ITV

Tag: Mudra Videotec

  • Mudra Videotec to produce shows for Gemini TV, Udaya TV and Sun TV

    Mudra Videotec to produce shows for Gemini TV, Udaya TV and Sun TV

    MUMBAI: And the southward expansion continues. In a bid to buttress its south market reach, Mudra Videotec will be producing shows for Udaya TV and Sun TV is in the pipeline. That in addition to two primetime dailies and one weekly on Gemini programmes.

    Production house that has had a successful partnership with the pubcaster Doordarshan, has commissioned Vista Vision to produce two dailies for Gemini TV. Vista Vision- the maker of Gemini TV and Sun TV will be producing Manchi Manasulu and Kshanam Kshanam Bhayam Bhayam.

    Manchi… a mega family-drama revolving around two women is scheduled to premiere on 26 June, from Monday -Friday at 9 pm. The daily soap is directed by S V Solairaja, who has also directed popular Gemini shows like Athamma and Ammakosam.

    While Kshanam…, a horror-suspense-thriller with the special effects will debut on the channel from 31 May. Directed by Balki Asaithambi, the daily will air from Monday to Friday at 10:30 PM

    The episodic drama begins with story Yakshi, which revolves around goddess Sri Kanaka Durga. The next programme for Gemini is Sreenivasa Leelalu, a weekly. It is based on the ‘leelas’ of Lord Venkateswara.

    The production house has had a long-term association with Doordarshan and its advertisers through top slotted serials like Shayad Tum, Chori Chori Chupke Chupke and Mere Humsafar.

    Currently it is producing two weekly prime time shows for DD and also a kid’s programme.

    Some of Mudra Videotec’s notable successes on DD have been programs like Buniyad, Udaan, Rajani, Manoranjan, Ados Pados and sponsored telefilms.

  • Mudra Videotec expands reach down south with Gemini & Udaya

    Mudra Videotec expands reach down south with Gemini & Udaya

    MUMBAI: Expanding southwards, Mudra Videotec is producing daily and weekly programmes for Gemini and Udaya TV in addition to shows with its all-time favourite Doordarshan.

    Mudra is coming up with a late evening daily suspense thriller on Gemini TV named Shanam Bhayam Bhayam and a weekly, Sriniyas. It is also co-producing an untitled daily show in Udaya and marketing the same.

     
    Mudra Videotec Generel Manager Sunil Shetty says, “We are planning to strengthen our presence in the South with daily programmes on Gemini TV and Udaya TV and hopefully Sun TV also, along with our all-time favourite Doordarshan. We are also venturing into promotion and branding activities related to films and producing software for satellite channels in Hindi and other languages and other new ventures soon.”

    With experience in quality television software both in Hindi, English and other regional languages, Mudra simultaneously deals with selling airtime and marketing of programmes through a national sales network.

    It has had a long-term association with Doordarshan and its advertisers through top slotted serials like Shayad Tum, Chori Chori Chupke Chupke and Mere Humsafar. Currently it is producing two weekly prime time shows for DD and also a kid’s programme.

    Some of Mudra Videotec’s notable successes on DD have been programs like Buniyad, Udaan, Rajani, Manoranjan, Ados Pados and sponsored telefilms. It was also instrumental in brigning the hugely successful Australian series Bodyline to Indian Television.

    With a revenue generation of about Rs 250 million last year, the company has associations with brands like HLL, Nokia, Samsung and Relience as advertisers.

    Operating on channels like DD National, DD regional and ETV Gujarati, Mudra Videotec has a network in eight cities. Its association with Gemini TV and Udaya TV will further strengthen its reach, says Shetty.

  • Mudra Videotec to expand operations; targets southern channels

    Mudra Videotec to expand operations; targets southern channels

    MUMBAI: The familiar Mudra logo with two hands striking a pose (mudra) will be seen more often on television sets now. Mudra Videotec has announced its intentions to expand it’s presence in the domain space of TV software and ad-film production.
     

    One of the earliest entrants, Mudra Videotec is into the business of buying/selling slots on the national broadcaster Doordarshan (DD) and its regional channels; co-producing “commissioned” software on cable and satellite (C&S) channels; producing ad films and audio-visual productions to fulfill the needs of in-house clients.

    The company has already bagged the mandate to create TV software for DD Bharati (sports programmes) and Eenadu TV. The company teamed up with an independent producer Tamil Mani on DD-Chennai to create a new prime time slot Mon-Fri at 6:30 pm – and the programme Atthaai has won rave reviews in a market which has been traditionally dominated by the private satellite channels. The company is also planning to increase the proportion of DD National (Hindi) offerings as compared to the vernacular programmes on regional DD channels.

    While speaking to indiantelevision.com, Mudra executive director and chief creative officer Kaushik Roy says: “As far as contributing revenues and marketing content to national broadcaster DD is concerned, we are already amongst the top five players. Now, we are planning to increase our presence on DD and its regional channels as well as amongst the private broadcasters. In the initial phase, we are targeting the south Indian market and moving cautiously. Later on, we shall tap the ‘Big Guns’ such as Star, Zee and Sony in a phased manner. “

    Mudra Videotec has the following programmes on air

    Programme    Channel/Time slot    TAM Ratings for 18-24 May (week 21)
    Mera Humsafar    DD1, Mon-Tue 9pm    3.4 (all homes) ranked 61
    Shayad Tum    DD-1, Thur 9:30 pm    6.3 (all homes) ranked seven
    Chori Chori Chupke Chupke    DD-1 Wed 9:30 pm    5.3 (all homes) ranked 19
    Manchuparvatam    DD-Hyderabad Mon-Fri 4pm    amongst the top five in Hyderabad
    Atthaai    DD-Chennai Mon-Fri 6:30 pm    
    Marurmarunnu    DD-Keralam

        
    Mudra Videotec has a team of 15 people spread across the country with offices in Mumbai, Delhi, Ahmedabad, Bangalore and Hyderabad. Roy has two business unit heads who report to him: Mudra Videotec national marketing head – ad sales Sunil Shetty and manager, audio-visual and films Umang Pahwa.

