ITV

Tag: MTV

  • I-Day: Entertain yourself the English way

    I-Day: Entertain yourself the English way

    MUMBAI: English is entertaining on I-Day. It’s that time of the year when the patriot in you is in high spirits. Indians will celebrate its 70th Independence Day on 15 August. Twenty-one gun shots are fired after the Prime Minister hoists the Indian tricolour in honour of the solemn occasion.

    After covering the Prime Minister’s address to the nation, flag-hoisting ceremonies, parades and cultural events, patriotic songs in Hindi and regional languages are played on news and radio channels. Hindi movie channels air patriotic or Indian classic films throughout the day.

    If you are done with patriotic movies and songs on the Indian media, do not fret. As the Red Fort prepares to usher in another year of liberty for the world’s largest democracy, Indiantelevision.com has compiled the programming schedule of a few English entertainment channels.

    Read on:

    Colors Infinity

    The channel will play back-to-back episodes of Orange Is The New Black starting from 6 am. The stories of cell-mates ride alongside Piper’s as they try to figure out their life in prison and attain freedom from their own inner inhibitions.

    Comedy Central

    Feel the freedom and get inspired by Mindy on Comedy Central. The channel will play continuous episodes of The Mindy Project for its viewers. Mindy is successful, independent and sassy. Everyone feels a sense of self-awareness and power each time she states, “I don’t need marriage. I don’t need anyone to take care of all my needs and desires. I can take care of them myself now.”
    The show will begin at 1pm

    FX and FX HD

    To pay tribute to one of the stalwart sitcom series, the channel has a special day planned on the Independence Day. FX will air a day-long marathon of season 3 of that 70s show starring Topher Grace, Mila Kunis, Ashton Kutcher, Danny Masterson, Laura Prepon and Wilmer Valderrama from 10 am to 7pm.

    Set in the mid-late 1970s, the show follows the daily lives of six teenagers. The head of the group is Eric Forman played by Topher Grace who lives under the authority of parents Red and Kitty. Living next door is his girlfriend Donna Pinciotti enacted by Laura Prepon and her parents Bob and Midge. The rest of the gang includes Fez played by Wilmer Valderrama, Jackie Burkhart enacted by Mila Kunis, her boyfriend Michael Kelso played by Ashton Kutcher and Dany Masterson playing the role of Steven Hyde.

    The gang usually spends its time in Eric’s basement, thinking of their lives, parents, and futures, but they manage to get into funny adventures and mishaps along the way through their teenage lives. The season 3 begins with Hyde getting out of the jail, but Red is now on a strict warpath. Despite a few missteps, Eric and Donna’s relationship makes strides as they begin to imagine their futures together. Eric also makes progress at work — as does Donna — but Donna also discovers some painful truths about her dad. Jackie sets her sights on a resisting Hyde, while Kelso makes a concerted effort to win her back. Fez finally gets a girlfriend, Caroline, who turns out to be crazy. Eric and Kelso decide to take their relationships with Donna and Jackie to the next level, but with unforeseeable results.

    Movies Now

    The channel will showcase the best of Hollywood in a special Fight to Freedom property showcasing movies that inspire the feeling of freedom and the struggle one has to go through to claim it. The movie marathon will air from 1 pm to 9 pm.

    The movies scheduled for the day include inspiring tales of freedom struggle, with titles like: Man of Steel, Pacific Rim, 300: Rise of an Empire, and Edge of Tomorrow.

    Man of Steel, the movie narrates the story of an inconspicuous super-human, who is forced to fight his own race to save planet Earth. The movie Pacific Rim, is an intense war drama between humans and monsters and the responsibility has fallen upon a former pilot and a trainee, who are desperately trying to save the world from the apocalypse. The next movie on the binge is 300: Rise of an Empire. It’s a tale of courage, where an admiral of Athens leads the pack of just 300 brave men who stand up against the vast Persian army that is marching to conquer Greece.

    ‘Edge of Tomorrow’ is another exciting alien story and a fight of one soldier to win a war against aliens, despite set-backs of starting all over again, every time he dies.

