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MUMBAI: It seems content and digitisation has helped Bindass in a big way. The channel climbed the TV ratings ladder in week 46 of TAM TV...
MUMBAI: After being vacant for almost four months, the position of Viacom18’s corporate communications head is being filled up. The position had been vacant after Sandeep...
MUMBAI: Paramount’s marketing team is working overtime and coming up with PR stunts for its Anchorman 2: The Legend Continues; now the studio has landed Ron...
Not only is it the ‘go to’ television channel for gossip and music, Zoom has caught the fancy of the youth even in the all-important digital...
MUMBAI: MTV, India’s leading youth channel is not just about music and entertainment; it is also about collaborating with young India to contribute to the social...
MUMBAI: MTV Hero Roadies is back with a new ripping format in its ‘X-series’. ‘No vote outs, only performance can get you to win’. This is...
MUMBAI: Come 27 October, MTV will have a brand new adventure reality series for its viewers. The show christened Rann VJ Run is a genre-bending show...
LIVE Viacom18 has roped in India’s much loved DJ, VJ and dance music promoter, Nikhil Chinapa and one of the world’s leading electronic music promoters to...
MUMBAI: MTV is all set to take their fans on a new musical high. Come November, the channel will premiere the season 3 of its popular...
MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network,...
MUMBAI: Not only does Times Television Networks’ channel Zoom enjoy the distinction of being the first Indian television channel to air all the hot gossip from...
Between starting out with Vh1 in early 2005 and taking over its reins in 2010, he has played a large part in finding a place for...
MUMBAI: Six years ago, the sensational case of a sixteen-year-old who ended up being murdered by two teenagers he had befriended on the then popular website...
MUMBAI: Viacom recently announced a realignment of its Viacom Media Networks Music and Entertainment ad sales group to merge its television, digital and mobile teams into...
NEW DELHI: Doordarshan is to telecast eight episodes of Coke Studio Season 3 from this weekend on its national channel. The telecast of the first...
MUMBAI: Menaka Menon joins Draftfcb Ulka as head strategic planning at its Bengaluru office. She has over 13 years experience in advertising and media. Her professional...
MUMBAI: Foxtel has launched a new Internet TV service, Foxtel Play, which allows customers with a broadband connection to watch programming live or on a catch-up...
MUMBAI: Sandeep Dahiya who was sr VP and business head – consumer products at Vaicom 18 has moved on to The Times Group as director and...
It‘s more than a cuppa coffee that most youth hold in their hands while they lounge about in Café Coffee Days or BruCafes. Kappa TV –...
MUMBAI: Love just got difficult to get. With 16 youngsters fighting with each other to not only win a show, but to also (ostensibly) find love,...
MUMBAI: Online retail major Amazon.com and US media conglomerate Viacom have announced an expanded multi-year, multi-national digital video licensing agreement to bring hundreds of TV shows...
MUMBAI: Viacom18’s music and youth entertainment channel MTV is vrooming back onto your screens with the second season of its digital show, ‘Drive with MTV’ presented...
MUMBAI: OTT subscription service Netflix has reported better than expected first quarter results resulting in its stock appreciating by over 20 per cent. It now has...
By the end of 2011, Star had clearly established itself as the premier entertainment network in India and for Indians worldwide, with 400 million people watching...
MUMBAI: Continuing its efforts to bring authentic mobile music and entertainment content to its consumers, aggregators, developers, publishers and distributors of entertainment Techzone has clinched the...
MUMBAI: Viacom18 has started a new division by the name of Integrated Network Solutions (INS) which will look at partnering with clients to create large format...
Sudhanshu Vats couldn’t have walked into the crease at a better time to start his innings as the Group CEO of Viacom18, a 50:50 joint venture...
MUMBAI: Lenovo has collaborated with MTV to launch Lenovo-MTV CO:LAB, an integrated social platform that will enable talented youths from seven countries – India, Japan, Indonesia,...
MUMBAI: Viacom International Media Networks (VIMN) Asia, a division of Viacom, has launched MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr., and Comedy Central Asia on...
MUMBAI: Viacom18‘s music and youth channel MTV has furthered its licensing and merchandising portfolio by associating with Swipe Telecom to launch a co-branded ‘fablet‘ (derived by...
MUMBAI: Arnold Schwarzenegger‘s promise to come back with a bang with his latest film The Last Stand seems to have boomeranged when the film fell flat...
MUMBAI: Oglivy & Mather‘s design unit RedWorks Digital Services has appointed Gavin Hall as regional vice president for APAC. He will be based in Singapore. In...
MUMBAI: English music channel, Channel UFX has awarded its advertising, sales and marketing mandate to Fourth Dimension Media Solutions. The agency has been roped in to...
MUMBAI: MTV, the youth entertainment channel, in association with Firefox Bikes, has launched a new range of co-branded adventure bikes. With this launch, MTV Consumer Products...
For Channel [V], the radical moment has arrived. The reinvention process it started in 2009 as music channelsfailed to create differentiated content and had to settle for low...
MUMBAI: MTV India, the youth brand from the Viacom18 stable, has entered into a licensing agreement with aerosol, perfumes and cosmetic manufacturer Global Fragrance, to launch...
MUMBAI: Treading the unconventional route yet again, youth entertainment channel MTV has tied up with mens innerwear Crusoe to launch the ‘Roadies’ range of innerwear. The...
MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
MUMBAI: Brands have to learn to be creative across all platforms so that they can engage today’s youth, the most important segment that marketers need to...
MUMBAI: That the social media and digital platform is the present and future of marketing is no longer a surprise or a secret. Also, the fact...
MUMBAI: Comedy Central has roped in 30 advertisers after three months of launch and is looking at developing other revenue streams including on-ground events and licensing...
MUMBAI: The 2012 edition of Youth Marketing Forum, MTV‘s flagship youth insights event on 27 April, will explore the power exuded by the youth and the...
Mumbai: MTV is bringing back the ‘Youth Marketing Forum’, which is to be held in Mumbai on 27 April. The youth brand has roped in Tata...
MUMBAI: Viacom has launched ‘Surround Sound‘, a new sales capability enabling advertisers to reach specific audiences with pinpoint accuracy on every digital platform of the company‘s...
Year 2011 was special for the youth and music channels in more than one way. For starters, the genre grew with the advent of focused new...
MUMBAI: In a bid to further engage with its viewers and build brand affinity, English movie channel Pix has announced a new marketing initiative – ‘Big...
MUMBAI: MTV India, the youth brand, and leisure biking company Firefox Bikes, have partnered to launch co-branded adventure bikes. The new range of product line-up will...
Zoom, the youth channel with a lazar sharp focus on Bollywood, has found its space in a competitive genre that is waiting to see the launch...
As format shows have become globalised, India offers an interesting opportunity. The consumption of reality shows has gone up even as channels like MTV have changed...
MUMBAI: MTV India, the youth destination, is reviving its iconic property – the Youth Marketing Forum. The company has also got Virgin Mobiles as the presenting...
