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Tag: Mugdha Godse

  • Zee5, Applause announce latest collaboration with ‘Bloody Brothers’

    Zee5, Applause announce latest collaboration with ‘Bloody Brothers’

    Mumbai: After the launch of “Kaun Banegi Shikharwati” and “Mithya” (premiering on 18 February), streaming platform Zee5 has announced its third project “Bloody Brothers,” as a part of its multi-show partnership with Applause Entertainment. The upcoming show is the Indian adaptation of British mystery thriller “Guilt.”

    Directed by Shaad Ali and produced by Applause Entertainment in association with BBC Studios India, the six-part series will premiere on Zee5 next month.

    “Bloody Brothers” is headlined by Jaideep Ahlawat and Mohd Zeeshan Ayyub. The cast includes Tina Desai, Shruti Seth, Maya Alagh, Mugdha Godse, Satish Kaushik and Jitendra Joshi. 

    The series revolves around the lives of two brothers, Jaggi and Daljeet. While the elder brother Jaggi enjoys the comfort of a wealthy and seemingly perfect life, the younger one Daljeet struggles to survive running a vintage book shop cum café. Their life spins out of control when a tragic accident occurs and distrust starts enveloping their lives, creating a rift between them and everyone around. The series builds with some edge-of-the-seat plot twists and turns.

    “We are happy to further enhance Zee5’s slate with premium and quality content that will resonate with viewers,” said Zee5 CBO Manish Kalra. “In ‘Bloody Brothers’ we have explored the realm of dark comedy, with a stellar star cast in an unconventional setting. The focus has been to experiment with genres, narratives and multi-layered characters for increased authenticity and resonance. We are looking forward to viewers’ reaction to this content, which is through our partnership with Applause Entertainment.”

    “With ‘Bloody Brothers’ we add another captivating story to our content slate. It is a story of two brothers who must stick together to fight through a challenging situation,” commented Zee5 CCO Hindi originals Nimisha Pandey. “Jaideep and Zeeshan are an absolute delight as Jaggi and Daljeet. I am extremely happy to have partnered with Sameer, Applause and BBC Studios India on this series packed with unexpected plot twists and black humour. The show cannot be boxed in one genre and that is one of the many fascinating things about it. We are very excited for the viewers to experience this tale.”

    “Even as we gear up for the launch of ‘Mithya,’ we are delighted to announce our third collaboration with Zee5. With a show packed with powerful performances and a riveting plot, we are happy to continue creating unique, popular and distinctive entertainment for our audiences across the globe,” added Applause Entertainment CEO Sameer Nair.

  • ‘Jai Ho! Democracy’: Freedom misused

    ‘Jai Ho! Democracy’: Freedom misused

    MUMBAI: Jai Ho! Democracy raises some hope because of a few names in its cast and credits. The film is written by Ranjit Kapoor, the co-writer of the all-time classic comedy, Jaane Bhi Do Yaaro (1983), and also has some talented actors in Om Puri, Annu Kapoor, Satish Kaushik and Seema Biswas.

    However, as the film unwinds, rather than entertain, it goes on to belie your expectations.

    There is an incident at the border. A hen lands up in no man’s land and an Indian army cook is asked to go retrieve it. Once in no man’s land, the Pakistani soldiers start firing at him. The Indian troops contemplate whether to retaliate. The media gets wind of the situation and turns it into a ‘on the verge of war’ story.

    Concerned with the media outcry, a committee is set up to look into the matter. The representatives come from various parties and states. The idea is to create comedy through the conflict of communicating due to language barriers. The committee goes by the rule book and instead of discussing the situation, gets entwined into technicalities.

     

     

    A contradiction to the committee’s communication problem is displayed in no man’s land where an Indian and a Pakistani soldier come face to face. They have no problem communicating as both speak Punjabi. They start in Punjabi for which no subtitles are deemed necessary. Both soon embark on a nostalgia trip about the pains of partition and crave for an undivided country.

