Tag: Mumbai Indians

  • IPL 2021: boAt becomes audio partner for six teams

    IPL 2021: boAt becomes audio partner for six teams

    NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is the audio partner for Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt revealed that it will launch a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams. The brand logo will be displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.

    Ahead of IPL 14, the brand has kicked off the #SoundOfChampions digital campaign aimed at celebrating the league’s winning moments. It has also roped in Hardik Pandya, Shikhar Dhawan, Rishabh Pant, Prithvi Shaw, Mayank Agarwal, and KL Rahul as brand ambassadors. 

    "Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia," said boAt co-founder Aman Gupta. 

    The #SoundOfChampions campaign aims to strengthen boAt's bonding with cricket. With this promotional strategy, the company is trying to elevate the emotion and passion that cricket and sounds evoke in the minds of Indians. 

  • IPL 2021: Usha International partners with Mumbai Indians

    IPL 2021: Usha International partners with Mumbai Indians

    MUMBAI: For the eighth year in a row, consumer durables manufacturer Usha International has come onboard as an official partner of Mumbai Indians ahead of the 14th season of the Indian Premier League. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss.

    LED walls, jumbo screens, and perimeter boards across the ground will play up the Usha brand at various points during the game. A series of activations across various digital platforms to grow stakeholder engagement and brand recall are also in the works. This includes contests on days when Mumbai Indians is playing, wherein consumers can win an opportunity to virtually interact with their favourite MI players. Additionally, Usha will also launch a digital campaign, featuring select players.

    Usha International head – sports initiatives and associations Komal Mehra said, “Consistent effort delivers consistent performance and that is the story of Mumbai Indian – the most successful team in the league. Usha as a brand personifies resilience and consistency, attributes which sync beautifully with MI as a team. The players in the MI team are a living testament to promoting an active and healthy lifestyle which is Usha's brand ethos as well. We look forward to ‘play’ with Mumbai Indians this season.”

    A Mumbai Indians spokesperson said, “We are pleased to continue our association with Usha International. They have been part of the Mumbai Indians family for eight years now, one of the longest partnerships in sports sponsorships in India. Our association with Usha reflects the faith and commitment vested in each other by both brands over the course of all these years. We look forward to yet another successful campaign with them, setting new benchmarks on and off the field.”

     IPL 2021 opening match is set to be played between defending champion Mumbai Indians and Royal Challengers Bangalore on 9 April in M A Chidambaram Stadium, Chennai. The tournament will be a closed event to begin with and a call on allowing spectators will be taken at a later stage.

  • IPL 2020 excitement builds as final looms

    IPL 2020 excitement builds as final looms

    MUMBAI: Two hours to go. And the top two teams till the playoffs will be slugging it out with each other in the IPL final  as a billion cricket lovers watch the fierce competition on the field. Mumbai Indians and Delhi Capitals – two teams which impressed one and all on the way with their fighting spirit. Both the blues will be on the field.

     

    It was not an easy IPL and it went down to the wire, with five teams almost level, until the playoffs. Yes, there were no spectators. But the simulated audience cheers, encouraging roars, the instruments blaring away, did not make that apparent at all. The palpitating excitement kept you glued to your screen – whether mobile, TV or laptop. And the commentators, well, they surpassed themselves, and put in that extra effort they took to get the action seem more engaging.  

     

    Cricket lovers responded in droves: the opening match had 200 million viewers across TV and digital; with the fixture streamed behind the Disney+ Hotstar pay wall seeing a record 8.4 million viewers. Yes last year’s audience numbers on Hotstar were higher, by multiples, but it was a free AVod service. Star India’s goal is to go past a record 550 million viewers for the entire league, as it had elaborated at its start.

     

    Of course, the brands made merry: whether it was Dream11 or  Byju’s or Zomato, or Unacademy or  payTM or Cred or Ceat or Tata Motors (and its famous gold standard vehicle Altroz displayed during the matches at the three stadiums and being talked about by the commentators) or  Upgrad or Great Learning or  Usha fans or AMFI – the list could go on.

