ITV

Tag: MTV

  • MTV introduces #TuchchVichaar campaign

    MTV introduces #TuchchVichaar campaign

    Mumbai: MTV introduced the #TuchchVichaar campaign in celebration of Pride Month. This innovative initiative aims to normalize acceptance of the LGBTQIA+ community through a powerful short film and dynamic social media strategy. By leveraging social media and relatable digital symbols, MTV has created a movement that is impactful, accessible, and engaging for everyone. The campaign underscores MTV’s commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity, can live authentically and without fear of discrimination.

    Conceptualized by MTV the campaign film beautifully depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different. The story follows this individual as he faces judgment for his demeanour and discrimination for his identity. The film ends with a powerful message encouraging everyone to stand up against bullies and their harmful mindset.

    Despite progress in LGBTQIA+ rights, homophobia persists, fueled by ignorance and prejudice. In many parts of the world, homosexuality is still wrongly seen as a mental illness or moral failing, leading to discrimination. MTV’s #TuchchVichaar campaign addresses these small-minded attitudes (chhoti soch) that perpetuate discrimination.

    A key feature of #TuchchVichaar is the innovative use of the ‘??’ emoji to call out homophobia. Recognizing the widespread use of emojis among Gen Z and Millennials, the campaign uses this relatable symbol to spread its message in an engaging, non-preachy way.

    Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

    MTV talent verse came together to support the initiative, with talents like Amir Hossein, Azma Fallah, and Sandy Saha taking over their social media to share some love. The campaign’s short film and the impactful use of the emoji seek to ignite meaningful dialogue and inspire audiences to embrace LGBTQIA+ inclusivity. Join us in celebrating Pride Month and beyond because inclusivity is a year-round commitment.

     

  • JioCinema Premium unlocks access to favourite serials before TV premiere only at Rs 29 per month

    JioCinema Premium unlocks access to favourite serials before TV premiere only at Rs 29 per month

    Mumbai: New Entertainment Plan is here! India’s premium streaming platform JioCinema recently announced its ad-free plan – JioCinema Premium – with an introductory pricing of just Rs 29/month for a single device and Rs 89/month for up to four devices at a time. As part of the subscription, members get early access to their favourite serials like Shiv Shakti, Bhagyalakshmi, Naagini, Jai Jai Swami Samarth, Pherari Mon, Rashi Rikshawwali, and more, in addition to all on-air fiction content from Viacom18 network channels including Nickelodeon, MTV, and other the entire Colors suite of local language channels.

    That’s not all! JioCinema Premium goes beyond early access and will offer 20 TV channels from the house of Viacom18 available to stream. This will come with an ad-free experience, high-definition quality (up to 4K!), and the option to download shows for offline viewing – perfect for catching up on the go or avoiding buffering. So, what are you waiting for?

  • Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Uorfi Javed to join Sunny Leone and Tanuj Virwani to co-host MTV Splitsvilla X5?

    Mumbai: In the past few days, the social media sensation has been spotted at the airport departing for Udaipur and posting several Instagram stories of her in The White City. Coincidentally (or not), the cast for MTV Splitsvilla X5, including hosts Sunny Leone and Tanuj Virwani of Inside Edge fame, have also been shooting in Udaipur for its newest season.

    Splitsvilla needs no introduction. The long-running reality show is notoriously popular amongst its audience for its outlandish concept, love triangles and shocking plot twists. Last year, Uorfi was seen as the “Mischief Maker” in the show’s fourteenth season. Her entrance as a wild card contestant had caused quite a buzz amongst other contestants and her fans alike. In the show, she was true to her moniker and made sure the drama quotient was at an all-time high with her signature Uorfi-style spice and her penchant for causing mischief.

    Earlier this month, MTV Splitsvilla X5 released its original soundtrack, ExSqueeze Me Please, featuring hosts Sunny Leone and Tanuj Virwani alongside singers Altaf Raja and Akasa, announcing the new season. The tongue-in-cheek music video teased a glimpse of Uorfi towards the end, leading to ample curiosity amongst the audience and her fans. After this announcement, speculations were rife about her returning for the fifteenth season, too.

    Whatever her role, audiences are definitely excited to see what this “Mischief Maker” is up to next in Splitsvilla. It is beyond doubt that Uorfi’s no-filter, firebrand personality is just the right ingredient to add to the show’s audacious cocktail to stir up some serious drama, twists, and turns the viewers will not see coming yet leave them thoroughly entertained.

