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Tag: Mudra Max

  • Enormous lives up to its name as digital dominance gets properly massive

    Enormous lives up to its name as digital dominance gets properly massive

    GOA: Day two of Goafest 2025 witnessed Enormous absolutely bulldozing the digital specialist category with the sort of performance that makes other agencies wonder if they’ve been doing this whole digital thing wrong all along.

    The aptly named agency lived up to its billing by hoovering up 64 points through one gold, five silvers, six bronzes and a merit—a haul so comprehensive it left competitors reaching for their calculators and then quietly weeping into their keyboards.

    Leo India managed a respectable second place with 26 points courtesy of two silvers, three bronzes and a merit, though one suspects they might have preferred a few more zeros on that scoreboard. Meanwhile, ^a t o m network and Mudra Max found themselves locked in a dead heat at 22 points each—^a t o m network with one silver, three bronzes and two merits, whilst Mudra Max opted for one silver and four bronzes. 

    The gold rush wasn’t entirely monopolised by the winner. Tilt Brand Solutions snagged 18 points with one gold, one silver and one bronze, whilst Schbang grabbed 16 points with one gold and two bronzes. Swiggy Ltd proved that food delivery companies can serve up awards too, bagging 14 points with one gold and one silver.

    The middle order was packed tighter than a Mumbai local train. Digitas, Maitri Advertising Works, The New Thing by Talented, and VML India all managed 12 points each—though their routes  varied wildly. FCB India scraped together 10 points with one bronze and three merits.

    Those trailing weren’t entirely forgotten. Grey Group, Krafton India, and Restless – a division of Magic Circle Communications each managed six points, whilst the stragglers—BelieveTrinity, Havas Life Mumbai, Havas Worldwide India , Interactive Avenues , and Rapidue Technologies —all pocketed two points each. 

    The Abby Creative Awards 2025, powered by The One Show, continued their systematic dismantling of every conceivable advertising category, with broadcaster, design specialist, mobile specialist, technology specialist, and direct specialist awards ensuring no stone remains unturned in the quest for creative excellence.

  • FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.

    The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.

    Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.

    The others  made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.

    Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs. 

  • YourStory’s Ashish Rana joins IdeateLabs as business head

    MUMBAI: Ashish Rana has joined IdeateLabs, a full service digital marketing company, as the business head at its Mumbai office. His key responsibilities include prospecting new clients, planning and co-ordinating the implementation of business plans, establishing connections with the external stake holders, forging new deals and growing new business opportunities.

    His expertise lies in the fields of marketing, branding, communications, strategy & operations, consumer research and project management. He has worked with renowned companies like Star India, FoodFood, Network18 & OMS (Mudra Max, Part of DDB Group). Rana was the Strategy and Operations Head at YourStory Media and was responsible for planning and implementing organizational strategy, sales and events, in his last assignment.

    On this latest development, IdeateLabs director Vrutika Dawda said, “Team Ideate is extremely delighted to have Ashish on board. He will play a crucial role in enhancing and growing our business and the brands associated with us. With his extensive business network and interpersonal skills, we look forward to a successful association and a great future. I look forward to Ashish working closely with me and other senior management members in Ideate and contributing to our vision of dynamic and integrated brand solutions for our clients.”

    Commenting on the potential of the rapidly evolving digital marketing industry, Rana said, ‘’Having worked with some of the best organisations, I look forward to contributing my skills and expertise to my team and IdeateLabs. Having worked for more than a decade with electronic media, I am very excited to work on a blend of electronic and digital marketing solutions for various brands across the country. I’m looking forward to taking IdeateLabs to the next level and creating yet another success story.’’

  • Manas Mishra moves to Vizeum

    MUMBAI: Aegis‘ Vizeum India has appointed Manas Mishra as executive vice president and national strategy director.

    Mishra moves from Lintas Initiative Media (LIM) where he held the post of president.

    Mishra will be based in Delhi with a national responsibility and will report to Vizeum MD Indian subcontinent S Yesudas.

    Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that‘s needed for its future growth.”

    Mishra said, “Aegis Media overall and Vizeum in particular have had a dream run in 2012. What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients.”

