ITV

Tag: MTV

  • Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    MUMBAI: Yuvraj Singh is all set to speak at  the reckoned MTV Youth Marketing Forum 2016  to be held in Delhi on 29 April, 2016 .  

    Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”

    MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.

  • Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    Yuvraj Singh to speak at MTV’s Youth Marketing Forum 2016

    MUMBAI: Yuvraj Singh is all set to speak at  the reckoned MTV Youth Marketing Forum 2016  to be held in Delhi on 29 April, 2016 .  

    Speaking about the youth of India Singh said, “I see this generation as way more ambitious and pragmatic. They are constantly trying new things, crafting new careers and they are not hesitant of trying. They want to multi-achieve, and not just be masters of one trick. I resonate with their dreams, as I have gone through that phase myself. Every time I meet a new fan or review a business proposal, I see the youth brimming with ideas. MTV is presenting their new research and it captures this new zeal of the youth to leave their mark on the world. I am delighted to be a part of the MTV Youth Marketing Forum 2016.”

    MTV’s flagship insights event YMF, studies and dissects the world of youth. The daylong event brings together content creators, youth icons, trend hunters and some of the biggest brands in the country to share stories and insights into the world of youth.

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • MTV Format ‘Warsaw Shore’ scores record view on TVN’s OTT platform

    MTV Format ‘Warsaw Shore’ scores record view on TVN’s OTT platform

    MUMBAI: Polish broadcaster TVN S.A. launched the fifth season of MTV format “Warsaw Shore” on its player.pl OTT platform to record numbers.

    The polish broadcaster is reporting more than 1.6 million views of the series since 28 February, when the season’s first new episodes were made available immediately following its premiere on MTV Poland.

    Based on the worldwide phenomenon “Jersey Shore,” one of the highest rated shows on MTV, “Warsaw Shore” follows a group of young fun-lovers who have come to Warsaw to pursue their dreams of fame and glory. Unafraid of anything, they allow the cameras into their lives to capture their adventures and all-night parties. Season 5 promises an emotional journey, packed with fights, affairs and real friendship.

    TVN’s player.pl platform allows viewers to watch “Warsaw Shore” episodes just after their premiere on the MTV Poland linear channel. Users may choose between a free-of-charge variant and a paid option without ads. Additionally, player.pl users can watch all previous seasons of the show, including “Warsaw Shore – Watching with Girls,” a spin-off of the fourth season.

    “Warsaw Shore’ is a key show for us, enjoying record popularity for years, while TVN and its player.pl platform are very important to us as partners,” said  Viacom International Media Networks Polska VP marketing & product  Daniel Reszka.  “We are happy that, with player.pl, we will continue to be able to deliver this show to an even wider audience. We believe that close cooperation between a strong TV player and a robust online service will lead to excellent results and synergies that cannot be achieved by working alone.”

    TVN Management Board, Digital & e-Commerce member Christian Anting said, “The cooperation between player.pl and Viacom International Media Networks Polska is another step towards the expansion of the library addressed to the millennials, who tend to consume media via the Internet. From now on, aside from the broad range of TVN programs and player.pl own productions, our users can access all seasons of the extremely popular ‘Warsaw Shore’ show.”

    “Warsaw Shore” is still present on the various MTV platforms. As always, premiere episodes are shown on Sundays at11.00 p.m. on MTV Poland. Fans will find shorts and unpublished making-of clips on social media and the mtv.plwebsite, while complete episodes of the show without commercials will be available in the paid section of the MTV Play application.

    All previous seasons of “Warsaw Shore” have been extremely popular. “Warsaw Shore” was the first show in the history of the Polish unit of MTV to be broadcast in other European countries, such as Germany, Sweden, the Netherlands and more. Social media is the basic channel for communicating with the fans of the show. The Facebook fan page of “Warsaw Shore” has garnered more than half a million fans already.

    The Polish portfolio of Viacom International Media Networks includes the following TV channels: Nickelodeon, Nickelodeon HD, Nick Jr., MTV, VH1, VIVA, Comedy Central, Comedy Central Family and Paramount Channel HD. The linear offering is complemented by applications (MTV Play, Nickelodeon Play and other) and websites offering a total of more than 700 hours of video content, 100 games and 50,000 video clips. Globally, the company is a member of the Viacom group.

