ITV

Tag: MTV

  • MTV’s Ryan Mendonca signs with BANG BANG as Director

    MTV’s Ryan Mendonca signs with BANG BANG as Director

    MUMBAI: Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV, where he was National Creative Head until last month, leading the team at MTV and MTV Beats, pushing creative boundaries with branded communications across digital and branded content. Prior to this, he was Group Creative Director at Ogilvy & Mather, where he developed iconic campaigns for Unilever, Cadbury, BCCI and more and rose rapidly to Group Creative Director.

    His experience has earned him many accolades like Copywriter of the Year and Social Thinker of the Year by The Advertising Club of India. His other laurels include winning at Cannes, The One Show, London International, Spikes Asia, Promax Asia, WARC, Effies (India and Asia), AMEs, Kyoorius, and Young Guns to name a few.

    Speaking on the signing, Ryan Mendonca says, “Goes without saying I’m excited to be partnering Roopak and the team at BANG BANG. The plan is no different from what it’s been so far– to try and tell big stories, beautifully. Except this time around I’ll be directing them as well. Can’t wait to start.”

    Roopak Saluja, Founder & Chief Executive Officer – The 120 Media Collective, comments, “Sometimes you just know someone's going to make a kickass Director; they tend to exude a special storytelling ability and a keen eye for detail. I've known Ryan over the years and have always been a fan of his abilities. He's definitely that guy. Watch out world, here comes Ryan Mendonca! "

  • KKR announces Kaustabh Jha as new Head of Marketing

    KKR announces Kaustabh Jha as new Head of Marketing

    Mumbai: Kolkata Knight Riders announces the appointment of Kaustubh Jha as Head of Marketing. Kaustubh comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in.

    Venky Mysore CEO & MD, KKR said, “We are delighted to have Kaustubh on board to lead the Marketing & fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL & other initiatives around the world has genuinely become a global brand”

    Prior to ESPN, Kaustubh was part of Marketing, Business & Consumer Insights team at MTV, Viacom18 Media Pvt. Ltd.

  • MTV brings unique twist to concept-based outdoor marketing; creates live billboards for Ace of Space and Elovator Pitch

    MTV brings unique twist to concept-based outdoor marketing; creates live billboards for Ace of Space and Elovator Pitch

    MUMBAI: Building on its quirk, wit and innovation, India’s No. 1 Youth Brand- MTV recently launched a clutter-breaking concept based marketing campaign for two of its latest shows, Ace of Space and Elovator Pitch. Conceptualised in house and executed by Zenith, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in. 

    Speaking about concept-based outdoors, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18said “Innovation is core to MTV and It’s a way of life for us. With both Ace of Space and Elovator Pitch, we have pushed the envelope for innovative content. Hence, for marketing these unique shows, we have built a concept-based advertising campaign and utilised the high impact medium of billboards that stand out and give a real-life slice of the show’s content.”

    For the show Ace of Space, the live billboards showcase real people enacting the scenes of being trapped in a small room. Specially designed to bring alive the uniqueness of the show, the billboards went live on October 19 between 5-9 pm and 4-6pm on Sunday at a strategic location in Mumbai. The hoardings have the anchor Vikas Gupta, shrinking the room with the press of a button causing panic and mayhem amongst the contestants, much like the show ‘Ace of Space’.

    The billboard for Elovator Pitch anchored by Gaelyn Mendonca makes for an interesting and thought-provoking visual as well. In line with the show’s concept where 10 boys try to woo one girl with quick creative thinking while riding a lift between two floors, the hoarding features Cyrus Sahukar in different avatars across each level. Sahukar is a visual reflection of the 10 participants who fight it out for their dream girl’s attention.

  • Reliance broadcast network limited on boards Abraham Thomas as company ceo

    Reliance broadcast network limited on boards Abraham Thomas as company ceo

    MUMBAI: Reliance Broadcast Network Limited, one of India's largest network has appointed Abraham Thomas as its Chief Executive Officer. As BIG FM looks at charting newer benchmarks with technology-led propositions, platform-agnostic content, incubating audio and video talent, branded content and original music led spikes on digital, the appointment of Abraham Thomas with his complementing ideologies will trigger a swift phase of growth. The industry veteran will leverage his deep insights into the multi-media platforms to drive and sustain the network's vision of being a leading platform-agnostic radio player.

