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Tag: Muhurat Trading

  • Upstox announces ‘Iss Diwali, Kuch Naya’ campaign

    Upstox announces ‘Iss Diwali, Kuch Naya’ campaign

    Mumbai: Upstox has unviled its new brand campaign for Muhurat Trading, aimed at promoting equity participation this Diwali. Muhurat trading, a traditional practice in Indian markets during Diwali, symbolises wealth and prosperity. This year, Upstox encourages users to start a new tradition by investing in stocks, mutual funds, or Gold ETFs and MFs.

    The campaign’s message, ‘Iss Diwali, Kuch Naya,’ emphasizes building new investment habits while respecting tradition. Through a story of a multigenerational family celebrating Diwali, Upstox illustrates how family traditions can expand to include investing together using the Upstox app.

    Upstox co-founder Kavitha Subramanian said, “Muhurat trading has always been a significant tradition for the investor and trader community, symbolising the start of the new year. Through our latest campaign, we want to take this auspicious occasion a step ahead. We want to inspire every Indian, —whether a seasoned trader or a first-time investor—to strengthen their investment journey with ‘kuch naya’, fostering a legacy of financial security and prosperity for the future.”

    Earlier this month, Upstox introduced new trading features powered by Tick-By-Tick data, branded as the ‘TBT Engine,’ aimed at providing retail traders with access comparable to institutional levels. Upstox seeks to boost trading participation this Diwali, enabling customers to have a more informed and efficient experience on its platform.

    Upstox currently serves over 1.3 crore customers, 75 per cent of whom are millennials, with approximately 70 per cent being first-time investors, and 85 per cent of these from tier two and three cities. Adding around five lakh new customers each month, Upstox continues to support investors in building wealth and securing their financial futures for themselves and their families.

  • Dentsu Creative India & Posterscope launch #SCANASWASTIK campaign for Samco Securities

    Dentsu Creative India & Posterscope launch #SCANASWASTIK campaign for Samco Securities

    Mumbai: Dentsu Creative, the creative agency, and Posterscope, the OOH agency from dentsu, have partnered to introduce an innovative campaign for Samco Securities, one of India’s leading online stockbrokers. The campaign, titled #ScanASwastik, promises to redefine the Muhurat trading experience and change the way people perceive the sacred Swastik symbol.

    As Diwali approaches, the tradition of decorating homes with the Swastika symbol is a well-known practice in Hindu households. This symbol represents the promise of good fortune and prosperity, closely intertwined with the much-anticipated Muhurat Trading during Laxmi Pooja. Samco’s logo itself resembles a Swastika, making this campaign an ideal platform to embrace and promote this symbol of prosperity, particularly during the auspicious Diwali and Muhurat Trading period.

    At the core of this innovative campaign lies an Augmented Reality (AR) filter. When pointed at any Swastika symbol, this filter performs a magical transformation, granting users access to valuable trading tips and insights on stocks to consider during Muhurat Trading. Additionally, it displays a unique message, offering motivation and guidance for individuals in their trading decisions during this auspicious period. The AR filter’s goal is to streamline Muhurat Trading for all by providing instant, expert guidance, empowering people to make well-informed trading decisions effortlessly with Samco.

    To raise awareness about the significance of Muhurat Trading and shed light on the hidden aspects that revolve around it, Dentsu Creative India has also crafted a captivating digital film. Through this film, the brand encourages individuals to delve deeper into their understanding of Muhurat Trading, prompting a thoughtful discussion about this crucial financial tradition.

    Samco

    Samco Securities CGO Ajay Dusane said, “We are excited to introduce our Muhurat Trading campaign for Diwali, blending tradition and innovation. Our Web AR filter will make this festive season unforgettable. With a Swastika-inspired campaign, an important element of our brand logo, our AR filter simplifies trading for all, offering expert guidance. We are addressing the need for guidance in Muhurat Trading, using the Swastik to simplify and enhance the experience for our users’ wealth creation journey.”

    Posterscope India managing director Imtiyaz Vilatra commented, “We have teamed up with Dentsu Creative to bring a revolutionary idea for Samco Securities, using technology to amplify the significance of Muhurat trading. Our innovation, linking the Swastik with Samco, showcases the timeless tradition of auspicious Mahurat trading moments. Together, we celebrate the spirit of prosperity.”

    Dentsu Creative India executive creative director Giamaria Fernandes and Posterscope India creative director Hassnain Kurreshi added, “Emphasizing the significance of Samco’s logo, which resembles a Swastik, we recognized a unique opportunity to embrace this symbol of prosperity. Particularly with Diwali and Muhurat Trading approaching, we conceived the idea of an augmented reality (AR) filter. This AR filter allows users to scan any Swastik and gain access to valuable Muhurat Trading insights, eliminating the need to seek advice from others. In doing so, it simplifies the process of prospering with Samco, providing traders and others with convenience and empowerment during this auspicious time.”

  • Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali 2023

    Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali 2023

    Mumbai: As the festival of Diwali approaches, Zee Business is delighted to announce its special ‘Muhurat Trading’ show, set to air on Sunday, 12 November 2023. The trading session conducted on the auspicious day of Diwali, is considered a golden opportunity for investors to tap into good luck and prosperity. In 2023, Diwali Muhurat Trading will occur from 6:15 p.m. to 7:15 p.m, with Zee Business’ exclusive coverage beginning from 5 p.m.

    Muhurat trading holds a special place in the hearts of investors due to its auspicious timing, believed to usher in good luck and prosperity. It is a symbolic gesture, akin to a token investment made by many, who purchase shares as a means of celebrating Diwali and seeking the blessings of wealth from the goddess Lakshmi. Moreover, Muhurat trading typically unfolds amid a positive market sentiment, aligning with a general sense of optimism about the stock market’s future.

    Emphasising on the relevance of Muhurat trading, Zee Business managing editor Anil Singhvi said, “Diwali, a festival of illumination and prosperity, creates a unique opportunity for investors. Zee Business proudly introduces the Muhurat Trading show, where we empower our viewers with knowledge to make informed investment decisions during this auspicious time. At Zee Business, we grasp the essence of Muhurat Trading on Diwali, where faith and finance intertwine. Join us in illuminating your financial path and ensuring your investments radiate success.”

    With expert guidance, responsible investing tips, and the spirit of Diwali, let us all come together to make this occasion a beacon of success, paving the way for a brighter financial future.

    Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

  • Business Today TV to take up Diwali Muhurat Trading

    Business Today TV to take up Diwali Muhurat Trading

    Mumbai: Business Today TV will go live with Muhurat Trading on Diwali, 24 October, ushering in Vikram Samvat 2079, marking yet another significant moment for the India Today Group.

    The channel’s YouTube, Twitter, Facebook, and LinkedIn websites, as well as the recently updated www.bttv.in portal, will all offer access to the live simulcast. With this broadcast, Business Today TV takes a big step toward providing the young, active internet generation with equity market information and guidance that is far superior to what is now available.

    At 6pm on Diwali, the live 90-minute broadcast of the lucky Muhurat Trading starts. India Today Group global business editor Udayan Mukherjee who is a seasoned markets anchor, would be in charge of the program. Siddharth Zarabi and Aabha Bakaya, two additional television veterans, will also return to markets and serve as the session’s anchors.

    Complementing this power trio are some of the biggest names in equity market analysis – First Global chairperson & managing director Devina Mehra, MK Ventures founder Madhusudan Kela, Envision Capital managing director & CEO and Kotak Mahindra AMC managing director Nilesh Shah, IIFL Securities director Sanjiv Bhasin, and Nirmal Bang Institutional Equities CEO Rahul Arora.

    The high-powered panel is just a taste of what investors and traders can expect from Business Today TV in the future.

  • Invest during muhurat trading with Angel One’s ‘Shagun ke Shares’

    Invest during muhurat trading with Angel One’s ‘Shagun ke Shares’

    Mumbai: Angel One, formerly known as Angel Broking, has returned with its ‘Shagun Ke Shares’ campaign this Diwali.

    This year, the fintech company is encouraging people to adopt ‘muhurat trading’ as a Diwali ritual and begin their journey of smart investments with Angel One.

    As part of the campaign, Angel One has released a digital film showcasing a young man investing during the Muhurat Hour on Diwali and asking people to make smart investments with Angel One for quick account opening, zero brokerage and smart recommendations. The company has also tied up with influencers from different genres and is leveraging the ICC Men’s T20 World Cup tournament to initiate the conversation around finance.

    Spreading out the message, Angel One chief growth officer Prabhakar Tiwari discusses ‘muhurat trading’ in a video message on his social media.

    According to Angel One, the top Diwali picks for this year include Federal Bank, Sona BLW, HCL Technologies, Stove Kraft, and Shobha, among others.

    Speaking about launching the “Shagun Ke Shares” campaign, he said, “For a long time, Muhurat Trading has been followed by just investors and traders. With an increasing population participating in the stock market, Muhurat Trading can be a good start for more people to hop on the bandwagon and turn it into, like all other Diwali rituals, something we are trying to do with our “Shagun Ke Share” campaign this year. The investment during the auspicious occasion is considered a sign of good fortune.”

    Adding to it, Angel One chief executive officer Narayan Gangadhar said, “India is a land of unique traditions. Even in the stock market, we have a tradition that is unique to us-‘muhurat trading.’ The muhurat hour marks the beginning of the financial year, and our state-of-the-art smart solutions can enable people to begin their investment journey on this auspicious occasion. We look forward to more people adopting to investing during the ‘muhurat trading’ hour this year.”