ITV

Tag: Mumbai Metro

  • Mumbai Metro One signs Connect Digital for its social media duties

    Mumbai Metro One signs Connect Digital for its social media duties

    Mumbai: The leading digital agency from the Connect Network family, Connect Digital, has won the social media mandate for Mumbai Metro One (MMO).

    As a part of this association, the agency will build and manage the content strategies and creatives for the brand on Facebook, Instagram, and Twitter.

    Connect Network MD and founder Haresh Nayak said, “We are ecstatic to be working with a legacy brand to help them create visibility amongst the relevant target audience. Our team is confident in shedding new light on the brand’s social media pages and contributing to their growth.”

    On sharing the excitement of winning the mandate for MMO, Connect Digital AVP Charu Rawat commented, “We are happy to have the opportunity to partner with Mumbai Metro One and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top-of-mind recall that the brand has created by applying creative, new-age thinking and a strong storytelling narrative.”

    “The agency looks forward to harnessing the best of their capabilities, talent, technology, and partnerships and helping Mumbai Metro One build even more powerful consumer connections,” she added.

    Speaking about this association, Mumbai Metro One business head Shyamantak Choudhury said, “Connect Digital demonstrates a strong understanding of the digital category at large. The team is motivated , diligent, and pays strong attention to detail, something that became evident in the multiple discussions we’ve had over a period of time. We’re thrilled to partner with them as our social partners. This engagement will help us elevate our brand presence with the right strategy, innovation, and creative thinking. We are looking forward to creating some good and memorable work.”

  • JCDecaux Advertising India promotes Alim Ahmad as business head

    JCDecaux Advertising India promotes Alim Ahmad as business head

    MUMBAI: Alim Ahmad has been promoted to the business head for Mumbai business for JCDecaux Advertising India. With this new assignment, Ahmad will be responsible for overseeing the Mumbai branch including the newly acquired Mumbai Metro Project.

    Ahmad joined JCDecaux India in the year 2014 where he started as assistant manager for sales. During his last eight years of tenure with the agency, he was responsible for direct business acquisition for the organisation. He is also pursuing Doctorate from University of Switzerland on Changing Outdoor Dynamics in India.

    Ahmad holds business insights and an understanding of street furniture and mall media where he has onboarded various reputed clients for the organisation. He was a key member of the UB City Mall Business Team. While working as vertical head – direct business SF, he was responsible to drive the overall mission and vision of JCDecaux Advertising by interfacing with PAN India advertisers regularly. 

    He also served as the brand strategist and business partner for leading companies and orchestrated large-scale outdoor media campaigns on JCDecaux’s media inventory.

  • TV9 Marathi to host inaugural Maha-Infra Conclave on 22 Feb

    TV9 Marathi to host inaugural Maha-Infra Conclave on 22 Feb

    Mumbai: TV9 Marathi is all set to host the inaugural Maha-Infra Conclave on 22 February. The conclave will highlight the key role infrastructure plays in aiding economic growth, while also addressing the state of infrastructure in Maharashtra and how it can drive growth for the region, ultimately helping in nation building.

    The event will be inaugurated by Maharashtra minister for urban development & public works (public undertaking) Eknath Shinde. Along with him, Subhash Desai (minister for industries & mining, Maharashtra), and Aditya Thackeray (minister for tourism & environment, Maharashtra) will also address the event and share their vision on how infrastructure development projects will fuel growth for the industry and tourism sector in the state.

    The policy push for mega infrastructure projects has opened several opportunities for the state. The conclave will provide a platform that will bring key policy makers and private sector leaders to draw an actionable agenda while articulating the positive impact these infra-development projects will have on the people of Maharashtra.

    The conclave will have the following sessions on various development projects in Mumbai metropolitan region (MMR) and rest of Maharashtra.

    World-class MMR – Focusing on infrastructure development in MMR region:  With mega projects like Mumbai Metro, Mumbai Coastal Road, Mumbai Trans Harbour Link and many others in action, the MMR region is set to witness a transformation in the way people travel across the city.