    Mishra held various positions during his 18 years of media career in agencies like Contract Advertising, Initiative Media, Mudra Max and Starcom China. He joined LIM in 2012 to replace Sudha Natrajan when she left the agency to start her media venture The Media Cafe.

  • Mudra Max conjures snowfall in Chennai for Apollo Munich

    Mudra Max conjures snowfall in Chennai for Apollo Munich

    MUMBAI: Standalone health insurance company Apollo Munich in partnership with Mudra Max executed an event to promote the company‘s health insurance project by creating artificial snowfall at the Express Avenue Mall in Chennai.

    The health insurance project named Optima Restore was launched with the proposition of ‘unbelievable‘ and snowfall in Chennai was part of the launch campaign. The pre-event hype promotion saw promoters distributing Apollo Munich branded balloons with ‘Snowfall in Chennai‘ written on it as an invite. Radio also acted as an invite medium to drive people in hordes to the event.

    On the day of the event, the team created a maze structure through which people could explore their way to the main event to experience snowfall. A snow machine threw imitation snow around an igloo through the day attracting crowds. To complete the experience a motion sensing game played on the large screen was also installed.

    Mudra Max (OOH, Experiential, Retail) president and head Mandeep Malhotra said, “For a mall event to reach out to more than 100,000 people over the weekend is rare. Needless to say, the brand delivered on its promise of offering the ‘Impossible‘ to the people of Chennai and am indeed happy that I was present here personally to experience the same.”

    Apollo Munich Health Insurance CEO Antony Jacob said, “Optima Restore has two benefits. Restore benefit automatically reinstates the basic sum insured in case the insured exhausts their sum insured in a policy year. Another is the Multiplier benefit, where in case a customer have acclaim free year, the insurance cover increases by 50 per cent the next year and double it the year after at no extra change guaranteed. Optima Restore has been designed to offer complete comfort to health insurance consumers, since their coverage will increase whether they use up the plan, or don‘t use it at all. Guaranteed, and with no extra charge.”

  • Team One Advertising wins creative mandate for innerwear manufacturer V Star

    Team One Advertising wins creative mandate for innerwear manufacturer V Star

    MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.

    The total media spend is around Rs 60 million.

    V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.

    Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.

    The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.

    Prior to Mudra Max, the media mandate was with Maitri Advertising.

    It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.

    Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.

    Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.

  • iNext rolls out new campaign conceptualised by Mudra Max

    iNext rolls out new campaign conceptualised by Mudra Max

    MUMBAI: Jagran Prakashan’s tabloid iNext has launched a new campaign to make inextlive.com the “news website of choice for the youth”.

    Created by Mudra Max, the campaign will run for three months.

    Mudra Max has defined the target group (TG) of iNext as one with traditional values but global aspirations. They covet fame and are materialistic but still care for their parents. They live in tier 2 and 3 cities and villages of India. On the Internet, the TG is looking for Infotainment – songs, music, local news, and videos.

    Taking these into consideration, a folk singing competition, IKtara, was used to launch the website with a fresh look and feel. The company claims that this competition would bring the TG close to the tabloid; as registrations and updates about the competition will be available on the website of Inextlive, exposure to the fresh website was bound to be there.

    A call to action for the youth was created with the tagline “Aao Maati ki dhun sunao”. An online media plan along with print support from iNext and Dainik Jagran was designed to launch the campaign.

    On the social media front, the Youtube, Facebook and Twitter pages of Inextlive were revamped. The likes to the page were targeted to get regular fans of iNextlive page.

    Also, for the initial three days, a teaser campaign was launched before the final campaign to announce the competition.

    Mudra Group COO Pratap Bose said, “The challenge was to launch with an idea that brings stature, awareness and engagement for iNextlive and endears iNext to its core constituency. Initial results of the campaign are more than encouraging to say the least.”

    Inext COO and editor Alok Sanwal added, “Not only will it bring this largely neglected form of music to the fore, but also help amateur folk singers venture into the mainstream and connect the youth of today with the music of their roots.”