    Abraham Thomas comes with more than two decades of experience and has a proven track record of propelling businesses across print, radio, TV and digital to newer heights in India, China and South Asia. Under his leadership, he has built robust organisations and added volume to the business inventories through high performing teams. A multi-faceted media professional turned entrepreneur with One Network Entertainment, he has previously worked with Radio City, RED FM, Indian Express, Sony, Astro Broadcast and MTV.

    He has always been extremely passionate about innovation in the audio entertainment space through various means such as content marketing, newer music formats and multi-platform approach.

    At BIG FM, he will take forward the mantle of driving meaningful partnerships, enhancing multi-platform reach, brand integrations, developing original content and music led programming and digital campaigns. As a media brand specialist, his association will strengthen the network's core functionality and leadership team with strategic alignment of goals across verticals.

    Speaking about his role at BIG FM, Abraham Thomas said, "Audio entertainment is ever evolving and players are bringing formats that are new and engaging to drive listenership and enhance advertiser relationships. BIG FM's programmatic and tech-driven developments paired with content marketing offerings by BIG Thwink, support the objective of pushing more original content and innovative brand integrated campaigns across platforms. In an evolving era where audiences are consuming audio content across multiple platforms, I am excited to join this evolving business and be a part of the successful transformation and growth that lies ahead.

  • Gaurav Lulla & Pavneet Gakhal get ready to fire on all cylinders

    Gaurav Lulla & Pavneet Gakhal get ready to fire on all cylinders

    MUMBAI: Viacom18’s Gaurav Lulla has moved on from the network where he was the head of digital media for MTV India and English Cluster including Vh1, Comedy Central and Colors Infinity.

    In his new innings, Gaurav has cofounded Loose Cannons Content Studio along with another senior Viacom18 manager Pavneet Gakhal.

    Loose Cannons is a boutique content studio that specialises in content creation for media hubs and brands.

    Confirming this to Indiantelevision.com, Loose Cannons Content Studio Co-Founder Gaurav Lulla says, “The current content ecosystem is at a tipping point. With the massive influx of content pipes, over and above the traditional ones that existed, the playground has changed dramatically. This has led to two very diverse challenges  – content pipes need to collaborate with varied creators to bring engaging stories to their platforms and the current form of advertising needs to alter to reach out to consumers in unique formats applicable to each content consumption touchpoint. To address this alteration, the ecosystem needs an almost disruptive approach by a motley bunch of loose cannons who keep firing and experimenting with varied content initiatives. Pavneet and I identified with this at a very personal level and hence “Loose Cannons Content Studio.”

    The studio has a catalogue of content IPs across limited fiction series and non-fiction show formats which are currently being pitched to all and sundry.

    Adds Gaurav: “Loose Cannons Content Studio operates in two diverse universes. On the one hand, we partner with various media houses across platforms to enrich their content offering. On the other hand, we aim to solve the imminent communication challenge facing brands to engage audiences beyond awareness scores. The good news is that both of these journeys have the same starting point : a strong story.”

    Gakhal has a clear vision where the boutique studio is headed. Says she:  “With an aim to establish strategic alliances and collaborations with a bouquet of production houses, talent management outfits and new age technocrats, we aim to create content that enthrals audiences across all screens. We have a catalogue of content IPs across limited fiction series and non-fiction show formats which we are in the process of getting commissioned.  We will dabble with all kinds of branded content initiatives all the way from conceptualization of the content, producing it to be relevant across platforms of consumption and finally  building a content marketing campaign around it to amplify its reach.”

    At Viacom18, Lulla was responsible for all digital content initiatives and monetisation strategy for the cluster and creating a content funnel by working closely with the entire creative ecosystem of content creators, talent managers and production houses.

    During his tenure at the network, engagement scores grew by 3X for all brands on social through creation of ancillary digital content for marquee properties such as Roadies, Splitsvilla, India Next Top Model, The Stage and more. 

    Gaurav joined Viacom18 in 2011 as the head of innovations and client solutions MTV and later took on many roles at the network including as the head of digital media and brand solutions, INS (Integrated Network Solutions) in 2013 and as the head of digital media and brand solutions English Cluster in 2015. He eventually became the head of digital media for MTV India and English Cluster in 2016.

