ITV

Tag: Mukul Mishra

  • Sahara completes phase 1 of restructuring; Aditya is CEO

    Sahara completes phase 1 of restructuring; Aditya is CEO

    MUMBAI: Sahara One today officially announced the appointment of Shantonu Aditya as CEO of the company, while saying the restructuring of its media and entertainment business into three strategic units was complete.

    The three arenas are the general entertainment television, motion pictures and movie channel businesses. Says restructuring initiative head Peter Isaac, “Aditya will head the initiatives that we enter in this business. Each unit will be an individual profit centre which will form a part of the larger corporate entity.” Aditya moves from SET Discovery where he was president of the company.

    Plans are afoot to build the Sahara Film City soon. Sahara’s media and entertainment business was rebranded “Sahara One” last October with a new channel ID and promotions.

    Speaking on his appointment, Aditya says: “I am delighted at the prospect of leading Sahara’s media & entertainment business. Having already become the market leader in Hindi Film content production with over six releases in the last eight months, Sahara One is poised to take giant strides in the near future.”

    Adds Isaac: “We are pleased to have completed the first phase of the venture. The effort is moving ahead smoothly and business operations are being established within both time and cost targets.”

    As already reported by indiantelevision.com, Sahara has now completed the first phase of restructuring the media and entertainment business into three strategic business units – “Sahara One” Entertainment Television, “Sahara One” Motion Pictures and “Sahara One” Filmy (the Hindi Film based entertainment channel). Plans are afoot to build the Sahara Film City soon for which detailed research has been completed and plans are being finalized.

    Aditya’s core team is as follows: Purnendu Bose – COO “Sahara One” Television Channel; Sandeep Bhargava – COO, “Sahara One” Motion Pictures; Ashutosh – Business Head, “Sahara One” Filmy Channel; Avijit Mita – head programming, non-fiction & on-air programmes, “Sahara One” Entertainment Channel; Kumud Choudhary – head programming – fiction – “Sahara One” Entertainment Channel; Mukul Mishra – head on-air programmes, “Sahara One” Filmy Channel; and Soumen Ghosh Choudhary – head broadcast operations and engineering, “Sahara One” Entertainment Channel.

  • Shashank Ghosh leaves SaharaOne

    Shashank Ghosh leaves SaharaOne

    MUMBAI: He was brought on board to revamp Sahara Manoranjan and design the look of the proposed movie channel from the Sahara stable. But SaharaOne creative director Shashank Ghosh decided to call it a day as the launch of ‘Filmi’ in January has been deferred to the second half of the year.

    In the wake of this development, Abhijeet Mitra from Hungama TV will be stepping into Ghosh’s shoes. Sahara has also roped in Sony on-air promo head Mukul Mishra as the creative director and on air promo head for ‘Filmi’.

    Confirming the same to Indiantelevision.com, Ghosh said that he had parted ways with the company on amiable terms. On being queried as to why he had decided to move on, he said when he was appointed, he had also been given the responsibility to oversee the launch of Sahara’s new movie channel, which was getting delayed due to several reasons. “After the relaunch of Sahara Manoranjan as SaharaOne, there was not much to do since the launch of the second channel had been postponed and hence I felt that I needed to move on.”

    Ghosh, whose contract with Sahara expired in December, was earlier Channel [V] creative head. He also made his directorial debut last year with the film Waisa Bhi Hota Hai Part II starring Arshad Warsi, Sandhya Mridul and Suchitra Pillai.

    When asked what he intended to do now, an upbeat Ghosh said, “I am itching to make another movie.”

    It was said post Waisa Bhi Hota Hai Part II Ghosh would be looking at two more projects — an emotional saga called Aarambh and a cult comedy called Quickgun Murugan, based on one of the projects he did for Channel [V].

  • ETC’s Ashutosh is now Sahara ‘Filmi’ channel’s biz head

    ETC’s Ashutosh is now Sahara ‘Filmi’ channel’s biz head

    MUMBAI: Sahara is finally gearing up to go ‘Filmi’. The company is putting in place a senior team to launch ‘Filmi’ – its movie channel.

    Ashutosh, who had quit ETC channel, has joined as the business head of Sahara’s movie channel called Filmi. Also joining the channel as creative director and on air promo head is Mukul Mishra.

    While Ashutosh was business head of ETC, Mishra was Sony head of on-air promo.

    Confirming the development, Sahara India Entertainment Management COO Peter Isaac said the hunt was on for a COO. The movie channel is slated for a launch within three months, he added. Sahara India Entertainment management is a 50:50 management joint venture between Sahara and Percept, formed to ideate, plan and supervise the execution of different projects.

    Sahara had earlier announced that it will launch its movie channel in January 2005. The company has made movie acquisitions to feed the channel which will also have a good amount of non-movie content.

    Meanwhile, SaharaOne has taken on Hungama TV’s on-air promo head Abhijit Mitra as head of promos for their general entertainment channel.