    MTV

    The channel will kickstart their #IamFlawsome campaign through a very crucial episode that will be played out on Girls on Top. An upcoming sequence will see the character of Gia Sen standing up for a bar dancer who is looked down upon because of her profession. Seeing injustice taking place in front of her, Gia will stand up for the girl and remind them of the fact that, just because someone belongs to a certain background, it does not mean they are not talented.

    Speaking about the same, Barkha Singh who plays the character of Gia Sen, shared, “We live in the progressive era but sadly people’s thoughts and mentality is still regressive. Everyone has flaws and having them is no shame! What really matters is how you channelize these flaws and use them to help you be a better person. MTV’s #IamFlawsome campaign is a very bold and commendable step towards encouraging people to celebrate who they are and the fact there is no fun in changing one for the sake of the society.”

    Star World and Star World HD

    Star World and Star World HD will give viewers a reason to laugh out loud this Independence Day. The channel will play back-to-back episodes of season 12 of Two and a Half Men from 10 am onwards. The show features Ashton Kutcher as a billionaire internet entrepreneur, Walden Schmidt and Jon Cryer as the helpless Alan Harper in lead roles.

    The American television sitcom follows the tumultuous lives of Walden and Alan as they navigate situations involving dating, sex, divorce, career choices, love and friendship among others. From chasing love interests to getting married to each other as a sign of true friendship and companionship to adopting a child, Alan and Walden do it all and more, often with hilarious consequences!

    Vh1

    Vh1 will celebrate noteworthy music with Vh1 Trending in India, a list of songs that has moved millions in the country. Find out what’s trending in India and revel in 69 years of the country’s glorious sovereignty from 12 pm and 6 pm.

  • I-Day: Entertain yourself the English way

    I-Day: Entertain yourself the English way

    MUMBAI: English is entertaining on I-Day. It’s that time of the year when the patriot in you is in high spirits. Indians will celebrate its 70th Independence Day on 15 August. Twenty-one gun shots are fired after the Prime Minister hoists the Indian tricolour in honour of the solemn occasion.

    After covering the Prime Minister’s address to the nation, flag-hoisting ceremonies, parades and cultural events, patriotic songs in Hindi and regional languages are played on news and radio channels. Hindi movie channels air patriotic or Indian classic films throughout the day.

    If you are done with patriotic movies and songs on the Indian media, do not fret. As the Red Fort prepares to usher in another year of liberty for the world’s largest democracy, Indiantelevision.com has compiled the programming schedule of a few English entertainment channels.

    Read on:

    Colors Infinity

    The channel will play back-to-back episodes of Orange Is The New Black starting from 6 am. The stories of cell-mates ride alongside Piper’s as they try to figure out their life in prison and attain freedom from their own inner inhibitions.

    Comedy Central

    Feel the freedom and get inspired by Mindy on Comedy Central. The channel will play continuous episodes of The Mindy Project for its viewers. Mindy is successful, independent and sassy. Everyone feels a sense of self-awareness and power each time she states, “I don’t need marriage. I don’t need anyone to take care of all my needs and desires. I can take care of them myself now.”
    The show will begin at 1pm

    FX and FX HD

    To pay tribute to one of the stalwart sitcom series, the channel has a special day planned on the Independence Day. FX will air a day-long marathon of season 3 of that 70s show starring Topher Grace, Mila Kunis, Ashton Kutcher, Danny Masterson, Laura Prepon and Wilmer Valderrama from 10 am to 7pm.

    Set in the mid-late 1970s, the show follows the daily lives of six teenagers. The head of the group is Eric Forman played by Topher Grace who lives under the authority of parents Red and Kitty. Living next door is his girlfriend Donna Pinciotti enacted by Laura Prepon and her parents Bob and Midge. The rest of the gang includes Fez played by Wilmer Valderrama, Jackie Burkhart enacted by Mila Kunis, her boyfriend Michael Kelso played by Ashton Kutcher and Dany Masterson playing the role of Steven Hyde.