    Uorfi made her acting debut at twenty years of age with daily soaps and made her OTT debut with Bigg Boss OTT in 2021. Since then, she has been ruling over the Internet with her uniquely bold and unapologetic fashion choices that do not seem to fit societal norms. She has often been the talk of the town for her strong sense of individuality and her blunt replies to her trolls.

  • MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    Mumbai: India’s leading youth entertainment brand, MTV, has announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30 March, and thereafter every Saturday and Sunday at 7:00 pm on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.

    MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Viacom18 head – youth, music and English entertainment Anshul Ailawadi.

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    NEWME CEO & co-founder Sumit Jasoria said, “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”

    “Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said McNROE Consumer Products Pvt Ltd head – business development Ankit Daga.

    The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.

    How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.

  • Paramount Global get $11 billion buyout offer from Apollo Global

    Paramount Global get $11 billion buyout offer from Apollo Global

    MUMBAI: Even as the dust is settling on the $517 million Viacom18 television stake sale deal between Reliance and US media behemoth Paramount Global, comes the news that the latter itself is the target of a a buyout offer. The Wall Street Journal has reported that private equity firm Apollo Global Management, has made a $11 billion offer to the buy the film and television studio. 

    This is not the first acquisition offer that a reluctant controlling shareholder Shari Redstone has received. Earlier, the David Ellison-controlled production company Skydance Media had  proposed to buy Paramount parent National Amusements and fuse it with his firm as a whole. Skydance had bid in excess of $4 billion for a 70 per cent stake. Ellison’s offer – which plans to keep all the studio  assets but sell off the rest – is still on the table.

    Paramount Global’s assets include Paramount Pictures, broadcaster CBS, Viacom cable networks including MTV as well as PlutoTV. The media conglomerate has a current valuation in excess of $7.7 billion. 

    Earlier this month, Paramount’s chief financial officer Naveen Chopra had dismissed any move towards selling the company at a Morgan Stanley media conference. “From management’s perspective, we are focused on execution. And we believe the continued execution of our plan will unlock value. We’re very conscious of the fact that our job as management is to create value for all of our shareholders…To the extent that there are other alternatives, we’ll be diligent about exploring them,” he had said. 

    The company has been grappling with the changing dynamics of content consumption under CEO Bob Bakish. In its latest quarter overall revenue shaved six per cent year-on-year to $7.64 billion, worse than an expected $7.9 billion. TV media revenue and filmed entertainment revenues respectively fell 12 per cent to $5.17 billion and 31 per cent to $647 million. The saving grace was direct to consumer revenues which rose 34 per cent to $1.87 billion.

    “Our disciplined execution and strong content offering drove our results in 2023, as we continue to evolve our business for profitable growth in 2024 and beyond. In Q4, Paramount+ revenue increased 69 per cent,  direct to consumer adjusted Operating income before depreciation and amortization (OIBDA) improved for the third consecutive quarter, and we now expect to reach domestic Paramount+ profitability in 2025 – a significant milestone,” Bakish had told shareholders at the time of the earnings release. “Looking ahead, we continue to be focused on maximizing the return on our content investments and scaling streaming, while transforming the cost base of our business. And I couldn’t be more thrilled with the early momentum we’ve had across every platform in 2024, demonstrating the power of our strategy and assets.”

  • Paramount+ premieres In Bloom with MTV partnership

    Paramount+ premieres In Bloom with MTV partnership

    Mumbai: Paramount+  announced that an anthology of five compelling short films In Bloom, will premiere on the service globally on Friday,  1 March. Available in tandem with International Women’s Day (Friday, 8 March), the unique collection spans countries and cultures, delving into the complexities of gender issues following characters on the brink of life-defining moments, by choice or circumstance.    

    In Bloom has been produced by MTV Staying Alive Foundation with continued support of Paramount Global and grant support by the Bill & Melinda Gates Foundation. The thought-provoking collection tells unheard stories addressing a range of crucial issues including period poverty, child marriage, gender-based violence, HIV self-stigma, family planning and women’s economic empowerment. The anthology comes from five female filmmakers from Nigeria, Kenya, India, the US and Brazil, creatively championing new voices and enabling insightful conversations to dismantle systemic injustices.

