Tag: Mukesh

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Saregama fights music piracy head on

    Saregama fights music piracy head on

    MUMBAI: The Indian music industry has been plagued by piracy for decades. Saregama has decided to take the fight with piracy head on. It has launched a monsoon promotion wherein all its 1.1L songs will be available for buy and download from saregama.com for just Rs 2. per song. This includes music from likes of Kishore Kumar, LataMangeshkar, Mukesh, Asha Bhosle, Jagjit Singh, Mohd. Rafi, MS Subbalakshmi, Pt. Bhimsen Joshi and more.

    Saregama India managing director Vikram Mehra shared his views on the latest offering, “Piracy is the biggest threat to our music industry. Our research tells us that consumers are ready to choose legal copies over pirated ones, provided they are affordable and easy to buy. This promotion is our response to the consumer talk, and we expect customers to join us in this fight against piracy by buying the legal copies of music.”

    There’s no limit on the number of songs that can be downloaded. All the songs are available as mp3s as well as uncompressed lossless format. Saregama.com makes shopping for songs a fun and hassle-free experience, as one can pay through net banking, credit or debit cards, PayTM and even through mobile operators as a part of the monthly bill. Apart from Hindi songs across various genres, this offer is also available on songs in Marathi, Bengali, Punjabi and Tamil among other languages.

  • Doordarshan to air tribute to Mukesh in ‘Sapne Surile Sapne’

    Doordarshan to air tribute to Mukesh in ‘Sapne Surile Sapne’

    NEW DELHI: When he passed away suddenly on 27 August, 1976, one of last century’s foremost filmmakers Raj Kapoor had lamented, “I have lost my voice.”

     

    This was because a majority of songs rendered on screen by Kapoor had playback by Mukesh.  

     

    To pay tributes to this legend who was born on 22 July, 1923, Doordarshan will telecast a nine-part series called Sapne Surile Sapne from 21 July primarily featuring a musical programme held earlier this month to honour this Delhi-born singer.

     

    The programme was organized by the Delhi Kendra of Doordarshan in association with the Directorate of Film Festivals on 5 July. The show will be telecast on DD National at 8 am and 4 pm, except on Saturdays and Sundays. It is also scheduled to telecast on DD Bharati at 10 pm the same day.

     

    The programme was attended by Prasar Bharati chairman A Surya Prakash,   Information & Broadcasting secretary Bimal Julka, Law Commission chairman Justice A.P. Shah, the singer’s son Nitin Mukesh, playback singer Manhar Udhas and other notable guests. 

     

    Nitin Mukesh and Manhar Udhas rendered some selected songs of Mukesh on the stage, thoroughly enthralling the audience. 

     

    The selection of other participants for the show was done by auditions after wide publicity on Doordarshan. Hundreds of people from different parts of the country came to Doordarshan Delhi’s studios at Mandi House to participate in the auditions. The aspirants included all strata of people from painters to vegetable sellers and from tea vendors to rickshaw pullers.  

     

    The auditions were judged by a panel of judges including Delhi Police special commissioner of traffic Muktesh Chander, who is an established and talented flautist, Ghazal singer and composer Jitender Singh, Sufi singer Mahendra Pal and semi classical singer Pradeep Pallavi including others. 

     

    The orchestra for the programme series was the ‘Do-Re-Me Orchestra’ conducted by Satish Popli. 

     

    Doordarshan Delhi also utilized the services and expertise of singer Gururaj from Bangalore who has been helping to coordinate and manage the orchestra for the Delhi shows on the lines of the shows done in DDK Bangalore. 

     

    The musical tribute was inaugurated by Udhas along with Nitin and Namrata Mukesh. Law and Justice Minister D.V. Sadananda Gowda and Justice Shah were the special guests for the evening along with chief guests Surya Prakash, Julka and Delhi BJP president Satish Upadhyaya. Former Test cricketer and legendary leg spinner B.S. Chandrashekar, who is an ardent Mukesh fan, was the guest of honour along with Dr Rajeev Shrivastav biographer of Mukesh and Doordarshan DG C. Lalrosanga. 