    The gang usually spends its time in Eric’s basement, thinking of their lives, parents, and futures, but they manage to get into funny adventures and mishaps along the way through their teenage lives. The season 3 begins with Hyde getting out of the jail, but Red is now on a strict warpath. Despite a few missteps, Eric and Donna’s relationship makes strides as they begin to imagine their futures together. Eric also makes progress at work — as does Donna — but Donna also discovers some painful truths about her dad. Jackie sets her sights on a resisting Hyde, while Kelso makes a concerted effort to win her back. Fez finally gets a girlfriend, Caroline, who turns out to be crazy. Eric and Kelso decide to take their relationships with Donna and Jackie to the next level, but with unforeseeable results.

    Movies Now

    The channel will showcase the best of Hollywood in a special Fight to Freedom property showcasing movies that inspire the feeling of freedom and the struggle one has to go through to claim it. The movie marathon will air from 1 pm to 9 pm.

    The movies scheduled for the day include inspiring tales of freedom struggle, with titles like: Man of Steel, Pacific Rim, 300: Rise of an Empire, and Edge of Tomorrow.

    Man of Steel, the movie narrates the story of an inconspicuous super-human, who is forced to fight his own race to save planet Earth. The movie Pacific Rim, is an intense war drama between humans and monsters and the responsibility has fallen upon a former pilot and a trainee, who are desperately trying to save the world from the apocalypse. The next movie on the binge is 300: Rise of an Empire. It’s a tale of courage, where an admiral of Athens leads the pack of just 300 brave men who stand up against the vast Persian army that is marching to conquer Greece.

    ‘Edge of Tomorrow’ is another exciting alien story and a fight of one soldier to win a war against aliens, despite set-backs of starting all over again, every time he dies.

    MTV

    The channel will kickstart their #IamFlawsome campaign through a very crucial episode that will be played out on Girls on Top. An upcoming sequence will see the character of Gia Sen standing up for a bar dancer who is looked down upon because of her profession. Seeing injustice taking place in front of her, Gia will stand up for the girl and remind them of the fact that, just because someone belongs to a certain background, it does not mean they are not talented.

    Speaking about the same, Barkha Singh who plays the character of Gia Sen, shared, “We live in the progressive era but sadly people’s thoughts and mentality is still regressive. Everyone has flaws and having them is no shame! What really matters is how you channelize these flaws and use them to help you be a better person. MTV’s #IamFlawsome campaign is a very bold and commendable step towards encouraging people to celebrate who they are and the fact there is no fun in changing one for the sake of the society.”

    Star World and Star World HD

    Star World and Star World HD will give viewers a reason to laugh out loud this Independence Day. The channel will play back-to-back episodes of season 12 of Two and a Half Men from 10 am onwards. The show features Ashton Kutcher as a billionaire internet entrepreneur, Walden Schmidt and Jon Cryer as the helpless Alan Harper in lead roles.

    The American television sitcom follows the tumultuous lives of Walden and Alan as they navigate situations involving dating, sex, divorce, career choices, love and friendship among others. From chasing love interests to getting married to each other as a sign of true friendship and companionship to adopting a child, Alan and Walden do it all and more, often with hilarious consequences!

    Vh1

    Vh1 will celebrate noteworthy music with Vh1 Trending in India, a list of songs that has moved millions in the country. Find out what’s trending in India and revel in 69 years of the country’s glorious sovereignty from 12 pm and 6 pm.

  • MTV launching Classic channel focussing on 90’s nostalgic classics

    MTV launching Classic channel focussing on 90’s nostalgic classics

    MUMBAI: MTV is all geared up to bring its hit TV shows like Laguna Beach, Daria, Jackass, Cribs, Beavis & Butt-head, etc as part of its rebranding of VH1 Classic. The channel, renamed MTV Classic, will air favorite ‘90s and early 2000s shows starting from 1 August.

    MTV plans to offer up something special for the first hour of the revamped channel. The initial debut will replicate exactly the first hour of programming in MTV’s history. Fans will also be able to watch it via Facebook Live.

    Following the special one hour premier, MTV Classic will air a total request live retrospective called The TRL Decade.

    “From Beavis & Butt-head to Laguna Beach, MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said MTV president Sean Atkins in a statement as reported by a website.

