ITV

Tag: MTV’s

  • Voting on for MTV’s Youth Icon

    MUMBAI: While the general election are done with, MTV is all geared for yet another election- albeit minus the drama that accompanies the election.

    One Alliance’s music partner has announced the nominee list for the MTV Youth Icon 2004. The seven nominated candidates include A R Rahman (music), Amartya Sen (science and academics), Amitabh Bachchan (films), Rahul Dravid (sports), Ratan Tata (business), Ritu Beri (fashion) and Shekhar Suman (television).

     

     
    Presented by LML Freedom along with associate sponsorships from Sprandi, Mahindra Scorpio, Samsung, MTV Youth Icon of the Year 2004 has Outlook, Radio Mirchi and 8888 on board as the media, radio and wirefree partners respectively.

    Last year, Reliance Industries vice chairman and managing director Anil Ambani was elected as the MTV Youth Icon. He contended against likes of A B Vajpayee, Maneka Gandhi, Sachin Tendulkar, Shah Rukh Khan, APJ Abdul Kalam and Smriti Irani Malhotra.

    MTV India has commissioned the Indian Marketing Research Bureau (IMRB) to conduct a study among the youth in ten cities Ahmedabad, Chennai, Chandigarh, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, New Delhi and Pune.

    Last year the IMRB conducted a quantitative research covered a sample size of 808 respondents, equally divided between the sexes, in the age-group 15-24 from SEC A and B households with cable and satellite availability and (claimed) viewership of music channels for at least 30 minutes a week, says a company release.

    This year, a multimedia multi dimensional voting mechanism has been designed to get the final viewers’ choice. The votes will be collected on-line through www.mtvindia.com, through voting slips with collection boxes across the country at youth hangouts. One can also sms “ICON” on 8888 or call 1250 111 105 (MTNL subscribers) or 1250 105 (BSNL subscribers), and vote for their choice.

  • MTV’s ‘Kitni Mast Hai Zindagi’ to bid-adieu on 18 May

    MUMBAI: MTV India, which had forayed into the fiction space with Kitni Mast Hai Zindagi (KMHZ), has decided to wind up the show. KMHZ which will go off air on 18 May.
     

    The youth oriented show, which was conceptualised as a 39 episodes, enjoyed an extended run of 107 episodes due to its immense popularity among the youth, states a media release.

    KMHZ showcases the talent of the ‘super six’ (two boys and four girls) who were discovered after a country-wide talent hunt conducted by MTV and Balaji.

    The last day of the shoot was quite emotional. The crew parted with group snaps and a whole lot of bitter-sweet memories, adds the release.

    Panchi Bora – Ananya, the protagonist, says, “It was a fun to be a part of the serial. I never thought I would get to act in a TV serial, that too from the Balaji stable. It’s been just a day since the last shoot and I’m already missing my crew, my friends who now are now like a family to me. I am really grateful that I got the opportunity to work with Balaji and MTV.”
     
     

    Balaji Telefilms creative head Aparna Dubey says, “It’s been fun and hard work all the way. The new actors were so professional and thorough in their approach. I wish them all the best and I’m looking forward to work with them in the future.”

    MTV Networks India senior vice-president creative and content adds, “Kitni Mast Hai Zindagi was our first venture into the youth fiction space and has been a great learning experience for us, giving us a clear indication of our way forward in this space. The youth can watch out for more experimentation and freshness on MTV.”