     

    The first programme in the musical tribute series produced by Delhi Doordarshan was   Tum Mujhe Yun Bhul Na Paoge on the legendary Mohammed Rafi and was recorded in FICCI auditorium on 26 July 2014. This was followed by Smarananjali, a special musical tribute to our Martyrs on 30 September 2014 at the Siri Fort Auditorium.  Gaate Raha Mera Dil dedicated to Kishore Kumar was then organized at the Manekshaw Auditorium, Delhi Cantt on 30 November 2014. This was followed by Tujhko Chalna Hoga, a tribute show for Manna Dey at Siri Fort Auditorium on 12 April 2015. 

     

    The Delhi Kendra of Doordarshan has been planning and recording musical evenings and telecasting them as a series coinciding with important dates in the life of music legends. 

     

    The programmes are being produced in fulfilment of Doordarshan’s role as a Public Service Broadcaster and in order to improve its image, encourage new talent, strengthen Doordarshan’s viewership base. These efforts are part of Delhi Doordarshan’s strategy to reach out to the people, provide them a platform to showcase their talent.

     

    The idea for these shows emanated from DDK Bangalore’s popular music show series Madura Madura Vee Manjula Gana and is the brain child of Doordarshan additional director general Mahesh Joshi who is now based in Delhi. Joshi feels that in today’s changed scenario, where the public has more than 500 channels to choose from, special efforts are required from Doordarshan to remain in the public eye. He believes Doordarshan has to become Samik Darshan and reach out to the hearts and minds of people.

  • Onam Special Programmes From Amrita TV

    Onam Special Programmes From Amrita TV

    Uthradam, the first day of Onam on September 15th begins with a special episode of Taste of Kerala at 7.00am in which the show along with Renjini Menon the anchor, treks deep into the heart of Wynad to the Coffee County Farm Resort where in a hundred year old tharavadu,they tuck into a lavish Onam repast picking up tips on the proper ways of serving a sadya. In Ona Sparsham at 7.30 am Amrita TV strives to bring a touch of warmth and joy to the star-crossed sections on the fringes of society who are shut out of the Onam festivities and in its 1st edition, actress Sarayu who celebrates Onam with differentially abled children is amazed at the depth of their artistic talent. Narrated in the soft shades of a British autumn, Shyamaprasad’s English, which braids together the lives of 4 immigrants in London, co-stars Jayasuriya, Mukesh ,Nadiya Moidu and Nivin Pauly is aired for the first time on Television at 8.45 am.

     

    Ona Sadya at 12.30 pm spreads its plantain leaf at the homestead of legendery vegetarian chef Pazhayidom Mohanan Namboothiri, to relish the taste of a typical, traditional Thripoonithara Onam feast as he prepares pineapple payasam and kay varuthathu specially for Uthradom. Mammootty in a custom made role of a wronged cop who decodes a gruesome murder mystery, shares screen space with Roma and Ragini Dwivedi in the spine chiller thriller Face to Face slated for its grand TV premiere at 1.15 pm. Sweta Menon opens up her heart and mind in an interview at 5.30 pm. In Akathalakkaryam at 6.25 pm, an interview series that holds in confidential conversation the better halves of famous celebrities, Saboora wife of director Kamal thinks back to their courtship days when Kamal’s mother used to indulge in ‘match fixing’ eligible girls in the neighbourhood for Kamal to which his reply was always an emphatic no, but when Saboora came to stay with them one summer holidays, his usual nay changed to a resounding yes; Saboora is a true soul mate to Kamal, literally being with him through thick and thin, sharing his highs and supportive in his lows. Amrita Sandhya , an exhilarating combination of dances ranging from the irresistible seductiveness of the Arabic belly dance, the controlled finesse of the Chinese dragon dance, the mesmerizing grace of Indian classical, the foot-tapping variety of Hindi cinematic, is made headier by songs from the winners of the top music reality shows, led by playback singer Akila Anand follows at 7.00pm. Bhama shares her happiness at the upswing in her career graph, ;her delight at how well her transformation from country lass to city gal was received by her fans and so on in a cozy chat at 8.00pm. VVS Laxman in his 1st ever interview to a Malayalam channel ,Very Very Special Onam at 8.30 pm divulges that as the son of a doctor couple, he joined for medicine but chose cricket as a career; recollects the grand debut in the Under 19 team where he top scored against Australia; the hurt at being dropped towards the end of his career; hints at his entry into the National Cricket administration through the Hyderabad Cricket Association. Prime time highlight belongs to Mohanlal in Hridayapoorvam Lalettan at 9.00pm which catches him in a rare pensive mood.