    Connecting Maharashtra – Connecting rural with urban via infrastructure: Large-scale projects like the Mumbai-Nagpur Prosperity Corridor will pave way for the development of industry, and tourism while generating employment and connecting the urban and rural areas.

    ‘Hith Maharashtracha’ – Impact of Infrastructural growth on development in various sectors

    Given the multiple road, rail and sea transportation projects being undertaken across the city, the Conclave will witness the presence of different government and private stakeholders, who will come together to highlight the importance of these projects, as well as the time-line for their completion and inauguration for public use.

    Key policymakers who will be present at the conclave include IS Chahal, commissioner, MCGM – SVR Srinivasan, Metropolitan commissioner, MMRDA – Manisha Mhaiskar, principal secretary, environment – Dinesh Waghmare, principal secretary, energy – Radheshyam Mopalwar, VC & MD, MSRDC – Sanjay Sethi, Chairman, JNPT – P Anbalagan, CEO, MIDC – Sanjay Mukherjee, CMD, CIDCO – Ranjit Singh Deol, MD, MMRCL – Suhas Diwase, MD, PMR – Milind Borikar, and MTD director.

    The conclave will be telecast throughout the day on 22 February on TV9 Marathi and on the channel’s social media platforms.

  • Bisleri acquires branding rights of Mumbai’s metro station

    Bisleri acquires branding rights of Mumbai’s metro station

    Mumbai: Mineral water brand Bisleri International Pvt Ltd has acquired Station Branding Rights (SBR) of the Western Express Highway metro station. With this, the station will now be called ‘Bisleri Western Express Highway’ metro station.

    The brand has also entered into an agreement with Mumbai Metro for putting up multiple kiosks across key stations making healthy mineral water easily accessible to commuters. Apart from selling the range of water, fizzy fruit drinks, and purifiers, the kiosks will also offer consumers to experience their newly launched hand purifiers aiding consumers to maintain hygiene, said the statement.

    The newly christened station was inaugurated on Monday at an event which was attended by top management of Bisleri, Times OOH & Mumbai Metro officials. “Station branding is an established concept in the Indian OOH industry. This opportunity helps the brand build a unique and distinctive brand asset. Bisleri was keen to be present in a big way at Mumbai Metro. We worked closely with them and Mumbai Metro One Pvt Ltd for the execution of this one-of-its-kind campaign,” stated Times OOH COO Rohit Chopra.

    Speaking about this new initiative, Bisleri International Pvt Ltd CEO Angelo George said, “We are proud to join hands with the Mumbai Metro Authority to obtain the naming rights of one of Mumbai’s centrally located metro stations. Bisleri Western Express Highway metro station, previously known as Western Express Highway, is a bustling hub on the remarkably seamless multi-rail transit network serving commuters, offering them immense value and connectivity.”

    “At Bisleri, we are constantly evolving ways to improve our consumer engagement through multiple touchpoints. Bisleri kiosks will be placed across all stations in the Metro for commuters to buy our products. With a customized look and feel of station branding and the kiosks, Bisleri aims to create brand experiences that will become an integral part of commuters’ daily life,” he added.

    As a part of its social responsibility program called ‘Bottles for Change,’ Bisleri will also install plastic recycling bins across the station & educative communication to create awareness about proper ways to dispose of used plastic, the brand stated.

  • How brands celebrated Janmashatami on social media

    How brands celebrated Janmashatami on social media

    MUMBAI: The whole country celebrated the festival of Janmashatami on Saturday with much fanfare. From dahi handi competitions on streets to intimate celebrations at homes, people revered Lord Krishna’s birth. Some of the brands took to social media to mark the special day. Here are a few creatives that brands shared online on the occasion.

    1. Arias

    2. Jewel Crest

    3. Mumbai Metro

    4. Tata Power

    5. Vadilal

    6. Eicher Trucks & Buses

  • Are brands ready to ride on Mumbai Metro?

    Are brands ready to ride on Mumbai Metro?

