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Tag: Mugdha Pradhan

  • iThrive’s new campaign pledges freedom from lifestyle diseases

    iThrive’s new campaign pledges freedom from lifestyle diseases

    Mumbai: Ahead of This Independence Day, iThrive has extended its impactful ‘Making the Right Choice’ campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.

    India, recognised as the diabetes capital of the world with over 723 million affected, faces a serious health crisis, with 50 per cent of diabetes patients unaware of their condition, according to the International Diabetes Federation 2021. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks like infertility if not managed. Lifestyle choices significantly contribute to PCOS, and this campaign urges women to take control of their health by making informed decisions.

    iThrive founder and CEO Mugdha Pradhan emphasised the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”

    Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects four to seven per cent of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.

    “Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation,” said iThrive head of marketing Sumeet Salve. “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”

    iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritise their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.

  • iThrive introduces “Making Right Choices” initiative

    iThrive introduces “Making Right Choices” initiative

    Mumbai: iThrive, a pioneering leader in functional nutrition,proudly announces the launch of its new campaign, “Making Right Choices.” This initiative aims to educate individuals about the importance of building healthier lifestyle decisions and how these choices can prevent and reverse chronic health conditions.

    Many people unknowingly adopt unhealthy habits from a young age. Often, parents inadvertently introduce their children to adulterated foods, fostering poor dietary choices that persist into adulthood. Despite the abundance of natural, nutrient-rich foods available, consumers are frequently misled by deceptive marketing practices from various brands.

    Through this campaign, iThrive will dedicate its efforts to educating the public on how simple changes can lead to a healthier lifestyle. They will be  collaborating with brands and influencers to spread the aim of the campaign to masses. The “Making Right Choices” campaign will feature a series of workshops, webinars, and social media activities designed to empower individuals with the knowledge and tools needed to make informed health decisions.

    “We believe that awareness and education are the first steps towards a healthier future,” said iThrive founder and CEO Mugdha Pradhan. “Our goal with the ‘Making Right Choices’ campaign is to guide people away from unhealthy habits and towards a lifestyle that promotes well-being and longevity. By addressing the root causes of chronic health conditions and emphasizing the importance of functional nutrition, we can help individuals reclaim their health and lead fulfilling lives. This campaign is not just about temporary fixes but about making lasting, positive changes that will benefit people for years to come.”

    India is at the forefront of countries battling non-communicable diseases (NCDs). Conditions such as diabetes, hypertension, thyroid disorders, and gut issues are alarmingly on the rise. iThrive’s vision is to heal the world by creating healthier, happier, and lifestyle-disease-free communities globally. To date, iThrive has successfully worked with clients dealing with over 174 different diseases.

    iThrive’s head of marketing Sumeet Salve added, “This campaign is a call to action. We want to inspire individuals to take charge of their health by making conscious and informed choices. Together, we can create a ripple effect that transforms the health landscape of our communities. The ‘Making Right Choices’ campaign is about empowering people with the knowledge they need to make better decisions. We’re not just promoting a healthier lifestyle; we’re building a movement that prioritizes well-being and preventive care. We believe that with the right information and support, everyone can make choices that lead to a healthier, happier life.”

    iThrive’s campaign will cover various aspects of healthy living, including diet, exercise, mental wellness, and preventive healthcare. The educational content will be disseminated through multiple channels to ensure broad reach and engagement. Participants will have access to practical tips, expert advice, and interactive sessions to help them make the transition to a healthier lifestyle.

    In addition to online activities, iThrive will host local events in major cities across India. These events will provide an opportunity for people to engage directly with health experts, participate in fitness challenges, and experience firsthand the benefits of making right choices. The campaign aims to build a supportive community where individuals can share their journeys, successes, and challenges, fostering a collective movement towards better health.