MUMBAI: Week 16 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English News genre in the eight metros....
NEW DELHI: Twenty-two new channels have been added to DirecTV’s mobile app making it possible for American subscribers to see more channels out of home on...
MUMBAI: Week 14 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the religious channel genre in the Hindi...
MUMBAI: MTV is giving all selfie enthusiasts a chance to whip out their phones and strike a pose with the MTV The Great Selfie Challenge. A digital...
MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate...
MUMBAI: As the digital ecosystem in India is set to expand, the market for Video on Demand (VOD) platforms is only growing. A new kid on...
MUMBAI: Focusing on providing content to subscribers and expanding its network in markets around the world, YuppTV today announced the launch of Colors, MTV, and News...
With over 30 years of experience, Sunil Lulla brings skills in media, marketing, communication and management. From spending an early part of his career, which...
MUMBAI: Digital has become the core of any strategy today. And highlighting the same were the digital content creators at indiantelevision.com’s ‘The Content Hub,’ where the...
MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards....
Over the past seven years, Viacom18 has grown to be one of the bigger conglomerates in India. The JV which started off as a partnership between...
MUMBAI: Evolution is the key to survival. And the Media and Entertainment industry has mastered the art. With changing times, the broadcasters, advertisers along with...
MUMBAI: BBC Worldwide’s “Kaisi Yeh Yaariyaan”(KY2), airing on MTV has caused a stir this week by winning in its slot and ranking highest within the youth...
MUMBAI: As the world, including the television industry, moves to digital, ways are being found to capture and engage audiences on multiple screens. Viacom18, the JV...
MUMBAI: One cannot deny the strong connection between brands and music in the ever evolving music industry. More and more labels, artists and musicians are becoming...
MUMBAI: Vidya Balan’s famous line about entertainment sells, stay true to the television business as well. With new channels launched and new genres explored every...
MUMBAI: Days after Rajiv Lakshman quit his as COO of Coloscem, he has announced a new venture with his twin brother Raghu Ram. The duo has come...
MUMBAI: Continuing its winning streak after launching yet another successful season of Nano Drive with MTV and clocking in over 11 million visits on its website,...
MUMBAI: We don’t want the website to be an extension of television, but want it to be a separate entity, is what MTV India EVP and...
By 2020, the average age of an individual in India will be 29 years, making it the youngest country in the world. Keeping this in...
MUMBAI: Gone are the days when there were only two music channels, MTV and Channel V. These are highly competitive times with a host of music...
MUMBAI: Viacom18, India’s fastest growing entertainment network of iconic brands proved its creative mettle at the recently concluded PromaxBDA India Awards by winning a whopping 17...
MUMBAI: It’s time to take conversations on digital to the next level believes CMOs. At the 10th marketing conclave hosted by Internet & Mobile Association of...
MTV, in its continuing efforts at targeting the youth in all possible ways, yesterday launched CO-branded credit cards in association with Citibank India and Mastercard in...
MUMBAI: Just like there are two sides to every coin, there are two faces to internet communication; one bright and the other not-so-bright. Taking upon...
MUMBAI: It’s been a week since the Lok Sabha elections started, and since then social media has been flooded with ‘ungli’ pictures. Many believe that 2014...
MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers...
MUMBAI: FremantleMedia today completed a format acquisition deal with Katalyst Network, co-founded by Ashton Kutcher and Jason Goldberg, and MTV for the international rights (excluding North...
MUMBAI: Germin8, a Big Data analytics company, has raised USD 3 million in Series-A funding from Kalaari Capital. The funds will be used to strengthen Germin8’s...
MUMBAI: FremantleMedia, has signed a deal to acquire a majority stake in 495 Productions, a US-based production company, known for its cutting edge reality programming. Under...
MUMBAI: FCBUlka Interactive recently appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was...
MUMBAI: “As politically incorrect as it sounds, may we just say we’re kicked,” says Channel V EVP and general manager Prem Kamath In an interview...
MUMBAI: It’s set to change the indie scene in India. The announcement of the launch of the ambitious indie channel – Pepsi MTV Indies from the...
MUMBAI: In a first of its kind collaboration, MTV India, the leading youth entertainment brand and Hindustan Unilever Limited, India’s largest Fast Moving Consumer Goods Company...
MUMBAI: You might think that the Oscars were the end of awards season, but Conan O’Brien begs to differ. That’s because MTV has just announced that...
MUMBAI: A beautiful life is something that each human aspires to live. But what happens when you are lured by opportunities that seem beneficial but in...
MUMBAI: Amazon and Metro-Goldwyn-Mayer Studios (MGM) are getting into a content licensing partnership that will see Prime Instant Video streaming past seasons of MTV’s Teen Wolf, along...
MUMBAI: Digitisation of cable TV services in major cities has helped broadcasters improve their income from subscriptions in the third quarter ended 31 December, 2013, but...
MUMBAI: “One needs to look at brands which will help each other grow as well as benefit the industry…” This was the message conveyed by...
MUMBAI: With the entire nation under the election fever, MTV has announced a strategic use of the Twitter platform as part of the Hero MTV Rock...
MUMBAI: After a lull period in week three, the viewers are back in form as the viewership of the idiot box has gone up considerably. ...
MUMBAI: The mother of all reality shows – MTV Hero Roadies – is back with Season XI which promises to be one heck of a roller...
MUMBAI: It looks like that TV viewers are taking a break for a while. In the week three of opportunity to see (OTS) collated by Chrome...
MUMBAI: It seems the New Year celebrations are not going to fade away so easily. The TV viewers gave thumbs up to the music channels as...
MUMBAI: Dish TV subscribers might have been a wee bit surprised today when they saw an IndiaCast notice in newspapers and on their TV channels informing...
MUMBAI: The Dish TV vs IndiaCast battle has just taken an ugly turn. India’s oldest DTH operator has fired a salvo at the aggregator by issuing...
MUMBAI: Viacom recently announced a realignment of its Viacom Media Networks Music and Entertainment ad sales group to merge its television, digital and mobile teams into a...
MUMBAI: For all those youngsters who are rather vocal about their disenchantment with the present administration but fail to exercise their right to vote, MTV is all...
MUMBAI: Upcoming bands that are looking at getting more audiences hooked to their songs got a boost with MTV India’s partnership with Rayban on a nationwide...
If you’re a television channel targeting the youth of today, there’s no way you can ignore the digital medium; be it social media or the Internet....

