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Tag: Mukund Olety

  • The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    The Coca-Cola Company’s Honest Tea launches #FindYourGood campaign

    Mumbai: Honest Tea, a ready-to-drink beverage with organic green tea announces their newest #FindYourGood campaign in collaboration with celebrated author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate.

    In a world filled with societal expectations, Honest Tea’s campaign nudges people to define their way of relaxation. As a supportive ally in this quest, the brand offers two great-tasting flavours, Lemon-Tulsi and Mango.

    To kick off the campaign, Honest Tea will roll out a series of social films and digital activations, engaging with consumers across various platforms. Conceptualized by WPP Open X, the campaign film, captures a relatable moment as Twinkle confronts her to-do list. As she sits down to relax, she enjoys a sip of Honest tea and says “It’s up to you to decide what’s good for you.

    Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “I am excited to be part of the #FindYourGood campaign that echoes my mantra of a good, holistic life. Stimulated by the importance of finding joy and balance in the every day, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”

    Commenting on the launch of the new campaign, The Coca-Cola Company, India and South-West Asia operating unit senior director of marketing Ruchira Bhattacharya,= said, “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, WPP Open X executive creative director Mukund Olety said, “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives” Speaking about the collaboration with Twinkle Khanna, he said, “Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for the well-being of women, she naturally conveys the nuances we wish to communicate through this campaign.

    Honest Tea is currently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia. 

  • Are Those Neeman’s Shoes’: An ingenious campaign to hack voice data on smartphones

    Are Those Neeman’s Shoes’: An ingenious campaign to hack voice data on smartphones

    Mumbai: VML, the global brand, customer experience, and commerce agency has crafted an unconventional and disruptive campaign called “Are Those Neeman’s Shoes”, its first for the digital-first footwear brand.

    In a partnership that began with the idea in January 2024, Neeman’s and VML worked with The Other Half, a boutique production company, to launch an effective strategy to increase awareness and traffic to the brand’s website and reach a wider audience.

    Covered widely by media over the years, it’s no secret that marketers use voice data to target consumers with ads. The campaign taps into this insight – and hacks the algorithm.

    VML India CCO Mukund Olety reflected on the campaign, stating, “Challenged by a tight budget, we were thrilled to create this guerrilla-style campaign with Neeman’s. We’ve all experienced it at times. Our phones are listening to us. We’ll be talking about something and minutes later an ad for that pops up on your phone. Some find it eerie but we wanted to use that power for good – Neeman’s good, to be precise.”

    “Are Those Neeman’s Shoes Phone Hack” features two influencers traversing across the country, adorned in Neeman’s Shoes, drawing attention with their loud, enthusiastic question, “Are those Neeman’s shoes?”. Trying to capture not only people’s attention but also that of their always-listening phones, the cheeky awareness campaign has hit its mark with a 19% uplift in brand search queries on Google and a strong increase in organic website sessions.

    [Amar Preet Singh and Taran Chhabra, founders at Neeman’s] said of the campaign, “At Neeman’s we are constantly innovating, whether it is our products or campaigns. With the ever-evolving digital landscape, the audience expects you to deliver never-before-experienced content to entertain them. It’s in our personality to stay curious, explore, and learn new mediums of engagement that bring forth a new perspective and open up conversations with the larger community. Working with VML and The Other Half, as partners on this campaign, was a refreshing experience for their understanding of content trends and tech has truly helped us spin together a campaign that we believe will score highly on wit, and impact. With the success of the initial launch, we are already planning to bring the campaign to more cities across India – so get ready for your phone to hear: “Are those Neeman’s shoes?” in a city near you!”

  • Ageas Federal Life Insurance launches Cradle to Crease campaign

    Ageas Federal Life Insurance launches Cradle to Crease campaign

    Mumbai: Ageas Federal Life Insurance, has introduces its latest brand campaign film, “Cradle to Crease,” an initiative that drives home the message that while the future might be exciting, evolving and uncertain, by focusing on financial planning and investing in life insurance, one can face the future with optimism, hope and confidence.

    In today’s rapidly evolving landscape, a child’s future isn’t as distant as it once seemed. Recognizing this, the campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

    Speaking about the brand film, Ageas Federal Life Insurance Sr VP & head – marketing Erum Kidwai remarked, “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Commenting on the brand’s use of innovative technology when it comes to marketing campaigns, Kidwai added, “Be it our Young Sachin campaign, The Boy Who Dreamed, SachinVerse campaign or the present Cradle to Crease Ad, we are proud to be the first brand in the BFSI sector in India to integrate Gen AI and Deep Fake positively to educate audiences about the necessity of Life Insurance in a way that is relatable to today’s tech savvy audience.  These campaigns also ensure that they appeal to the entire spectrum of our target audience from all age groups”.

    Building on the long-term brand philosophy of #FutureFearless, the brand reminds people that with timely investment through life insurance, they can be adequately prepared for any uncertainties or disruptions that life throws at us.  The film underscores the versatility and relevance of life insurance products across all age groups, reinforcing the message that it’s never to early or late to secure one’s future, the right time is whenever one chooses to act.