  • Aidem Ventures appoints Pradeep Hejmadi as CEO

    Aidem Ventures appoints Pradeep Hejmadi as CEO

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company, has appointed  Pradeep Hejmadi as the chief executive officer (CEO), effective August 2018. In his new role, Hejmadi will be spearheading AIDEM’s newest verticals: Aidemtec and AIDEM Sporty. Simultaneously, he will help unlock new partnerships and opportunities in the company’s traditional broadcast sales business.

    Talking about his new role, Hejmadi said, “I’m excited to join Aidem Ventures and look forward to working with an extremely talented team. AIDEM is an energetic and dynamic organization that has witnessed tremendous growth over the past few years. My focus will be on spurring exponential growth for the organisation, and leveraging an eclectic team of professionals to convert challenges into profitable business outcomes.”

    Aidem Ventures MD Karan Kumar Gupta said, “There couldn’t be a better time for AIDEM to work with someone like Pradeep who has extensive experience and a proven track record in the entertainment space. With the launch of Aidemtec and Aidem Sporty, we have a massive opportunity to capitalize on Pradeep’s experience in pioneering initiatives in the broadcast field. I’m confident that his leadership assets will be valuable for us in the long term.”

    Hejmadi brings with him more than 20 years of multi-dimensional experience in the Indian media industry. He has spearheaded and successfully launched profitable initiatives. His previous stints include working with Zee TV, TAM Media Research, MTV Networks India, Turner Broadcasting and Discovery Networks.

    Aidem Ventures chairman Ashok Kumar Gupta said, “We are delighted to have Pradeep join us at this pivotal point in the company’s journey.We continue to attract impressive leaders like him who can take our technology and consulting solutions to the broader market and grow our already-robust roster of clients very quickly, thus creating an incredible future for AIDEM.”

  • MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MUMBAI: Ever paused to think why a desperate Facebook post or an urgent Whatsapp text seeking blood from a close friend/ relative is the only time we are triggered into action? It could be for anyone! His child, her mother, your grandfather or someone who doesn’t have a friend making these frantic calls on his or her behalf. Blood is not needed only in times of large scale tragedies or epidemics. On the contrary, it is needed every day by many undergoing various treatments, road accidents and so on. Every time you donate blood, you save not 1 but 3 lives. So, do your bit and donate blood now.  

    On World Blood Donor Day, MTV has created a quirky film to captivate youth’s attention citing reality through humor. The video showcases how a young boy enjoys flaunting his noble deed of donating blood for constant attention till someone gives him a reality check that it’s “NO BIG DEAL TO DONATE BLOOD.”  The aim of this film is to convey that it’s okay to brag about your acts but first, focus on performing them right rather than seeking attention.

  • MTV ups the ‘Xtreme’ factor for Roadies fans with the launch of world’s first staring game via mobile ‘#DareToStare’

    MTV ups the ‘Xtreme’ factor for Roadies fans with the launch of world’s first staring game via mobile ‘#DareToStare’

    MUMBAI: Roadies is iconic. And with its soaring popularity over the years, the show has become a life goal for many. Be it by sheer participation or watching it at home, Roadies is what one would call, part of one’s being. Honoring all those who have contributed in making the MTV Roadies phenomenon a benchmark in the country, the channel with its 2018 Roadies themed ‘Xtreme’ has launched the first virtual task – ‘Dare To Stare’ from 7th May – 2nd July 2018.

    The ultimate Roadie, Rannvijay Singha will host ‘Dare To Stare’ challenge on all social media platforms inviting the participants to test their power to stare. The one who can stare at him in the eye for the longest will find a place in the Roadie’s fan leader-board. Every week the top scorer will stand a chance to win MTV goodies with their name on the leader board. The ultimate roadie fan who will win the final battle of ‘Dare To Stare’ will be awarded with a high-end OPPO phone. 

    Commenting on the initiative, Viacom18, Head Marketing, Youth Entertainment, Navin Shenoy said, “We believe in the power of engaging with our audience in innovative ways. Be it through our shows or initiatives. ‘Dare To Stare’ challenge is our way to involve the loyal fans of Roadies further and give them a first-hand experience of India’s longest running adventure-based reality show from wherever they are. This world’s first-of-its-kind interactive banner is a fun virtual battleground for the Roadies enthusiasts who want to connect with the show on a personal level.”

