ITV

Tag: Mumbai Airport

  • Skoda India drives to Mumbai Airport

    Skoda India drives to Mumbai Airport

    NEW DELHI:  ŠKODA Auto India has unveiled the new Superb and Karoq at the Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Targeting premium and business air travellers who are on the move post easing of lockdown restrictions, the brand displayed its latest set of wheels at the airport’s swanky Terminal 2.

    The automobile manufacturer plans to launch a series of new cars in 2020 and 2021, and airport displays are a great way to advertise and create a buzz about the cars among their customer segment. And with Unlock 5.0, the timing was ripe for this promotional event, says ŠKODA Auto India head of marketing Tarun Jha.

    “Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision,” he elaborated.

    Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by using the largest floor LED installation ever for an experiential display inside an Indian airport. The combination of prime location (just past security check for Departures), glamorous cars and sumptuous display no doubt makes for a super-effective promotional campaign that’s bound to create the right kind of buzz for ŠKODA.

    PHD Media and The MAX (Tribes & Mudra Group Venture) worked closely with the brand to conceptualize the campaign.

  • Somany Ceramics styles Mumbai Airport

    Somany Ceramics styles Mumbai Airport

    Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport.

    The campaign was done in association with Times OOH to target niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport.

    Somany chose to place its ad on multiple media units installed at the domestic departure security check-in of the Mumbai Airport to captivate the attention of departing fliers. The units presented the Somany Tiles and Bathware’s brand campaign focusing on the patented hard coat technology VC Shield which is ‘Built to Last’.

    Somany Ceramics marketing head Vivek Gupta says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”.  Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”

    “We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Times OOH Sumit Chadha.