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Tag: Mumbai Dabbawala

  • Fortune Soya Chunks surprise Mumbai with lunchbox treats on World Protein Day

    Fortune Soya Chunks surprise Mumbai with lunchbox treats on World Protein Day

    Mumbai: Adani Wilmar, a leading food and FMCG company joined hands with the iconic Mumbai Dabbawala Association for World Protein Day to distribute packs of Fortune Soya Chunks. This unique initiative aimed to promote protein-rich diets and reinforce the brand message of ‘Ghar Ka Khana Ghar Ka Khana Hota Hai’.

    Mumbaikars were pleasantly surprised when their lunchboxes, delivered by the efficient Mumbai Dabbawalas, contained a pack of Fortune Soya Chunks. This move not only raised awareness about the importance of protein but also emphasized the convenience and nutritional value of incorporating soya chunks into daily meals.

    Fortune Soya’s collaboration with the Mumbai Dabbawalas went beyond just distribution. Each Dabbawala was provided with Fortune Soya t-shirts and informative leaflets attached to the tiffin boxes, educating consumers about the benefits of protein-rich foods. As a token of appreciation, the dabbawalas also received packs of Fortune Soya Chunks, inspiring them to prioritize their own health.

    Adani Wilmar head – media & fortune brand Jignesh Shah expressed his enthusiasm for the collaboration, stating, “We are thrilled to have partnered with the Mumbai Dabbawalas for this meaningful initiative for World Protein Day. This aligns perfectly with our ‘Ghar Ka Khana Ghar Ka Khana Hota Hai’ campaign. At Adani Wilmar, we take pride in advocating for complete proteins like soya chunks, which offer all nine essential amino acids essential for optimal health. Through the distribution of soya chunk packs and information about the benefits of protein-rich foods, we hope to cultivate healthier eating habits and enhance the well-being of every individual in our community.”

    Soya chunks, rich in protein, is beneficial for muscle building and body. It is an ideal dietary choice for all ages. With seven* out of 10 Indians found to be protein deficient in urban areas, initiatives like this play a crucial role in raising awareness.

    While 73 per cent* of urban Indians grapple with protein deficiency, often unaware of the diverse vegetarian options, soya chunks stand tall.

    Fortune Soya Chunks stands out as a nutritional powerhouse, boasting a remarkable 52 grams of protein per 100 grams, surpassing other protein sources like milk and eggs. Soya chunks is a high source of dietary fibre and hence the adopting the product in regular balanced diet will be a step towards heathier and stronger India

    “Mumbai Tiffin Box Suppliers Association” and “Nutan Mumbai Tiffin Box Suppliers Charity Trust”, widely known as Mumbai Dabbawala secretary Kiran Gavande added, “As a delivery partner, it’s an honor to associate with a company for World Protein Day to help people access protein-rich food. It’s more than just delivering meals; it’s about nourishing communities and promoting healthier lifestyles. Together, we’re making a tangible difference in people’s lives, one nutritious meal at a time.”

    A video #DabbawalasDeliverFortuneSoyaChunks has been released across various media platforms and digital channels, showcasing the precision and dedication of the 130-year-old Mumbai Dabbawala network, diligently delivering home-cooked meals. The video captures the entire on-ground activities, highlighting the delivery of Fortune Soya Chunks packs in tiffins, wearing Fortune Soya Chunks T-shirts, along with product leaflets explaining goodness of soya chunks and lip-smacking dishes with soya chunks. The social media campaign aims to debunk myths about protein and its edible sources.  The campaign includes influencer videos discussing common misconceptions about protein content in food, which is followed by a series of poll posts asking audiences to vote on the different edible sources of protein. Additionally, in collaboration with Mumbai Dabbawalas, the brand Fortune Soya Chunks is advocating for the importance of protein rich food for World Protein Day.

    Join Fortune Soya and the Mumbai Dabbawalas in celebrating health and nutrition, because every meal counts in the journey towards a healthier, happier community!

    *As per IMRB survey done in 2017

  • Star Plus commemorates the spirit of Mumbai Dabbawalas

    Star Plus commemorates the spirit of Mumbai Dabbawalas

    MUMBAI: Mumbai’s dabbawalas are as important to the city as its lifeline, local trains. In recognition of their services in delivering with precision freshly made food to customers across the maximum city, Star Plus is undertaken a first of its kind initiative for dabbawalas. 

     

    Through a unique initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai’s dabbawalas as a token of their appreciation. 

     

    Kapoor, who is also the judge of MasterChef India-4, conferred the title of ‘Pyaar Ke Postmen’ upon the Mumbai dabbawalas and redefined the role played by them in the food industry. “Star Plus is the pioneer in bringing food on the forefront of Indian television and I am extremely happy with the initiative that Star Plus took in acknowledging the Dabbawalas for rendering a valuable service to the society. I only make food but the other part of my job is done by these Dabbawalas who make our food reach the mouths of the people. Dabbawalas are not just the carriers of food but also do the task of spreading joy and smiles. They are the ones who add true value to the food we cook. These Dabbawalas are the backbone of the population of Mumbai and may they continue to be for a lifetime. Star Plus and the MasterChef India team salute their undying spirit and hard-work,” he said.

     

    Chef Ranveer Brar, who is also the judge on MasterChef India-4, added, “Food has always been an integral part of every relationship in the Indian cultural context and the Masterchef India team showed its appreciation for the role these Dabbawallas play in binding the family together through food. Unfortunately, due to prior commitments I could not be a part of the activity but I am thankful to the Mumbai Dabbawalas for making delivering the food cooked for loved ones on time.”

     

    The Dabbawalas were delighted by the initiative of Star Plus appreciating their role in the food industry. “We, the dabbawalas, are highly motivated because we believe that delivering food to Mumbaikars is like a service to God, similar to giving medicine to the sick. We are thankful to the MasterChef India team for recognizing our efforts,” said a dabbawala.