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Tag: Mullen Lowe Lintas

  • Havells’ new campaign promotes BLDC+ fans range for summer

    Havells’ new campaign promotes BLDC+ fans range for summer

    Mumbai: Havells India Ltd, a leading fast-moving electrical goods (FMEG) company launched a new campaign, showcasing its commitment to catering to the dynamic consumer requirements with its technologically advanced, energy efficient, and designer range of fans. Havells rolls its latest BLDC+ fan range, showcasing innovative features targeting aspirations of tech savvy consumers: Albus an elegantly crafted MDF wooden blades with reversible designs, this fan enhances any room’s ambiance with mood-setting underlighting and dimming capabilities. Control is seamless with an all-encompassing RF remote, offering breeze and sleep modes, plus a timer for ultimate convenience.  Stealth voice revolutionises your space with India’s first voice-controlled fan — no need for WiFi, internet, or smartphone connections. Experience unmatched silence and efficiency with a 245 cmm air delivery at just 40 W power consumption. Crista, elevates smart home living with its IoT integration, allowing for seamless control via the Havells Sync app, Amazon Alexa, or Google Assistant, and is complemented by a telescopic canopy for automatic adjustment with ceiling height and dust-resistant blades. Florette has adaptive comfort with its Smartsense mode, automatically adjusting fan speed in response to room humidity and temperature, for an effortlessly optimised environment. Elio UL BLDC+ embrace minimalist elegance with this sleek fan, consuming only 28 Watts. Available in a variety of colors including mist pearl white, matt black, and pinewood finishes.

    The brand resonates with the thought that whenever the consumer felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered industry best experience. It celebrates the idea of “As much as you look up to us, we look up to you (for inspiration)”. These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of the consumers.

    Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, the campaign is a montage of everyday moments, that encapsulates the journey beautifully, giving a unique touch to the product storytelling. It brings the ‘technology and innovation’ narrative to life, highlighting the advanced features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers’ evolving needs, reinforcing Havells commitment to excellence and leadership in the fan category.

    Talking about the campaign, Havells India EVP Deepak Bansal said, “Havells continues to be a trusted name, maintaining a strong presence in the fan category through relentless progression and a focus on driving innovation. Our new range BLDC+ fans epitomize the culmination of technology with aesthetics which are the major evolving key buying factor of a consumer. From introducing smart sense technology to designing aesthetically superior fans, Havells has pioneered innovative solutions fans to enhance the customer experience”.

    Commenting on the campaign, Havells India EVP – brand marcom Rohit Kapoor said, “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers’ needs. Through our persistent efforts, Havells has emerged as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to telling compelling stories that resonate with our audience. It underscores how Havells fans have been instrumental in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative will not only celebrate our brand’s heritage but also further solidify Havells’ position as a leader in the fan category”.

    Talking about the campaign, Mullen Lintas chief creative officer Ram Cobain said, “ By their very nature, ceiling fans make us look up to them. Our campaign shows how Havells has instead, always looked up to its consumers and sought inspiration from their lives. Every fan is so much more than just a fan; it is an empath, an enabler, and a friend. Our is a range film with ‘heart’ – technology in true service of unsaid human desires, warm, intuitive and beyond the utilitarian.”

    The brand has tied up with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range as key digital influencers.

    The 360-degree campaign is live and promoted across all mediums – television, digital, influencer marketing, outdoor, BTL and retail visibility. It will be aired during the IPL series on star sports, major GEC, movie, news, and regional channels across the country.

  • Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Mumbai: Berger Paints India Limited introduces an innovate range of waterproofing products – Berger DAMPSTOP. These strategically composed products can perform multiple waterproofing-related treatments like damp, silane, or salt leaching treatment, seamlessly. Earlier waterproofing used to be a tedious task. It involved breaking open the surface to do waterproofing. With the introduction of this innovative product range, Berger Paints aims to simplify the process for consumers. In the current times, builders hardly get the time to cure the concretes of a building or a house, which consequently impacts the building’s longevity. Waterproofing not only protects the house from damages but also extends its life. To amplify the launch of one such innovative waterproofing product, Berger Paints has released a captivating TVC starring Akshay Kumar and Gulshan Grover. The TVC has been conceptualized by Mullen Lowe Lintas.

