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Tag: Mumbai

  • Mumbai, Gear Up For DreamHack – The World’s Largest Gaming Festival

    Mumbai, Gear Up For DreamHack – The World’s Largest Gaming Festival

    MUMBAI: Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai. Viacom18 and NODWIN Gaming are calling all gamers and digital natives to come together for a three-day weekend of extreme gaming and entertainment. Die-hard gamers – compete against the best from around the globe and claim the DH KO Fight Night throne. Watch live eSports right from the event floor, experience EDM concerts with DJs Shaan Singh, Sartek aka Sarthak Sardana and Zenith, watch the amazingly talented Cosplayers and enjoy live comedy acts by Sorabh Pant, Azeem Banatwalla, Saurabh Mehta and Niveditha Prakasam all here at DreamHack Mumbai.

    Dates: 21st to 23rd December, 2018

    Venue: Goregaon exhibition centre

    Tickets available on BookMyShow starting only at INR 499.

  • Facebook hosts Creators Day in Mumbai

    Facebook hosts Creators Day in Mumbai

    MUMBAI: Today, Facebook hosted India's first 'Creator Day' in Mumbai, a daylong event uniting video creators from all over the country, to educate and create awareness about its efforts to help them manage their presence, engage their fans, and build their business on the platform.

    At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetization tools:

    Introducing ad breaks – Ad breaks are short ads before or during qualifying videos assist video creators to earn money. Now, creators in India can join ad breaks to get a share of the revenue from the video ads shown to the viewer. Starting today, Ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam and English.
    Brand Collabs Manager – It is a new tool that helps brands find creators to collaborate with for branded content opportunities on Facebook. With Brand Collabs Manager, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.

    From the very beginning, video has been exceptional in its effectiveness to connect people through storytelling. It is emotional and personal. It brings people together like no other medium. At Facebook, we strongly believe this presents a huge opportunity to bring back the magic of social experiences around video. With this focus driving us forward, we are constantly working towards building and enabling video experiences that connect people.

    “The biggest trend that Indian digital industry has witnesses in consumer behavior, is rapid growth in adoption of video. We're seeing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetize their videos on the platform.” said Paresh Rajwat, Head of Product for Video, Facebook.

    Attendees at the event also gained insights into Facebook's efforts to support Indian publishers and creators build and sustain a community of passionate fans and earn money with its new monetization tools. In addition, creators also got the opportunity to share their stories, discuss ideas for future collaborations, swap learnings and test the latest products.

  • Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbai, November 25th, 2018:  Today, Duracell, the iconic consumer battery company and the leading manufacturer of high-performance alkaline batteries worldwide launched the second edition of Duracell Durathon 2018 in Mumbai. The actress, anchor and fitness enthusiast, Mandira Bedi, flagged-off the family run and took part in the run along with her son, Vir. The event saw more than 200 families come together to run stronger for longer on a Sunday morning. The Durathon gave parents an opportunity to run for 2 KM and 5 KM marathon with their kids at Jio Garden, BKC.

    Getting the perfect start to a beautiful Sunday morning, the families warmed up with an energetic Zumba session and lined up at the starting point of the Duracell Durathon. The upbeat and enthusiastic kids and parents ran alongside the famous running Duracell Bunny as they unlocked their inner power when finishing the run together. To keep the energy of the families going, the event saw various photobooths and stalls to engage with the parents and their kids.

    Over the course of the last few months, Duracell drove targeted communication to their core audiences using a combination of programmatic and social platforms. Mini runs at schools, programme for jogger’s, flash mob at R-City Mall and retail activations at Shoppers Stop & Hypercity outlets in Mumbai were a few of the on-ground touchpoints done by Duracell to build awareness about the Durathon. Along with this, they also tied up with Radio city and PVR cinemas to reach out to as many families as possible.

    David Abraham, Duracell Marketing Director for Middle East and India said, “Just like the promise of longevity that Duracell represents, the Durathon also provided a great opportunity for families to unlock their inner-power and bond even more closely while running. We are also thankful to Mandira Bedi for participating again to run the Durathon with her son along with all the families who participated in the event. Our running Duracell Bunny who is featured in our advertising across the globe always outlasts its opponents and always wins graciously. That’s why running comes natural to us, as it has been a common theme all throughout our brand communication.   We intend to roll this property out to other countries too, based on our success in India.”