    The fun begins with a marathon containing the most memorable MTV: Unplugged episodes that feature legendary performances by Kurt Cobain, Bob Dylan, Alice In Chains, Erykah Badu, Oasis, Neil Young, etc.

    The cult-classic animated shows Beavis & Butt-head and Aeon Flux will lead the charge that first night but during the week MTV plans to feature from the vault programming blocks that include Run’s House, Pimp My Ride, Cribs, Jackass, Punk’d, Wonder Showzen, Clone High, etc. These will mostly be airing Monday through Thursday from 10 pm to 1:00 am.

    On Fridays, MTV Classic will feature a classic music series such as MTV Unplugged, Storytellers, and other live music performances.

  • MTV launching Classic channel focussing on 90’s nostalgic classics

    MTV launching Classic channel focussing on 90’s nostalgic classics

    MUMBAI: MTV is all geared up to bring its hit TV shows like Laguna Beach, Daria, Jackass, Cribs, Beavis & Butt-head, etc as part of its rebranding of VH1 Classic. The channel, renamed MTV Classic, will air favorite ‘90s and early 2000s shows starting from 1 August.

    MTV plans to offer up something special for the first hour of the revamped channel. The initial debut will replicate exactly the first hour of programming in MTV’s history. Fans will also be able to watch it via Facebook Live.

    Following the special one hour premier, MTV Classic will air a total request live retrospective called The TRL Decade.

    “From Beavis & Butt-head to Laguna Beach, MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said MTV president Sean Atkins in a statement as reported by a website.

    The fun begins with a marathon containing the most memorable MTV: Unplugged episodes that feature legendary performances by Kurt Cobain, Bob Dylan, Alice In Chains, Erykah Badu, Oasis, Neil Young, etc.

    The cult-classic animated shows Beavis & Butt-head and Aeon Flux will lead the charge that first night but during the week MTV plans to feature from the vault programming blocks that include Run’s House, Pimp My Ride, Cribs, Jackass, Punk’d, Wonder Showzen, Clone High, etc. These will mostly be airing Monday through Thursday from 10 pm to 1:00 am.

    On Fridays, MTV Classic will feature a classic music series such as MTV Unplugged, Storytellers, and other live music performances.

  • Former MTV content head spearheads fun food show hosted by 3-year old

    Former MTV content head spearheads fun food show hosted by 3-year old

    MUMBAI: This girl is confident. She is adorable. She is a chatter-box and speaks a dime-a-dozen. Even her mother takes a back seat when she opens her mouth.

    Meet the home-grown Daria – the youngest host of a food show in India. All of three years – yes, you heard it right, she is only three years old – she is slated to hit YouTube on 20 July with her own show Time Out with Daria on multichannel network (MCN) Qyuki and producer-director Seher Bedi’s joint online initiative Starrin. Starrin is focused on creating content for children and youth between six and 18 years.

    Time Out with Daria features the toddler or should we say young girl – she is actually Pooja Bedi’s niece – experimenting and rustling up breakfast and tea time meals based on grandma’s recipes along with her mother Tina.

    It is the first series created and directed by Bedi, who has a decade of experience on television, mainly with MTV, first as a supervising producer between 1995-2001, then as head of creative and content in her second innings between 2010 and 2015. In between she dabbled in partnering an online portal streaming webisodes and targeted at the youth, even as she bootstrapped her production company Magicworks Inc Entertainment.

    “The show is a celebration of the mother-daughter bond, sprinkled with chocolate mousse and mango smoothies and everything else in between the yummy spectrum. It is catering to a wide array of audience six years and over,” says Bedi excitedly.

    The trailers of Time Out with Daria show the bubbly Daria gurgling, giggling away, and cutely talking to her mum about food and other things. The production values appear to be very international, as well as the treatment.

    But Seher insists that she and her team have worked on keeping Time Out with Daria as real as possible over its five to seven minutes duration.

    “This is not a perfect cookery show where everything is delicious. Daria’s likes and dislikes both are equally shown in the series,” she points out. “We could not direct a child, it was completely dependent on her mood. Some days she didn’t want to shoot and it took us three days to finish one episode but, we made sure, it was kept natural.”