    VML CCO Mukund Olety shared, “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”

    The 360 campaign will be amplified across social media platforms, including sports, news and finance channels and OOH and digital OOH across 6 cities including Mumbai, Delhi NCR, Kolkata, Kerala (Cochin, Kottayam, and Trivandrum) to effectively engage its target audience, amplifying its message of prudent financial planning. The brand’s previous campaigns have consistently won recognition including in Campaign India’s “Picks of the Week”, “New York Festival Ad Awards”, “ZEE Kyoorius Creative Awards 2023” and Exchange4media’s “Best Ads of the fortnight,” underscoring AFLI’s impactful brand presence.

    The “Cradle to Crease” ad campaign featuring Sachin Tendulkar is a testament to Ageas Federal Life Insurance’s commitment to empowering individuals to lead a life and lifestyle of their choice fearlessly. We invite viewers to join us on this inspiring journey towards prudent financial planning.

  • IAA Olive Crown jury announced

    IAA Olive Crown jury announced

    Mumbai: The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)

    K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)

    Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)

    Tista Sen  (Creative Brand Consultant)

    Carlton D’Silva (Co-Founder, Musemakers & House of Awe)

    Mukund Olety (Chief Creative Office, VML)

    Anupama RamaswamyK V Sridhar Prateek Bhardwaj named CCO & Head of Creative (India), Lowe LintasTista Sen exits Ladyfinger | Advertising | Campaign IndiaCarlton D'SilvaMukund Olety

    IAA president Avinash Pandey said, “this is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5th. 2024”

    Avinash Pandey

    Olive crown Awards committee chairman Janak Sarda added, ” I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well. “

    Janak Sarda
    The last date for accepting entries is 15 February. There is no entry fee charged. Link to submit entries: https://ocawards.awardor.com/

    The Olive Crown Awards are in their 14th edition and have been hailed as a truly meaningful initiative from the marcom industry.

  • VMLY&R India brings in Rajshekar Patil as executive creative director

    VMLY&R India brings in Rajshekar Patil as executive creative director

    Mumbai: Global brand and customer experience agency VMLY&R has brought Rajshekar Patil on board as executive creative director. He will report to VMLY&R India chief creative officer  Mukund Olety. 

    In this role, Patil will oversee the creative capabilities of the agency, assist in campaign conceptualisation, and support the agency’s creative vision. As part of the leadership team, he will also champion a culture of creativity, inclusiveness, and innovation, said the agency.

    Patil brings in 18 years of work experience with him as an award-winning integrated advertising professional working at the intersection of creativity and tech. His last assignment was with Publicis Worldwide India as ECD. At Publicis Mumbai, he was heading Skoda Motors, Citi, Zee5, and Times Group. 

    “I am delighted that Rajshekar is joining us. He is a passionate, razor-sharp, creative thinker with a portfolio that speaks to his desire for genuine impact through his work,” said VMLY&R India chief creative officer Mukund Olety. ” I welcome him wholeheartedly to the VMLY&R family and look forward to growing our creative reputation across the country.”

    Patil is the co-founder of a kid-tech startup, built at a tech incubator in London, and Snap Counsellors, an award-winning teen helpline on Snapchat. He also helped launch Apple in India, contributing several pieces to the Grand Prix-winning Shot on the iPhone campaign.

    A computer science graduate who landed accidentally in the creative department of Ogilvy and Mather and never left, Patil has been recognised with D&AD Impact, One Show, Cannes, Effies APAC, Spikes Tangrams, etc. His previous stints were at BBDO India, Media Arts Lab (Apple’s agency), BBH India, and Ogilvy & Mather.

    “VMLY&R brings together a blend of creativity, technology, data and culture to create truly unique solutions for clients. Creativity here seeps into every facet of the agency and I look forward to working closely with Anil and Mukund to create some fantastic work,” said Patil on his new role.

  • Mukund Olety appointed CCO of VMLY&R India

    New Delhi: Global brand and customer experience agency VMLY&R has appointed Mukund Olety as chief creative officer in India. He moves from BBDO China, where he was group creative director.

    Olety will report to VMLY&R India CEO, Anil Nair and chief creative officer, VMLY&R Asia, Valerie Madon. His mandate will include driving the agency’s creative vision and nurturing its creative talent, said the agency in a statement.

    “I couldn’t have thought of a better person to lead our creative team in these thought-provoking times. Mukund has extensive experience working on both local and global brands and working at both Indian and international levels. This grasp of both, coupled with his passion for creativity, makes him an outstanding addition to the VMLY&R family,” said Nair.

    With experience in India, China, and South-East Asia, Olety will be instrumental in developing and strengthening the creative capabilities in India in tandem with VMLY&R’s positioning of creating connected brands that add value for clients by harnessing creativity, technology, and culture, said the agency.

    “If there is one agency that is poised to become the agency of this decade, it is VMLY&R. It has this potent mix of creativity, technology, culture, and commerce. That is everything you need to create connected brands for the new age,” said Olety, post the announcement. “I am looking forward to creating connected, future-facing and awesome work for our key clients and brands.”

    Olety has also worked with Ogilvy, Leo Burnett-Malaysia, O&M India, JWT and DDB Mudra across India and southeast Asia in the past.