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Tag: MullenLowe

  • Ducktape Studios wins big at Cannes, Spikes and more in debut year

    Ducktape Studios wins big at Cannes, Spikes and more in debut year

    MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s already sticking out in the global ad world for all the right reasons. The Mumbai-based production house, helmed by award-winning director Raylin Valles, has stormed Cannes Lions, Adfest, Spikes Asia and the Kyoorius Awards in 2025, proving that a sharp idea with a dash of madness can punch well above its age.

    At this year’s Cannes Lions, Ducktape landed a Bronze Lion for its quirky Amazon campaign with Ogilvy India and earned a Film Craft shortlist for Dirty Money, its riotous spot for Steadfast Shredders created with Mullenlowe. The momentum continued at Adfest, where the team bagged a Silver for Film Direction and two Bronzes for Arms Deal and Hungal Driving School in collaboration with DDB.

    Meanwhile, at Spikes Asia, Arms Deal racked up a Bronze and two shortlist mentions, while the Kyoorius haul included a dazzling 4 Blue Elephants and 11 Baby Blues.

    This awards streak is no fluke. Ducktape’s cinematic chops are backed by Valles’s deep agency roots and an enviable global reel. His resume reads like a Cannes wish list Coca-Cola, Apple, Netflix, Unilever, Snickers, Ikea, Spotify, Disney+ Hotstar and his directing style ranges from stylised comedy and animated flair to high-octane action.

    “We launched Ducktape to build a space where ideas and craft could run wild,” said Valles. “A year in, we’ve worked with iconic brands, fearless agencies and some real heavyweight talent. We’ve made things that sparked memes, conversations and now, awards.”

    The studio’s sharp storytelling and slick visual language are drawing praise for being rooted in Indian culture while playing to a global stage. And while Ducktape’s tape measure of success is already long, it’s clear they’ve only just begun rolling.

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  • Lintas C:EX Entertainment names Niranjana H as CD – brand solutions

    Lintas C:EX Entertainment names Niranjana H as CD – brand solutions

    Mumbai: Lintas C:EX Entertainment, the newly launched branded and original content division of MullenLowe Lintas Group has named Niranjana H as creative director – brand solutions.

    In this new role, Niranjana will be responsible for identifying and creating content opportunities for brands. The appointment is effective immediately, said the company.

    MullenLowe Lintas Group aims to strengthen its foothold in the original and branded content space through Lintas C:EX Entertainment. This new appointment is another step in the direction of furthering the divisions’ vision of telling impactful and entertaining stories.

    A broadcast media and entertainment professional, Niranjana comes with over nine years of production experience across films and television with expertise across the board in ideation, producing, writing, pre-and post-production. Her experience across different genres –both fiction and non-fiction – combined with a strong understanding of content development – both scripted and non-scripted – will help the division to curate a slate of original content Ips, according to the agency.

    In her previous professional journey, Niranjana has been a part of Discovery Communications, Zee Entertainment and most recently, Arré (U Digital Content). She has been responsible for story development, scripting, production and the final output for fiction programming during her aforementioned stints. At Zee Entertainment, Niranjana contributed to more than five primetime shows as well as weekend shows – “Qubool Hai,” “Neeli Chatri Wale,” and owned the programming, content curation and strategy for TLC, TLC HD World and Investigation Discovery at Discovery Communications. She also served as executive producer on Discovery and Discovery Plus originals apart from the curation.

  • Burger King launches immersive AR campaign with rapper Lil Yachty

    Burger King launches immersive AR campaign with rapper Lil Yachty

    NEW DELHI: Burger King has become synonymous with clutter-breaking advertising campaigns that can cut across audiences across the world. In their latest play, the brand’s mascot and renowned rapper Lil Yachty took over the MTV Video Music Awards last week, with augmented reality appearances.

    The burger brand ran an immersive sweepstake during the MTV Video Music Awards (VMAs) that asked viewers to scan a QR code with their smartphone cameras to activate an augmented reality (AR) experience. Scanning the QR codes activated offers including a free Whopper sandwich with a $1 purchase in the BK App, and chance to win a year of free Whoppers along with tickets to the 2021 Video Music Awards.

    To roll out this campaign with the AR experience, the brand collaborated with digital content and experience agency Coffee to create. Apart from this, it worked with MullenLowe on the promotional effort, as per the media report.

    The brand announced about the campaign on Twitter and created a conversation among netizens.

    The duo appeared together on the red carpet throughout the show. After Lil Yachty performed his song “Top Down,” the King awarded him the Burger Fire Medallion.