     

    September 16th ,Thiruvonam day’s shows begins with a special episode of Udayamritham at 6.30pm. Mandahasa Pushpam, an interview with Lekshmi Gopalaswamy follows at 7am.Ushering into the mainstream those who had been sidelined during the Onam revelry, Amrita TV visits the Attakkulangara Vanita Jail with actress Lekshmipriya in Ona Sparsham at 7.30 am who spends quality time with its inmates interacting, dancing and sharing a sadya with those unfortunate souls who had stepped over the boundaries drawn by the law. Shaji Kailash switches to a new genre in the chirpy action comedy entertainer Madirasi, high on humor and hilarity with Jayaram, Tiny Tom and Meghna Raj providing the guffaws, making its debut screening on TV at 8.15 am. Pazhayidom Mohanan Namboothiri whose culinary wizardry had delighted thousands of hungry students at State Youth festivals shares the secrets of his trademark Palada Pradhaman, making it from scratch in Ona Sadya at 12.30pm. Seasoned director Joshiy and actor non-pareil Mohanlal joins forces in the SN Swamy penned runaway hit Lokpal, boasting of Kavya Madhavan and Manoj K Jayan also in the lead, appearing for the 1st time on the TV screens at 1.15 pm. Akathalakkaryam at 6.25 pm, features Saraswathy teacher, the 2nd wife of celebrated novelist and scriptwriter MT Vasudevan Nair, as she skims over the years to the time she got acquainted with MT as his daughter Sithara’s music mistress; how she succeeded in toning down her abrasive and caustic husband to a mellower self; MT’s fondness for their daughter Aswathy with whom he discusses everything under the sun, to which Saraswathy is a silent listener. Amrita Sandhya, an international medley of dances from far and near with popular songs by talents on the doorstep of fame lend rhythm and melody to Malayalee’s global festival at 7.00pm. Appearing for the 1st time on a Malayalam channel ,Kapil Dev in Kapil Devinoddoppam at 8.30pm recalls the intoxicating days of the World Cup win, the defining moment of Indian Cricket history; how he was sure towards the end that his devils were a match for the mighty Windies; regrets the crass commercialization that is gobbling up the sport; reveals the shock and disbelief he felt on being stripped off his post as Head of National Cricket Academy without prior warning or notice. Mohanlal’s meditative mood continues in the rendezvous Hridayapoorvam Lalettan on Thiruvonam at 9.00pm.Dileep is his usual exuberant self in an uninhibited dialogue at 9.30 pm in Chiri Noolizha Naitha Onappudava.

     

    Avittom starts off with the pleasing harmony of traditional folk music in Nadanppattukal at 7.00am in which Nattuppolima, an organization dedicated to popularizing our ancient folk legacy re-creates the spirit and soul of the folk songs sung by peasants during the Onams of yore. Carrying on with the concept of a different Onam for those forsaken by Fate, Amrita TV and Anila Sreekumar revel in its spirit, with the inmates of Asha Bhavan, a rehabilitation centre for destitute female mental patients in Ona Sparsham at 7.30am.Lucky Ali, in his first ever appearance in a Malayalam channel sketches the notes of his musical journey past, present and the plans he has drawn up for his future in Good Luck at 8.15 am. Premiering for the premier time on television, Players that veers off the beaten track to speed along the fast lane, tells the tale of a band of young bike riders comprising Jayasurya, Jishnu, Nishant Sagar with Kavya and Siddique riding pillion at 8.45 am. Pazhayidom Mohanan Namboothiri, connoisseur of the vegetarian wonders of Kerala cuisine serves up rose munthiri payasam and olan in Ona Sadya at 12.30pm. Providing good value for money with its theme of a middle-aged man’s infatuation for a teenager, is the Sreenivasan starrer Money Back Policy with Sarayu, Nedumudi Venu and Sreeith Vijay also in the credit list, in its inaugural appearance on the small screen at 1.15pm.