    Mandira Bedi, actress, anchor and fitness enthusiast initiated the run with her son, Vir. She said, “This will be the third time that I associate with the Durathon and it’s my second run for the Mumbai Durathon. It is such a wonderful feeling, spending that one Sunday with my son and seeing so many families out and about, running, bonding and having a purpose, that is staying healthy together. The beautiful thing about the Durathon is that it invites families to a healthy pursuit. I am so happy to see such an amazing turnout this year and hope next year would be even bigger”.

    The Durathon saw 15 Mumbai-based families across different age groups take away big prizes.

  • 26/11- Stories of strength

    26/11- Stories of strength

    MUMBAI: TEN YEARS after the 26/11 attacks on Mumbai, The Indian Express will host what promises to be one of the year's most widely covered media events. Presented by Facebook, the founding partner of the initiative, driven by Maruti Suzuki and powered by Viacom 18, 26/11 Stories of Strength will be telecast 6 pm onwards from the Gateway of India on November 26.

    The third in an annual series, The Indian Express 26/11 Stories of Strength gives a voice to the inspiring stories of over 70 survivors who have been interviewed by The Indian Express's Mumbai bureau over a span of three years. 

    The event produced by Wizcraft International is directed by the director of the musical Mughal-e-Azam, Feroz Abbas Khan, will feature a rare performance by actor Amitabh Bachchan, and speeches by Railway Minister Piyush Goyal and Maharashtra Chief Minister Devendra Fadnavis.

    The event will be live streamed across the digital properties of The Indian Express — India's second largest digital news group — ABP News, Republic TV and big92.7fm, and broadcasted on COLORS, India’s ~no.1 premium Hindi Entertainment channel.

    Among those who will share their stories of overcoming anger and fear and inspiring courage at the Stories of Strength event would be Mumbai Police Constable Arun Jadhav, K. Unnikrishnan,  father of slain NSG commando Sandeep Unnikrishnan, and Anjali Kunte, a nurse at the Cama and Albless Hospital that was attacked on 26/11, as well as other survivors.

    At the event, The Indian Express and Penguin will also unveil a book titled 26/11 Stories of Strength, edited by The Indian Express Associate Editor Kavitha Iyer. The first copy of the book was presented to His Holiness the Dalai Lama, who wrote in his note, "India's thousand-year-old tradition of tolerance and philosophy of ahimsa are very necessary in today's world. With my prayers."

    Underlining the intent behind 26/11 Stories of Strength, Anant Goenka, Executive Director of the Indian Express Group, said, "In our country, we tend not to take the time to remember. For India's millennials, 26/11 was one of the most horrific acts of violence that they have witnessed.

    We intend to use this day to remind ourselves what Amitabhji said last year: that we shouldn't define ourselves by what we are against, but by what we are for. And what we must be for, is each other."

    On their association with the project, Ankhi Das, the Director of Public Policy for Facebook in India, said, "It's important to remember those who lost their lives in such a horrific attack ten years ago today, today is about those who showed bravery, courage and strength at the hands of terror. I thank the Indian Express for making sure survivors and those families who lost loved ones share these stories of civic courage and resilience."

    Sudhanshu Vats, Group CEO and Managing Director Designate, Viacom18 said, “We are proud to partner The Indian Express Group on this initiative. 26/11 is a landmark day in the history of this city and country – both because it marks one of the worst attacks on us as a people and also because it highlights the amazing stories of sacrifice and resilience that defines us as a people. As a network with a humane purpose, it is both our duty and privilege to amplify these ‘Stories of Strength’ and celebrate the spirit of our city and people.”

    Bhind's husband had died when a bomb planted in his taxi by two of the attackers had gone off. She continues to live in a place 30 km from Allahabad from where her husband had left for Mumbai shortly after they got married. Every month, he would send home a part of his earnings from driving the taxi. 

    Some of the key performers at this memorial include Amitabh Bachchan, Javed Akhtar, Kaushiki Chakravarty, Rakesh Chaurasia, Mayuri Upadhya, Merlin D'souza, Harshdeep Kaur, Neeti Mohan, Rahul Deshpande, Mahesh Kale, Javed Ali, Ani Choying Drolma, Shivam Mahadevan, Police Band and the Navy Band.