    In the TVC, Kumar is seen playing the role of a renowned photographer and Grover as an antique collector. Filled with humour, the TVC aptly connotes the importance of waterproofing. The video starts with a photographer being utterly fascinated by an antique collector’s collection. But soon his “damn” gets replaced with “damp” as the gun holder falls off the wall due to dampness. In no time, the photographer realizes the issue, while the antique collector remembers his past waterproofing experiences and fears the initiation of another process where he imagines the entire wall being torn down as a part of the waterproofing process.

    The video brings to the screen, the most common concerns of the customers. For instance, Grover is seen being worried about the fact that to conduct the necessary task of waterproofing he would have to break the wall and that would not only create severe mess but also will lead to the beginning of another lengthy process of waterproofing. To take care of his worries, Kumar introduces him to the contemporary way of waterproofing with Berger DAMPSTOP.

    Berger Paints India Limited managing director & CEO Abhijit Roy says, “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

  • MullenLowe Lintas Group promotes Amer Jaleel, Virat Tandon

    MullenLowe Lintas Group promotes Amer Jaleel, Virat Tandon

    MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named Group Chairman and Chief Creative Officer. Partnering him, on business, will be Virat Tandon who’s being named Group CEO. In their new roles, the duo will lead the group mandate in India overseeing its three agencies; Lowe Lintas, Mullen Lintas and PointNine Lintas.

    Speaking of the new Group leadership, Alex Leikikh – global CEO MullenLowe Group said, “A few years ago, we had asked Amer and Virat to start our second agency in India, Mullen Lintas, and they have built it into a top 10 agency in the country in just two years. Amer has been a creative leader of our group in India for a very long time now, and Virat embodies the entrepreneurial spirit of the MullenLowe Group, and as such I am delighted to have them steer our overall business in India to even greater success.”

    Amer Jaleel joined Lowe Lintas in 2002 and has held multiple creative leadership positions including Chief Creative Officer. Virat Tandon joined the group in 2004 in the New Delhi offices of Lowe Lintas and has since played various senior roles in the network in India and Singapore. When the group started Mullen Lintas in 2015, it named Jaleel and Tandon Chairman and CCO, and CEO respectively. 

    Speaking of their new roles, Jaleel and Tandon said, “We have a lot of strong assets in the group. Two top ten agencies, Lowe Lintas and Mullen Lintas; a very promising incubation, the Omni-channel agency PointNine Lintas; some of the industry’s best and brightest creative, strategy and business leaders; and last but not the least a culture that makes us stick together and tick. The future is looking different and exciting. There could be no better time for the group to embark on this journey. To stay at the top of its game, MullenLowe Lintas Group realizes the importance of investing in building a strong talent pool with new skills that are relevant in the digital and hyper-connected world. It’s becoming more challenging for brands to win in the marketplace as the consumer is evolving and most categories are being disrupted and transformed due to technology. Clients are looking for all the help they can get from their agencies to win in this new reality. We want to continue to be our clients’ biggest strength.”

    In a separate development, Arun Iyer – Chairman and CCO of Lowe Lintas has decided to move within the agency to become a creative consultant. Arun plans to start a venture of his own and will transition out of the agency over the next year. The agency has planned a twelve-month transition period, during which he will continue to work for some key clients and help with succession planning.

    Iyer, spoke of his decision, “I have had the privilege of being part of an institution. I have spent a little over 15 years here. And it is home. Over the last few years, I have been passionate about start-ups and have played a role in developing some strong brands such as Byju’s, Freecharge and Grofers. Going forward, I am planning to work more closely within the start-up eco-system.”

    Adds Amer Jaleel, “Arun and I have been brothers-in-arms for over 8 years now. We’ve been shouldering the equity and reputation of Lintas together and that gives you a sort of a feeling of being in the same womb! Arun has, over the last 3 years, taken the spirit that Balki infused in Lowe Lintas to a different zone and moulded the agency in his own way. A large part of my job for MullenLowe Lintas Group will be to take that imprint forward.”

    Jaleel and Tandon’s appointments take place with immediate effect. They are working on plans to transform MullenLowe Lintas Group in a few critical areas to remain the key agency partner for clients. 
     