    MUMBAI: Over 1.5 million Mumbaikars have already taken the metro in its inaugural week. Mumbai Metro One Private (MMOPL), an arm of Reliance Infrastructure and Mumbai Metro’s operator, has already grabbed the attention of commuters with the one month promotional fare of Rs 10. According to a national daily, MMOPL has so far mopped up a revenue of 1.15 crore.

     

    It won’t be wrong to say that the metro has added an interesting transit media options for brands. It is known that Times OOH has the advertisement rights of metro for a period of 15 years. It can be noted that the agency also has the advertising rights of Delhi Metro.

     

    There are multiple advertising opportunities available currently at the first line of Mumbai metro.  With 147 digital signboards, 375 static units at the 12 stations along with pillar wraps brands can also opt for train wraps and naming rights for the stations.

     

    Ultra Tech cement and Jenburkt pharmaceuticals are first takers of Mumbai metro’s in-metro and train wraps advertising inventories.

     

    Times OOH managing director Sunder Hemrajani said, “Our learning from Delhi metro has been enriching. We will be taking key insights while executing strategies for the new Mumbai metro line.”        

                                              

    There are conversations between the outdoor concecossionaire and brands to offer customised packages to capture the right target audience and achieve maximum impact. The agency has also pointed out that BSFI, FMCG and local retail brands are showing the maximum interest in advertising on these available inventories.

     

    It is for the first time in India that digital screens will be used to its maximum in a transit media set up. The agency is in talks with digital screen suppliers and these are  expected to go up in two months time.  

     

    Is it worth the money?

     

    According to industry sources, though Times OOH is providing customised ad packages for brands, a few inventories are highly priced. For instance, source have said that for naming rights for the stations, rates are that are being negotiated are around Rs 25 lakh 50 lakh per month with a five year lock-in. 

     

    A marketing head of a real estate brand mentions that though a few inventories look promising, conversations are still going on to get a reasonable rate for short term campaigns.

     

    Also, while Mumbai Metropolitan Region Development Authority (MMRDA) and Reliance are still disputing over charging higher  fare rates, many marketers believe  if ticket prices do move north, the move might dissuade commuters from taking the Metro. And if that happens, Times OOH could well end up taking  a bumpy ride.

  • 92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    MUMBAI: With much excitement around the city owing to the inauguration of its first ever metro-rail route, Mumbai’s No.1 radio station 92.7 BIG FM, has officially partnered with Reliance Metro to capture the enthusiasm exclusively for its listeners. As a part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news of the much anticipated beginning.

    To kick-off the launch, 92.7 BIG FM went on-ground taking the Breakfast show with RJ Siddharth LIVE from the Mumbai metro itself! RJ Siddharth engaged with listeners and first time commuters on the metro rail route giving real-time news updates regarding the look of the station, the facilities, the management, etc. Also, Wednesday, June 11th, will see a special episode of Yaadon Ka Idiot Box with Neelesh Misra in which the ardent story teller narrates one titled ‘Mumbai Metro’ encompassing all the positive changes in the common man’s life with the start of the metro in the city.

    92.7 BIG FM has also introduced a dedicated show called ‘Mumbai Metro’ every day from 6 – 7pm hosted by none other than the evening drive-time jock RJ Dilip. To ensure safety for travellers, the popular radio network will also run a ‘Do’s and Don’ts’ capsules with tips covering safety precautions while using the metro to travel. There will also be more capsules and testimonials talking about all the behind-the-scene action that Mumbaikars are completely unaware of – the never heard before story behind the construction of the many metro railway stations, the story behind building a bridge over the Andheri local railway lines without hampering the train services and lots more!

    With an excellent line-up of evergreen music layered with fresh capsules and shows, the tie-up between 92.7 BIG FM and Reliance Metro is most definitely an ideal combination of entertainment and information about the Metro that Mumbaikars have so eagerly waited for!

     

    Stay tuned for the latest on Mumbai Metro only on 92.7 BIG FM !