    The event is supported by Viacom Network led by Colors, ABP News, Republic TV, Vodafone, Centrum Foundation, Taj Mahal Palace Hotel, LIC, Air India, Laqshya, Mumbai Port Trust, Mumbai Police, Prime Focus, Air India.

  • ‘Narcos: Mexico’ Global Tour Hits Mumbai For Special Screening

    ‘Narcos: Mexico’ Global Tour Hits Mumbai For Special Screening

    MUMBAI: ‘Narcos: Mexico’ stars Michael Peña and Diego Luna, and showrunner Eric Newman walked the red carpet at the Netflix-hosted special screening on 12 November, 2018, at the Taj Lands End, Bandra.

    The event also saw several Bollywood celebrities, influencers and super-fans like Manav Kaul, Shruti Seth, Shakun Batra, Gaurav Kapur, Roshan Abbas, Masumeh Makhija and Karan Talwar, among others, join the 'Narcos: Mexico' fun.

  • CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

    CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

    MUMBAI: CupShup, the venture known for the popular technique of converting tea and coffee cups into a platform for brands, has launched a campaign promoting Dice Media’s newest web series What The Folks! Season 2. The series is a modern take on how families grow together despite their differences. What The Folks! Season 2 will be a crazier, funnier and a warmer journey of a family dealing with challenges thrown at them. In a bid to promote the series, CupShup will reach out to over 200 corporates across Mumbai, Delhi NCR, and Bengaluru.

    Banking on the popularity of the characters in the series and their likeability among the masses, CupShup has embarked on a unique plan of action. Five different creatives have been used in different paper cups, which carry quirky one liners about each character in the series. The campaign will be carried on till 5th November 2018.

    Speaking about this, Mr Sanil Jain, Co-Founder, CupShup, said, “What The Folks! is an extremely popular web series and people across all age groups identify with it and the characters therein. Another habit that every Indian identifies with is drinking tea. There thus could not have been a more perfect amalgamation than to promote the series and its characters through paper tea cups. The already famous series will only grow in popularity and resonate across the cities.”

    Adding her comments, Aditi Shrivastava, co-founder of Pocket Aces said, “After a successful partnership last year, we were excited to repeat our collaboration with CupShup this year. Corporates are the perfect target audience for What The Folks!. The idea is to grab their attention while they're sipping on their day's cuppa and to remind them that some great content to indulge in is just a click away. Our online reach is about 50 million per week and offline partners such as CupShup help us make our engagement with audiences that much more personal.” Shrivastava adds, “It also helps extend visibility for our partner brands Epigamia and Pepperfry to this audience. So it's a win-win-win, the way we see it”

    The paper cups are a cue which triggers people to start talking about something; discussions that may not happen when they see a hoarding. Using this vantage point, CupShup hopes to receive tremendous response from the target audience for the web series. Giving the age-old medium a new lease of life, CupShup has delivered various other advertisements earlier worth half-a-million dollars for many other brands over the past three years.

    Once it has dug its feet in colleges and corporate offices, CupShup plans to make use of this access to provide other kinds of marketing services. For starters, CupShup helps its clients place some of their sample products at offices for potential customers to try.

  • TRAI releases recommendation on auction of spectrum

    TRAI releases recommendation on auction of spectrum

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) on 1 August released the recommendations for  “Auction of Spectrum in 700 MHz, 800 MHz, 900 MHz, 1800 MHz, 2100 MHz,  2300 MHz, 2500 MHz, 3300-3400 MHz and 3400-3600 MHz Bands”.

    The Department of Telecommunications (DoT) through its letter dated 19 April 2017 requested TRAI to provide applicable reserve price, quantum of spectrum to be auctioned and associated conditions for auction of spectrum in all the bands mentioned above, for all the LSAs under the terms of clause 11 (1) (a) of TRAI Act, 1997 (as amended).

    TRAI sought additional information/ clarifications on some of the issues from DoT. However, to speed up the process, based on the available information, TRAI issued the consultation paper (CP) on 28 August 2017 after which an open house discussion (OHD) was conducted. 

