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Tag: Mumbai city

  • Mumbai City announces UpUrFit as the official pain relief & recovery partner

    Mumbai City announces UpUrFit as the official pain relief & recovery partner

    Mumbai: Mumbai City has announced its multi-year partnership with UpUrFit as the official pain relief & recovery partner starting from the 2024-25 season. This partnership reflects their commitment to providing the best care and recovery solutions for their players.

    UpUrFit is a renowned name in the sports and fitness industry, specialising in a range of products designed to enhance athletic performance and recovery like advanced pain relief gels, muscle recovery sprays, and comprehensive sports hygiene products formulated for on-the-go use. Their innovative solutions are tailored to meet the needs of athletes at all levels, offering effective pain relief and promoting faster recovery times.

    As part of this partnership, UpUrFit’s cutting-edge products will be integrated into the training and recovery routines of our players. Additionally, UpUrFit will offer expert guidance and support to the medical and coaching staff, ensuring that their team benefits from the latest advancements in sports recovery technology.

    Mumbai City CEO Kandarp Chandra said, “We are thrilled to welcome UpUrFit as our official pain relief & recovery partner for the 2024-25 season. UpUrFit’s dedication to athletic performance through effective recovery solutions makes them an ideal partner for a club like Mumbai City FC. We believe their products will enable our players to perform at their peak through the season. We look forward to a successful season with UpUrFit by our side, helping us minimize recovery time and maximize performance.”

    UpUrFit co-founder Vikram Gunjal said, “The objective behind my co-founder Munish Vig and myself in introducing UpUrFit range of products for sports and fitness enthusiasts is to disrupt the sports topical category.

    Mumbai City FC is the epitome of excellence in the sporting and fitness arena. We at UpUrFit are excited to work with their talented squad and management and to offer our products and services to them for their optimum performance. UpUrFit couldn’t have found a better partner that signifies peak performance and the drive to be number one everyday!”

  • Gupshup launches conversational OOH ads across Mumbai

    Gupshup launches conversational OOH ads across Mumbai

    Mumbai: Conversational Messaging platform Gupshup has launched conversational out-of-home (OOH) ads across Mumbai city. These phygital ad formats take traditional physical advertising surfaces like billboards, bus shelters, airport terminals, cabs and metro stations, and trains and convert them into interactive surfaces with the addition of a QR code.

    The code, once scanned, opens a chat interface that connects the viewer with the branded bot in a two-way conversation. This works on any device and needs no app download. The conversations are powered by Gupshup IP Messaging (GIP) which leverages Conversational AI to create interactive experiences.

    Gupshup aims to make OOH ads interactive and measurable for brands in order to increase advertising effectiveness and ROI. For media companies owning and selling advertising inventory, this technology can drive more inquiries and also help them offer more to brands than just inventory space, it said in a statement on Wednesday.

    As a part of the campaign, Gupshup placed advertisements on financial literacy which, on scanning the QR code, take people to a chatbot that can offer customers access to financial literacy guides, education material, and more. Another set of ads help provide people information on COVID 19 and vaccination (COVID 19 chatbot). All information was sourced from Government of India websites.

    “Brands that invest in OOH Advertising are looking for ways to make them interactive and measurable.  Agencies that own and sell advertising inventory need to provide more than space to brands and leverage conversational technology to generate more enquiries for unsold inventory,” said Gupshup co-founder & CEO Beerud Sheth. “Our Conversational OOH Ads make physical surfaces interactive. With a simple QR-code scan, chatbots powered by conversational AI improve customer engagement and make ads more measurable. It’s the perfect way to transition a physical 1-way customer experience to a digital 2-way conversation. We are committed to helping brands and media agencies leverage the power of conversational messaging to improve advertisement engagement and effectiveness.”
     
    Gupshup’s API enables over 100,000 developers and businesses to build messaging and conversational experiences delivering over six billion messages per month across 30+ messaging channels.