     

    Villain turned comedian and occasional hero Baburaj discusses his make over in a get together at 5.30 pm. In the Akathalakkaryam series at 6.25 pm, Sheela wife of business tycoon Kochouseph Chittilappilly and herself hailing from a wealthy family was dismayed when her bank employee husband resigned to start his own venture V-Guard; she didn’t dare protest when Kochouseph donated his kidney for fear that if she did, he ‘d donate both his kidneys; but donation was beneficial after all for after being relieved of a kidney, her grouchy husband was a much easy going man now. It is a red letter day in Deepak Dev’s life when Dev and his family, Sayanora and her baby and the families of the Super Star Junior contestants get together for a free wheeling chat session and watch Dev’s twin daughters make their Arangettam on the Super Star Junior stage in a Utsava Thalam at 7pm. Dev marvels at the impishness of Fate which earmarked the same stage that skyrocketed him to household fame for the musical debut of his daughters. Celebrities join in the fun and frolic as TV serial stars Aneesh Ravi buttonholes festival visitors splashing about in the rides at the Wonderland Water Theme Park and bamboozles them with teaser questions on Onam in Ona Sallapam at 8.30pm. Kunchako Boban analyses his latest releases and the reasons for his dream run at 9.00pm in Ona Thillakavum Chakkochanum. Dileep’s frank and forthright views continue in the informal talk Chiri Noolizha Naitha Onappudavaat 9.30 pm.

     

    Chatayam , the last day of Onam, gets going with attempts to revive our folk heritage to entertain us with the lilt and tempo of authentic folk music in Nadanppattukal at 7.00am .Ona Sparsham continues to cast a ray of hope on sections bypassed by society at 7.30 am.

     

    Dance and Music at 8.15 am serves as a early preamble to the visual extravaganza to follow with riveting performances from previous editions of Super Dancer Finales.Tracing the thread of the stirring story of a young widow woven into the backdrop of the rigidly traditional Palakkadan Brahmin community of the pre -Independence era, Gramam starring Nishan , Samvrutha Sunil Mohan Sharma etc celebrates its 1st showing on TV at 8.45 am.Pazhayidom Mohanan Namboothiri shows glimpses of his lip smacking repertoire with the flavours of Ari Payasam and pineapple pachadi in Ona Sadya at 12.30pm. A taut political satire that will etch a place on the mental map of the audience, Bhoopadathil Illatha Oridam with Sreenivasan , Iniya and Nivin Pauly heading the starcast makes its inaugural appearance on the small screen at 1.15 pm. Mazhaneerthullikal, an interview with Meghna Raj and VK Prakash comes on at 5.30 pm. In Akathalakkaryangal at 6.25 pm, cine actor Sudheesh’s wife Dhanya who surpasses him in witticisms and sense of humour remembers their ‘bride seeing ceremony during which how they were ushered into a room for a private conversation, only to discover that a couple of inquisitive young cousins had taken position under the bed to eavesdrop on them; Dhanya an artist by profession had developed a crush on her arts master at college but found him snatched away by her best friend. Celebrity Onam questionnaire continues in Ona Sallapam at 8.30pm, as those who waded in Onam celebrations at a water theme park find themselves in deep waters under the teaser queries. Interview with Anoop Menon Puthumayude Ponnonam will be telecast at 9.00pm followed by Festival of Colors ,a intimate chat with Fahad Fazil at 9.30pm.

  • CNN-IBN presents ‘Special Independence Day Programming’

    CNN-IBN presents ‘Special Independence Day Programming’

    New Delhi, 12 Aug 2013: As India enters its 67th year of independence, CNN-IBN presents special Independence Day programming from August 12 to August 15 that will not just rejoice at India's many achievements, but also remind viewers of the many challenges that the country has faced and continues to face.

    This Independence Day week, CNN-IBN puts the focus on the marginalized, who despite decades of independence continue to suffer, by highlighting issues such as malnutrition, poverty and bonded labour. Called State of the Nation – India: The Darker Side, the programming will include special stories in the newswheel and panel discussions from August 12 to 14 at 10:30 PM.

    Also planned for this week is a special one-hour show Uttarakhand – Lest We Forget, which will profile heroes from the uniformed forces as well as ordinary citizens who saved thousands of lives and helped Uttarakhand recover from one of its worst natural disasters. This special will be aired on August 15 at 12 Noon and 8 PM.

    On Independence Day, a special property India's Greatest Voices will bring you five one-hour episodes on the lives of Asha Bhosle, Lata Mangeshkar, Mohammed Rafi and Mukesh, some of the greatest singers that India has ever produced. This special will run throughout the day. A special online poll on IBNLive.com will also be run to ask people to vote for their favourite legend from amongst the above – with the singer polling the most votes being declared India's Greatest Voice.

