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Tag: Mukesh Mishra

  • Fortune Sunflower Oil: Inspiring healthier living in new TV ad

    Fortune Sunflower Oil: Inspiring healthier living in new TV ad

    Mumbai: Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil today. The new multi-media TVC, conceptualised by Ogilvy, features brand ambassador, actress Samantha Prabhu, highlighting Fortune Sunlite’s unique benefit as a trans-fat-free oil. The brand has rolled out an extensive multi-media campaign, which will be showcased across digital platforms and supported by promotional campaigns through print advertisements, outdoor and more.

    The all-new TV commercial emphasises the brand’s dedication to promoting a healthier lifestyle through Fortune Sunlite Refined Sunflower Oil.  The ad goes on to highlight the oil’s unique selling point, which is its trans-fat-free composition, presented in an engaging and visual format. It also showcases Samantha Prabhu’s commitment to a health-conscious lifestyle, highlighting her preference for a snack cooked in Fortune Sunlite Oil and the sense of lightness it imparts.

    Commenting on the latest TVC campaign, Adani Wilmar Ltd vice president, of sales & marketing Mukesh Mishra said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”

    Regarding her partnership with Adani Wilmar, actress Samantha Prabhu said, “I am delighted to collaborate with Adani Wilmar for Fortune Sunlite Refined Sunflower Oil. As someone who values a healthy lifestyle, this partnership deeply resonates with me. Fortune Sunlite, with its trans-fat-free composition and dedication to promoting wellness, is the ideal choice for health-conscious consumers. I look forward to advocating healthier living with Fortune Sunlite and being a part of this journey towards a happier and healthier life.”

    Adani Wilmar’s Fortune Sunlite Refined Sunflower Oil is light, easily digestible, and contains immunity-boosting vitamins A, D, and E, making it a reliable choice in the cooking oil segment. It undergoes over 100 quality tests to ensure that only the best Sunflower oil is packed for consumption. It is available in the SKUs of 500 ml, one ltr, two ltr, & five ltr on most e-commerce sites and across stores. 

  • Adani Wilmar celebrates Durga Puja with special editions of Fortune Soyabean & Mustard Oil packs in West Bengal

    Adani Wilmar celebrates Durga Puja with special editions of Fortune Soyabean & Mustard Oil packs in West Bengal

    Mumbai: Adani Wilmar Ltd (AWL), one of India’s leading FMCG companies, is delighted to announce the launch of special Durga Puja packs for its marquee oil brands, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches, in West Bengal. With this step, the brand becomes the first in the segment to touch upon an integral cultural nuance of the Durga Puja festivities in the state.

    Staying true to its brand ethos as India’s top cooking oil choice with 100 per cent purity, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil with Nutrilock action that offer five essential nutrients, have also consistently been the trusted preferences in households nationwide and are synonymous with homemade meals and good health. However, the brand, with the introduction of special Durga Puja packs, seeks to elevate the festive experience for consumers and celebrate the gastronomic goodness and indulgences during the Pujo season and festivity. The specially designed packages capture the essence of the festival, encapsulating the spirit of joy and togetherness that defines it, much like the diverse array of culturally significant dishes prepared during this auspicious time.

    The brand understands that the essence of Bengal lies in its diverse flavours and traditional dishes that reflect the cultural tapestry of the region. Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil, enriched with essential nutrients, not only ensures a perfect blend of health and taste but also enhances the dining experience as it complements culturally relevant delicacies from the regions, which includes iconic dishes like Beguni, Aloo Bhaja, Luchi Alur Dum, Aloo Posto and Shukto among others.

    Adani Wilmar Ltd VP, sales and marketing Mukesh Mishra, expressed his enthusiasm about the new pack, “Durga Puja occupies a significant spot in the hearts of every Bengali, and the new packs reflect the essence that is so distinctly associated with festivities. Adani Wilmar encourages its consumers to immerse themselves in the spirit of Durga Puja and relish the delightful combination of their products with the essence of ‘Ghar Ka Khana Ghar ka Khana Hota Hai’ during this auspicious period. While each dish, prepared with Fortune Mustard Oil and Fortune Soyabean Oil, will showcase the rich flavours of Bengal, it will also add a tinge of nostalgia to the dining experience made of scrumptious food and cherished traditions that flourish in the heart of every home.”

    Adani Wilmar’s exclusive Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-litre pouches for Durga Puja will be available at retail outlets across West Bengal. The brand invites consumers to embrace the spirit of Pujo with the delightful combination of its trusted products and iconic personalities during this auspicious festival.