ITV

Tag: MTVN

  • Nickelodeon unveils virtual community playground ‘Nicktropolis’

    Nickelodeon unveils virtual community playground ‘Nicktropolis’

    MUMBAI: Nickelodeon, a division of Viacom Inc.’s MTV Networks, has launched new kid-targeted virtual community titled Nicktropolis on 30 January. It promises to offer visitors multi-media experience giving them an opportunity to engage in a virtual world filled with web-based activities.

    According to an official release issued by the company, (at Nicktropolis, available at http://www.nicktropolis.com/ or through http://www.nick.com/), kids will have their own virtual community where they will have the opportunity to play games, watch video, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized 3D rooms.

    “Virtual worlds like Nicktropolis are part of our strategy to bring immersive, relevant entertainment experiences to our audiences wherever they are, and to build communities around our content across every kind of platform,” said MTVN chairman and CEO Judy McGrath. “The virtual worlds we’ve been building across our networks give the fans of our brands the high level of interaction they want with one another, and with the content itself.”

    Kids enter Nicktropolis by assuming an “avatar” that they design and personalize, choosing from an array of hairstyles, skin tones and clothing styles. Once a user selects a destination, the avatar appears in the particular environment and can move around simply by clicking where he/she wants to go.

    “Nickelodeon has a deep connection with kids, and Nicktropolis is built from our knowledge that kids’ interest in social networking is all about gaming,” said Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami. “Nicktropolis serves as a one-of-a-kind multimedia virtual entertainment playground for kids that allows them to watch video from our immense library of programming, play games, interact with our characters and safely communicate with each other through controlled chat.”

    The site offers a 3D environment consisting of four main areas containing multimedia experiences, gaming, and opportunities to personalize their space, create video play lists of their favourite Nickelodeon content, and interact in a safe, community environment. Additionally, the company states that Nicktropolis incorporates numerous safety features to ensure kids’ virtual playground experience is as safe as possible. Participation in Nicktropolis relies entirely on the anonymous registration system, which does not allow kids to divulge personal, identifiable information, adds the release.

    Nickelodeon’s Nicktropolis is MTV Networks’ latest move in serving its audiences through original online and wireless content across all of its brands. This follows from Nickelodeon’s latest research study, Living in a Digital World (2006), which found that 86 per cent of kids 8-14 are gaming online; more than half (51 per cent) are watching TV shows and videos online; 37 per cent are instant messaging and 12 per cent are participating in chat rooms.

  • MTV US acquires college destination site Ratemyprofessors.com

    MTV US acquires college destination site Ratemyprofessors.com

    MUMBAI: US broadcaster MTV’s college network mtvU has acquired RateMyProfessors.com, a rapidly growing online destination with more than 6.6 million user-generated ratings of over 900,000 college professors.

    The Internet’s largest listing of collegiate professor ratings, the site reaches approximately 10 million total college students in the US each year, who use the free service to plan their class schedule, and rate professors on attributes such as helpfulness and clarity.

     
    With the combination of RateMyProfessors.com, mtvU.com, and the recently acquired College Publisher network of over 500 online college newspapers, mtvU now claims the second most trafficked set of general interest college-focused websites – further solidifying its position as the largest multi-platform college network.

    RateMyProfessors.com the broadcaster says is a strong addition to its family of online brands, as the company continues to super-serve audiences with relevant and innovative content via engaging new platforms. Following MTVN’s recent purchases of Y2M, Atom Entertainment, GameTrailers, Harmonix, IFilm, Neopets and Xfire, this acquisition demonstrates the company’s continued commitment to being a premier multi-platform media company across every screen consumers use.

     
    MTV chairman and CEO Judy McGrath says, “This deal marks another step forward in our overall digital strategy and brings a large, active and engaged community of college students to our growing online portfolio. With sound acquisitions and organic growth, we’re constantly offering our audiences new ways to interact and express themselves, strengthening and deepening our connection with them in the process.”