     

     Clearly, an association with the IPL helps get a tremendous recall value, and especially if the communication is humorous and brings a smile to your face – a tack many of these brands took. More than a hundred brands associated with the IPL, whether with the broadcaster or with the franchises or with the BCCI.

     

     Fortunately for them, the sponsorship ticket sizes were not as large as last year, giving them a fabulous return on their investments. Even as  broadcaster and streamer  Star India and Disney +Hotstar took a hit in revenue, they build a stronger bond with cricket lovers.

     

    Expectation amongst all is that the final telecast today is going to set new records in terms of viewership, even though tomorrow is gold buying time and the festival mood is in full swing.  It’s the classic old duel, Mumbai – the Indian commercial capital – vs Delhi – the political capital – though Delhi is led by a Mumbai lad. Who will triumph? Punters are betting it will be Mumbai Indians who have a better pedigree or track record, but who knows Delhi might spring a surprise.

     

    Whosoever wins, for audiences too, the IPL has been time well spent. The sixes have rained, the wickets and bails have been lit up very often, new players have emerged, records have been set and  there have been more than enough heart stopping super-overs. Clearly cricket has entertained, and how.  2020 will be known as the year when despite the most challenging Covid 2019 circumstances it was sport – namely cricket – which turned out to be a winner.

  • 200 million tuned in to watch the opening match of IPL: Jay Shah, BCCI

    200 million tuned in to watch the opening match of IPL: Jay Shah, BCCI

    Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on their television and mobile screens. It is one of the biggest live sports events that is happening after a gap of nearly six months. The matches are played in UAE.

    Star India is the official broadcaster for the tournament and its live feed is available in multiple languages. On the other hand, the network is streaming the matches live on its OTT platform Disney+Hotstar.

    The tournament kickstarted on 19 September and the first match was played between Mumbai Indians and Chennai Super Kings.

    BCCI secretary in a tweet quoted the Broadcast Audience Research Council and mentioned that an unprecedented 200 million people tuned in to watch the match.

    Shah further went on to claims that it is the highest ever opening day viewership for any sporting league in any country- no league has ever opened as big as this.

     

     

    His claim was further acknowledged by Star Sports in its retweet where they mentioned the same number and claimed it as a record.  

    However, there is no official communication from BARC on this data until the filing of this story.

    In 2019, the reach for the tournament across TV and digital was 462 million. 

  • Star Sports brings back the excitement in MI vs CSK IPL 2020 opener

    Star Sports brings back the excitement in MI vs CSK IPL 2020 opener

    MUMBAI: It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium in Abu Dhabi between arch rivals Mumbai Indians (MI) and Chennai Super Kings (CSK) served all the dishes that make for a delightful platter. Thankfully, there was no gaudy, boring opening ceremony. The focus was on the sport. The venue, well it looked, perfectly fit for cricket with a green carpet on the ground. The sport too lived up to its potential. At least for the viewer at home on his Disney + Hotstar service or on their Star Sports channels.

    A rusty looking MI side muffed many a chance on the field and let a fitter looking –though having more retired players – Chennai Super Kings romp home with enough balls to spare in the twentieth over. The Rohit Sharma-led team began like they have done in many a previous IPL – losing their inaugural game. Their sloppiness in the field aided by rather inexplicable field placings, Jasprit Bumrah’s inability to bowl the yorker which he is renowned for and a collapse by most of the batters helped ease CSK’s passage to victory

    Of course one has to hand it to Mahinder Singh Dhoni’s captaincy while making his bowling changes and field placements. Piyush Chawla’s audacious spinning spell which tied the MI batsmen in knots, deserve a mention. The fielding was sharp and catches the Chennai Super Kings held their catches. The ball seemed to chase Faff du Plessis in the outfield who accepted two mishits by the Mumbai Indian batsmen and one strike near the ropes, which he lobbed back on the playing field to catch.

    On the batting front there was the reborn Ambati Rayaduand supportive Faff du Plessis, who helped stabilize the CSK innings – after two of its batters Shane Watson and Murli Vijay – departed cheaply. Once he got his eye in, Rayadu thumped the ball all around – and over – the ground – hitting three maximums – and scoring a brisk 71. Du Plessis was steady as she goes accumulating runs at regular intervals, and then came Sam Curran with his hurricane six ball 18, just when the match seemed to be getting a tad tight for the CSKs.