    Bedi says she chose Daria because she was at ease with herself and her surroundings during shoots. “She is very social. Daria wanted to take over the whole shoot and take up everything her mom was doing,” she points out.

    The series was shot In Bangalore at Daria’s grandmother’s place. Each episode cost about Rs 1-3 lakh, as the team had to give Daria enough room to perform. This cost has been shared equally between Bedi and Qyuki.

    “Kids, food and DIY are the most popular pieces of content online,” says Qyuki Network head Sagar Gokhale. “This will definitely add to what we offer to our audiences. The internet is starved of good wholesome entertainment that kids and parents can enjoy together and not only be entertained but also informed. We hope Time Out With Daria provides a great bonding source for parents and children the world over”

    For food lovers, each episode will also have a beautifully designed photo postcard of the recipe that can be saved on one’s phone to try out later.

    While no brands or brands have been brought on board for in-programme branding, the 24-episode series will be given a leg up by Qyuki when the first five episodes go live on 20 July. “We will filter and target the audience, push content on social media, and through Google ads,” points out Sagar. He is confident of the food show building audiences, “because it is genuinely good content.”

    It’s over to the audience for their verdict.

  • Former MTV content head spearheads fun food show hosted by 3-year old

    Former MTV content head spearheads fun food show hosted by 3-year old

    MUMBAI: This girl is confident. She is adorable. She is a chatter-box and speaks a dime-a-dozen. Even her mother takes a back seat when she opens her mouth.

    Meet the home-grown Daria – the youngest host of a food show in India. All of three years – yes, you heard it right, she is only three years old – she is slated to hit YouTube on 20 July with her own show Time Out with Daria on multichannel network (MCN) Qyuki and producer-director Seher Bedi’s joint online initiative Starrin. Starrin is focused on creating content for children and youth between six and 18 years.

    Time Out with Daria features the toddler or should we say young girl – she is actually Pooja Bedi’s niece – experimenting and rustling up breakfast and tea time meals based on grandma’s recipes along with her mother Tina.

    It is the first series created and directed by Bedi, who has a decade of experience on television, mainly with MTV, first as a supervising producer between 1995-2001, then as head of creative and content in her second innings between 2010 and 2015. In between she dabbled in partnering an online portal streaming webisodes and targeted at the youth, even as she bootstrapped her production company Magicworks Inc Entertainment.

    “The show is a celebration of the mother-daughter bond, sprinkled with chocolate mousse and mango smoothies and everything else in between the yummy spectrum. It is catering to a wide array of audience six years and over,” says Bedi excitedly.

    The trailers of Time Out with Daria show the bubbly Daria gurgling, giggling away, and cutely talking to her mum about food and other things. The production values appear to be very international, as well as the treatment.

    But Seher insists that she and her team have worked on keeping Time Out with Daria as real as possible over its five to seven minutes duration.

    “This is not a perfect cookery show where everything is delicious. Daria’s likes and dislikes both are equally shown in the series,” she points out. “We could not direct a child, it was completely dependent on her mood. Some days she didn’t want to shoot and it took us three days to finish one episode but, we made sure, it was kept natural.”

    Bedi says she chose Daria because she was at ease with herself and her surroundings during shoots. “She is very social. Daria wanted to take over the whole shoot and take up everything her mom was doing,” she points out.

    The series was shot In Bangalore at Daria’s grandmother’s place. Each episode cost about Rs 1-3 lakh, as the team had to give Daria enough room to perform. This cost has been shared equally between Bedi and Qyuki.

    “Kids, food and DIY are the most popular pieces of content online,” says Qyuki Network head Sagar Gokhale. “This will definitely add to what we offer to our audiences. The internet is starved of good wholesome entertainment that kids and parents can enjoy together and not only be entertained but also informed. We hope Time Out With Daria provides a great bonding source for parents and children the world over”

    For food lovers, each episode will also have a beautifully designed photo postcard of the recipe that can be saved on one’s phone to try out later.