    MTV president Christina Norman says, “This acquisition reflects MTV’s strategy of being everywhere our audience is and harnessing its creative firepower – in this case the millions of ratings generated by students on RateMyProfessors.com. This site is a perfect addition to mtvU’s multi-platform offering, further establishing the network as the definitive way to connect with college students on-air, online and on campus.”

    mtvU GM Stephen Friedman says, “Choosing the best courses and professors is a rite of passage for every college student, and connecting with peers on RateMyProfessors.com has become a key way millions of students now navigate this process. We look forward to partnering with the site’s great staff and users, and expanding into new areas that will help students get much more from their college experience.”

  • MTV networks COO Michael Wolf quits

    MTV networks COO Michael Wolf quits

    MUMBAI: There seems to be no end to the executive departures at Sumner Redstone’s Viacom Inc. A day after Gail Berman resigned as president of Viacom’s Paramount Pictures, putting in less than two years in the organization, MTV Networks president and chief operating officer Michael Wolf is also leaving Viacom’s MTVN.

    Wolf left McKinsey to join the media group’s transition to the digital age but is leaving barely a year later.
    According to the company’s website, Wolf and MTVN president of affiliate sales and marketing Nicole Browning will be leaving the company.

    Wolf led the company’s business and technology operations, including advertising sales, affiliate sales and marketing, business and strategy development, business and legal affairs, finance, information systems and technology and production operations.

    Browning oversaw the distribution activities of MTV Networks including MTV: Music Television, MTV 2, mtvU, MTV Tr3s, MTV World, VH1, Nickelodeon, Nick at Nite, Spike TV, Comedy Central, Logo, TV Land, Noggin/The N, CMT, VH1 Classic, The Digital Suite from MTV Networks, and BET Networks including BET, BET Gospel, and BET J.

    Earlier last week Wolf had revealed to the media that there was a “gap in perception” in the market about Viacom’s internet activities. He also added, ‘We’ve been able to accomplish a huge amount in the 15 months I’ve been here’. During his tenure, Viacom acquired a slew of internet gaming and film startups, including Xfire and Atom Entertainment.

    Wolf’s departure had been a subject of speculation since Redstone, Viacom’s chairman and controlling shareholder, ousted Tom Freston in September 2006 from his post as chief executive and replaced him with board member Philippe Dauman.

    It was widely believed that Freston, one of the MTV founders, was blamed for the company’s failure to acquire MySpace, the popular social networking site, and the perception that the cable group was being eclipsed by a new generation of youth-oriented media companies.

    In early 2006 Viacom’s research maven Betsy Frank exited the company after nearly a decade. Company sources pointed out that they would be working with Frank on a consultancy basis over a number of projects. MTVN president ad sales Larry Divney also stepped down on 1 April but would continue to be exclusive consultant to the network on their various projects.

    This is the latest in a long line of top ranking executive exits at Viacom’s MTV Networks which in hindsight could now be said to have begun with the resignation of MTV COO Mark Rosenthal in 2004 following Judy McGrath’s promotion to chairman and CEO of MTV Networks.

    The company’s January 2006 split from CBS has led to a huge upheaval in its top management ranks. Wolf’s departure is the latest in this series. MTVN will begin searches for a new COO and a new head of Affiliate Sales and Marketing immediately it has said.

  • MTV Networks appoints Mika Salmi as president of Global Digital Media

    MTV Networks appoints Mika Salmi as president of Global Digital Media

    MUMBAI: MTV Networks, a unit of Viacom has announced that Mika Salmi has been named President of Global Digital Media for MTVN. Salmi was formerly CEO of Atom Entertainment, the company he founded and which was acquired by MTVN in August.

    Salmi will work across MTVN’s growing portfolio of multiplatform brands to further develop and implement the company’s strategy of building an engaging universe of music, games, entertainment, networking and interactivity for its communities of targeted audiences. He will report directly to MTVN chairman and CEO Judy McGrath, and will become a member of her senior strategy team, asserts an official release.

    Commenting on Salmi’s appointment McGrath said, “I am incredibly pleased to have his talent and leadership experience on board to lead our digital media transformation, worldwide. With Mika’s guidance, our digital teams will continue the momentum we have today, to extend our brands across every platform while creating new business, and next generation applications across every device that engages our community. And he brings that upbeat entrepreneurial spirit that is a hallmark of the digital age.”