    Paramount+ premieres

    The five films are:

    ●    Period – Like many of her classmates at her underserved school, Fay cannot afford menstrual products, so she sets out on a crusade to get them for free. Written and directed by Nicole Teeny, featuring Yasmina El-Abd.

    ●    Alta – A defiant teenager refusing to come out of the bathroom forces her helpless father to seek help to reason with the girl, but things take a turn when their true relationship is revealed. Written and directed by Priyanka Banerjee, featuring Mazel Vyas.

    ●    Maré – A mother on the edge of her sanity seeks solace from a tumultuous life situation. Written and directed by Giuliana Monteiro, featuring Vanessa Giácomo.

    ●    Kifungo – An ambitious romantic struggles with self-acceptance after finding out that she is HIV positive. written and directed by Voline Ogutu, featuring Brenda Wairimu.

    ●    Aféfé – When her elderly and ailing mother-in-law moves in unexpectedly, life for an impassioned local beautician takes a frightening turn. Written and directed by Dolapo ‘LowlaDee’ Adeleke, featuring Folu Storms.

    In Bloom will also premiere on Pluto TV globally on Friday, March 1, prior to a further debut on Friday, March 8, International Women’s Day, on BET and MTV. The anthology will also be available on the In Bloom YouTube Channel in India and Africa.

    Alongside the five female directors, In Bloom is executive produced by Georgia Arnold, Richard Chang-Warburton and Sara Piot for MTV Staying Alive Foundation.

    The anthology builds upon Paramount’s commitment to make gender equity a focus across the entire ecosystem, a shared journey that the company started long ago, leading to an increased representation of women in leading roles across its content.

  • Castrol POWER1 presents India’s ULTIMATE Motostar on MTV

    Castrol POWER1 presents India’s ULTIMATE Motostar on MTV

    Mumbai: Castrol POWER1, India’s leading performance lubricant brand, has joined forces with Viacom18, India’s fastest growing network for iconic reality shows, and Rajni Academy for Competitive Racing (RACR), India’s top-performance bike-racing academy. Together, they are set to launch an exhilarating hunt for India’s next motorcycling talent with ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’.

    This unique initiative, supported by Castrol India Ltd, aims to spotlight India’s most promising racing talents, igniting the country’s passion for moto-racing. These moto racing enthusiasts will be shortlisted via a thorough audition process testing them on the racetrack. The participants will receive professional training from RACR—that won 2023’s top spots at the Indian National Motorcycle Racing Championship (INMRC). The ultimate winners will have the incredible opportunity to get trained at the esteemed LCR Honda Castrol MotoGP™ Team’s racing facility in Europe.

    Renowned actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the adrenaline-fueled content series, to be exclusively showcased on MTV and JioCinema.

    Aspiring racers can learn about entry  process through the microsite (www.mtvindia.com/CastrolPOWER1). After successful registration, participants will undergo multi-phase selections, starting with regional auditions in Mumbai, Delhi, Kolkata, and Chennai. Those who pass the rigorous process will receive intensive training by RACR at Coimbatore Training Academy, leading to a thrilling final race to determine the ULTIMATE Motostar winners. The winner will then embark on an unforgettable moto-racing training experience at the LCR Honda Castrol MotoGP™ Team facility in Europe. The entire journey will be captured and aired as a limited series on Jio Cinema and MTV.

    Castrol India Ltd managing director Sandeep Sangwan stated, “Castrol POWER1 presents India’s ULTIMATE Motostar on MTV, is a platform uniting motorcycle enthusiast, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

    Castrol, a stalwart supporter of competitive motorcycle racing globally, has been associated with legendary riders and machines since the first Isle of Man TT in 1907. In 2023, Castrol partnered with the LCR Honda Castrol MotoGP™ team, emphasizing their commitment to pushing boundaries and achieving outstanding performance both on and off the racetrack.

    LCR Honda Castrol MotoGP™ Team, owner & team principal Lucio Cecchinello stated, “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

    Viacom18 network sales – head Mahesh Shetty expressed excitement about the alliance, highlighting their commitment to bringing this unique concept to life. “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”

  • Cyrus Broacha’s apology to Kapil Dev and the launch of ‘Bluntly Streaming’ podcast with Sumedha

    Cyrus Broacha’s apology to Kapil Dev and the launch of ‘Bluntly Streaming’ podcast with Sumedha

    Mumbai: Cyrus Broacha, the iconic talkative personality who has entertained audiences since the ’90s, was on top of his witty and sarcastic best in the debut episode of the brand-new podcast, “Bluntly Streaming.” Inside the cracking 21-minute of the episode hosted by Sumedha Malhotra, the original “Bakra Boy of India” offered an unexpected apology that set off a series of thumbs up for him on social media.

