide movement for people to pledge their organs and to make the process of pledging easily accessible to the masses.

Malik said, “When people like Irrfan promote such a campaign it becomes an instrument of awareness. We must initiate such campaigns. The Walkathon is not about walking, the message should prevail.”

According to current statistics, in India, the current organ donation rate is 0.5 donors per million population as compared to more than 30 donors per million in some western countries.

Fortis Healthcare CEO Bhavdeep Singh asserted, “There is a widening chasm between the demand of organs for people at end stages and their availability. Adding to the complexity is the lack of awareness, simultaneously surrounded by superstitions which present themselves as the key obstacles. Donating organs is a humanitarian cause that will gain momentum with increasing awareness in society. At Fortis, we will continue to contribute as much as we can by educating people and saving more and more lives. This walkathon is a reminder that each one of us has more to give.”

As a culmination of the four-month long campaign, the walkathon was organized across 5 cities – New Delhi, Gurgaon, Mumbai, Mohali and Chennai which saw people from all walks of life including students, Corporates, etc. participating in the event.

“I talk about Organ Donation to everybody who is around me. My relatives have faced problems, my nephew’s wife has suffered organ failure. Please donate your organs, make someone else live their life: Irrfan Khan, Actor and #MoreToGive Campaign Ambassador,” added Khan.

November 28, 2016
NDTV-Fortis campaign has ‘More To Give’

MUMBAI: The television network that is known for taking up social issues through awareness campaigns is adding another to its cap.

NDTV, in partnership with Fortis Healthcare, has hosted the More To Give walkathon. The campaign intends to promote and raise awareness about organ donation, in lieu of the low rate of organ donation compared to a high rate of requirement for organ transplants in our country on the occasion of Indian Organ Donation Day.

The walkathon was flagged off by actor and the ambassador for the NDTV Fortis More To Give campaign Irrfan Khan along with Paralympic silver medalist Deepa Malik. “Every year, about four lakh people die awaiting organ transplants because of non-availability of organs. With More to Give, we aim to raise awareness about the pressing need for organ donations and encourage people to join this cause,” said NDTV group CEO and executive vice chairperson K V L Narayan Rao.

The campaign was launched earlier this year decided to take up the cause of organ donation in an effort to positively impact the well-being of the nation. It aimed at sensitizing the eco-system, raising awareness around organ donation, creating a nationwide movement for people to pledge their organs and to make the process of pledging easily accessible to the masses.

Malik said, “When people like Irrfan promote such a campaign it becomes an instrument of awareness. We must initiate such campaigns. The Walkathon is not about walking, the message should prevail.”

According to current statistics, in India, the current organ donation rate is 0.5 donors per million population as compared to more than 30 donors per million in some western countries.

Fortis Healthcare CEO Bhavdeep Singh asserted, “There is a widening chasm between the demand of organs for people at end stages and their availability. Adding to the complexity is the lack of awareness, simultaneously surrounded by superstitions which present themselves as the key obstacles. Donating organs is a humanitarian cause that will gain momentum with increasing awareness in society. At Fortis, we will continue to contribute as much as we can by educating people and saving more and more lives. This walkathon is a reminder that each one of us has more to give.”

As a culmination of the four-month long campaign, the walkathon was organized across 5 cities – New Delhi, Gurgaon, Mumbai, Mohali and Chennai which saw people from all walks of life including students, Corporates, etc. participating in the event.

“I talk about Organ Donation to everybody who is around me. My relatives have faced problems, my nephew’s wife has suffered organ failure. Please donate your organs, make someone else live their life: Irrfan Khan, Actor and #MoreToGive Campaign Ambassador,” added Khan.

November 28, 2016
Magicbricks Now to reveal corruption on 5pm show today

MUMBAI: In an investigation conducted across different locations in Mumbai, Magicbricks Now has made some shocking revelations from the sector. The industry still continues to accept payment in black. The channel will air this sting operation called Black In Demand today at 5 pm.

While the government’s sudden decision to ban the 500 and 1000 rupee notes has sent shock waves across the country, real estate seems to be the industry that remains unaffected by this massive change. The show will see how builders are redeveloping their cash reserves with new notes.

To examine the ground reality, the channel’s team of reporters visited a number of projects, posing as home buyers and met with several builders from the industry. The findings of this investigation were startling.

The sales force of several developers offered discounts to customers if a certain percentage of the flat cost is paid in cash. On probing further, they offered customers a larger time-frame of payment extending until February next year if the payment was made in new notes.

They were more than willing to accept the defunct old notes at a premium if payment was made in the next few days. The old 500 and 1000 notes are being accepted at a daily spot trading rate that decides the premium on these notes.

The sensational demonetisation drive has caused distress among citizens from all walks of life and made everyone sit up and take notice. More than thousands are lining up at ATM’s everyday and even more sweating it out to exchange their old currency at the banks. Yet, a majority are willing to put up with this short-term inconvenience for what’s believed to be for the long-term good of the country.

Even though amongst all industries it was expected to affect, real estate was widely expected to get the worst hit of them all. However, the loophole in curbing black money stands exposed and tells us a different story.

November 28, 2016