    While no brands or brands have been brought on board for in-programme branding, the 24-episode series will be given a leg up by Qyuki when the first five episodes go live on 20 July. “We will filter and target the audience, push content on social media, and through Google ads,” points out Sagar. He is confident of the food show building audiences, “because it is genuinely good content.”

    It’s over to the audience for their verdict.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • Sunsilk to ‘rock with angels’ on MTV

    Sunsilk to ‘rock with angels’ on MTV

    MUMBAI: Vroom vroom! Travelers and wanderlusts, rev-up for MTV’s Angels Of Rock (AOR), starting from 31 July, where four girls — Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh — will ride across the country on bikes through nine touch points, gathering inspiring stories on their way from Mumbai to the Wagah border.

    With Sunsilk as title sponsor, the show will air every Sunday at 8 pm. Produced by FremantleMedia, the show boasts of a crew of 65 from female cast to female crew, and promises to represent a beautiful concoction of music, adventure and woman empowerment through the riding expedition.

    “Angels of Rock is a show that has been conceptualized by us and has been co-created with Sunsilk with a lot of love and passion. What the viewers will get to see in this show is a seamless amalgamation of music, sisterhood, a road trip across incredible India and inspiring stories of some absolutely incredible women. It’s got every element that would appeal to today’s young people from music to the open roads to stories that inspire them. I am sure our young viewers will also find it inspiring as the stories unfold on screen,” asserts Viacom18 youth and English entertainment head Ferzad Palia.

    From the female fire-fighters of Jaipur, the women running an all-woman radio station in a village in Gujarat, the female rickshaw drivers of Haryana in their famed Gulabi Autos, an inspiring young lady sarpanch — each episode will capture the spirit of their extraordinary stories with delightful original songs. Naturally the show warrants an eye for detail when it comes to the production. Industry sources are of the opinion that the per episode production cost will be grossly between Rs 23 – 25 lakhs.

    The four have a common connect – they’re all extremely talented young women and they have created music that resonates with the youth, they’re fresh and they appeal to today’s generation. Be it a sweeping love ballad like Pareshaan for which Shalmali has won many awards or a party song like Gulabo,which put Anusha Mani, they know how to reach out to the youth with their voice.

    “Music is a great way to connect with youth. Viewers can relate to these four girls which everyone can relate to irrespective of the geography. The leads will be seen without makeup in their natural avatar. They are real youth icons which everyone will look up to. While they have that pixie magic dust element, at the same time have the quality of great authenticity,” voices Sunsilk senior global brand manager Priyanka Singh.
    Singh also shares that the brand integration will be seamless and natural.

    “This association will spark off conversations between young Indian women and their stories of self-belief. We will celebrate them in the Sunsilk way that is full of joy, colour and music,” she further adds.

    An immersive 360 degree marketing plan has been framed focusing on driving conversations and engagements besides covering various touch points, while keeping the TG in mind. The show will be promoted on all mediums from print, TV, digital, traditional out of home advertising, etc. It will also leverage the digital space through interesting campaigns to keep the viewers aware of the latest happenings in the course for the journey and to allow them to be a part of the journey in interesting ways.

    The channel has also mapped a robust digital plan that profiles real life angels and focuses on garnering participation from the audiences.

    When it comes to experiential marketing, colleges are a huge touch point for the channel encouraging a host of engagements and activation. Youth touch points like multiplexes, cinemas and coffee shops will also be targeted. Mobile, radio and DTH are other avenues the channel aims to push their communication through.

    “Over the last several months, our young viewers have appreciated the way MTV has taken the lead on creating content that showcases women in strong roles – be it through MTV Girls On Top or India’s Next Top Model. And now, we’re going a step ahead and celebrating womanhood in all its glory by bringing our viewers a unique proposition in the form of Sunsilk and MTV present Angels of Rock – a show that’s by the women, of the women but for everyone,” Palia adds in parting.

  • MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MUMBAI: MTV, the universe of the young and the creator of cutting edge content brings back the era of supermodels on television with the second season of India’s Next Top Model. CBS studios international has once again licensed the India format rights for the reality competition series America’s next top model to Mumbai-based bulldog media & entertainment. India’s next top model will be produced by bulldog and will premiere 10July at 7pm only on MTV.