    Broacha’s humor has always been known for its sharp wit and satirical edge. In the same spirit, his recent comparison of Tesla and SpaceX CEO Elon Musk, to an Indian politician left the twitter world rolling in laughter. This unusual pairing can only be Broacha’s brainchild 🙂 As candid as he can be, he also is compassionate and recounted how he once felt compelled to apologize to Kapil Dev, acknowledging that his words could be misinterpreted.

    The incident belongs to a time when Cyrus’ Dad, the renowned lawyer Mr. Broacha, who he recently lost, had reprimanded him. He’d apparently warned Cyrus to stay away from insulting and demeaning a legend like Kapil Dev in any way whatsoever. The joke was supposed to be humorous and satirical, but Cyrus understood that it may have been misinterpreted by many people who saw it. “Mr. Kapil Dev’s contributions to cricket and his country are immense and they deserve nothing but respect from me and everyone else on this planet. I deeply regret any offence my comments may have caused.” He approached Kapil Dev.

    The aftermath of the apology left fans and the media in suspense, appreciating his down to earth demeanour. Amidst all this, Broacha continued to do what he does best – making people laugh and scratch their heads. His most recent suggestion to shut down the internet for six months is just one of his many absurd propositions. And while some laughed, others seriously pondered its implications on modern life as a poignant point.

    “Bluntly Streaming” is not digging out a controversy; it offers relief as a hilarious and insightful journey into the life and experiences of a true entertainment icon. In the debut episode, Broacha candidly discusses a range of topics, from his thoughts on Bigg Boss and how it wasn’t the bickerings but the foodie’s nightmare meals that made him lose weight

    The conversation covers Broacha’s erstwhile weekly show, “The Week That Wasn’t,” that drew ire from politicians, his early days at MTV, his acting experiences, and humorous anecdotes from his career. He even touches upon topics like reality shows, Elon Musk’s influence on the world, and the addictive nature of smartphones. In summary, “Bluntly Streaming” promises to provide laughter and entertainment in every episode.

    For those interested in a good dose of laughter and entertainment, “Bluntly Streaming” is a must-listen podcast. It’s hosted by Sumedha, who brings a fresh and candid perspective to the show with a new guest every time, pun at a time.

  • POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    POCO ‘MTV Hustle 03 REPRESENT’ gears up for a blockbuster season

    Mumbai: Building on the mega-success of MTV Hustle 2.0, India’s leading youth entertainment channel, MTV from Viacom18, announces the highly anticipated return of its iconic desi hip-hop reality show. POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented, fresh rap sounds from all corners of India. The show is set to premiere on 21 October and air every Saturday and Sunday at 7:00 pm on MTV and JioCinema.

    Desi hip-hop has found its own voice and following in recent years. The new season acknowledges its growing presence across India, representing its youth, people, and ideologies. As the show has emerged to be the definitive stage for fresh rap talent, ‘India Ab Tumhari Baari’ is the season’s clarion call, urging young India to proudly celebrate the representation of their hood, culture, music, passion, stories, beliefs, issues and even identity. This season is poised to reinforce MTV as a culture catalyst for young India.

    Leading the charge once again will be none other than the trailblazing rap supremo and global rap artist Badshah. To hone talent and create industry-ready professionals, eminent Indian rap powerhouses Ikka, Dee MC, Dino James, and EPR will assume the role of Squad Bosses. This time, the stakes will be higher for them, and not just the contestants. Packed with meticulously designed cutting-edge graphics and acoustics, the new season’s performances will have a concert-like vibe, amplifying the excitement and vigour three-fold for fans. Musically inclusive, the songs will also feature regional, folk, Bollywood influences and unplugged versions. Fans can also access their favourite performances on multiple platforms including KaanPhod Music.

    https://www.youtube.com/@KaanPhodMusic

    The grand success of the previous season, which featured over 100 chartbusters and viral hits, has given an impetus for the latest one to transform into an equalizer bringing underground rap talent with varying degrees of experience, forte and prowess – all on the same stage. Intensifying the competition, the pan-India talent pool will be challenged through different episode themes, to diversify their skill-set, musicality and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.