    While speaking to indiantelevision.com, Shetty says: “We have contributed Rs 90 million over the last 20 months to DD’s kitty. In terms of revenue contribution, Mudra Videotec is amongst the top five. Currently, Mudra Videotec has around seven hours of weekly programming on DD and its affiliate channels; we are amongst the top two.”

    Meanwhile, Roy has also expressed optimism that the division will also get new business from Mudra clients. “As far as ad-films and audio-visual production is concerned, we are aggressively pitching for in-house business from within the Mudra network. We are hoping to leverage our expertise in software/content production and offer value-added services to clients.”

    Pahwa, who is responsible for the AV and films business, adds: “We have done quality work for clients such as McDonald’s, Reliance Infocomm, Godrej group, HP lubricants amongst others. In fact, the McDonald’s campaign has won seven awards last year inclusive of three Abby awards and four AAAI awards. We are hoping to convert other large clients within the Mudra fold such as Yamaha and Dainik Bhaskar.”

    Incidentally, Mudra Videotec had worked to create the Reliance Infocomm launch AV films which were aired at the Reliance technology centre in Navi Mumbai on the launch date earlier this year. “We managed to deliver despite constraints of hectic schedules and almost impossible deadlines. We were creating three to four films every week!” says Pahwa.

    Roy sums it up by saying that Mudra Videotec has become one of the top revenue earning divisions within the Mudra fold and is growing at a furious pace. “Mudra Videotec is giving something back to the parent agency in terms of revenues as well as insights and inputs!” he says.

    Looks as if Mudra Videotec has come a long way since the time Roy undertook the challenge (August 2001) of ensuring that the division’s potential is translated into revenues and value for shareholders.

  • Mudra Videotec gets ready for new shows on DD

    Mudra Videotec gets ready for new shows on DD

    After a long hiatus, Mudra Videotec, the television software production and marketing arm of advertising major Mudra Communications is all set to renew the golden relationship it shared with Doordarshan in its halcyon days.

    After soap Shayad Tum, it has now announced the launch of a new daily soap to be launched from 3 June on DD National.

    Mera Humsafar, concieved and written by experienced film and TV professional Vinod Pande, is a moving tale of a single mother and her mentally challenged daughter. “The serial potrays the adversities faced by the family in life and how they cope with these with dignity and determination to finally emerge victorious”, says Pande, who has earlier written and directed several hit DD shows including Air Hostess, Reporter, Ek Kahaani and Detective Pradhaan.

    An inspiring saga, it hopes to educate people about dealing with a common and socially stigmatized problem of having a special child. Mudra Videotech creative consultant Abhigyan Jha says viewers, bored of “saas bahu” dramas, need a change. “If you study the top 10 shows on DD, you can see that they belong to different genres.”

    An upbeat Mudra Videotec CEO Kaushik Roy too seems pretty confident of the success of Mera Humsafar. “Within a short span, we have made a meaningful comeback with relevant and popular programmes on air. We are proud of our association with Vinod Pande and Mera Humsafar has all the potential of being a new trendsetter on TV,” he says.

    Mudra has in the past produced some of the most succesful shows on Indian television such as Buniyaad, Udaan, Rajani and Chunauti among others. It has developed 11 projects in the last six months, prominent among them the sucessfull, Shayad Tum starring Shekar Suman and Mandira Bedi.

    Roy says Mudra has taken on the challenge of a different theme consciously and is willing to face the risk. Roy’s stand seems to be in place since Godrej, Johnson & Johnson, Dabur, Colgate, Nirma and Kunwar Ajay sarees have already come on board. Mera Humsafar stars Abhimanyu Singh potraying Jeeten and Barkha Madaan as Poonam, the female protaganist.

  • Mudra Videotec hopes to have business plan for TV foray ready in a month

    Mudra Videotec hopes to have business plan for TV foray ready in a month

    After a gap that has spanned some years, Mudra Videotec is putting in place plans to re-enter television software and is looking to have a business plan ready within a month.

    Kaushik Roy, Mudra VideoTech CEO, said yesterday his company would be producing television software in several languages but would be working in collaboration with production houses. Mudra will be focussing on intellectual properties (IPs) and marketing and sales while leaving the facilities aspect to its partners. By facilities he meant studios, production hardware, etc, Roy said.

    Mudra was in the process of recruiting people strong in programming and ad sales to man their offices in Calcutta, Chennai, Hyderabad and Ahmedabad, Goyal said. It has already recruited staff in Mumbai. The setting up of teams in different cities was because there was a lot of scope in regional language channels, Roy said.

    Asked what skills Mudra brought to the table in any collaboration considering it had been out of Television for a number of years, Goyal said there were essentially three factors which made an alliance with his company attractive: strengths in marketing and ad sales, ideas and concept generation and the brand Mudra which was attractive in itself.

    Within a month the whole set-up will be in place and then we can go ahead, Goyal said when asked how long it would take to start operations.