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Tag: Mukesh Bhatt

  • The Film and Television Producers Guild of India to host Guild TV Awards

    The Film and Television Producers Guild of India to host Guild TV Awards

    MUMBAI: The Film and Television Producers Guild of India has announced the first edition of the Guild Television Awards to honor the best in the entertainment industry. The ceremony will be conducted on 16 December 2015 and will be aired on Sony Entertainment Television. The award ceremony will recognize extraordinary brilliance and the legacy of television in our country. The event will also commemorate extraordinary achievements in Indian cinema and television fraternity and will honor the best contributions and accomplishments in the industry.

     

    Speaking on the announcement, the President of the Film and Television Producers Guild of India Mukesh Bhatt asserted, “The Television Industry has been growing at an exciting pace. With multiple TV channels and genres developing across the spectrum, it is time to celebrate the success. Over the years, we have honored deserving talent from both film and television industries and this time we have taken a step ahead to specially create a dedicated platform and event to celebrate the success of the television industry. Our TV landscape is rich and boasts of path-breaking series and production of global standards. We are very excited and look forward to the ceremony that will celebrate the best performances in the past year.”

     

    The joint event between The Guild and event management agency, Wizcraft will be seen working with the leading broadcast networks and the leading producers to celebrate producers, channels, actors, directors and writers on one star-studded stage.

     

     “India is home to an illustrious and prolific television industry which presents a plethora of fresh concepts and larger-than-life productions year on year spanning mythology, historical, family dramas, thrillers, comedy, reality and much more. It gives us immense pleasure to host an exclusive ceremony for the members of the Indian television fraternity and look forward to creating the biggest night Indian television is yet to witness”, adds Wizcraft International Entertainment director Sabbas Joseph.

    The winners of the Awards will be chosen by the Guild’s panel of 160 members which constitutes some of the most powerful and influential luminaries in the film and television sector.

  • Prasoon Joshi pens new anthem song for Swachh Bharat mission

    Prasoon Joshi pens new anthem song for Swachh Bharat mission

    NEW DELHI: An anthem has been written for the ‘Swachh Bharat Mission’ by ad man and lyricist Prasoon Joshi.

     

    The song was written in response to Prime Minister Narendra Modi’s call for a ‘jan andolan’ to make the mission successful.

     

    The celebrities have come together to enthuse and inspire citizens to join hands in realising the collective dream of a ‘clean India.’

     

    The anthem penned by Joshi is set to tune by musical trio Shankar-Ehsaan-Loy. It is sung by Shankar Mahadevan and other playback singers, who will also feature a video being produced by Mukesh Bhatt for the same.

     

    Cricket icon Sachin Tendulkar has contributed to this endeavour by reciting a few lines that will specially feature in the anthem, as well as providing various musical suggestions for the recording.  

     

    The audio of the song is expected to be released on the eve of Mahatma Gandhi’s birth anniversary on 2 October.

  • Mukesh Bhatt re-elected as Guild president

    Mukesh Bhatt re-elected as Guild president

    NEW DELHI: Eminent filmmaker Mukesh Bhatt has been unanimously re-elected as president of the Film and Television Producers Guild of India., while Dheeraj Kumar, Siddharth Roy Kapur, Manish Goswami and Vijay Singh have been named vice presidents.

     

    At the first meeting of its newly constituted Guild Council of Management, which was held immediately after the 61st Annual General Meeting in Mumbai, the other office bearers re-elected as part of the Guild Management Team are Ashim Samanta and Srishti Arya as treasurers.

     

    Kulmeet Makkar will continue to manage the affairs of the Guild as its CEO.

     

    In his opening speech, Bhatt said, “Throughout the past three years, our management team has embarked on the path of my illustrious predecessors and worked with dedication, determination and intensity on embellishing and brightening the image and reputation of the Guild.”

     

    He said Makkar had reinvigorated and revitalised the approach and modus operandi of the Guild. “We continue to engage with State and Central Governments over several issues concerning the film and television industry. There have been many fresh initiatives undertaken by Guild such as waiver of all the charges pertaining to Publicity clearance and Titles registration to make the system more transparent and provide enhanced value to the members, release of first edition of the Film incentive Guide which provides processes and incentives in detail to benefit Indian producers for shooting in 12 countries apart from other reports such as Make in Maharashtra, Film tourism, GST way forward,” Bhatt added.

