ITV

Tag: Mullen Lintas

  • Quikr launches ad to promote entry-level hiring

    Quikr launches ad to promote entry-level hiring

    MUMBAI: Mullen Lintas Bangalore has created a series of campaigns for QuikrJobs targeted at entry-level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys).

    Quikr chief marketing officer Vineet Sehgal says, “With 1 crore + active candidate profiles and over 500 job roles, QuikrJobs is the largest candidate database provided by any job portal in the entry-level and blue collar hiring space in India. We wanted to amplify this message to the businesses that are looking to hire through the year and also bring alive the quirkiness of our brand through this communication.”

    Entry-level recruitment (blue and white collar talent) is a challenge in sectors such as BPO, sales, logistics, fulfilment, etc. There is a high demand because these sectors are currently experiencing high growth and churn especially since the talent pool is limited. Businesses that operate in these sectors are facing the problem of not only hiring the right talent, but also the lack of specialised manpower consultants who can help fulfil their demands.

    Addressing this issue, Mullen Lintas in its latest three film campaign, highlights the ease of hiring workforces in manufacturing, call centre and banking through QuikrJobs. Each film uses an interesting visual device, like cracking your knuckles, having hiccups and sneezing to convey how simple and quick it is to hire talent on the platform. Through this campaign, the platform is positioned as the one window for businesses to spot and recruit the right talent.

    Mullen Lintas national creative director Shriram Iyer adds, “Recruitment simplified was central theme around which we have built the entire campaign. Simple visual actions that convey speed and ease of finding talent makes the films light hearted and memorable.”

  • Havells ad shows lighting makes real-life experience closer to a dream

    Havells ad shows lighting makes real-life experience closer to a dream

    MUMBAI: Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ & ‘Triyca’.

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.  The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.

    The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting just like seen in movies. Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.

    Havells India  VP – marketing Amit Tiwari said, “Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products.”

    These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three color tones and two variants – batten and downlighter. 

  • ‘New’ phone bought on Quikr awes all

    ‘New’ phone bought on Quikr awes all

    MUMBAI: Mullen Lintas launched its first television campaign for Quikr. The latest campaign by Quikr, India’s No. 1 classifieds business, is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr.

    The ad campaign titled ‘Have you seen Rajesh’s new phone?’ conceptualised and executed by Mullen Lintas Bangalore will run on all popular channels spanning the genres of Entertainment, News, Sports etc.

    Quikr chief marketing officer Vineet Sehgal said: “With the latest ad campaign we want to address trust issues associated with the used products and mobile phones in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar.”

    The campaign brings alive the story of an unassuming person who becomes the center of attention at his work place, as his colleagues become envious about the high-end phone he’s recently got.

    Mullen Lintas NCD Shriram Iyer said: “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And, given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.”

    Team credits:

    Client: Quikr

    Team: Vineet Sehgal, Ruchika Gupta

    Agency: Mullen Lintas

    Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava

    Creative: Shriram Iyer, Santosh Ramakrishnan

    Planning: Sushma Rao

    Production House: Absolute Productions

    Director: Vasan Bala

    Producer: Prafull Sharma & Sadhya Vyas

  • Mullen Lintas wins creative business of Motlilal Oswal

    MUMBAI: India’s leading financial services company, Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency. The agency was chosen after a multi-agency pitch.

    As part of the mandate, apart from delivering solutions on conventional mediums like TV, Print, Radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social space.

    Commenting on the appointment, Motilal Oswal marketing director Ramnik Chhabra said, “Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. Important parameters while communicating in a category with low penetration and awareness.”

    The win marks Mullen Lintas’ foray into the financial services sector. Launched about a year-and-a-half ago in India, the agency has been having a brilliant run over the past few months with multiple new business wins across key markets of Mumbai, Delhi and Bangalore. This win marks another important milestone for the agency in the current financial quarter after it recently won the new business mandate of Tata CliQ and Too Yumm!

    Speaking of the win, Mullen Lintas chairman & CCO Amer Jaleel said: “Motilal Oswal is a large enterprise that’s founded on strong principles. And the simplicity with which they approach financial services is quite impressive. When we met the people behind this inspiring organisation we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed. Their reaction and response pretty much sums up our campaign premise. You’ll soon get to see some really clutter breaking work.”

    Expressing his views on the win, Mullen Lintas Virat Tandon CEO said, “Everyone knows that Motilal Oswal are the best at what they do – making money for their clients. But, what we also realised in the pitch process was that they are also very good at understanding and buying good creative work. Their brief was very clear and I guess we gave them an idea that they believe will make money for them. We are very excited on winning this mandate.”