    Sharma and his men appeared to be helpless bystanders and just watched the ball going past them to and over the boundary or for doubles and triples. CSK’s victory broke its five match losing streak against the MI.

    Sharma, on his part, has to go back to the planning board, after what can be best described as a pedestrian performance by his team against an older side. He himself needs to hit the treadmill as his waist line showed. More of the top order need to get amongst the runs, the fielding needs to be polished, and the bowlers need to get more time at the nets, turning their arm over with the evening-dew-laden slippery ball.

    The lack of stadium attendees – while we wanted to see a sea of faces painted, smiling, energized, disappointed, praying fervently – was felt, but only marginally. For players on the field, many found it strange and they expressed it as such, without the constant roar of the tens of thousands of cricket lovers. But in this age of Covid2019, sport has to be revived without fans in the stands, life has to go on with social distancing to prevent the SarsCov2 virus from finding more victims. Dhoni expressed this best when called on during the post-match presentation. He nearly walked up to the presenter but was told to step back, reminding him of the two-metre distancing rule that needs to be maintained. Dhoni was apologetic but expressed that it felt strange, different to be doing so.

    On television and OTT, Star Sports used some tricks, like canned audience roars, screams and yells, fans and sponsors representatives popping up on giant sized screens placed in the stadium from their homes. As did videos of the cheerleaders doing their routine during exciting moments of the match, Then the Disney Star India fans too shared their Instagram reels – short video clips by fans commenting on cricket, the IPL and their experiences while watching at home. The commentators of course added to the excitement by being higher pitched than they are prone to be so early on in the tournament.

    Around seven million viewers on Disney + Hotstar at peak is a good number, considering the streaming service has put the IPL telecast behind a pay wall. The adverts on it and on Star’s channels were a-plenty, whether TVCs or banners or offers popping up. Of course that means good revenues. That should come as good news for the TV broadcast industry – which like many other sectors – is struggling with a poor five-month period of clamped up ad spends.

    And it’s good tidings for sports and for cricket buffs, who number hundreds of millions in India. As Dhoni said during the pos- match presentation: “It’s great that cricket is back after so long. For us and for the devotees. It takes a lot for those behind the scenes. We can be critical. But it takes a gigantic effort to put it all together. A big thank you to all them.”

    Indeed. Cricket and IPL fans echo his sentiment.

    (Today’s match between Delhi Capitals and Kings Xi Punjab at 7:30 promises to be another cracker.)

  • Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

    Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

    NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to provide health insurance for daily wage earners through its NGO partner Nirmana.

    Commenting on the partnership Mondelez India senior director marketing (chocolates), insights & analytics Anil Viswanathan said, “As an optimistic and progressive brand Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way, and often, it’s the smallest gestures that have the biggest impact. This year has made us all realize the value of the people that run our cities, societies, lives and this has been the core thought behind the brand’s #SayThankYou campaign. Cricket being one of India’s biggest passions, we wanted to use the platform of T20 to inspire our consumers to 'Say thank you to those who make our lives easier'. So, this season, the total runs that are scored in every Mumbai Indians match will go beyond cricket. We are very excited to have one of the country’s favorite team, joining us in this journey of acknowledging the unacknowledged and expressing gratitude to those who are working behind the scenes to make the team and its players a success on the field.”

    Read more news on Cadbury

    Cadbury Dairy Milk has been working to acknowledge the unacknowledged by sponsoring health insurance, a critical need for unorganised labour and daily wage earners, through Nirmana. This is a continuation of the Generosity journey where recently Cadbury Dairy Milk has committed part proceeds of its Limited-Edition ‘Thank You’ Bar sale towards this cause supporting insurance for ~17000 daily wagers.