    The film is only 96 minutes long and yet feels like 36 minutes too long. The script is a total let down and its attempts to create humour fall flat. Of the star cast, which turns into caricatures, only Annu Kapoor does the Tamilian politician act well. Rest fill the bill.

    Direction goes the same way as the script: nowhere.

    Jai Ho! Democracy is a let-down and waste of talent.

    Producer: Bikramjeet Singh Bhullar

    Director: Ranjit Kapoor

    Cast: Om Puri, Annu Kapor, Satish Kaushik, Seema Biswas, Adil Hussain, Aamir Bashir, Grusha Kapoor, Benjamin Gilani

     

    ‘Kaagaz Ke Fools’: Yawn Some

    Kaagaz Ke Fools is a film about a husband-wife relationship, which is always sour. Strangely both love each other but it never shows.

    Vinay Pathak aspires to be a writer but being the honest and principled man that he is, he won’t write anything cheap or filthy. He works for a small advertising agency, writing copy for lingerie and other such products. He is not ambitious while his wife, Mugdha Godse, nurses all the ambitions.

    Producers: Faisal Kapadia

    Director: Anil Kumar Chaudhary

    Cast: Vinay Pathak, Mugdha Godse, Saurabh Shukla, Raima Sen

    Vinay is supposed to be a talented writer but since he won’t break his rules about clean writing, no publisher is willing to publish his work. As a result he is still sitting on the very first book he has penned. Mugdha is a full time nag and the amount of nagging she does to egg him on in his writing would have made any man commit suicide. He loves his wife immensely and tries to placate her every time she starts off.

    There is a gathering at Vinay’s friend’s house where one his friends provokes Mugdha asking about Vinay’s book and how his own book has sold about 1.75 lakh copies. To bring luck, Mugdha even asks a Feng Shui specialist to rearrange her house. Vinay is against all these things and again an argument starts. Vinay is not the suicide type so instead he leaves home trying to find alcohol and shelter in his friend’s house.

    There again he comes across the same friend whose book has sold 1.75 lakh copies. An argument ensues and is about to become violent when Vinay is asked to leave.

    Vinay meets a friendly rickshaw guy who takes him to an illegal bar cum whorehouse cum casino. Here, he is asked to try his luck at game of cards egged on by Raima Sen, a prostitute who hooks her customers from this place. Vinay wins some real money. Seeing a prospective client in him, Raima takes him to a friend’s house to seduce him. Vinay is totally sozzled by then and keeps uttering Mugdha’s name while keeping Raima at bay.

    After some forced sequences which are meant to be comic, Vinay’s book is published, the title having been changed from ‘Ek Thehrisi Zindagi’ to ‘Ek Tharkisi Zindagi’ and, predictably, it becomes a bestseller.

    The problem with the film is that the script is totally contrived. Characters are supposed to be Punjabi and actors trying to use Punjabi slang is hardly funny. Direction is poor with unnecessary cutting and shifting of scenes. Music seems inspired from old time Asha Bhosle repertoire. Cinematography is average. Editing is non-existent.

    Vinay Pathak does what he does in all his films, playing an honest simpleton which, for him, does not take much effort. Saurabh Shukla’s playing of a pucca Punjabi is jarring. Mugdha’s nagging is overdone. Raima makes faces, which cannot be passed off as acting.

    Kaagaz Ke Fools is a poor fare with no hope at the box office.

  • The show this season will be a blockbuster: Raj Nayak

    The show this season will be a blockbuster: Raj Nayak

    MUMBAI: Colors’ adrenaline pumping reality show, Khatron Ke Khiladi, is all set to return after a hiatus of nearly two years.

    The fifth season of the show will premiere on 22 March and will be aired every weekend at 9pm. Season five will transport 15 celebrity contestants to the dense forests of South Africa, where they will be seen battling untold odds, performing high-octane stunts and generally overcoming their deepest fears.

    With a tagline that reads ‘Darr Ka Blockbuster’ and stunt maestro-action filmmaker Rohit Shetty as host, Colors hopes to raise the bar even further with the upcoming season of its show.