    Speaking about the programming, Rajdeep Sardesai, Editor-in-Chief, IBN Network said, "Since India got her Independence in 1947, she has come a long way in overcoming several obstacles. This special programming is our attempt to not only look back at all that we have achieved but also to critically examine issues that need to be addressed. We have tried to showcase a balanced blend of programming for our viewers in order to promote the united spirit of our nation."

    Don't miss this special programming from Aug 12 to Aug 15, only on CNN-IBN.

     

  • Star ropes in stars to raise funds for Uttarakhand rehabilitation

    Star ropes in stars to raise funds for Uttarakhand rehabilitation

    MUMBAI: When Star India CEO Uday Shankar watched hundreds of innocent tourists and locals being swept away and buildings being flattened by the rising waters of the Mandakani river in June this year, he was at first horrified by the magnitude of the tragedy and then moved to action. He vowed to himself, that he would put in his best to help in the rebuilding efforts in the affected areas. He made a call to the two Bhatts of Bollywood- Mahesh and Mukesh and sought their support in putting together a fund-raising initiative which would involve the film and television fraternity.
    This is an opportunity for the entire Hindi film industry to stand by people who have showered them with unconditional love, says Star’s Uday Shankar
    He also connected with Wizcraft’s Sabbas Joseph, asking him to pitch in this with his mite. And he deputed Star India senior VP marketing Yogesh Manwani to go down to Uttarakhand to study and assess the situation and gauge the funds required to rehabilitate the afflicted areas with major NGOs working there.
    Come 15 August 2013, and Uday’s initiative will see the light of day at the National Sports Club of India (NSCI)’s spanking new stadium in Central Mumbai. On stage will be the biggest names from Bollywood, the Bachchan family – it’s quite likely that the Bachchan bahu Aishwarya will get on stage after a long hiatus, Salman Khan, Madhuri Dixit, AR Rahman, Lata Mangeshkar, Ayushmann Khurana, Akshay Kumar, Pritam, Shankar Ehsaan Loy, Ajay Devgn, Kajol and Prasoon Joshi, among many others.
    The event titled Saath Hain Hum Uttarakhand will be telecast live on a clutch of channels of the Star India network – Life OK, Star Plus, Star Jalsa, Star World, Star Utsav, Star Movies, Star Gold, Star Pravah, Movies OK, Channel V and Star Plus.
    So what’s so great about doing another multi-starrer event with film and TV performers? Have we not seen many of them and felt like going ho-hum? The difference this time is that this one has very noble intentions. Every paisa that Star India earns courtesy ad revenues and sponsorship during the telecast will be donated to NGOs working in the Uttarakhand. The telecast is slated to run for seven hours from 12 noon to 7pm. Estimates are that Star is likely to give away Rs 20-30 crore which it will rake in courtesy the telecast.
    The biggest names from Bollywood have been roped in for the event titled Saath Hain Hum Uttarakhand
    Amitabh will lend his mesmerising voice to recite couplets from Prasoon’s magical poetry that’ll be set to Shankar-Ehsaan-Loy’s music. The enthralling musical act will weave Prasoon’s event anthem – Mera Desh- into an enchanting song performance by acclaimed classical singer Shankar Mahadevan and a spellbinding poetic rendition by Amitabh. At the time of writing, several other stars like Rani Mukerji and Karan Johar were also approached.
    Says Star India CEO Uday Shankar, “Mera Desh is an invocation by India’s most revered artists with a simple and clear message to fellow citizens — to look at tragedy squarely in the eye and overcome it by joining hands. Star India is humbled to receive support from Hindi cinema’s biggest icons.”
    “The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are,” says Bachchan. “We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself.”
    All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand
    This apart, anchors will be rotated every hour. Among some of the names from the TV industry which are being talked about include: Deepika Singh (Sandhya), Anas Rashid (Sooraj), Karan Mehra (Naitik), Mahadev fame Mohit Raina and Pooja Bose. “The show will be loaded with entertainment,” says a source close to the production. Wizcraft has had the experience of raising funds through greenathons and long-format events. But they have left the fund-raising to Star which is setting up payment gateways online. All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand.”
    The main choreographer for the event is Sanjay Shetty who has become the darling of most live event organisers in recent times. The creative inputs will come courtesy Star India senior vice president programming Anil Jha. Wizcraft TV head Namit Sharma is the creative head and Asim Sen has been roped in as the TV director, Anurag Dingra will be the director of photography, while sets are being done by designer Varshai Desai. Wizcraft sound firm Performance Audio has been signed on for the sound while Atul Sonpal is responsible for the lights design with the help of lights from SFX and Ulhas will look after lights. Tech gear, cameras are being supplied by Real Impact.
    Technical and production crew disclosed that they were either working free of cost or at concessional rates for the event. “We are doing it for a cause,” says one of them. “Star has been reaching out to all who have been working with it on shows in the past to come in at really discounted rates.”
    Star India has emerged as one of the front runners on the corporate social responsibility (CSR) front amongst media firms ever since Shankar took over as CEO four years ago. This initiative should take the network even further still.