    The salient features of the recommendations are given below:

    • Entire available spectrum should be put to auction in the forthcoming auction.

    • Barring the specific locations or districts where ISRO is using the 25 MHz (3400 MHz-3425 MHz) of spectrum, the entire spectrum from 3300 MHz to 3600 MHz should be made available for access services and should be included in the forthcoming auction.

    • 3300-3600 MHz should be auctioned as a single band and TDD based frequency arrangement should be adopted for this band.

    • Spectrum in 3300-3600 MHz band should be put to auction in the block size of 20 MHz. To avoid monopolisation of this band, there should be limit of 100 MHz per bidder. Since the TSPs are allowed to trade their partial or complete spectrum holding to another TSP, the limit of 100

    MHz spectrum in 3300-3600 MHz band, shall also apply for spectrum trading.  In case a TSP acquires more than one block, the entire spectrum should be assigned to it in contiguous form.

    • No roll out obligations should be mandated for spectrum in 3300-3600 MHz band. However, to avoid any misuse of not mandating any roll-out obligations, the lock-in period for spectrum in this band for becoming eligible for spectrum trading should be five years instead of two years.

    • The revised provisions of spectrum cap (i.e.  35 per cent overall cap and a cap of 50 per cent on the combined spectrum holding in the sub-1 GHz bands) should be extended to 3300-3600 MHz band also. Additionally, in 3300-3600 MHz band, there should be a spectrum holding cap of 100 MHz per licensee

    • There is an urgent need of audit for all allocated spectrum both commercial as well as spectrum allocated to various PSUs/ Government organisations. This should be done by an independent agency on a regular basis.

    • Recommended reserve price for various spectrum bands is as per table given below:

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  • Zee Café, BBC Worldwide launch second season of premium British dramas

    Zee Café, BBC Worldwide launch second season of premium British dramas

    MUMBAI: Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

    Starting 16 July 2018, the channel will host the second edition of the BBC First content block featuring 12 shows, weeknights at 10 pm.

    Speaking to Indiantelevision.com, ZEEL business cluster head – premium channels Aparna Bhosle says,“After the phenomenal response to the BBC First content block last year, we are thrilled to bring the best of British dramas once again for our audiences in association with BBC Worldwide. Our research found out that 90-94 per cent of the content in the English space was from the US, hence through this alliance we wish to bridge the gap and cater to the need for great stories with superior quality British dramas.”

    For the first season, the shows were not available for the digital platforms, but for the second season the channel is planning to add some of the shows to the Zee5 library. The second season of the shows like Doctor Foster, Maigret and Top Of The Lake will be there on ZEEL’s digital arm because its first season was showcased last year.

    Talking about the response of season one last year, she says, “For the first season at the 10 pm slot, the GTVTs went up to 600 per cent and the time spent doubled from three minutes to 6.3 minutes. In terms of performance, the time band worked very well, increasing the channel’s reach by 26 per cent and added one lakh additional viewers.”

    Brands like Domino’s, Brookside, L’Oreal, Philips and Vicks dominate the band. The exciting line-up of shows include Doctor Foster Season 2, Top Of The Lake Season 2, Maigret Season 2, Paula, Wolf Hall, Unforgotten, Broken, In The Dark, Burton and Taylor, The Inceptor, Born to Kill and The Collection. 

    In terms of total revenue, the channel has exceeded the season one numbers, according to Bhosle.

    Keeping in line with its proposition, Zee Café has chalked out a robust marketing campaign #GreatBritainGreatStories. The channel will be engaging its viewers through high impact out-of-home, print and digital mediums across key three mega cities which are Mumbai, Delhi and Chennai.

  • Ixigo finds Goa to be popular monsoon destination

    Ixigo finds Goa to be popular monsoon destination

    MUMBAI: Ixigo, a travel marketplace reveals that the upcoming monsoon travel trend amongst millennials is taking a “bae-cation”. A bae-cation is the new-age term used for taking a vacation as a couple.

    According to Ixigo, some of the most popular couple destinations this monsoon are Port Blair, Shillong, Guwahati, Kodaikanal and Puducherry, which are ideal for an extended weekend getaway.