    “MTV Networks is an amazing global entertainment community reaching targeted audiences through all of its TV, online and mobile brands,” said Salmi.

    “What MTVN calls its ‘maniacal consumer focus’ will be the driving engine for our Global Digital Media strategy. We will engage consumers with an industry-leading digital experience through interactivity and community in all media including video, music and games,” he added.

  • Marva Smalls is MTV executive VP global inclusion strategy

    Marva Smalls is MTV executive VP global inclusion strategy

    MUMBAI: US broadcaster MTV has announced that Marva Smalls has been named the company’s first executive VP global inclusion strategy.

    In this new position, Smalls will drive MTV’s ongoing efforts to champion a diverse, multicultural and inclusive workforce; and to develop the next generation of leaders across its worldwide brands.
    She will report to MTV chairman and CEO, Judy McGrath and will become a member of the company’s senior strategy team. Smalls also will retain her current responsibilities as Nickelodeon/MTVN kids and family group executive VP public affairs.

    “Diversity, multiculturalism and inclusion are core values for our company – they are at the heart of our business success, our programming strategy and our culture.” said McGrath. “There’s no person better suited than Marva to implement this vision across MTV Networks and help develop our next generation of leaders.”

    Smalls will work with the leadership of all MTV brands to champion these values, and to support an environment across the company where all employees can contribute to its success while achieving their own professional goals. Further, she will expand MTVN’s partnerships with leading outside organizations and exemplify MTVN’s diversity, multiculturalism and inclusion efforts worldwide.

    Smalls says. “Our culture at MTVN is a rare thing. Our employees share ideas, take creative risks and, most importantly, reflect the audiences they serve and what’s important to them. Diversity and inclusion are as essential as creativity and innovation for success in a global marketplace, and I am excited to build on these core values, particularly as we extend our brands – and acquire new ones – across all platforms.”

    MTV has also announced that it is restructuring its day-to-day approach to diversity leadership, with the introduction of a new internal advisory team. Members of the team will reflect the leading business units of MTV Networks, and will have direct impact on diversity, multicultural and inclusion issues, including domestic and international Channel Management, Operations, Programming, Ad Sales, Corporate Responsibility, Creative, Communications, Human Resources and Learning & Development. Working closely with Smalls and the MTV Diversity Council, the advisory team will help set priorities, develop strategies and implement policies that advance MTV’s core values throughout every level of the company and beyond.

    As a result of the restructuring, the position of Chief Diversity Officer (CDO) has been eliminated and CDO Billy Dexter will be leaving the company.

    Mcgrath says, “Given our unique company culture with multiple stakeholders in our diversity efforts, we’ve come to realise that a team approach will best serve us in a global and now multi-platform environment. I have the greatest respect for Billy, and we thank him for his contributions to our diversity and inclusion mission. He has enhanced our existing initiatives and we’ve benefited from his expertise.”

  • Robert Traub is Nick, Viacom Consumer Products senior VP, retail development

    Robert Traub is Nick, Viacom Consumer Products senior VP, retail development

    MUMBAI: Nickelodeon and Viacom Consumer Products (NVCP) in the US has made Robert Traub the senior Vice President, retail development in the organisation.

    In his expanded role, Traub has been charged with building NVCP’s international retail relationships and maximising world-wide product presence for Nick Jr., Nickelodeon, Nickelodeon Movies, Paramount Pictures, Comedy Central, MTVN International and Spike TV licensed properties — all of which are part of the Viacom family.

    Currently, NVCP products are sold in 23 countries worldwide, with an increasing number of retail partners operating globally. NVCP has recently expanded its licensing programmes to include recent hit properties including Go, Diego, Go!; The Backyardigans and Avatar: The Last Airbender.

    Traub will now develop US and international programmes, business models and strategies for the full NVCP portfolio, that increase distribution, sell-in and sell-through in all
    retail classes of trade.