    Sensational top model and actress, Lisa Haydon will Host, ace photographer, Dabboo Ratnani will judge, both, fashionista Anusha Dandekar and grooming expert, Neeraj Gaba will mentor the girls as they reprise their roles for the second season of INDIA’S NEXT TOP MODEL. With Livon Serum as the Title Sponsor and Lakme and Airtel as the Co-Presenting sponsors, the show also hasabof.com, and PC Jeweller as the Powered by sponsors, while amanté is on board as the Associate sponsor.

    The upcoming season of INDIA’S NEXT TOP MODEL follows the journey of thirteen beautiful young girls as they transform into ramp- ready professional models. Premiering on July 10 at 7pm, the highly anticipated dramality series will be upping the fashion game on Indian television by bringing oodles of style, sexiness and oomph. Having garnered a tremendous response in the first season, the fashion franchise will see young models strutting it out to win the coveted title.

    Viacom18 Head – Youth and English Entertainment Ferzad Palia commented, “INDIA’S NEXT TOP MODEL is a global platform that allows young women to express who they are through fashion. It’s a format that has enjoyed the status of being the audience favorite on MTV for its cutting edge fashion and drama. In its second season, viewers are in for a delightful experience as we are setting about to transform the ordinary into the extraordinary and in some ways questioning and redefining existing beauty norms in India.”

    Bulldog Media & Entertainment Co-Founder and Executive Producer Akash Sharma commented, “We are immensely excited to bring the ‘America’s Next Top Model’ format to India for a second season. Specially adapted for the Indian audience, INDIA’S NEXT TOP MODEL will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with ‘America’s Next Top Model’ recently renewed for a 23rd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will continue to open a new era of entertainment programming.”

    Roxanne Pompa, Vice President International Production and Sales, CBS Studios International, added “The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to be working with Bulldog Media & Entertainment and MTV India to deliver a second season, with the customary ‘Top Model’ style, glamour and entertainment, for Indian audiences to enjoy.”

    Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited says, “Livon Serum personifies values of being vibrant, vivacious, always stylish and unstoppable for a girl who believes she is fabulous and always wants to be in the spotlight with salon finish hair. Livon’s new proposition seamlessly fits into the format of the iconic show, ‘INDIA’S NEXT TOP MODEL Season 2’ on MTV which is all about giving spotlight moments to young girls. Through this collaboration we aim to reach out to our core TG; young, trendy, college going girls of today. It all about giving them the ever so perfect, camera-ready hair and offering them real life modeling projects which will help them hone their skills of being a perfect model.”

    To promote the glamorous season 2 of INDIA’S NEXT TOP MODEL and to announce the return of India’s very own fashion-based reality show, MTV has planned a impactful 360 degree marketing plan with high media buzz which includes television, radio, print and digital (mobile and web) across metros and non-metro target markets. Along with a widespread outdoor campaign and radio plan focusing on the show’s concept, MTV will be driving fan engagement through multiple activities on digital assets using live Q&A’s with the judges, mentors and contestants.

    MTV has partnered with Twitter for this show to enhance viewer engagement through some of their never seen before services in India. These include activating fan interaction through the newly launched Twitter Blue Room as well as the exclusive camera app on Twitter to make relatable and engaging digital content on the platform. The contestants will undergo a full scale Twitter workshop to fully utilize the power of the medium for fan interaction. Through all these initiatives, MTV India and Twitter want to ensure that the Indian edition of the global franchise is the most talked about property on the platform.

    Most interestingly, MTV will be using the world’s fastest growing platform, Snapchat, in a way no show has every before used for showcasing an exclusive sneak peek of the look and feel of the show as well as real time reactions on MTV’s Snapchat handle MTVINDIA.The channel will also be using the bastion of fashion on social media – Instagram – to showcase an exclusive video wherein the best looks from the show get highlighted every week.

  • MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MUMBAI: MTV, the universe of the young and the creator of cutting edge content brings back the era of supermodels on television with the second season of India’s Next Top Model. CBS studios international has once again licensed the India format rights for the reality competition series America’s next top model to Mumbai-based bulldog media & entertainment. India’s next top model will be produced by bulldog and will premiere 10July at 7pm only on MTV.

    Sensational top model and actress, Lisa Haydon will Host, ace photographer, Dabboo Ratnani will judge, both, fashionista Anusha Dandekar and grooming expert, Neeraj Gaba will mentor the girls as they reprise their roles for the second season of INDIA’S NEXT TOP MODEL. With Livon Serum as the Title Sponsor and Lakme and Airtel as the Co-Presenting sponsors, the show also hasabof.com, and PC Jeweller as the Powered by sponsors, while amanté is on board as the Associate sponsor.

    The upcoming season of INDIA’S NEXT TOP MODEL follows the journey of thirteen beautiful young girls as they transform into ramp- ready professional models. Premiering on July 10 at 7pm, the highly anticipated dramality series will be upping the fashion game on Indian television by bringing oodles of style, sexiness and oomph. Having garnered a tremendous response in the first season, the fashion franchise will see young models strutting it out to win the coveted title.

    Viacom18 Head – Youth and English Entertainment Ferzad Palia commented, “INDIA’S NEXT TOP MODEL is a global platform that allows young women to express who they are through fashion. It’s a format that has enjoyed the status of being the audience favorite on MTV for its cutting edge fashion and drama. In its second season, viewers are in for a delightful experience as we are setting about to transform the ordinary into the extraordinary and in some ways questioning and redefining existing beauty norms in India.”

    Bulldog Media & Entertainment Co-Founder and Executive Producer Akash Sharma commented, “We are immensely excited to bring the ‘America’s Next Top Model’ format to India for a second season. Specially adapted for the Indian audience, INDIA’S NEXT TOP MODEL will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with ‘America’s Next Top Model’ recently renewed for a 23rd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will continue to open a new era of entertainment programming.”

    Roxanne Pompa, Vice President International Production and Sales, CBS Studios International, added “The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to be working with Bulldog Media & Entertainment and MTV India to deliver a second season, with the customary ‘Top Model’ style, glamour and entertainment, for Indian audiences to enjoy.”

    Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited says, “Livon Serum personifies values of being vibrant, vivacious, always stylish and unstoppable for a girl who believes she is fabulous and always wants to be in the spotlight with salon finish hair. Livon’s new proposition seamlessly fits into the format of the iconic show, ‘INDIA’S NEXT TOP MODEL Season 2’ on MTV which is all about giving spotlight moments to young girls. Through this collaboration we aim to reach out to our core TG; young, trendy, college going girls of today. It all about giving them the ever so perfect, camera-ready hair and offering them real life modeling projects which will help them hone their skills of being a perfect model.”

    To promote the glamorous season 2 of INDIA’S NEXT TOP MODEL and to announce the return of India’s very own fashion-based reality show, MTV has planned a impactful 360 degree marketing plan with high media buzz which includes television, radio, print and digital (mobile and web) across metros and non-metro target markets. Along with a widespread outdoor campaign and radio plan focusing on the show’s concept, MTV will be driving fan engagement through multiple activities on digital assets using live Q&A’s with the judges, mentors and contestants.

    MTV has partnered with Twitter for this show to enhance viewer engagement through some of their never seen before services in India. These include activating fan interaction through the newly launched Twitter Blue Room as well as the exclusive camera app on Twitter to make relatable and engaging digital content on the platform. The contestants will undergo a full scale Twitter workshop to fully utilize the power of the medium for fan interaction. Through all these initiatives, MTV India and Twitter want to ensure that the Indian edition of the global franchise is the most talked about property on the platform.

    Most interestingly, MTV will be using the world’s fastest growing platform, Snapchat, in a way no show has every before used for showcasing an exclusive sneak peek of the look and feel of the show as well as real time reactions on MTV’s Snapchat handle MTVINDIA.The channel will also be using the bastion of fashion on social media – Instagram – to showcase an exclusive video wherein the best looks from the show get highlighted every week.