     

  • MTV Format ‘Warsaw Shore’ scores record view on TVN’s OTT platform

    MTV Format ‘Warsaw Shore’ scores record view on TVN’s OTT platform

    MUMBAI: Polish broadcaster TVN S.A. launched the fifth season of MTV format “Warsaw Shore” on its player.pl OTT platform to record numbers.

    The polish broadcaster is reporting more than 1.6 million views of the series since 28 February, when the season’s first new episodes were made available immediately following its premiere on MTV Poland.

    Based on the worldwide phenomenon “Jersey Shore,” one of the highest rated shows on MTV, “Warsaw Shore” follows a group of young fun-lovers who have come to Warsaw to pursue their dreams of fame and glory. Unafraid of anything, they allow the cameras into their lives to capture their adventures and all-night parties. Season 5 promises an emotional journey, packed with fights, affairs and real friendship.

    TVN’s player.pl platform allows viewers to watch “Warsaw Shore” episodes just after their premiere on the MTV Poland linear channel. Users may choose between a free-of-charge variant and a paid option without ads. Additionally, player.pl users can watch all previous seasons of the show, including “Warsaw Shore – Watching with Girls,” a spin-off of the fourth season.

    “Warsaw Shore’ is a key show for us, enjoying record popularity for years, while TVN and its player.pl platform are very important to us as partners,” said  Viacom International Media Networks Polska VP marketing & product  Daniel Reszka.  “We are happy that, with player.pl, we will continue to be able to deliver this show to an even wider audience. We believe that close cooperation between a strong TV player and a robust online service will lead to excellent results and synergies that cannot be achieved by working alone.”

    TVN Management Board, Digital & e-Commerce member Christian Anting said, “The cooperation between player.pl and Viacom International Media Networks Polska is another step towards the expansion of the library addressed to the millennials, who tend to consume media via the Internet. From now on, aside from the broad range of TVN programs and player.pl own productions, our users can access all seasons of the extremely popular ‘Warsaw Shore’ show.”

    “Warsaw Shore” is still present on the various MTV platforms. As always, premiere episodes are shown on Sundays at11.00 p.m. on MTV Poland. Fans will find shorts and unpublished making-of clips on social media and the mtv.plwebsite, while complete episodes of the show without commercials will be available in the paid section of the MTV Play application.

    All previous seasons of “Warsaw Shore” have been extremely popular. “Warsaw Shore” was the first show in the history of the Polish unit of MTV to be broadcast in other European countries, such as Germany, Sweden, the Netherlands and more. Social media is the basic channel for communicating with the fans of the show. The Facebook fan page of “Warsaw Shore” has garnered more than half a million fans already.

    The Polish portfolio of Viacom International Media Networks includes the following TV channels: Nickelodeon, Nickelodeon HD, Nick Jr., MTV, VH1, VIVA, Comedy Central, Comedy Central Family and Paramount Channel HD. The linear offering is complemented by applications (MTV Play, Nickelodeon Play and other) and websites offering a total of more than 700 hours of video content, 100 games and 50,000 video clips. Globally, the company is a member of the Viacom group.

     

  • MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

    MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

    MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked.  The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

    MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of  youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

    The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

    Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

    The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

     

  • MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

    MTV’ new youth research ‘The Many Me Project’ to unveil at MTV Youth Marketing Forum 2016

    MUMBAI: MTV is back with an exciting edition of MTV Youth Marketing Forum. The flagship MTV Youth Marketing Forum is a day spent listening to content creators, youth icons and trend hunters to dissect the world of youth and share success stories about creating content and communication to keep them hooked.  The Youth Marketing Forum 2016 is scheduled to launch on 29 April 2016 in New Delhi.

    MTV had conversations with more than 11,000 young people across 50 cities to put together one of the largest youth studies in India. The study has reached out to NCCS A, B & C across the age bracket of 13-25 years to increase the robustness of the research. Titled as The Many Me Project, this MTV youth study explores the multi-dimensional and multi-achiever facets of  youth life. It will explore the plurality in youth lives, thoughts and expressions that seamlessly mirror through real and digital world, redefining the values, goals, ambitions and anxieties. The study delves into the youth attitudes to love and career, their insatiable thirst for content and the emergent codes of new-age cool.

