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Tag: Mukesh Ghuraiya

  • Oleev partners with Chitrangda Singh for their new campaign

    Oleev partners with Chitrangda Singh for their new campaign

    Mumbai: Edible oil brand, Oleev, by Modi Naturals Ltd (MNL), is making waves with its new digital campaign featuring the stunning Chitrangda Singh. This collaboration aims to revolutionise the way Indians approach healthy cooking by emphasising smart choices in the kitchen.

    We live in an era of constant upgrades. We embrace the latest technology, prioritise fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavour profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook.

    “We believe that every kitchen deserves the best,” said Modi Naturals Ltd MD Akshay Modi. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It’s a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”

    Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being.

    “Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asked Modi Naturals Ltd CMO Mukesh Ghuraiya. He added “We’re excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’s consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”

    Oleev, with its commitment to delivering quality products and Chitrangda Singh’s star power, is poised to inspire millions to redefine their cooking habits and prioritize their well-being.

     

     

  • PIPO collaborates with #ARM Worldwide to create an AI-infused fantasy popcorn wonderland

    PIPO collaborates with #ARM Worldwide to create an AI-infused fantasy popcorn wonderland

    Mumbai: PIPO (snacks brand from Modi Naturals) under a strategic partnership with #ARM Worldwide, aimed at immersing audiences in an enchanting universe fuelled by generative AI and innovative design, giving life to a captivating fantasy world abundant with popcorn.

    In a recent unveiling, PIPO introduced a captivating collection of creatives meticulously curated in collaboration with Adobe Firefly, enhanced by #ARM Worldwide’s creative insights in design and aesthetics.

    Modi Naturals CMO Mukesh Ghuraiya expressed, “At Modi Naturals, we wish to present our customers with an unforgettable gift – a chance to immerse themselves in the fantasy world they’ve envisioned. This collaboration exemplifies the powerful synergy between technology and creativity, showcasing the remarkable outcomes that arise when these forces unite.”

    The creatives, launched in a storytelling format, take us on a captivating expedition, where explorers discover an enigmatic “PIPO Planet,” an unparalleled haven for popcorn lovers. The discovery of mountain peaks adorned with golden popcorn and the emergence of fiery popcorn volcanoes collectively reveal a gateway to the wondrous ‘PIPOVerse’. This revelation redefines the joy of enjoying popcorn, while offering a surreal escape into a parallel world where nature’s whimsy knows no bounds.

    #ARM Worldwide CEO & co-founder Manas Gulati said, “We recognise that AI is becoming a fundamental element within the creative formulation process, and its strategic utilisation can significantly elevate creative outputs to unprecedented levels. At #ARM Worldwide, we consistently seek emerging technologies and innovations to foster creativity, and this campaign for PIPO Popcorn stands as a testament to the extraordinary possibilities that lie at the intersection of imagination and exploration. Modi Naturals is an ideal collaborator in this endeavour to harness and implement these innovative solutions effectively.”

    The mesmerising creatives stand as a testament to the boundless possibilities arising from the fusion of human imagination and generative AI. #ARM Worldwide, renowned for its expertise in creative, media, and digital transformation domains, played a pivotal role in refining these creatives into visually compelling designs that leave an indelible imprint on the viewers’ minds.

    The series stimulates a sense of joy and nostalgia associated with popcorn, leaving the audience yearning for more. So, stay tuned to witness more magic from the cosmic world of PIPOverse, where popcorn dreams come true.

  • Modi Naturals Ltd partners with Kalki Koechlin

    Modi Naturals Ltd partners with Kalki Koechlin

    Mumbai: Modi Naturals Ltd (MNL), a leading food & beverages company through its edible oil brand — Oleev, has recently partnered with acclaimed actress and health enthusiast Kalki Koechlin to promote one of their flagship products Oleev Olive Pomace Oil. The partnership aims to underscore the health benefits of using Oleev Olive Pomace Oil in everyday cooking and to encourage individuals to make healthier choices for their well-being.

    Kalki Koechlin, popular for her commitment to a well-balanced lifestyle, shared her thoughts on the partnership, “I am glad to have collaborated with Oleev as this collaboration helps break the myth that fitness equates with long rigorous workouts. It’s certainly not that but about the sum of the right choices we make, such as – choosing a nutritious oil for our everyday cooking. Oleev Olive Pomace Oil is definitely one such oil that allows me to approach my lifestyle in a more holistic way.”

    Oleev Olive Pomace Oil is known for its excellence in everyday cooking, especially in Indian cooking. It has a high smoke point, making it ideal for various culinary methods, including deep-frying, sautéing, roasting, and more — all while keeping intact the nutritional value of the oil. The oil’s neutral taste seamlessly blends with the flavours of the dish, enhancing the overall taste experience.

    “We are thrilled to collaborate with Kalki Koechlin to spread awareness about the health benefits of Oleev Olive Pomace Oil in everyday cooking. This collaboration helps in bringing home the point that it is a very simple step to switch to a healthier cooking oil – for a balanced & healthy lifestyle.” Mukesh Ghuraiya, CMO at Modi Naturals Limited.

    Oleev Olive Pomace Oil is rich in monounsaturated fatty acids (MUFA), which are essential for a healthy heart and metabolism. Additionally, its abundance of antioxidants strengthens immunity and reduces inflammation, making it a perfect choice for health-conscious individuals. It is also fortified with vitamins A and D while being a naturally rich source of vitamins E and K. These vitamins ensure normal vision, strong bones, supple skin, and quick recovery from wounds.  

    This partnership between Modi Naturals Limited and Kalki Koechlin marks a significant step towards reassuring individuals to make healthier cooking choices without compromising on taste. With Oleev Olive Pomace Oil, consumers can adopt a healthier lifestyle and savour the delicious flavours in their favourite cuisines. 

  • Modi Naturals onboards Mukesh Ghuraiya as chief marketing officer

    Modi Naturals onboards Mukesh Ghuraiya as chief marketing officer

    Mumbai: FMCG major Modi Naturals, known for its edible oil brand, Oleev has appointed Mukesh Ghuraiya as chief marketing officer (CMO).

    In his new role, Ghuraiya will be responsible for the end-to-end development and implementation of the marketing and brand strategy of the company. He will also handle the New Product Development section at Modi Naturals.  

    Modi Naturals managing director Akshay Modi said, “Mukesh is a seasoned marketing leader and comes with an impressive record of delivering results for companies at significant points of their growth. He is a perfect choice for Modi Naturals, and we are certain that Mukesh will elevate our go-to-market strategy and continue to augment our company’s growth with a new and innovative consumer-focused approach.”

    Ghuraiya joins the company with hands-on experience of 13 years in brand and category management. He has cross-industry expertise having worked across various industries including consumer products, luxury retail, smartphone, and media. An MBA in Marketing from MICA, Ahmedabad, he has worked as a category manager with Philips India in his previous assignment and also headed the marketing for Rado Watches in India. 

    Talking about his new role, Ghuraiya said, “I am thrilled to join Modi Naturals and its leadership team at such a pivotal time as the organisation is scaling up its Innovation & Brand Marketing initiatives. The organisation is also getting into newer categories in the RTC/RTE space. I look forward to adding further momentum & resilience to the marketing function at Modi Naturals.”