     

    The other members of the newly elected Council of Management of Guild are Ramesh Sippy, Manmohan Shetty, Ashutosh Gowariker, Rakesh Roshan, Karan Johar, Farhan Akhtar, Ekta Kapoor, Vishal Bhardwaj, Sushilkumar Agrawal, Ratan Jain, N P Singh, Madhu Mantena, Hiren Gada, Sabbas Joseph, Kiran Shantaram, Randhir Kapoor, Amit Khanna, Kamalkumar Barjatya (member emeritus) and Rajkumar Kohli (co-opted member).

     

    In addition to these, Subhash Ghai, Ritesh Sidhwani and Guneet Monga along with eight more Guild members and representatives namely Prem Sagar, Asitkumarr Modi, Sneha Rajani, Ajit Andhare, Sameer Nair, Apoorva Mehta, Aashish Singh and Vipul D. Shah were nominated as special invitees.

     

  • Film and TV Producers Guild does away with title registration fees

    Film and TV Producers Guild does away with title registration fees

    NEW DELHI: Members of the Film and Television Producers Guild of India will no longer have to pay any fee for registration of titles.

     

    The Guild Council of Management took this decision to provide services such as Publicity Clearance as well as Title registration to the members at no cost.

     

    The Guild said that it has always endeavoured to create a congenial and transparent working with members. “This decision has therefore been made to become more members friendly and accessible. Initiatives like title registration waiver can go a long way in ensuring a simpler, transparent and seamless working environment,” the industry body said.

     

    Film and Television Producers Guild president and filmmaker Mukesh Bhatt said, “Guild members are the pillars on which the strong foundations of the Guild have been laid – they were the assets of the Guild which need to be recognized and rewarded. It was therefore felt that it is our responsibility to pay back our members in a reasonable manner and consequently we have arrived at this decision to withdraw title registration fees which constitute a decent source of our revenue stream as a token of appreciation to our members’ support at all times.”

     

  • BO: ‘Hamari Adhuri Kahani’ disappoints with Rs 15.8 crore opening weekend

    BO: ‘Hamari Adhuri Kahani’ disappoints with Rs 15.8 crore opening weekend

    MUMBAI: Vishesh Films and the men behind the banner, Mahesh and Mukesh Bhatt are known to follow this sequence of one hit after a couple of flops. And, on that count as well as for the reason that Mahesh Bhatt had penned the script after a gap of almost a decade and a half, expectations were aplenty.

     

    However, Hamari Adhuri Kahani has come as a big disappointment with the film’s main culprits being the story and the scripting.

     

    What’s more, it is a totally regressive film for no reason and at an unjustifiable cost. For a change, critics as well as the audience seem to be on the same side on this one. The film has managed to collect Rs 15.8 crore for its opening weekend.

     

    Dil Dhadakne Do, a pretentious movie about a Delhi Punjabi family trying to put up a show of affluence despite dire situation, does not go well with the audience in general. The film finds patronage in few metros at select multiplexes. The film has many flaws and takes it audience for granted. It creates a number of tracks of various characters including a parallel love story but fails to sum them up in the end. The film has managed to put together Rs 54.4 crore for its first week thanks to lack of any challenging opposition and increased admission rates (which the distributor planned to continue throughout the week instead of the opening weekend as is the practice with major films but relented after the response to the film, which was weak). The film will scrap the bottom after its second weekend.

     

    Tanu Weds Manu Returns is the flavor of the season and the reason is Kangana Ranaut, the force behind the film with her captivating performance in a dual role. While the comparison to the first version may be unfair, which many feel was much better, this one will be five times bigger hit at the box office as things stand. Finally, the figures speak; opinions may differ. The film has an amazing third week befitting a Salman Khan starrer (or better) adding Rs 20.18 crore in its third week to take its three week tally to Rs 138.13 crore for three weeks.

    Piku adds Rs 1.05 crore in its week to take its five-week total to Rs 79.77 crore, whereas Gabbar Is Back collects Rs 30 lakh in its fifth week thus taking its five-week total to Rs 80.05 crore. 

  • Indian film industry bats for simplified tax structure

    Indian film industry bats for simplified tax structure

    NEW DELHI: The Indian film industry is up in arms against the Goods and Services Tax Bill proposed by the government, as far as entertainment levies go.

     

    It has been voicing its concerns on the forthcoming GST bill as the proposed bill does not subsume all the taxes levied on the film sector.