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

     

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

     

  • WARC 100 declares Mullen Lowe Lintas as top creative agency

    WARC 100 declares Mullen Lowe Lintas as top creative agency

    Mumbai:  Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe Lintas Group, India the Top Creative Agency in the World.

    The agency is the first to claim the number one position as Top Creative Agency in the World for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

    Commenting on the achievement, MullenLowe Lintas Group  Group CEO Joseph George said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India in January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

    Adding to its list of achievements, of the three campaigns that have been selected from India in the top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

    The above recognition builds on the recent success that has been witnessed by MullenLowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.

  • WARC 100 declares Mullen Lowe Lintas as top creative agency

    WARC 100 declares Mullen Lowe Lintas as top creative agency

    Mumbai:  Annual ranking of the world’s 100 best campaigns and companies based on their performance in effectiveness and strategy competitions, The WARC 100, has named MullenLowe Lintas Group, India the Top Creative Agency in the World.

    The agency is the first to claim the number one position as Top Creative Agency in the World for two consecutive years. Following at number two is Droga5, NYC with Ogilvy, NYC being ranked number three. Additionally, the MullenLowe Group global network has retained its 4th place position as Top Creative Network for the second year in a row.

    The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

    Commenting on the achievement, MullenLowe Lintas Group  Group CEO Joseph George said, “2015 was a milestone year for the agency with over 60 awards for creative effectiveness alone. This year too began well for us, being declared the Agency of the Year at Effies India in January. And now this WARC 100 recognition 2 years in a row further demonstrates the primacy of delivering ROI for our clients as our singular pursuit, as indeed in our belief in the type of work we want to deliver for our clients.”

    Adding to its list of achievements, of the three campaigns that have been selected from India in the top 20, two of them were from MullenLowe Lintas Group. ‘Kan Khajura Tesan’, which was ranked number one last year remained in the rankings at number nine this year while Idea Cellular’s campaign ‘No Ullu Banaoing’ was ranked number 17. Havells Appliances ‘Respect Women’ also managed to find a place in the table as it was ranked number 25 in the list.

    The above recognition builds on the recent success that has been witnessed by MullenLowe Lintas Group which has a host of accolades against its name including Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.

  • LinEngage appoints Raman R.S. Minhas as creative head

    LinEngage appoints Raman R.S. Minhas as creative head

    MUMBAI: Mullen Lowe Lintas Group experiential marketing arm LinEngage has strengthened its team with the appointment of Raman R S Minhas as group creative head.

     

    He will report to LinEngage executive vice president Sriharsh Grandhe.

     

    Minhas comes on board with a mandate to add new, innovative dimensions to the way consumer engagement is defined and delivered for brands, in a media-agnostic manner.

     

    Commenting on the appointment, Grandhe said, “The connected marketplace of today demands agencies to re-look at their offerings both the form and format of consumer engagement. With Raman on board LinEngage’s capabilities will be greatly enhanced in this direction.”

     

    This move to LinEngage marks Minhas’s return to India after successful stints in Southeast Asia and the Middle East. His last assignment was at DM Pratama Group in Indonesia, where he led the creative function.

     

    Mullen Lowe Lintas group CMO and group marketing services president Vikas Mehta said, “LinEngage is at a pivotal point in its evolution as we strive to set new benchmarks in the practices of experiential marketing and activation. In Raman, we’ve found a world class creative to lead this pursuit, partnering Sriharsh. A strong consumer engagement practice furthers our efforts towards making Mullen Lowe Lintas Group into a true omni-channel partner for its clients through a hyper-bundled offering.”

     

    “To drive the creative mandate for one of the promising divisions of Mullen Lowe Lintas India is a challenge I am willing to take on with passion. With the legacy of Lowe Lintas and a team that rivals the best in the business, there is only one direction that we can move from here – upward,” said Minhas on his new role.

  • LinEngage appoints Raman R.S. Minhas as creative head

    LinEngage appoints Raman R.S. Minhas as creative head

    MUMBAI: Mullen Lowe Lintas Group experiential marketing arm LinEngage has strengthened its team with the appointment of Raman R S Minhas as group creative head.

     

    He will report to LinEngage executive vice president Sriharsh Grandhe.