    Iktara is an initiative to have happened on the web-space, wherein except the shortlisting by judges and recording of the content in studios everything else such as the call for entry, registration, upload of user generated content and finally the airing of the content is all on the same platform.

    IKtara received 532 users registered for the competition within four days of the teaser campaign. Also, daily visitors to inextlive.com have almost grown three times after the launch of campaign.

  • Sathyamurthy to join Mudra Max as president & head of media

    Sathyamurthy to join Mudra Max as president & head of media

    MUMBAI: Mudra Max has appointed NP  Sathyamurthy as its president and head of  media.

    Sathyamurthy will be reporting to Mudra  Group COO Pratap Bose.

    He moves in from Lintas Media Group (LMG)  where he was working as LMG COO and  Karishma Initiative CEO.
     
    Bose confirmed the news to Indiantelevision.com. “NP is a sound media professional. He brings in good experience and a professional way of working. I see him as driving our key client relationships. He will play a critical role in driving our experiential and engagement offerings,” he said.
     
    Sathyamurthy joined LMG in 2007. Prior to this, he has also worked with Carat Media, Media Research Users Council (MRUC), US-based Heinz and agencies like Mudra, Ogilvy & Mather and Euro RSCG.
     

  • Mandeep Malhotra promoted to president and head Mudra Max

    Mandeep Malhotra promoted to president and head Mudra Max

    MUMBAI: Mandeep Malhotra has recently been elevated to president and head Mudra Max and will report to Mudra Group COO Pratap Bose.

    Malhotra will be in charge of the Mudra Max’s experiential wing namely Kidstuff, Celsius, Terra and Concrea and retail cluster which includes Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham. He will also continue with his current role as head of OOH.

    Malhotra said, “Mudra Max is a great place to work as it provides a supportive and enabling environment that helps people realize their full potential. I look forward to taking charge of this mandate and leading my team in achieving new highs for our clients.”

    Bose said, “Over the last three years Mandeep has done a commendable job in driving the growth and profitability of our OOH businesses and also in creating the finest outdoor team in the country. That apart, his charm, confidence and ‘never say die’ spirit has been extremely endearing and infectious which has always been his biggest asset.”

    With a Masters in Business Advertising from Melbourne, Malhotra has over 12 years of professional experience in outdoor media. Prior to this appointment, he has worked with Clear Channel India, Rediffusion DY&R, 141 Wall Street (the OOH arm of Bates 141), Asian Age, Pioneer and Total Media Melbourne. He has managed brands such as Tata Indicom,
    Airtel, Reebok, Discovery, CNN IBN and Nokia among others. He has won four One Show awards, three Pencil Awards and a few dozens at the Outdoor Advertising Awards (OAA).

    A part of the Gold Lion team at Cannes, he has also received an award for The Entrepreneur of the Year along with bagging The Suit of the Year twice at Ogilvy & RMG. He is the brain behind the recent successful launches of Aircel, Pepsi, Reebok, HT, Jet Airways, Reliance Capital, Micromax and Amway.

  • Starcom, Mudra Max share Aircel media biz

    Starcom, Mudra Max share Aircel media biz

    MUMBAI: Mobile operator, Aircel has divided its media duties between Starcom Worldwide and Mudra Max followed by a multi-agency pitch called in September.

    Starcom Worldwide will handle the media duties for TV and digital while Mudra Max has will handle print and radio.

    The account is estimated to be between Rs 1.8 billion- 2 billion.
     
    It is learned from the sources that only Starcom Worldwide and Mudra Max participated in the pitch.

    Dentsu was the incumbent agency.

    Confirming the account movement Starcom MediaVest Group chairman- India CVL Srinivas said, “This is extremely satisfying. It was perhaps the biggest pitch in the market this year. It validates for us our media strategy. It‘s more of a testimony for us”.
     
    “This year we have won 14 accounts in last 10 months across offices in Mumbai, Bangalore and Delhi. It has been great for agency‘s growth. It‘s like an icing on the cake,” Srinivas added.

    Mudra Max CEO Pratap Bose also confirmed the development and added that Mudra Max was already handling the out of home, events and promotions business for Aircel.

    McCann Erickson handles the creative duties of Aircel.