     

    The film industry strongly feels that entertainment taxes levied by local bodies must be subsumed in the proposed GST regime. To this effect, the Film and Television Producers Guild urged the Government that all entertainment taxes, whether levied by the States or local bodies, be subsumed in the GST.

     

    The Government can implement this proposal by making amendment to the Constitution (122nd Amendment) Bill 2014 by deleting entry 62 to the List II (State List) to the Seventh Schedule to the Constitution of India.

     

    In a statement, the Guild said that the Constitution (100th Amendment) Bill 2014 passed earlier this month by the Lok Sabha gives effect to change in taxing powers of the State and Central Governments and making suitable changes to introduce Goods and Services Tax in India. The Bill has now gone to the RajyaSabha.

     

    The Bill seeks to subsume almost all indirect taxes charged by Central and State Governments.

     

    However, the Guild noted that most of the taxes would be subsumed in GST with one notable exception of the entertainment tax levied and collected by local bodies. The Bill allows the entertainment tax to be levied and collected by local bodies (that is, panchayats and municipalities). The tax would be over and above the State and Centre GST on entertainment.

     

    The local body entry tax (such as Octroi) estimated at Rs 14,000 crore per annum for Maharashtra alone, has been fully subsumed in GST. However, local body entertainment tax estimated at Rs 25 -Rs 30 crore across India is kept out of GST allowing such local bodies to charge an incremental entertainment tax over and above GST.

     

    The Bill has deleted exclusive power of the Central government to tax all services and manufacture of goods (except for excise duty on tobacco products, petroleum and alcohol for human consumption). Similarly, exclusive power to tax on sale and purchase of goods, all types of entry of goods, luxury, betting and gambling and entertainment tax (unless levied and collected by local bodies) except for tax on purchase and sale of alcohol for human consumption has been taken away.

     

    Film and Television Producers Guildpresident Mukesh Bhatt said, “Internationally, films are considered as arts and cultural ambassadors and offered many incentives and financial support governments around the world. Indian films have contributed significantly in uniting the nation and taken Indian culture to international audience. Films should be treated at par with other services and not be singled out for the additional entertainment tax. In fact, the Government implies to treat entertainment at par with sin goods such as alcohol and tobacco, which are also kept out of GST.”

     

    An Ernst and Young report titled “Subsume entertainment tax in GST” states that supplementary levies in addition to GST are warranted only for products that are harmful to health such as tobacco and alcohol or those that are detrimental for the environment (petroleum). There are no negative externalities associated with entertainment. It must be considered at par with other goods and services and should be given a fair tax treatment.

     

    Producer and Excel Entertainment co-founder Ritesh Sidhwani added, “Besides, levy of this tax at the local body level will neither be simple nor yield much revenue. India has a total of 640 districts, even if a small percentage of the local bodies seek to impose the tax, compliance and enforcement will be a nightmare.”

     

    The EY report states that for local governments, the most suitable tax base is considered to be real property, which is immobile and can readily be identified within the boundaries of a given jurisdiction. Entertainment, being mobile and available in diverse forms, is not a suitable base for municipal/local taxation. The situs of entertainment is important for municipal/local bodies that collect tax if the source of entertainment is within the boundaries of their jurisdiction. With the advent of modern technology, movies and films can be watched not just in cinema halls or through cable or DTH connections, but also on computers, laptops and media players.

     

    Entertainment signals could be beamed from a satellite and receivedanywhere within the footprint of the signals, which could be the whole of the country or the continent.

     

    At any given time, it would be difficult to determine whether the film is being watched within the limits of the municipal or local body.

     

    Dharma Productions’ Karan Johar said, “It will be almost impossible for the film producers to estimate the tax revenues with any precision. This appears to be against the government policy of facilitating ‘ease of doing business and ‘tax certainty’ in India.”

     

    It is believed that even though the tax would be charged and collected from the theaters, film producers are impacted by it since the producers generally enter into revenue sharing arrangements with the theaters, which are based on revenues net of any taxes applied on the admissions. They would need to know the taxes applied by each of the local bodies to determine their share in the revenue pool.

     

    Film and Television Producers Guild CEO Kulmeet Makkar added, “The Film Guild has on numerous occasions reached out to the Central Government, Empowered committee of State Finance Minister, Parliamentary Standing Committee. However, this has not been addressed in the bill.”