    Burger King also included a consumer promotion in the broadcast. Viewers were encouraged to download the BK app and use it to scan QR codes that appeared on-screen to avail the offers.

    The campaign is clearly intending to boost downloads for the BK App, which has been a central part of the burger chain’s mobile marketing efforts in the past few years. The QSR brand has already been working to push its app to the users.

    Post pandemic, apps have become even more crucial to quick-service brands as the coronavirus has led to the temporary closure of dining rooms or diminished capacity.

  • MullenLowe Media Mub comes to India as Lintas MediaHub

    MullenLowe Media Mub comes to India as Lintas MediaHub

    MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline. The agency will also include a performance marketing offering and a programmatic buying engine.

    In India, Lintas Mediahub aims to offer a counterpoint to the current crop of monolithic, volume hungry, singularly data-obsessed media agency models. As a part of the omnichannel offering of PointNine Lintas, it is designed to bring creativity and media together.

    PointNine Lintas CEO Vikas Mehta says, “The separation of creative and media in the past two decades has gradually sucked ideas out of the media business. Media innovations have been largely ‘standardised’ and whilst there are some breakthroughs, they are few and far between. With Lintas Mediahub, we want to bring ideas back to the heart of the media offering. The addition of media capabilities to our service stack brings PointNine Lintas another step closer to our omnichannel vision.”

    Lintas Mediahub will be headed by Vidhu Sagar, who joins as national director for media and will be based in Mumbai. Sagar joins from WPP where he was the business lead at Global Team Blue (GTB) – WPP’s integrated agency for Ford Motors. Prior to that he was an EVP at Carat Media India, served as general manager, FCB‐Ulka Delhi and was also head of marketing at India Today Group, amongst other roles.

    Sagar comes with rich experience across the diverse disciplines of media planning, brand strategy and account management. Throughout his career he has acted as a brand champion for groundbreaking communication solutions for a variety of clients, including international brands such as BMW, General Motors, Ford, British Airways, Bausch & Lomb, Tropicana, MasterCard, Reebok, and Bose, as well as prominent Indian players such as ITC, Dabur, Hero, HCL, NIIT and Muthoot Group.

    Lintas Mediahub national director for media Vidhu Sagar notes, “I am extremely excited to join Lintas Mediahub. It’s a magical combination really. PointNine Lintas, with its omnichannel thrust and an unmatched service stack, is uniquely positioned to address the growing need for a comprehensive surround approach to communication planning. And MullenLowe Mediahub, a robust yet edgily creative, media agency group, remains unparalleled across the globe in its appeal. Lintas Mediahub will be the perfect amalgam of science and art, seamlessly fusing logic with lateral thinking. We hope to challenge the status quo by adding a layer of imaginative thinking that’s missing from the offering of most media agencies today.

    Lintas Mediahub will offer its services to clients across agencies of MullenLowe Lintas Group in India – Lowe Lintas, Mullen Lintas and PointNine Lintas. The launch in India, marks the expansion of the MullenLowe Mediahub network into 14 cities around the world, including Los Angeles, New York, London, Sydney, Singapore, Tokyo and Shanghai. Recently MullenLowe Mediahub was named MediaPost’s Creative Media Agency of the Year for the second consecutive year, and has an enviable client list that includes Chipotle, Eurosport, JetBlue, Harley-Davidson, Netflix, Royal Caribbean, Staples, and Western Union.

  • MullenLowe’s Hyatt campaign launched at Oscars

    MUMBAI: Hyatt Hotels Corporation has announced the launch of World of Hyatt, Hyatt’s new global platform grounded in the simple idea that a little understanding goes a long way. This reflects Hyatt’s purpose and reaffirms its commitment to building genuine and trusted experiences and engaging its community of loyalists in a way that is meaningful to them.

    The global campaign will extend across TV, digital, social, out-of-home, in-hotel, print, and events throughout 2017 with an emphasis in the United States, China and India.

    The launch of World of Hyatt is supported by an unprecedented integrated marketing campaign, “For a World of Understanding.” The campaign will debut its anthem spot with a universal message during the 89th Oscars® broadcast, leveraging a series of personal vignettes that speak to the power of understanding. The anthem features Grammy-nominated recording artist Andra Day singing, “What the World Needs Now is Love,” the timeless song from Hal David (lyrics) and Burt Bacharach (music composition).

    Created by MullenLowe, the spot was filmed earlier this year in Thailand, Morocco and Spain, and explores how people from different cultures unite through simple human connections.