     

    Minhas comes on board with a mandate to add new, innovative dimensions to the way consumer engagement is defined and delivered for brands, in a media-agnostic manner.

     

    Commenting on the appointment, Grandhe said, “The connected marketplace of today demands agencies to re-look at their offerings both the form and format of consumer engagement. With Raman on board LinEngage’s capabilities will be greatly enhanced in this direction.”

     

    This move to LinEngage marks Minhas’s return to India after successful stints in Southeast Asia and the Middle East. His last assignment was at DM Pratama Group in Indonesia, where he led the creative function.

     

    Mullen Lowe Lintas group CMO and group marketing services president Vikas Mehta said, “LinEngage is at a pivotal point in its evolution as we strive to set new benchmarks in the practices of experiential marketing and activation. In Raman, we’ve found a world class creative to lead this pursuit, partnering Sriharsh. A strong consumer engagement practice furthers our efforts towards making Mullen Lowe Lintas Group into a true omni-channel partner for its clients through a hyper-bundled offering.”

     

    “To drive the creative mandate for one of the promising divisions of Mullen Lowe Lintas India is a challenge I am willing to take on with passion. With the legacy of Lowe Lintas and a team that rivals the best in the business, there is only one direction that we can move from here – upward,” said Minhas on his new role.

  • Mullen Lowe Lintas Group India wins its 75th award for the year

    Mullen Lowe Lintas Group India wins its 75th award for the year

    Mumbai: Starting with the Effie India 2014 to the recently concluded Campaign South Asia Agency of the Year awards, Mullen Lowe Lintas Group India has won a total of 75 honours last night, making it the most awarded agency in India in 2015. All the 75 awards were won either for market/campaign effectiveness, or on overall agency performance.

     

    The awards list this year includes the group’s performance at Warc Prize for Asian Strategy, where it won a grand prix, a gold, a silver and a bronze. The year culminated for the agency with a fine performance at the Campaign Asia Agency of the Year awards show where it was declared the ‘Best Creative Agency of the Year’, the Best New Business Development Team of the Year, Best Strategic/Brand Planner of the Year and Best Account Person of the Year.

     

    Commenting on the agency’s strong performance on the awards front, Mullen Lowe Lintas India Group CEO, Joseph George said, “It’s been a milestone year for us in India. We are glad to have ended the year on the same high that we started with. All this recognition is a result of all our key people putting up their hands, wanting to be counted and bringing value to the table. And this happened only because everyone thought of themselves as key stakeholders of the company. ”

     

     

    Adding his views on the agency’s achievement Lowe Lintas India CCO Arun Iyer said, “I’m proud of the consistency with which each of our offices has churned out some great work across a large and diverse client set. Our work has excelled on a portfolio that’s a combination of classical and progressive brands, from young upstarts to large market leaders. 2015 serves as a reminder of how setting the bar high is an everyday pursuit, and how successful teams are greater than the individuals.”

     

     

    Mullen Lintas India chairman and CCO Amer Jaleel added, “The best barometer of our work being appreciated is when it manages to bring about a shift in perception and thought among the people. That’s what we achieved with few of our brands that went on to redefine the way a campaign should be approached, and which ended up winning awards that were unique in nature. Special accolades for Indian brands such as Havells, Tata Tea and the others were something that no agency had ever received before, and we are proud to have set a trend by being the first.”

     

     

    Adding his views on the agency’s achievement Lowe Lintas India CCO Arun Iyer said, “I’m proud of the consistency with which each of our offices has churned out some great work across a large and diverse client set. Our work has excelled on a portfolio that’s a combination of classical and progressive brands, from young upstarts to large market leaders. 2015 serves as a reminder of how setting the bar high is an everyday pursuit, and how successful teams are greater than the individuals.”

     

    Mullen Lintas India chairman and CCO Amer Jaleel added, “The best barometer of our work being appreciated is when it manages to bring about a shift in perception and thought among the people. That’s what we achieved with few of our brands that went on to redefine the way a campaign should be approached, and which ended up winning awards that were unique in nature. Special accolades for Indian brands such as Havells, Tata Tea and the others were something that no agency had ever received before, and we are proud to have set a trend by being the first.”