  • LA India Film Council proposes setting up Film Commissions in India

    LA India Film Council proposes setting up Film Commissions in India

    MUMBAI: The LA India Film Council has proposed to set-up of Film Commissions in India and also its operational framework at a national and state level. In its latest report titled – Unleashing the power of film tourism: the first step – LA India Film Council has highlighted India’s potential to become a preferred film shooting destination. 

     

    The role of a Film Commission is to serve as a local government liaison, to provide and coordinate public and private services for film shoots, attract foreign productions to India, create a sustainable ecosystem that benefits both international productions and the local economy through effective film incentive programs and promote film tourism.

     

    The report also assessed the current single window clearance mechanism for film shooting, recommended solutions to build a strong production tax regime in the country and highlighted global best practices to promote film tourism in the country.

     

    India has natural advantages in terms of scenic locations, incredible cultural diversity, trained film crews and low production costs to attract film productions. The current Single Window Clearance Mechanism to support productions is a welcome step by the film industry, however multiple challenges faced during the clearance process at the regulatory and administrative level – including procedural hurdles during the application stage – undermine the potential of film production and its allied industries to grow.

     

    In 2014, the media and entertainment industry was recognized as one of the top 25 sectors in the ‘Make in India’ initiative. Transforming India into a global film-shooting destination will require establishing an effective single window clearance system to simplify and expedite flow of information between various government bodies and the industry in an efficient and resourceful manner.

     

    MPA, Asia Pacific president and managing director Mike Ellis said, “India’s film and television industry is one of the largest and fastest growing sectors in the country, and there has been a renewed surge of investment into the country by global companies. Simplification of clearance procedures for film shooting, support to productions through a robust tax incentive regime, and adopting global best practices, will help to attract big budget productions and in turn boost inbound tourism.”

     

    Film & Television Producers’ Guild of India (FTPGI) president Mukesh Bhatt added, “A Film Commission should be an independent full time body and involve participation from film industry stakeholders who have the experience and understand the film making process. Moreover, it would really help if the members of the Film Commission were compensated either project-wise or on payroll. This would ensure active participation by members.”

     

    U.S. Consul General Thomas L. Vajda opined, “There is great potential for expanded collaboration between our film and entertainment industries. Whether it is Indian studios shooting in the United States, US studios filming here in India, developing strategies for intellectual property protection, or sharing knowledge on production methods and technologies, both countries can benefit from efforts to bring our film and entertainment industries closer together. We look forward to working with partners here in India to provide knowhow, experience, and whatever other value we can to take this relationship forward.”

     

    Consul General Canada, Mumbai Richard Bale asserted, “With Canada and India having signed a bilateral Audio-Visual Co-Production Agreement in 2014, India has a wonderful opportunity to attract Canadian producers and directors to shoot in India. Improving the ease of doing business in the film sector through the establishment of Films Commissions and a transparent framework of incentives would be very effective next steps for India to build on the new interest in India among Canadian filmmakers.”

     

    FICCI president Jyostna Suri opined, “Our country has a vast wealth of spectacular terrain and it is important that we explore and exhaust avenues of locale shooting for entertainment with state governments as our partners. This can only happen in the true spirit of a public-private model. Through effective film tourism and enhancing our locales, we will lay strong foundations for India as the most dynamic destination for international stakeholders, generating local revenues and jobs and providing on-the-job skills for the workforce.”

     

    Setup in 2010 by a joint declaration between the City of Los Angeles and the Indian film industry, the Council continues to provide new platforms to foster knowledge exchange and partnerships between stakeholders in the US and the Indian media and entertainment industries.

     

  • “The Rs 100 crore Bollywood film club is bullshit:” Mukesh Bhatt

    “The Rs 100 crore Bollywood film club is bullshit:” Mukesh Bhatt

    MUMBAI: The year 2014 will go down in history as one of the worst years for Indian cinema in recent times with poor box office collections. Movie economics were also adversely affected by dramatic reduction in demand for satellite rights by broadcasters.

     

    In an endeavour to produce bigger and larger movies, is the emphasis on quality declining? Are studios misreading audience tastes? Are movie budgets bloated beyond control? These questions were raised in a session of FICCI Frames 2015 moderated by Sikhya Entertainment founder Guneet Mongia with Viacom 18 Motion Pictures CEO Ajit Andhare, Eros International MD and group CEO Jyoti Deshpande, film distributer Anil Thadani, PVR Pictures president Kamal Gianchandani, Fox Star CEO Vijay Singh and Film and TV Producer Guild president Mukesh Bhatt.