    Commenting on the findings, Ixigo CEO and co-founder Aloke Bajpai said, “Travel becomes far more affordable during the monsoon as it is a lean season in comparison to summer and winter. Major Indian airlines have announced their monsoon sales, offering big discounts on flights, reducing fares by almost 20 per cent. Goa remains to be the most popular destination showing an eight per cent increase in flight and 16 per cent increase in hotel searches. It is great to note, how owing to improved infrastructure and better flight connectivity, north-eastern destinations like Shillong and Guwahati are also becoming crowd favourites.”

    Ixigo’s research data reveals that 39 per cent Indians, travelling during the monsoon, are planning to travel as couples, followed by 24 per cent with family and 18 per cent solo. Couples are planning short-stays that extend to about three or four days. Hotel searches for Goa show the maximum spike of 16 per cent from previous months, while Shillong and Guwahati follow with 11 per cent and nine per cent spikes respectively.

    While about 25 per cent couples from Chennai and 18 per cent from Bangalore are booking a short vacation to Puducherry, about 14 per cent couples are travelling from Mumbai to Goa via train.

  • World IP Day celebration in Delhi and Mumbai

    World IP Day celebration in Delhi and Mumbai

    MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common future.

     The events were supported by the Motion Picture Distributors Association – India, (MPDA), the U.S. Consulate General, Mumbai, the Federation of Indian Chambers of Commerce and Industry (FICCI) – IP division, Confederation of Indian Industry (CII) and the American Center, New Delhi.

    Special Screening of Three Billboards Outside Ebbing, Missouri hosted by the U.S. Consulate General, Mumbai

    On April 26, 2018, the celebrations kicked off with an exclusive screening of Fox Star Studios’ latest film Three Billboards Outside Ebbing, Missouri, hosted by the U.S. Consulate General, Mumbai in association with MPDA, for over one hundred special invitees from the local screen community and Government officials. The event featured a welcome from U.S. Consul General Edgard Kagan and remarks by Christine Haight Farley, U.S. based IPR lawyer and Rucha Pathak, Chief Creative Officer, Fox Star Studios.

    U.S. Consul General Edgard Kagan, said,” We aren’t here today to talk just about the great movies being made in both India and the United States, but also to recognize and honor the intellectual property rights framework that allows cinematic creativity to thrive. IPR protections allow creative talents in almost all industries to reap the rewards of their labor and also spurs and incentivizes innovation. The creative, hardworking women and men who imagine and make this fantastic content deserve the support of strong intellectual property protections.”

    Rucha Pathak, Chief Creative Officer, Fox Star Studios said, “To a large extent, the new level of creativity and innovation in films and film content in India is linked to women taking risks as writers, directors, actors and producers and thereby bringing a welcome change in the landscape of Indian films over the last few years.”  

    Uday Singh, Managing Director, MPDA said, “India is at the forefront of creativity and economic growth. Women leaders and entrepreneurs are an integral part of this growth story. Their contribution continues to power ingenuity in various sectors including ours, across the world.”

    World IP Day Film Festival at the American Center, New Delhi

    Between April 27-28, MPDA in association with the American Center, New Delhi, Disney India and Fox Star Studios will host screenings of Black Panther, Three Billboards Outside Ebbing, Missouri and The Shape of Water. On April 27, the winners of Confederation of Indian Industry (CII) – US Embassy Anti-Piracy Film competition will be announced before the movie screening. The main objective of the competition is to promote the value of Intellectual Property Rights in North India. The jury for the competition comprised senior officials from the government and local industry, including MPDA, India. 

    “India and the United States both have diverse and incredibly vibrant film industries,” said Stewart Davis, North India Program Director at the U.S. Embassy in New Delhi, “And we are proud to work together with CII, MPDA-India and our partners across India to promote intellectual property rights. The creative workers in both countries deserve these protections and consumers must understand the very real negative implications of piracy on the cinema we all love.”

     “CII has been actively engaged in various IPR awareness, training and enforcement programmes in partnership with Government and local industry stakeholders. We are happy with the positive outcome of the anti-piracy filmmaking competition and are committed to strengthen efforts towards building a vibrant IP ecosystem,” said Anjan Das, Executive Director, CII.