Tag: Mufti

Hashtag Orange wins digital mandate for Mufti

Mumbai: Digital communication agency Hashtag Orange has won the digital mandate for menswear brand Mufti. The agency will be responsible for the brand’s website management, creative, SEO, and media.

“At Hashtag Orange, we follow a holistic approach to augment a brand’s digital business by combining elements across media, communication, user experience, data & insights, technology, and innovation,” said Hashtag Orange founder Mukesh Vij. “I am sure we will be able to help Mufti achieve its goal while making an impact in the market with our customised strategies.”

Launched in 1998, Mufti today has successfully crafted an identity that has made it synonymous with trendy casual wear. This has come about as a result of a single-minded focus on the segment that is also reflected in the brand’s maiden tagline, ‘anything else is uniform’, said the statement.

“We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market,” said Mufti founder and MD Kamal Khushlani. “We are confident that with the ever-changing digital scenario, Hashtag Orange will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives.”

September 15, 2021
MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

MUMBAI: Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence. The prestigious award was accepted by Mr. Kamal Khushlani – Founder and Managing Director of MUFTI. Presented by ET Now and organized by Asia Retail Congress. Global Awards for Retail Excellence is widely recognized as one of the most prestigious awards in Asia. The platform recognizes disruptors, high-achievers, and leaders under various categories in the retail space and honors them for their remarkable contribution to the sector.

Under Kamal’s able leadership of over two decades, the brand has witnessed rapid expansion to become one of the leaders in the retail space. Commenting on the commendable win, Kamal shared, “Right from MUFTI’s inception, to it becoming a sought-after brand in the lifestyle space, the journey has certainly been an eventful one. So, I am always filled with a sense of pride when the brand is recognized on reputed platforms such as the Global Awards for Retail Excellence. Winning the ‘Retailer of the Year’ award speaks volumes about how far the brand has come in effectively catering to the consumers. Our audience is at the core of our vision and mission, since we at MUFTI consistently aim to bring offerings that deliver in terms of quality fabrics, trendy styles and comfort ensuring that the customer receives a product they desire; and that’s what truly sets MUFTI apart. ”

The ‘Retailer of the Year’ award adds to a host of other laurels such as Indian Power Brand ( Mufti ) -2011 -2012 by IIPM, Brand of the year ( Mufti ) – -2014-15 by CMAI / APEX , Most Influential Leader of the year / Retail Icon of the year ( Kamal Khushlani ) – 2017 – by CMO Asia , Rising brand ( Mufti ) 2017 by brand advance research Asia ; standing testimony to the brand’s success and growth trajectory over the years.

February 15, 2019
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety – Kartik Aaryan

MUMBAI: Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand. Interestingly, the two possess a similar outlook on life and believe in taking the path less travelled.

Commenting on being on board as MUFTI’s first brand-ambassador, Kartik Aryan said, “MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety so it’s very close to my heart. It’s a great association to have. The kind of clothing lines that they have is young, trendy and matches my personal style.”

While Kartik became a Bollywood heartthrob with the success of his new-age films, Kamal chalked a successful path in the business of fashion. With both of them abiding by the adage never-say-die in their respective fields, and with the star working with similar beliefs that the brand represents, it was only fitting that Kartik was on-boarded as the first brand ambassador for MUFTI.

Speaking about the association, Kamal shared, “Given his journey in Bollywood, it is evident that Kartik is a man who is confident of his actions and believes in himself. He truly encapsulates the qualities MUFTI stands for – confident, authentic/genuine, youthful and trendy.”

October 12, 2018
MUFTI Brings on Board Brand Marketing Expert Vipul Mathur as Chief Operating Officer

National, 25th September 2018: MUFTI, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer. He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed organizations such as Aditya Birla Fashion and Retail Ltd., Madura Fashion and Lifestyle and Van Heusen among other companies. Prior to joining MUFTI, Vipul worked as the Brand Head for SKULT, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).
A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In his current role at MUFTI, he will be responsible to augment consumer experiences and propel the brand towards a stronger growth.
Speaking about bringing Vipul on board, Kamal Khushlani, Founder & Managing Director – Credo Brands Marketing PVT LTD. said, “We are delighted to have Vipul as a new addition to our top management team. MUFTI is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building MUFTI as the first global fashion brand with Indian roots.”
Commenting on his appointment Vipul Mathur, Chief Operating Officer, MUFTI Credo Brands Mktg. Pvt. Ltd. said, “I look forward to embarking on a new chapter in my career with the largest Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. MUFTI has a very strong product offering and a supply chain system, which makes it a very stable organization and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that MUFTI will cross the 1000 crore mark 4 years from now. It is exhilarating to be part of the company during this exciting journey.”
An industry veteran, Vipul will be succeeding Mr. Harbir Singh Sidhu who has helped direct MUFTI towards becoming a national success.

September 25, 2018
Cogmat lands social media duties of Turtle

MUMBAI: Kolkata-based men‘s fashionwear manufacturer Turtle has awarded the duties for its social media and online promotion to digital marketing agency Cogmat.

As part of the mandate, Cogmat will be responsible for reviving the existing properties on platforms like Facebook and Twitter apart from creating and increasing the brand‘s social media presences across platforms and will also take care of its online advertising to direct traffic to Turtle‘s e-commerce portal.

Cogmat‘s list of clients includes brands like Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.

July 17, 2012