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Tag: Mumbai Indians

  • Usha International continues association with Mumbai Indians for 7th year in a row

    Usha International continues association with Mumbai Indians for 7th year in a row

    Usha International continues its association with Mumbai Indians, as an official partner for the seventh consecutive year. Slated to begin in the third week of September, the tournament will be held in the United Arab Emirates across three venues – Sharjah, Abu Dhabi, and Dubai. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during match toss. Geared solely to cater to online/TV audiences this year, the stadium will also have massive LED screens running across the perimeter, which will showcase the Usha brand during a couple of overs of the game.

    With Covid2019-mandated restrictions in place, this cricketing season the focus is on creating virtual experiences. Usha has planned a series of activations straddling various digital platforms for growing stakeholder engagement and brand recall – online contests on days when Mumbai Indians is playing, giving consumers a chance to win an opportunity to interact with their favourite MI players through virtual meet and greets. The brand will also launch a unique digital campaign, featuring select players.

    Usha International CEO Dinesh Chhabra said, “The strength of a relationship is reflected in its longevity and more so during tough times, and our association with Mumbai Indians bears testimony to this. Just as any other industry, sports was also impacted with the outbreak of the pandemic. We are confident that this being the first live cricketing event in India after a long hiatus, its viewership is going to skyrocket with matches being aired across platforms to reach every fan and every home across the globe. Our association with Mumbai Indians gives us a great opportunity to strengthen our consumer and partner connect across categories through on-air and digital platforms. This collaboration aligns with and perfectly reiterates the Usha’s brand ethos – Play – promoting active and healthy lifestyle. Staying active at home and eating freshly cooked home food leading to better immunity takes precedence over all else in the current environment.”

    Usha International supports numerous sports, healthy and active initiatives in the country including its association with Mumbai Indians, Ultimate Flying Disc, Differently Abled Cricket, Junior Golf Training Programs, visually challenged sports (Athletics, Kabaddi, Judo and Powerlifting) and Football.

  • BKT tyres to sponsor six IPL teams

    BKT tyres to sponsor six IPL teams

    NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE.

    Apart from Mumbai Indians, BKT will sponsor Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, and Rajasthan Royals.

    The company has already been promoting cricket by supporting Australia's T20 tournament, the Big Bash League.

    “Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,” said BKT JMD Rajiv Poddar. 

    The company has been partnering for various sporting events in India including eight out of 12 teams of Pro Kabaddi LIKE Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season.

  • Rohit Sharma joins fan banter around IPL in new campaign

    Rohit Sharma joins fan banter around IPL in new campaign

    MUMBAI: The thirteenth edition of the Indian Premier League is witnessing huge fan banter which inspired the #KhelBolega campaign, launched by Star Sports in tandem with BCCI recently. 

    One of the big conversation points amongst fans was that Rohit Sharma-led Mumbai Indians has only won the IPL in even number years. In response to banter, Rohit has now joined the conversation, putting an end to the odd or even conundrum.

    In a new TVC launched by Star Sports & BCCI, Mumbai Indians’ captain Rohit Sharma is seen talking to his superstitious Mama Ji (Uncle) about the 'odd-even' theory. The uncle in the TVC is constantly trying to change the odd-numbered things around Rohit and make them even-numbered. He explains to his uncle, it’s the 13th year of the IPL, and the number 13 is an odd number, hinting that there is nothing to be worried about.

    The four-time champions have one of the most vociferous fan bases, known to wear their emotions on their sleeves. The response of their dynamic captain has helped to quell the curiosity of the fans of the Mumbai Indians to a large extent that is now waiting for the 13th season of the IPL to commence.

  • Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

    Marriott International and Mumbai Indians Announce Sponsorship Agreement For Next 3 Indian Premier League Seasons

    MUMBAI: Marriott International and the Mumbai Indians, the most successful and internationally recognized brand of the Indian premier League (IPL) including 2019 season champion today announced a multi-year partnership, giving members of Marriott Bonvoy, the award-winning travel programme from Marriott International, exclusive experiences with the Mumbai Indians team. As Loyalty Partner for the team, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey.

    As part of the agreement, Marriott Bonvoy members will be able to redeem their points for exclusive Marriott Bonvoy Moments that bring them close to the cricket action and players that make it happen. Packages involving these experiences will be available for bidding on Marriott Bonvoy Moments starting 16 March 2020. The Marriott Bonvoy Moments platform gives members exclusive, VIP access to concerts, culinary experiences, premier sporting events and more. Some of the experiences that the members can bid their points on to partake in include:

    ▪ Watch the matches from the best-in-class hospitality seats at Wankhede Stadium

    ▪ Participate in a kids-only Marriott Bonvoy Moments Masterclass led by the Mumbai Indians coaches

    ▪ Participate in a range of games in the players team room alongside the Mumbai Indians

    ▪ Stand next to team captains on the field during the official game coin toss

    ▪ Attend the ultra-exclusive Gala Dinner hosted by Marriott International for the Mumbai Indians team

    Mr. Neeraj Govil, Senior Vice President, Marriott International, South Asia said, “we are delighted to announce Marriott Bonvoy as the Loyalty Partner of the Mumbai Indians. This agreement extends Marriott Bonvoy’s belief in connecting members more with what they love, inspiring them to see and do more. We see great synergy coming through this association, including a host of exciting Moments that are set to elevate the cricketing experience for our guests. This is the first time we will be introducing money-can’t-buy experiences in India through our Marriott Bonvoy Moments experiential platform taking our guests to the heart of the action and even closer to their sporting idols. We wish the Mumbai Indians success this season.”