  • Brothers Ambani sign telecom deal

    Brothers Ambani sign telecom deal

    MUMBAI: The news shook the corporate world, though it had been speculated about for some time. The brothers Ambani – Mukesh and Anil – who had reportedly been warring for a few years kissed and made up today.

    The duo announced that elder brother Mukesh’s Reliance Jio Infocomm (a unit of Reliance Industries) will be sharing younger sibling Anil’s Reliance Communications 120,000 km nationwide fibre optic network to help roll out his fourth generation broadband and telecom services in India.

    The filing with the Bombay stock exchange says that the deal is worth Rs 12 billion which is being paid as a one time indefeasible right to use (IRU) fee for sharing the fibre optic network. It allows Reliance Communications to reciprocally share Reliance Jio’s fibre optic network infrastructure too.

    The fibre optic network was built by Mukesh when Reliance was one entity, but was then handed over to Anil when the brothers split the empire their father built.

    The deal is likely to help both companies, say analysts. It will accelerate the pace at which Reliance Jio Infocomm gets to market with 4G. It will also help Reliance Communications, which has been saddled with debt in excess of $6 billion (Rs 37,000 crore).

    Both companies say that the deal is the first of many such arrangements they could end up signing.

  • Yantra Media, Asianet programming initiative takes on movie piracy

    Yantra Media, Asianet programming initiative takes on movie piracy

    MUMBAI: After unleashing its fight against movie piracy with the launch of a full-fledged digital movie project last month, the Kerala entertainment space is now all set to deliver a second punch on the industry evil, this time through a TV show venture.

    In an innovative programming initiative, the Chennai-based production house Yantra Media and the Malayalam entertainment channel Asianet have come together to launch a movie-based game show Super Hit Challenge, which promises to nurture Malayalee’s theatre-viewing habit.

    Aspiring contestants will be asked to answer certain questions based on the movie they have recently watched in a theatre, through an Interactive Voice Response Systems (IVRS) system. The binding clause of the ‘rules’ is that, the contestant should submit the movie ticket he had purchased in the theatre to ensure his entry into the contest.

    The game show promises bumper prize to the winner of each episode. The ‘challenge factor’ comes in, when the ousted contestants decide to ‘challenge’ the leading scorer, when he prepares to face the bumper prize questions, and the amount both the parties have already won is at stake.

    Speaking to indiantelevision.com, Yantra Media head Shyamsundar said, the show would unfold a unique synergy between the television and movie industries. “Today, in television, we get to see a lot of film-based programmes, which are meant to boost the box office fortunes of those films covered. But, none of them really make an attempt to fight the more serious issue of movie piracy, which is actually killing the industry. In this context, Yantra Media, supported by Asianet, has conceptualised this innovative format. This format urges and inspires consumers to watch movies in theatres only”, says Shyamsundar.

    Yantra Media has made an initial investment of Rs 4.5 million on the project. “Since we will be spending a lot on the prizes, the actual investment would peak in the long run. We are in the process of signing up leading brands for the prizes,” says Shyamsundar.

    Asianet is expected to launch Super Hit Challenge in August and each episode will have a half hour run. The channel is presently working out a slot for the game show.

    Anchored by popular Malayalam film actor Mukesh, Super Hit Challenge promises participation from the cream of the film industry. “The whole industry is backing us. Superstars like Mammootty and Mohanlal have already assured us their participation in the show,” says Shyamsundar.