    The study will be unveiled at the forum by Viacom18 head youth and English entertainment Ferzad Palia, who will present the research findings to an audience made up of marketers from the biggest brands across the country and abroad, all keen on understanding this demographic.

    Speaking about the The Many Me Project, Palia said, “Being the country’s leading youth channel, it is of utmost importance for us at MTV to understand every minute detail about the youth. The Many Me Project has yielded some fascinating insights into the lives and minds of one of the biggest demographics in India. The fact that they’re multi-dimensional complex beings comes out strongly through this research study – an insight that will make every youth marketer pause before designing a product or any kind of communication aimed at this audience. Their fierce need to be unique, not perfect mind you, but unique, with flaws and all, is another interesting finding this research as thrown up. These and other important insights that we will be presenting at the forum are sure to change the way marketers view the youth of India today.”

    The day will see trend presentations and interactive sessions delivered by content creators, brand bosses and everything in between. This year’s line-up of speakers includes The Simpsons show runner, writer and producer Mike Reiss, IfWeRanTheWorld and MakeLoveNotPorn founder and CEO Cindy Gallop and Founder of Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks

     

  • This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    MUMBAI: MTV, the iconic youth brand, has decided to dedicate 2016 to celebrating the power of being a woman by shattering long standing stereotypes and questioning nonsensical taboos surrounding the women in India today. And to kick-start this celebration with a bang, MTV is proud to announce a brand new show ‘Himalaya Neem Face wash MTV Girls On Top’ that is all set to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the ‘young Indian girl’ in all her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.

    Viewers will get to see three young women – TV Producer Isha (Played by Saloni Chopra), Tabloid Journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city and how they grow stronger together as they face one difficult circumstance after another. The show is produced by BBC Worldwide.

    Himalaya Neem Face wash MTV Girls on Top – a show about three not-so-adarsh-girls trying to survive – dealing with job issues, love issues and also domestic issues, will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM only on MTV.

    Commenting on the launch of this exciting new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”

    Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia – BBC Worldwide said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today.  The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”

    On being the title sponsors, Hemang Vasani Brand Manager, Face Care – The Himalaya Drug Company said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with MTV Girls On Top and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self- confidence and MTV Girls On Top will enable us to reinstate our belief.”

    MTV Girls On Top is the story of every young woman who has ever moved to a big city to make her dream of being independent come true. It’s the story of a world where young woman want it all – career, love and a good life – and for a change, they can have it all – only, it comes with a bit of a struggle and requires good girlfriends to help them through it – and you know what? They’re ready for it! They’re ready to make their way to the top.

  • This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    This Women’s Day, MTV celebrates girl power with the launch of Himalaya Neem Facewash MTV Girls On Top

    MUMBAI: MTV, the iconic youth brand, has decided to dedicate 2016 to celebrating the power of being a woman by shattering long standing stereotypes and questioning nonsensical taboos surrounding the women in India today. And to kick-start this celebration with a bang, MTV is proud to announce a brand new show ‘Himalaya Neem Face wash MTV Girls On Top’ that is all set to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the ‘young Indian girl’ in all her various avatars – from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.

    Viewers will get to see three young women – TV Producer Isha (Played by Saloni Chopra), Tabloid Journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city and how they grow stronger together as they face one difficult circumstance after another. The show is produced by BBC Worldwide.

    Himalaya Neem Face wash MTV Girls on Top – a show about three not-so-adarsh-girls trying to survive – dealing with job issues, love issues and also domestic issues, will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM only on MTV.

    Commenting on the launch of this exciting new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”

    Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia – BBC Worldwide said, “Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today.  The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top – we are certain that it will resonate with the young and ambitious youth of India.”

    On being the title sponsors, Hemang Vasani Brand Manager, Face Care – The Himalaya Drug Company said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with MTV Girls On Top and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self- confidence and MTV Girls On Top will enable us to reinstate our belief.”

    MTV Girls On Top is the story of every young woman who has ever moved to a big city to make her dream of being independent come true. It’s the story of a world where young woman want it all – career, love and a good life – and for a change, they can have it all – only, it comes with a bit of a struggle and requires good girlfriends to help them through it – and you know what? They’re ready for it! They’re ready to make their way to the top.