    Mumbai Indians Spokesperson, said, “We are pleased to have Marriott International on-board as our Associate Sponsor for the next 3 seasons. At Mumbai Indians, we set the highest benchmark for performance and commitment and settle for nothing but the best. In Marriott International, we have a partner, which echoes the similar philosophy. We look forward to this partnership and hope that all Marriott Bonvoy members witness a great Mumbai Indians experience.”

  • Mumbai Indians announce William Lawson’s by Bacardi India their official partner

    Mumbai Indians announce William Lawson’s by Bacardi India their official partner

    MUMBAI: William Lawson’s scotch whisky by Bacardi India, has partnered with Mumbai Indians as their official sponsor for the upcoming cricket season. The partnership will see William Lawson’s as the official partner for all the VIP pavilions at the home turf- Wankhede Stadium, including driving engagement through activities. The brand logo will also feature on cheerleader uniforms and their podium all through the season.

    To bring alive the brand’s “No Rules” attitude, Mumbai Indians’ team members will feature in an edgy, topical content series on cricket under ‘No Rules – Cricket Reimagined with William Lawson’s’. Kiosks that engage with fans through challenges and games, where they could win some of the brand’s signature bold merchandise at the stadium, is another highlight to watch out for.

    Additionally, the collaboration will see a host of ON TRADE and OFF TRADE promotions like free Mumbai Indians’ merchandise and tickets to Mumbai Indians matches being given away at different outlets. ON TRADE engagement will also include an exciting range of #No Rules activities, games and activations with the William Lawson’s brand mascot ‘The Highlander’.

    Anshuman Goenka, India Marketing Head, Bacardi India, said, “William Lawson’s has always championed sports associations across the globe. With this Cricket tournament being one of India’s prime sporting events, we strongly feel that this association will pave the way for both, the team and the brand, to engage differently with its audience base. The team’s vigour and persona resonates well with William Lawson’s unconventional and edgy ‘No Rules’ brand personality. Our association will be a unique mix of bold branding and engagement that we are confident our audiences will enjoy. This is one of our first collaborations in India and we are extremely excited for the road ahead.”

    Mumbai Indians spokesperson said, “Mumbai Indians are delighted to bring on board William Lawson’s as our official partner and look forward at creating exciting and innovative ways to connect with fans through breakthrough on-ground activations.”

    Mumbai Indians began the season with a match against Delhi Capitals on 24th March, 2019, at the Wankhede stadium in Mumbai.

  • Usha’s new TVC celebrates association with Mumbai Indians

    Usha’s new TVC celebrates association with Mumbai Indians

    MUMBAI: Usha International, one of India’s leading consumer durables companies, launched a new sewing machine TVC campaign to leverage its continued association Mumbai Indians this cricket season. Aligned to the ‘Learn and Create’ tag line this TVC highlights how easy it is to create using Usha sewing machines.

    Commenting on the release of the TVC, Usha International Ltd president – sewing machines Harvinder Singh said, “Our aim is to encourage people to take up sewing as it is easy, fun, creative, and empowering. This TVC highlights the entire experience of learning together – the happy camaraderie among the kids and players from the Mumbai Indians team as they go about being creative in every sense. Our diverse range of sewing machines has features that are innovative and cater to the needs of every customer.” The TVC will be aired nationally during every match featuring the Mumbai Indians. The TVC will be supported by a robust digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.”

  • Usha International announces initiatives to celebrate continued association with Mumbai Indians

    Usha International announces initiatives to celebrate continued association with Mumbai Indians

    MUMBAI: Usha International, one of India’s leading consumer durables companies continues its association as an official partner for the sixth consecutive year with Mumbai Indians. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers.

    To celebrate this association and leverage the cricketing season, a TVC featuring Rohit Sharma, Jasprit Bumrah, and Kieron Pollard having a great time with children in a ‘Learn and Create’ workshop with Usha sewing machines is already on air across channels. In a consumer offer effective from April 10, an Usha iron worth INR 800 will be given on the purchase of any Usha Janome sewing machine. This offer will last till 31st May, or till stocks last. Additionally, an online contest will be held on the days when the Mumbai Indians team is playing. Participants have to answer three questions asked on the day and one lucky person to have answered all three answers correctly will win an Usha Janome Wonder Stitch Plus sewing machine worth INR 18,000 on every match day.