    The daredevils participating in this edition include Ranvir Shorey, Nikitin Dheer, Mugdha Godse, Dayanand Shetty, Rajniesh Duggal, Rochelle Maria Rao, Gauhar Khan, Kushal Tandon, Gurmeet Choudhary, Debina Bonnerjee, Karanvir Bohra, Teejay Sidhu, Pooja Gor, dancer Salman Khan and Geeta Tandon.

    The channel has roped in Idea Cellular as the presenting sponsor, Gionee smartphone as the powered-by sponsor, and Mahindra & Mahindra, Amul Macho, Adjavis and Bajaj Electricals as associate sponsors.

    Colors officials chose to remain tight-lipped about the financial details of the show. Industry sources reveal that the channel could be charging anywhere close to Rs 2 lakh to Rs 2.5 lakh per 10 seconds of air time on the show.  “Moreover, the channel is spending close to Rs 2.5 crore per episode,” reveals the source.  

    In terms of the total ad revenue, the industry source adds, “Colors may well end up being in the black on this loss leading show as I believe the total revenue from advertising will tot up to about Rs 30 crore-35 crore this season.”  An advertising and promotional war chest of Rs 3 crore-5 crore has been kept aside for marketing Khatron Ke Khiladi. 

    So will season five be bigger than its predecessor? “With every season of Khatron Ke Khiladi, our aim is to raise the entertainment quotient and create edge-of-the-seat content to engage audiences’ week-after-week,” says Colors CEO Raj Nayak. “Be it contestant selection or programming and creative inputs, our teams ensure that viewers get the opportunity to witness the perfect amalgamation of action and entertainment as contestants push their boundaries to face their primal fears.”

    And why was Akshay Kumar replaced with Shetty this time around? “We share a great working relationship with Akshay Kumar, who hosted the last season, and it was a great experience working with him. This season was however about having a stunt visionary, who would not only drive contestants to perform better, but also be the architect of the stunts.  We wanted the host to own the stunts this time around,” reasons Nayak. “Who other than the stunt maestro himself (Shetty) to take on the mantle of hosting an action-packed adrenaline-charged show like Khatron Ke Khiladi?”

    With Shetty as stunt architect, Colors is looking to really push the envelope in that department. “Shetty will bring with him his own style of hosting and mannerisms that will add to the show’s entertainment quotient. Known for creating larger than life action sequences, he has entertained the masses with his films and I have no doubts that the show this season will be a blockbuster,” says Nayak.

    What made Endemol and Colors retain Cape Town, South Africa as the location of the shoot? In an earlier interview with indiantelevision.com, CEO of Endemol India, Deepak Dhar said that the South African team was well-equipped to come up with the kind of high-calibre stunts required this season.  Dhar described it as a ‘really mean season’ with high- level stunts and animals coming on the show as well. He said it would be packed with edgy content and explore some of the most interesting locales of South Africa, be it stunts involving choppers, cars, bikes or even underwater.

    An observer states that both Endemol and Colors would have found it quite difficult to make it as edgy as they did if the filming was to be done in India.

    More on season five:

    Unlike earlier seasons, it will not see partners holding contestants’ hands while performing some of the most challenging tasks. Also, each episode will feature three types of stunts performed by three sets of contestants.

    A 360-degree approach to KK5

    Colors is betting big on season five of Khatron Ke Khiladi. Not surprisingly, the channel has devised a 360-degree marketing and digital campaign to engage with its audience.

    It has designed an overall outreach programme including over 4,500 spots on television, 75 plus editions of key print, over 9,000 radio spots, OOH covering 70 cities, integrations for 17 days across 17 stations of Radio Mirchi, and DTH imprints to grab the attention of its target audience.

    To begin with, distinctive black and yellow hoardings have been placed at various consumer touch points across 70 cities in the country one week prior to the launch, to send out the key message of the show.