  • Gionee unveils campaign by Mullen Lintas

    MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers continue to rise every passing day. After the successful launch of S6s smartphone a few months ago, Gionee has announced the launch of another model called A1.

    The A1 is a great innovation from Gionee and is backed by a phenomenal design and other noteworthy attributes. While it’s loaded with best-in-class features, the idea is to launch A1 with great fanfare and make it a desirable phone in India. A1 is the first flagship model under #Selfistan and will be followed by the launch of other models under the same umbrella. The main highlight in all these models is that they will all possess a selfie flash. To announce the launch of A1 in India, Gionee has launched a new campaign starring brand ambassador Alia Bhatt. The campaign beats everything done in the past and is well placed to take the world of ‘selfie’ way forward.

    Mullen Lintas Delhi has developed an idea called “#Selfiestan”, which is how an ideal world should be. A world of equals and a world where people come closer to each other, where one can express their emotions freely and connect with strangers. ‘#Selfiestan’ as an idea is aimed to differentiate Gionee A1 from any comparison in the world of selfies. Incidentally, Gionee A1 also happens to be great on battery life and other features.

    Gionee India MD Arvind R Vohra said: “The Gionee A1 is the new language of fun, laughter and sharing. As we launch the new device in India, we want to offer a new expression to young users today. #Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies. We at Gionee India are proud to bring our own version of selfies to India with the #Selfiestan campaign. The film reflects the unique concept perfectly.”

    The campaign has been made exciting by roping in Alia Bhatt, one of the brand ambassadors of Gionee. Alia Bhatt has done a commendable job in driving the idea of ‘Selfiestan’ further. Mullen Lintas Delhi has designed the campaign to leverage the uniqueness of the content. Given that it’s a new launch of the phone, the campaign starts with a teaser on Outdoors and TV and is backed by aggressive drive across Print, Digital, Radio and Activation as well.

    Alia Bhatt said: “#Selfiestan is truly a special world where you and I can express ourselves freely through selfies. It is one big tribe of selfie lovers who change the notion of selfies being just a narcissistic form of expression to a more inclusive ‘smile-and-the-world-will-smile-with-you’ kind of place. A kind of place where all of us can coexist feeling really amazing, all the time! So I welcome you all to Selfiestan!”

    Mullen Lintas chairman & CCO Amer Jaleel said: “While other brands are still saying why they are good for Selfies, Gionee chooses to take the larger platform, that of owning the world of Selfies, which we branded as #Selfiestan. It is the equivalent of Lennon’s ‘Imagine’ anthem for today”.

  • Mullen Lintas delivers a ‘baap’ for MTV Beats

    MUMBAI: From the stable of Viacom18, MTV Beats has had a great start to its journey in India. With its unique positioning and differentiated content offering that is targeted primarily towards the youth, the channel has created quite a niche in the Indian Bollywood music space.

    To further popularise the product offering to the Indian masses, the channel has announced the launch of its inaugural brand campaign. Conceptualised and executed by Mullen Lintas Mumbai, the campaign highlights the unique bond that audiences share with music; which is almost like a marriage between two soul mates. That is the core objective with which MTV Beats wants to associate itself with the young viewers of India and be seen as an able partner providing them the best in Hindi music.

    Giving a deeper insight into the marketing campaign of Viacom18  MTV Beats youth and english entertainment head Ferzad Palia said, “Music is an important medium to reach out to young people today, and nobody does music better than MTV. So now that MTV Beats is here, we are heralding it as the birth of the ‘BAAP’ of music because after all, MTV is the big daddy of music. In true MTV style, the marketing campaign for MTV Beats is quirky, unabashed and irreverent yet it clearly communicates the brand’s positioning of being the ultimate destination for Hindi music any time of the day or week. I’d like to thank Mullen Lintas for the creative thought they’ve put into this. The tagline – ‘Blood mein hai beat’ draws heavily from India’s obsession with Bollywood music and reinforces the belief that music is a part of every Indian’s very DNA.”

    With a tongue-in-cheek referral, the video film tracks the journey of one such ardent lover of music who is literally impregnated with seeds of Bollywood hits. The film is centered around the core idea of a love child being born out of one night of passion between the protagonist who gets turned on by the music being played on TV. The film goes on to explore light-hearted circumstances that get created due to the outcome and how she uses her pregnancy to entertain people. So much so that she turns out to be the life of any event where music is a core ingredient. The day finally arrives and the protagonist becomes proud mother to a wonderful child that’s musically-inclined, and is the source of inspiration to everyone around. This feeling is summed up by the core campaign tagline: Blood mein hain Beat. 