    Commenting on the association, Mr Harvinder Singh, President – Appliances and Sewing Machines Business, Usha International, said, “We are delighted to continue our association with Mumbai Indians. This association gives us a great opportunity to strengthen our consumer connect across categories, especially sewing machines.” This association further aligns USHA’s brand ethos, ‘Play’, as the brand has always been supportive of numerous sporting initiatives in the country including Ultimate Flying Disc, National Athletics Championship for the Blind, grassroots football development, Ladies Amateur and Junior Golf, and Cricket for deaf.

  • Burger King strengthens partnership with Mumbai Indians

    Burger King strengthens partnership with Mumbai Indians

    MUMBAI: Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.  As part of the collaboration, Mumbai Indians will sport Burger King logo on its outfit.

    Celebrating this season with a delectable twist, Burger King has curated a special whopper named after the partner team which is available on the menu through this season of Mumbai Indians.  The Mumbai Indians Masala Whopper is inspired by the flavourful spices of Indian gravies. This unique offering will be available in restaurants located across Mumbai, Pune, and Gujarat in western region.

    Further setting the tone for this cricket season, and taking forward its partnership towards a noble cause, Burger King in continuation with its campaign ‘Sixes for Kings’ shall have an additional exciting element this year. Throughout the season, on every six hit and on each wicket taken by Mumbai Indians player, the brand shall give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.

    Commenting on the partnership, Burger King India CEO Rajeev Varman said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”

    A Mumbai Indians spokeseperson said, “Mumbai Indians is excited to partner with Burger King India for second year in a row. Mumbai Indians endeavour to create meaningful partnership for our fans who can experience the cricket fever through the Burger King."

    Avasara Leadership Foundation founder Roopa Purushothaman said, “We are grateful to Burger King for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”

  • Colors, Viacom18’s flagship Hindi GEC, is Mumbai Indians’ principal sponsor for IPL 2019

    Colors, Viacom18’s flagship Hindi GEC, is Mumbai Indians’ principal sponsor for IPL 2019

    MUMBAI: Viacom18’s flagship Hindi general entertainment channel Colors is all set to make its presence felt in the Indian Premier League 2019 through its brand association with three-time champions Mumbai Indians. Having established itself as the #1 channel in the premiere & urban Hindi category, Colors will be the principal sponsor for the Rohit Sharma-led side. Adding more color-ful hues to their bleed blue spirit, Mumbai Indians will don the Colors logo on the back of their jersey as showcase their mettle at the 12th edition of the IPL scheduled to kickstart on 23 March 2019.

    Commenting on the partnership said a spokesperson from Viacom18 said, “Cricket is like a religion in India that brings every member of the family together and so does a leading general entertainment channel like Colors. Therefore, associating with the most popular cricketing team of IPL – Mumbai Indians which enjoys tremendous adulation, is a perfect blend with our brand positioning. Both Colors and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air.”

    Setting the tone for the IPL fever, Colors will bring viewers closer to the Mumbai Indians players through a series of innovative integrations and contests on-air as well as through digital engagement.

    Mumbai Indians spokesperson added, “We are extremely delighted to bring COLORS as the Principle Sponsor for Mumbai Indians and look forward to developing a long term, mutual benefiting association. Through the journey this IPL, Mumbai Indians and COLORS will create consumer-centric entertaining content, which we hope our global fans will appreciate and associate with.”

  • Netflix releases official trailer for cricket fever: Mumbai Indians

    Netflix releases official trailer for cricket fever: Mumbai Indians

    MUMBAI: Cricket Fever: Mumbai Indians follows the Indian Premier League’s superstar team Mumbai Indians on the road through the course of the 2018 IPL season, as they sought to defend their 2017 IPL crown. The first look of the series highlights the tough backroom story of the then-defending champions and how they coped with the weight of expectations from all around, including from the passionate fans of the franchise from the Maximum City, Mumbai. This story of hard work, resilience and dedication will launch worldwide exclusively on Netflix on March 1, 2019.

    Yuvraj Singh the latest addition to the team and Rohit Sharma the team captain took to Twitter to talk about the docu-series. See conversation here.

    The docu-series showcases unseen action, both on and off the field, starting with the 2018 IPL auction, when the entire team was re-organised, and closes with the end of their IPL campaign. It charts the emotional arc of the team, including the intense pressure the team faces with the weight of Mumbai’s millions of citizens on their shoulders. The docu-series reveals highly personal and never-seen-before journeys of the young and talented team, led by captain Rohit Sharma, owners Nita and Akash Ambani and their coach Sri Lankan legend Mahela Jayawardene.

    The trailer showcases the ups and downs of the team during the tournament, captain Rohit Sharma reflecting upon the challenges of leading the team, owner Akash Ambani speaking out on not tolerating any leaks from within the confines of the war room and the God of cricket, Sachin Tendulkar delivering a pep talk to the team within the dressing room.

    The eight-part series will launch on Netflix worldwide on March 1, 2019.