     

    With a mere growth of 0.9 per cent, the film industry has reached its abysmal low. The panelists citied the major reason behind that as filmmakers getting carried away by big names and not sticking to the budget drawn.

     

    Deshpande opened up the discussion by aggressively protesting over budgeting. “We should immediately stop chasing big names and stick to quality content in order to make the industry prosper. Before green lighting content, we need to tackle a number of issues and better research can help the industry grow. Simultaneously, we also need to ensure that the number of screens increases as more screens mean more money.”

     

    Speaking on the shrinking number of screens, Gianchandani said, “While we are growing in some parts of the country, the fact is that there is stagnancy in some areas. The growth of multiplex depends on numerous factors, government and content being the two vital ones. We need to ensure that we have content that rejuvenates consumers and they reach the theatres.”

     

    It should be noted that in China a new screen starts in every three days and the industry is growing bigger and faster, whereas India is witnessing the exact opposite. Addressing the issue, veteran producer Mukesh Bhatt asserted, “In this business, if you don’t have the temperament to take a risk then you are on the wrong ship and you will certainly drown. Playing safe is not possible in the film industry and the perception that only the Khans can earn you money is ruining the industry. The Khans are good but they are 50 now and people won’t accept them singing romantic songs anymore. We have to discover new stars and new directors. All studios need to back raw and new talent. Moreover, multiplexes should have different pricing for movies that star newcomers. My father advised me that all my spending should reflect in the frame. However, nowadays our spends hardly reflects in the frame but satisfies the ego and arrogance of big names. The media given Rs 100 crore club is absolute bullshit and make no sense. I thank Viacom for green-lighting films like Mary Kom and Bhag Milkha Bhag and hope they keep it up.”

     

    Viacom CEO Ajit Andhare added, “I don’t recall when the film industry made profit or grew larger. The biggest challenge is to make people believe that spending more is not the key to success and one has to pay more attention to content and not green-light a movie going by the actor or director’s name.”

     

    Great content like Aankhon Dekhi, Dr Prakash Baba Amte and Chatuskone find it difficult to stay in theatres where glamour and big names keep knocking. Similarly, the scenario where a common man finds it difficult to afford a ticket needs to change in order to ensure growth of the film industry.

  • ‘Renault Star Guild Awards’ to felicitate finest of Indian cinema and TV

    ‘Renault Star Guild Awards’ to felicitate finest of Indian cinema and TV

    MUMBAI: The Film and Television Producers Guild of India today announced the Renault Star Guild Awards co- powered by Gionee Smartphones. In its Tenth edition the Renault Star Guild Awards ceremony will take place early January and will be broadcast on Star Plus.

    Instituted to commemorate extraordinary achievements in Indian Cinema and Television, the film and television fraternity congregates every year to celebrate and honor the best contributions and accomplishments in the industry and to celebrate their work in the previous year. The Awards honor excellence in the creative as well as technical categories.

    The nominations for the 10th edition of the Renault Star Guild Awards were announced today with Queen & PK leading the nominations tally in 10 categories, followed by 2 States, Highway & Haider.

    Rajkumar Rao (Citylights), Varun Dhawan (Humpty Sharma Ki Dulhania), Arjun Kapoor (2 States), Shah Rukh Khan (Happy New Year), Shahid Kapoor (Haider), Randeep Hooda (Highway) & Aamir Khan (PK)have been nominated for Best Actor in a Leading Role. In the Best Actress in a Leading Role category we have Kangana Ranaut (Queen), Priyanka Chopra( Mary Kom), Alia Bhatt ( 2 States), Deepika Padukone ( Happy New Year), Rani Mukherjee ( Mardaani), Alia Bhatt (Highway) & Anushka Sharma (PK) vying for the trophy.

    Speaking on the announcement, Mukesh Bhatt, President of the Film & Television Producers Guild of India said, “The Film and Television Industry has witnessed an incredible year in 2014 with as many as twelve debutant promising directors. We are very excited and look forward to the ceremony that will celebrate the best talent in the past year along with some incredible performances.”