    On the cards is an adventure-based mobile game called ‘Khatron Ke Khiladi – The Game’, designed by Gameshastra Solutions, which can be downloaded on iOS and android platforms.

    On Twitter, the show has a dedicated page called @KKKonColors, which currently has over 4,000 followers. The Facebook page has more than 627,000 likes. There’s constant chatter about the contestants, trivia about the shoot and South Africa, bloopers and more to keep social media buzzing about the show.

    Colors has partnered with Radio Mirchi as its exclusive radio partner, who will engage listeners over a period of 17 days through 17 stations across the country. Radio Mirchi will review the show’s blockbuster opening on its premium property ‘Blockbuster Budhwar’ along with small segments during the day called ‘Meri Life Ka Blockbuster’ that will highlight the karnamas of real-life khiladis in the entertainment industry.

  • COLORS associates with Idea and Gionee for “Khatron Ke Khiladi – Darr Ka Blockbuster”

    COLORS associates with Idea and Gionee for “Khatron Ke Khiladi – Darr Ka Blockbuster”

    MUMBAI: COLORS’ upcoming show, Khatron Ke Khiladi – Darr Ka Blockbuster is all set to up the ante with thrilling action with action maestro and entertainer Rohit Shetty along with celebrity contestants. COLORS has joined hands with telecom major Idea Cellular and Gionee Smart Phone who have associated with the fifth season of Fear Factor Khatron Ke Khiladi as Presenting Sponsor and Powered by Sponsor respectively.

    The adrenalin filled high octane adventure with Rohit Shetty as the stunt architect promises to create an unparalleled viewing experience that will help the sponsors connect with their core target group. The show produced by Endemol India Pvt Ltd is currently being shot in South Africa will hit airwaves in March, 2014.
     

    Commenting on the association, Raj Nayak, CEO – COLORS, said, “Khatron Ke Khiladi, over the past few years, has created a strong brand value in the minds of the audiences who associate the show with unlimited blockbuster action and entertainment. Through innovative integration and branding opportunities, we are looking forward at creating synergies that will mutually benefit us and our sponsors.”
     

    Speaking about their association, Sashi Shankar, CMO – Idea Cellular said, “This is the third season of Khatron Ke Khiladi where we are associating with COLORS as the Presenting Sponsor. The show has garnered high visibility over the seasons and has helped us in creating high recall amongst our target audience. This time around we are looking forward to engage with our consumers through multiple initiatives that will further our brand proposition.”
     

    First time powered by sponsor of Khatron Ke Khiladi Gionee Smartphones India Head, Mr. Arvind. R. Vohra said, “Gionee being a global brand sees Khatron Ke Khiladi as great opportunity to connect with our target audience. This genre is a perfect way to reach out and establish connect with the young and adventurous new generation. Gionee believes in creating a benchmark in innovation with every new offering and KKK is the apt choice to connect with those who too believe in taking greater risks to achieve the best. We have created some very exciting integration in the show and hope that the consumers will enjoy the same”

    Additionally Mahindra Scorpio and Amul Macho have come on board as the Associate Sponsor on the Show.
     

    Idea presents Khatron Ke Khiladi – Darr Ka Blockbuster powered by Gionee Smart Phone is a stunt-based action-packed small-screen blockbuster which combines thrill and fear to make for an unparalleled entertainment experience with celebrity contestants who will perform stunts fueled by their inner strength and willpower.  With the biggest entertainer of Bollywood Rohit Shetty as the stunt architect the show is being filmed in the scenic locales of South Africa will feature young and talented bollywood actors Mugdha Godse, Nikitin Dheer, Ranvir Shorey, Rajniesh Duggall, Ajaz Khan, television stars Gauahar Khan, Kushal Tandon, Pooja Gor, Dayanand Shetty, cricket commentator Rochelle Maria Rao, choreographer Salman Yusuf Khan, television couples Gurmeet Choudhary and Debina Bonnerjee, Karanveer Bohra and Teejay Sidhu, model-turned-actor Deana Uppal, and Bollywood stuntwoman Geeta Tandon.