    On devising the virtual gaming task, Madison India, Vice President,  Jolene Fernandes Solanki said, “MTV being the number 1 youth brand and an innovator keeps inspiring us to come up with new age solutions. As at Madison we also have a massive focus on technology to deliver brand solutions. Daretostare.in is one solution where we leveraged Artificial Intelligence’s potential by incorporating optical flow detection and face tracking technology to deliver a stare challenge over the mobile platform.”

    MTV Roadies has left no stone unturned in keeping the consumers engaged through a power-packed amalgamation of exhilarating activities. The Dare To Stare Challenge, India’s first virtual ‘Xtreme’ task has been specially designed with innovative technology to engage the youth and give them an experience of adrenaline rush that resonates with Roadies. Taking the ‘Xtreme’ season a notch higher, the world will be introduced to the first ever mobile starring game that will boast of virtual staring face-off which will be available for all android users across the world.

  • This Mother’s Day, MTV voices out what mothers expect

    This Mother’s Day, MTV voices out what mothers expect

    MUMBAI: Most of us would like to say that we genuinely believe “Every day is Mothers’ Day” but has anyone really tried to find out if that’s how our mothers feel too? So much said versus so little done! Second Sunday of MAY across the globe is celebrated as International Mother’s Day and is a holiday for all the mothers. But, guess what? Mothers are NEVER on a holiday. They give in their best without expecting anything in return through 24 hours of 365 days in a year!

    Mother’s Day is right around the corner and it’s time for us to give our mother’s what they deserve and expect – our LOVE and ATTENTION.

    This Mother’s Day, MTV voices out what mothers expect and urges you to make a little effort each day to make her feel a little special and definitely EXTRA SPECIAL every time it’s a Second Sunday of May.

    So, are you up for celebrating Mother’s Day every day?  

  • U cypher scores 26 mn views, 2.3 mn engagegemnts & 9.2 lakh fans in season one

    U cypher scores 26 mn views, 2.3 mn engagegemnts & 9.2 lakh fans in season one

    MUMBAI: The Indian E-Sports scenario just had a boost with season one of U Cypher with MTV, India’s first Multi-Game Multi-Platform E-Sports Championship, that premiered on MTV earlier this year. Backed by Ronnie Screwvala along with Supratik Sen, the first season of India’s premier E-Sports championship saw over 2.3 million engagements and built over 9.2 lakh fans on social media over the course of the campaign, a strong force to the aim of having E-Sports recognized a mainstream discipline called E-Sport.

    Being the first E-Sports series in India, packaged for serious gamers as well as casual gamers, the course of the campaign included various marketing pieces which received tremendous response across the country. The U Cypher with MTV campaign received a total of 26.3 million video views. They also created a first of its kind E-Sports music video ‘Hum Gamer Hain’ which garnered 10 million views as well as international e-sports fame. Apart from this, they even looped in popular social media influencer, Jose, to curate a video which garnered over 133k views.

    Aside from creating a positive perception amongst the target group through television, the digital episodes have skyrocketed with the first episode garnering 119k views till date. 80% of the audiences for season one was between 10-24 age group which came from cities across India including cities like Srinagar, Guwahati and Dehradun. This goes to show how the sport has its roots across India and has got a tremendous boost, thanks to this platform.

    Commenting on the success, U Sports, Founder, Ronnie Screwvala said, “The first season of U Cypher was an absolute delight for gamers in India. The campaign, primarily digital, succeeded in building perception in the minds of the audiences that E-Sports and U Cypher are the next big phenomenon to hit India. We already received over 1600 quality player’s participation requests for the next series. We have opened doors for talented players and are only moving in a positive direction to making many, many careers.”

    U Sports, CEO & Co-Founder, Supratik Sen added, “The overall project and campaign did phenomenally well to garner such fantastic response for a first of its kind televised E-Sports experience. The strategy was a tough ask to capture not only the heavy gamer, but also the casual gamers towards the series. Our plan was strategized keeping all audiences in mind, from metro cities to tier 2 markets and the response only reinforces the fact that we are in the right direction! The next instalment in U Cypher will be announced soon, which will be bigger and will have lots more to watch out for!” 

    In its first season, U Cypher had 6 teams, with 14 members in each team. Each episode included two teams face off across titles like DOTA 2 and CS: GO on PC, Real Cricket on mobile and Tekken 7 on PS4 with a prize pool of a whooping INR 51 Lakhs. All U Cypher episodes and gameplay are digitally available on usports.in, Voot, YouTube, YouTube Gaming and Twitch.