    Sumit Sawhney, Country Managing Director & CEO, Renault India said “Renault India is happy to work together with the Guild and we are elated to celebrate the accomplishments of the Indian Cinema & Television industry. At Renault, we understand what it takes to think ahead, to win hearts of the audience and also win accolades from a proficient jury. We have always believed, both the Guild and Renault lay special emphasis on Driving the Change and are therefore a perfect fit with each other”

    The 10th Renault Star Guild Awards will be hosted by entertainer and standup comedian, the inimitable Kapil Sharma who is sure to raise the roof with his own special brand of humor and his unbeatable charm.

    Talking about the awards, Sanjay Gupta, COO, Star India said, “Television & Cinema are the two cornerstones of our entertainment ecosystem. Star Guild Awards are extremely prestigious as they are based on peer recognition by members of the Guild. We are delighted to host them once again and our viewers can look forward to an entertaining night on TV. “

    Arvind Vohra, India Head, Gionee Smartphones said “Cinema is one of the most important parts of our culture. It is one of the Passion Points which we as a brand want to get associated with because our consumers connect with it. SGA is one of the platforms which is created by the Film industry and recognizes the efforts of the industry across categories and functions. We at Gionee are honored to be a part of SGA in recognizing and appreciating the efforts of the film industry for adding entertainment, style and glamour to the consumers life”

    Sabbas Joseph, Director, Wizcraft International Entertainment said, “It gives us immense pride to partner with the Guild and celebrate the success of the best contributions to Indian Cinema & television. We are certain that the 10th edition of this prestigious awards ceremony will be a huge success and honor some of the finest talent in the industry today.”

    Conceptualized, produced, marketed and promoted by Wizcraft International Entertainment, the Awards will bring together the most celebrated stars of Indian Television and Cinema on one spectacularly star-studded stage.

    It is the only Award that restricts the voting process to the film and television fraternity in keeping with its policy of ‘By the Industry, For the Industry’. The Guild consists of over 160 members, who constitute some of the most powerful and influential luminaries in its sector. The winners of the Awards are chosen by the Guild’s members, making it one of the most credible and much revered accolades.

    The Renault Star Guild Awards 2014 co-powered by Gionee Smartphones will be a scintillating evening with the presence of the biggest and brightest personalities and an unbeatable glamour quotient. A special mention to our Associate Sponsors Donear, Cause Partner Hindustan Times promoting “Clean My City” under the aegis of  Swach Bharat Abhiyan, Industry Partner Prime Focus Studio, Support Partner Eros & Music Partner  T-Series for partnering the prestigious event.

     

  • Film Guild implements ‘swachh bharat abhiyan’

    Film Guild implements ‘swachh bharat abhiyan’

    MUMBAI:  The ‘Swachh Bharat Abhiyan’ initiative was launched this year on the occasion of Gandhi Jayanti by the Prime Minister of India, Narendra Modi all over the country with a remarkable endeavor to make India clean within the next five years.

     

     In association to this, the Film & Television Producers Guild of India Ltd. (Guild), the entertainment trade association comprising the who’s who of the Indian film & television industry, has taken up the challenging task to promote and encourage cleanliness, as an industry.

     

    The council of management of the Guild believes that the Film industry has always essayed an important role in contributing to such noble causes and as industry representative, the Guild should take the forefront in pioneering this wonderful enterprise of nation building through cleanliness ushered by Modi.

     

    With this laudable initiative, the Guild will work towards ensuring that the film industry’s support to the union government is unflinching, providing a stepping stone for exemplary success in the times to come.

     

    The council of management of the Guild has unanimously passed a resolution to refrain the members from displaying and affixing all kinds of film posters in public domain across Indian cities including 6 sheeters in the public places, walls and government structures across the country.  

     

    Film and Television Producers Guild of India president, Mukesh Bhatt states, “I would like to set an example myself by ensuring that the posters of my forthcoming film “Khamoshiyan – Silences have secrets” due for release on 23 January 2015 are not displayed on the public walls and government structures. I truly believe that this practice will not only act as a strong deterrent against showcasing film posters in public places but also set an ideal example for the society and general public to emulate the film industry’s path and thereby play an important role in joining hands with the Prime Minister and Central Government to make India clean and thus pay a fitting tribute to the Father of nation Mahatma Gandhi on his  150th birth anniversary, 2 October2019, who always advocated the principle ‘Cleanliness is Godliness’ throughout the great journey of his life.”