    Read more news on IPL

    Mumbai Indians spokesperson, said “We are extremely pleased to be associated with Cadbury Dairy Milk. At Mumbai Indians, we believe in compassion, gratitude, and togetherness.  The ‘One Family’ ideology of Mumbai Indians reflects the same feeling in true spirit. The ‘Say Thank You’ initiative by Cadbury Dairy Milk is a highly commendable initiative that also resonates with our thoughts. The world is witnessing a very challenging time and it is imperative that we extend care and empathy as a united force to the affected. We hope that through this association, we are able to spread smiles and help the ones in need.”

  • COLORS returns as the principal sponsor for Mumbai Indians

    COLORS returns as the principal sponsor for Mumbai Indians

    MUMBAI: Cricket frenzy is all set to unlock as the entire nation waits with bated breath to cheer for their favorite teams at the upcoming cricket carnival in the UAE starting, 19 September. For the second consecutive year, Viacom18’s flagship Hindi general entertainment channel, COLORS, will be seen furthering its brand footprint through the biggest cricketing phenomena of the year by partnering with one of the best performing teams, Mumbai Indians. Having established itself as one of the leading channels in the urban Hindi general entertainment category, COLORS will strengthen its association as the ‘Principal Sponsor’ for the Mumbai Indians. Mumbai Indians will don the COLORS logo on the back of their jersey during the much awaited 2020 season.

    Viacom18 Hindi mass entertainment and kids TV Network head Nina Elavia Jaipuria said, "Mumbai Indians as a team is much loved across the nation and we are delighted to be associated with them. In India, cricket has the power to bring families together, something that is also COLORS' core philosophy.  Through our content, we always aim to bring alive interesting storylines while ensuring a cohesive viewing experience. The synergy between the two brands and the unbeatable combination of cricket and entertainment makes our association with Mumbai Indians a perfect proposition.”

    Mumbai Indians spokesperson said, “We are pleased to continue our association with COLORS as the Principal Sponsor for Mumbai Indians. The continuation of our partnership reflects the similar ideologies of both brands. We look forward to yet another successful campaign with COLORS as we take the field to entertain the audience across geographies in this challenging hour."

    Setting the tone for the upcoming season, COLORS will enhance the thrill manifolds through an engaging TVC featuring players Rohit Sharma, Suryakumar Yadav, and Jasprit Bumrah. This association will also witness promotions via engagement on digital platforms and will be further amplified through PR and on-ground branding.

  • Mumbai Indian’s call for responsible celebration as ‘One Family’

    Mumbai Indian’s call for responsible celebration as ‘One Family’

    NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from 19 September. Titled as Aala Re, the song captures the emotions of fans and encourages them to join in celebration while ensuring that they take necessary precautions. The film clearly tells people to join the festivities while maintaining a social distancing and following the necessary safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes. 

    The film was released during the weekend and has already garnered over 3.3 lakh views on YouTube. 

    Read more news on Mumbai Indians

    The new film highlights Mumbai Indians’ 'One Family' values where fans are an essential part. It focuses on how the Paltan’s (MI fans) emotions will be undeterred and that this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

    The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

    Read more news coverage on IPL

    Once again, Mumbai Indians has continued with their umbrella theme of Aala Re for the annual themes song. The club has been using it for a long time and the videos in different years have featured multiple Bollywood actors, cricketers and fans. The clarion call to the fans has always been answered with fully packed stadiums.  

    The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.

  • BKT Tires partners with Mumbai Indians for IPL 2020

    BKT Tires partners with Mumbai Indians for IPL 2020

    NEW DELHI: Balkrishna Industries will be sponsoring the reigning team, Mumbai Indians in the T 20 League 2020. The partnership is symbolic of BKT Tires’ support and love for the game of cricket.

    In particular, BKT has been supporting Indian sports, since it never forgets its origins. The company had for instance a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the Pro Kabaddi League. BKT is also collaborating with Tamil Nadu Premier League.

    Read more stories on BKT Tires

    “BKT is unstoppable when it is about sport and we are truly overjoyed to be partnering with the only four-time IPL Champion, Mumbai Indians. Cricket is a very popular sport in India and we are proud to be associated with a team that has been so closely connected with the legendary sports icon Sachin Tendulkar. We believe in sharing values such as resolution, fair play, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event in India,” BKT joint MD  Rajiv Poddar.

