ITV

Tag: Multi-language

  • #KooKiyaKya asks Koo in its first-ever TVC

    #KooKiyaKya asks Koo in its first-ever TVC

    Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup.

    The social media app has partnered with Ogilvy India and developed a creative communication platform – ‘Koo Kiya Kya’ to urge people to express themselves in their mother tongue. The campaign is reflective of users’ desire to leverage social media for self-expression and to connect and engage with their communities in a language of their choice. 

    Launched at the start of the T20 World Cup 2021, the campaign consists of a series of short-format 20-second advertisements that grab viewer attention through their quirks, wit, and humour laced around the tagline #KooKiyaKya. 

    The visuals capture people going about their daily lives, indulging in light-hearted banter, and talking straight from their heart – with catchy idioms that can be Kooed to express themselves online. The ads are woven around a unifying message – ‘Ab Dil Mein Jo Bhi Ho, Koo Pe Kaho.’ The ads are live across leading sports channels and will play during the T20 World Cup matches. 

    “The campaign positions Koo as an inclusive platform, as a platform for self-expression which gives voice to those who have never experienced language-based social media before,” Koo App co-founder Apremeya Radhakrishna said. “With the T20 World Cup 2021 happening right now, the timing is perfect to leverage television as a key channel to put across our message, to help people connect with each other meaningfully.”

    Koo co-founder Mayank Bidawatka added, “A large part of India hasn’t been given an online public platform to express these thoughts in people’s preferred language. That’s what this campaign is about – an invitation to every Indian to start sharing their thoughts in their mother tongue and connect with millions of others on Koo in a meaningful way.”

     Elaborating on the campaign, Ogilvy India chief creative officer Sukesh Nayak said, “Our idea came from life. When talking to our friends or family in our own language we find the comfort to express ourselves the best. Our intent is to ensure whoever sees these films, should instantly think of many such incidents from their own life. And feel comfortable to express the same in their own language with a wider set of audience on Koo.” 

  • Now Steve Marcopoto to go from Turner International APac

    Now Steve Marcopoto to go from Turner International APac

    MUMBAI: Management change are continuing at Turner International Asia Pacific as the Time Warner company tries to stay relevant and fit in the slowing and strongly localising Asia-Pacific region. After a massive bunch of layoffs earlier this year, Turner made another announcement which some are coining as the end of an era. It announced that the man who steered its fortunes just a few years after the broadcasting skies opened up in Asia will be stepping down. We are talking about Turner International president and managing director Steve Marcopoto, who has decided not to continue with his charge when his contract expires in December. Steve will, however, continue to work with Turner in a consultative capacity as a senior advisor to Turner International President Gerhard Zeiler.

     

    Turner announced that a successor will be announced in due course.

     

    Says Zeller: “I thank Steve for his outstanding achievements in his 15 years with Turner Broadcasting. Steve has guided Turner Asia Pacific through a period of rapid change. Under his exceptional leadership Turner went from broadcasting two networks in the region to 36 channels today along with a vast variety of digital and off-channel commerce activities. In an increasingly competitive environment, he has maintained our leadership position in news and kids channels, forged entry into new territories and built great partnerships.”

     

    Adds Steve Marcopoto in a release issued by Turner: “Turner is poised for a great run and now is the best moment for the company to put a fresh set of hands in charge. I am very proud of the growth of our business while I’ve had the privilege of holding this role. I want to deeply thank each member on the team that has made all this happen while maintaining a high-spirited culture of collaboration, innovation and optimism. It feels right to initiate the handover now as I complete 15 years in this job, and I intend to hand over Turner Asia Pacific to my successor in an optimal state.”

     

    Since taking the helm as president and managing director in 1998, Steve Marcopoto has overseen the growth of the business in Asia Pacific from the first linear, pan-regional TV channel to a multimedia, multi-language, multi-territory enterprise creating award-winning programmes. Under his leadership, Turner broadcasts 36 channels in 11 languages in 40 countries throughout the Asia Pacific region. This includes CNN, Cartoon Network, Boomerang, Pogo, TCM Turner Classic Movies, Tabi Channel, MondoTV, WB, QTV and truTV.