ITV

Tag: Mukund Setlur

  • Mukund Setlur named as iTV advisor – sales, strategy & revenue

    Mukund Setlur named as iTV advisor – sales, strategy & revenue

    Mumbai: iTV Network has named Ad Rustle Media Services LLP founder Mukund Setlur as its advisor – sales, strategy, and revenue. He will report to the network’s board. 

    In this new role, Mukund will be responsible for strengthening the revenue for the entire network. He will also be responsible for incubating new ideas, delivering breakthrough solutions at iTV network and executing sales strategies aimed at driving growth, said the statement.

    “We are excited to welcome Mukund who comes with a demonstrated history of spearheading and scaling business growth,” said iTV Network founder Kartikeya Sharma. “We believe that the market is evolving rapidly, throwing up unique opportunities. He deeply understands iTV network’s vision and will bring in an outside-in view of trends from his experience and expertise. Backed by his extensive sales expertise, we are excited to work with him to strengthen our brand’s market position and create new growth streams in the future.”

    Mukund is a seasoned professional, with expertise in handling revenue, collections and new business development with the ability to manage large teams as well as to handle multiple functions and activities.

    His career spans over two decades with stints in leading media houses and agencies including Network 18, NDTV, TV Today, Sun network, Rediffusion DY&R, Purnima Advertising and McCann Erickson Ltd.

    “It’s really exciting to join iTV network as the network is all set to come back with renewed vigour and improved content,” said Mukund Setlur. “I’m sure that there will be a lot of excitement in the days to come. With the enhanced mandate, I look forward to building and enhancing the company’s monetisation roadmap.”

  • Network18 announces key elevations, re-organises revenue function

    MUMBAI: Network18, one of India’s most diversified media conglomerates has been strengthening its revenue team ever since Joy Chakraborthy took over as President- Revenue for TV18 and CEO-Forbes India, a year ago. Moving ahead in this direction, it has recently re-organized the leadership roles within the function by announcing key elevations.

    Commenting on these elevations, Joy Chakraborthy said, “In the past one year, we were able to utilize and leverage strengths of our network, leadership and people with a cohesive sales structure. For the new fiscal year, we are geared up to look at newer opportunities and face different challenges. Keeping in line with our strategy to move ahead, we feel it is imperative to re-jig leadership roles to make the most of individual forte, team and network strengths in extracting our best from market situations and opportunities.”

    Mukund Setlur takes on the role of National Sales Head for News18 India, IBN Lokmat and CNBC Bajar, utilizing his vast knowledge and experience of selling the 13 ETV News Channels nationally as well as from his successful stint at leadership position with the erstwhile IBN7 (now News18 India).

    Sudip Roy will be in charge of ETV News Channels’ sales as National Sales Head bringing in his experience to extend ETV news network’s business onto the next level. Amit Tripathi who currently leads the sales team for Government businesses of TV18 channels as well as that for the Hindi speaking markets for ETV News channels, will now also manage government businesses of language channels under the ETV News Network.

    Sonia Kapoor, in addition to being National Sales Head for her present Focus portfolio comprising CNBC- TV18, CNN News18, Moneycontrol, Forbes India and Firstpost, will also head Focus nationally for CNBC Awaaz, CNBC Bajar, News18 India and IBN Lokmat.