Tag: Mukti Kumaran

MEC India pockets NMIMS media mandate

MUMBAI: MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA – SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. The account will be handled by MEC’s Mumbai branch.

NMIMS Global Access SCE (NGA – SCE) is India’s top distance learning institute offering certified PG Management courses. NGA – SCE offers PG Diploma, Diploma and Certificate programmes in management. Courses are designed keeping in mind the requirement of distance learning and are based on an industry relevant and updated curriculum. The wide range of programmes are approved by UGC-DEB and caters to the diverse needs of working executives, management students, fresh graduates as well as homemakers.

Commenting on the win, Mukti Kumaran, GM West, MEC India said, “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

Talking about the association, Rajiv Shah, Director & CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

June 21, 2017
MEC India wins Corvi LED media mandate

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch. The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.

Corvi LED was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range. It has also won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA and the Good Design Award from Japan.

MEC India GM – West Mukti Kumaran said, “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient.”

Soni says, “MEC India team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment.”

March 9, 2017
MEC India to handle Vistaprint media duties

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading printing solutions expert globally, Vistaprint India maintains the same world class standards of quality & customer service.

MEC India General Manager – West Mukti Kumaran said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership.”

Vistaprint Bharath CMO Bharath Sastry said, “With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India.”

January 12, 2017
MEC India to handle Vistaprint media duties

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading printing solutions expert globally, Vistaprint India maintains the same world class standards of quality & customer service.

MEC India General Manager – West Mukti Kumaran said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership.”

Vistaprint Bharath CMO Bharath Sastry said, “With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India.”

January 12, 2017
MEC India appoints Mukti Kumaran as west head

MUMBAI: MEC India has appointed Mukti Kumaran as its west head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Kumaran will report to MEC India managing director T Gangadhar.

Gangadhar said, “We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC.”

Kumaran has been a media professional for over 18 years and brings with her a rich experience in strategic planning, buying and new business development. She has worked across markets and has experience on both sides – client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro.

Kumaran added, “I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here.”

February 20, 2015