    Mullen Lintas EVP Ayyappan Raj said, “It’s one of the most fun campaigns that Mullen Lintas Mumbai has worked on in the recent past. When an iconic brand like MTV is launching a Bollywood music channel there is a strong desire to create something big and different. With that in mind, we wanted to make a statement about the launch of Beats and in the quintessential brand tonality. We are very happy with the way the campaign has come together. Also we are quite happy about the fact that we have ‘delivered’ another successful brand launch for the Viacom18 group.” 

    Highlighting the creative thinking that was arrived for the campaign, Mullen Lintas EC Garima Khandelwal said: “MTV Beats, the offspring. MTV, the parent. A future and a legacy. Bollywood and music ka baap is born. The campaign is aimed to present this storyline, this bloodline. And therefore, to present MTV Beats as the lovechild of MTV and a fan of MTV seemed actually too legit! Enjoy!”

    The film has gone live on popular channels and will span other popular offline and online mediums too. While the TVC takes viewers through the story of the birth, the Print and Outdoor initiatives will bring alive the baby through various avatars.

    See the promo here

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Bajaj Almond Drops ‘Load Mat Lo’

    Bajaj Almond Drops ‘Load Mat Lo’

    MUMBAI: In today’s fast paced world, people have the tendency of taking a lot of unnecessary load in their lives. These range from mundane worries like travelling woes, what to wear, need to be visible on social platforms, etc. to the more worrisome ones like extreme stress at work, health & financial woes etc. All these worries do take a toll on individuals who are often left wanting for a way out.

    This insight was the inspiration for Mullen Lintas Mumbai’s new campaign on Bajaj Almond Drops Hair Oil. Titled “the campaign features leading Bollywood actress Parineeti Chopra as the protagonist.

    Bajaj Corp head of marketing Ameya Dangi said: “People don’t like oiling their hair regularly because they find some oils to be extremely sticky. It is like a “load” on their head and they have to put up with it for the sake of nourishment just like they put up with a host of unnecessary worries without a really good reason.”

    The film titled ‘Load Mat Lo’ begins with the protagonist being told by her partner about the hair oil that he has shopped for her. On seeing the bottle, she immediately cautions him that she doesn’t prefer taking the load of coconut oil on her hair. To elucidate her point, she conducts a small experiment on his head by placing a paper-weight on his head and comparing it to a feeling that one gets by applying coconut oil in one’s hair. But, with Bajaj Almond Drops, the feeling is just the opposite.”

    Mullen Lintas EVP Ayyappan Raj said, “The consumer of today is always on the lookout for innovation on a product or brand they endorse. With the hair oil category flooded with multiple players, it was imperative that we play up features of Bajaj that stand out. Thankfully, features like being the lightest in its category and fortified with 300 per cent vitamin E helped.”

  • Bajaj Avenger tackles demonetisation in latest campaign

    Bajaj Avenger tackles demonetisation in latest campaign

    MUMBAI: Since the demonetisation drive that was announced about a month ago, everyone is busy and caught up trying to find their wealth, namely materialistic wealth, but there is wealth beyond the usual definition that is spread out all around us. The mountains, the streams, the autumn leaves and nature as a whole. This is what the latest Bajaj Avenger film captures.

    Commenting on the need for the film, Bajaj Auto marketing VP Sumeet Narang said: “We, as a brand, understand Avenger riders really enjoy and cherish riding and value experiencing outdoors. They seek treasure on either mountain tops or some sunny beaches. When demonetization took the country by storm, we saw the subject of wealth accumulation from the riders’ perspective.” The film, conceptualised by Mullen Lintas Mumbai, highlights the underlying message of #RideDontHide.

    Commenting on the film, Mullen Lintas Mumbai EVP Ayyappan Raj said, “Bajaj Avenger has been engaging on social media with topical messaging for almost a year now – from IPL to Social Media Day to Brotherhood Day. And it has worked quite well for the brand. This time, there’s a POV that’s very true to the biker’s attitude/outlook and sincere to the brand belief. How does the Avenger rider look at wealth is the perspective that we’ve brought out in the current context. It’s already got a good response and has received positive comments & feedback.”

    Highlighting the creative thought process behind the campaign, Mullen Lintas NCD Shriram Iyer said, “A rider’s wealth is the experiences he collects while riding. Riding brings us closer to the wealth of nature. The current conversation about black money allowed us a powerful context to make this point. Acknowledging the beauty of the world around us will.”

    The video film has been launched on online platforms and has received a favourable response from the viewers in a very short span of time.