    The spokesperson of the team Mumbai Indians stated, “We are pleased to be associated with Balkrishna Industries Ltd. as part of this season’s campaign. At Mumbai Indians, we are committed towards achieving excellence to create an ecosystem of the sport, also inspiring our global audience. Similarly, BKT Tires have been consistently involved in promoting sports across boundaries. This association signifies a partnership between two entities with the same vision.”  

    Read more stories on IPL 2020

    The multinational group from India supports and follows many sporting events actively all over the world. BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become Official Global Partner of LaLiga, the top tier Spanish football division. All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by IMG Reliance, the exclusive sports consulting agency for BKT in India.

  • Usha Intl’s seven year hitch with  IPL’s Mumbai Indians

    Usha Intl’s seven year hitch with IPL’s Mumbai Indians

    NEW DELHI: The pandemic and downturn in economic fortunes of companies can serve as a good excuse for them to lock away their coffers and pull the plug on advertising spending. Many an advertiser has resorted to that, in recent months. But consumer electronics goods firm Usha International does not belong to that tribe. Instead, it has decided to get into bed with the Mumbai Indians as an official partner once again for the seventh year in succession.

    The Usha logo will be seen on the leading side caps and helmets of Mumbai Indians players and on the mat during the toss as part of the agreement. The stadiums will also have massive LED screens running across the perimeter, which will showcase brand Usha during a couple of overs of the game. 

    The company’s marketing team is also going the whole hog on digital.  A series of activations straddling various digital platforms have been planned, including online contests on days when the Mumbai Indians team is out on the green, battling a rival. Through these contests, fans will get a chance to interact (read: meet and greet) with some of their favorite Mumbai Indian cricketers virtually. The brand will also launch a unique digital campaign, featuring select players.

    Usha International head- sports initiatives &associations Komal Mehra believes that associating with IPL defines the strength of a brand during these tough times. “The current crisis gives us an opportunity to strengthen Usha’s brand salience,” she says. “The association is not just limited to creating awareness about our product portfolio but expounding Brand Usha and its ethos ‘Play.’“

    Read our coverage on IPL

    Almost every product category that Usha is present in will be highlighted as part of the association – right from fabric care to climate control to heating solutions to sewing machines to water coolers to fans to cooking appliances.

    “It is a great opportunity to strengthen our consumer and partner connect across categories through  on-air and digital platforms,” reveals Mehra. “Contests, virtual meet and greet with select players, online polls are among some of the ways in which we intend to maximize reach across geographies.”

    Mehra hopes that Mumbai Indians will go through at least 14 matches like the team  has done over the years. “It is the days when the Mumbai Indians are on ground that will see the majority of the activities –  like contests and polls. We are in the midst of fleshing out all the details with the MI team,” she adds. .

    Even as the effort will be to create fresh content for all digital platforms to engage fans and consumers through the IPL, last year’s TVC will be given air play across all channels. It featured skipper Rohit Sharma, Jasprit Bumrah and Kieron Pollard having a great time with children at a 'learn and create' workshop with Usha  sewing machines.

    Mehra is quite confident that combined with the IPL, the coming festival period is going to rev up demand for its products in the home and kitchen appliances and lighting categories.

    She explains: “Since work-from-home has now become the ‘new normal’ for people, it has made ‘multitaskers’ of each of us, leading to a need for products that make tasks easy while saving time as we work for home and from home. Exclusive consumer offers and finance schemes around the festive season will see a pent-up demand growing further. The festive period typically contributes almost 30-40 per cent to the annual sales for this business. Already, indicators are showing a very promising time ahead. We are confident of healthy sales in the coming quarter.”

    Media observers approve. “Usha has almost become synonymous with the Mumbai Indians which has proved to be one of the top two teams in the IPL over the years,” says a senior media planner. “The company has also been further amplifying its association by running its TVCs featuring Mumbai Indians cricketers on various channels. Then this year’s initiative of focusing on  digital initiatives and even a digital video campaign should get it an even  greater return on its investment.”