    Viacom18 head – youth, music, and English entertainment Anshul Ailawadi said, “MTV has always been a co-creator in India’s evolving youth story. The stage of MTV Hustle has truly pioneered the desi hip-hop revolution, with a powerful cultural impact across the sub-continent. The new season will represent India’s youth in the truest sense. We’re proud to bring this sonic revolution, across multiple platforms for our audience.”

    On this exciting partnership, POCO India country head Himanshu Tandon said, “Rap is more than just music; it’s a powerful expression of the youth’s unyielding spirit. POCO has always been the brand for those who dare to be different, who embrace challenges, and who set new trends. Our association with MTV Hustle 03 REPRESENT is a testament to our commitment to understanding and empowering the vibrant energy of the young generation. Through this collaboration, we’re not just sponsoring a show; we’re becoming a part of a cultural movement that resonates deeply with the millennial and Gen Z audience. POCO is thrilled to amplify the voices of India’s rap sensations and contribute to the growth of an art form that speaks volumes about the passion and resilience of our youth.”

    Recently the IP was in the news for its ground-breaking global partnership with T-Series. In a first-of-its-kind initiative by a non-fiction IP in India, this partnership provides exclusive music rights for worldwide distribution. Amplifying the vision of building industry-ready rap professionals, the show is committed to empowering artist journeys at a global scale.

    For the exciting third season of Hustle 03, JioCinema has planned a range of exciting and engaging interactivities for its viewers. A Fantasy League has been designed that will allow audiences to make their own squad and win points for predicting which contestants will get Radio hit, highest squad scores and who would be eliminated. The person that wins will stand a chance to watch the show live. Adding to the entertainment is a fun a watch and win contest where viewers will be asked one question during the Sunday episode that will allow viewers to win exciting prizes daily. Everyone is aware of the popular meme culture, keeping this in mind, the audience will be given templates from the iconic show on which they can create their own memes. The immersive interactivities above is sure to make this season of Hustle on JioCinema an engaging experience.

    Get ready to witness the rise of the next generation of hip-hop stars as they REPRESENT India like never before with POCO MTV Hustle 03 REPRESENT, starting 21 October, every Saturday and Sunday, at 7:00 pm on MTV and JioCinema!

  • Power Gummies joins Splitsvilla X4 as health partner

    Power Gummies joins Splitsvilla X4 as health partner

    Mumbai: Power Gummies has announced sponsorship for the latest season of SplitsvillaX4 as a health partner. With this partnership, Power Gummies strives to connect with gen-z and millennial consumers to increase their interest in gummies.

    The collaboration will allow Power Gummies to showcase its product line, which includes gorgeous hair and nail vitamins, as part of the show’s “Hair Growth Matlab Power Gummies” campaign.

    As a health partner, the gummy brand will ensure that the contestants have all the nutrition and power they need to complete their tasks effectively and will provide them with absolute care in the form of a best nutrition friend.

    Following the partnership, hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge. The contestant will have to consume a unisex gummy before the task to reinforce the importance of vitamin intake for a healthy body and the fact that Power Gummies are the simplest solution to it in the most Spiltsvilla twisty way.

    The company would also give gift hampers to winning contestants. It will include Power Gummies, gorgeous hair & nail vitamins, merchandise, a mask, a travel pillow, a hair scrunchie, and dapper hair & beard vitamins.

    Commenting on the association, Power Gummies founder and CEO Divij Bajaj said, “Our aim at Power Gummies is to take away the obligatory notion of taking vitamin supplements in the form of medicine by providing them with a friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides a perfect platform for educating people, mostly gen-z and millennials, about the importance of good health and how simple it may be to maintain a healthy lifestyle with just two gummies per day.”

    Through SplitsvillaX4, Power Gummies will spread the word about the innovative gummies that keenly focus on intertwined relationships, varied personalities, and lifestyle-oriented and situation-based tasks. Also, the contestants will increase brand awareness by posting five Instagram product-specific videos about their product experiences. Furthermore, Power Gummies will be announcing the upcoming release of their Dapper Hair & Beard Gummies through digital presence and kiosk placement during the show.