ITV

Tag: MTV

  • Bob Bakish to take over as Viacom CEO?

    Bob Bakish to take over as Viacom CEO?

    MUMBAI: Indian executives are familiar with this Viacom long-timer. And now, he’s being tipped to take over as the US media and cable Viacom CEO. We are talking about Viacom International Media Networks president & CEO Bob Bakish who was been quite closely associated with the Reliance group joint venture Viacom18 and its distribution outfit IndiaCast.

    Bakish is slated to replace the interim CEO Tom Dooley if Bloomberg and other international media reports are to be believed. Dooley, who was appointed as the interim CEO following the ouster of the former CEO Philippe Dauman in a public slugfest between him and the majority owner Sumner Redstone and his daughter Shari, will depart on 15 November.

    The fiesty executive has a long history with Viacom, having first worked with the management consulting firm Booze Allen & Hamilton in the nineties, before hopping on board MTV Networks as the EVP & chief operating officer – ad sales between 2001 and 2004. He then was promoted as the EVP – operations Viacom and Viacom Enterprises, following which he ran MTV Networks International as its president between 2007 and 2011. Since then, he has been the president & CEO of Viacom International Media Networks, expanding and consolidating the group’s international business globally and making it profitable.

    The board’s decision will be announced Monday.

    Viacom18 Media, its 50:50 joint venture with Network18 (now Reliance Industries owned), is one of the international successes, which has flowered under his watch. The venture runs India’s top three GECs – Colors — apart from channels such as MTV, VH1, Comedy Central, Colors Infinity. It has expanded the channels internationally as well into markets such as the UK, the US.

  • Bob Bakish to take over as Viacom CEO?

    Bob Bakish to take over as Viacom CEO?

    MUMBAI: Indian executives are familiar with this Viacom long-timer. And now, he’s being tipped to take over as the US media and cable Viacom CEO. We are talking about Viacom International Media Networks president & CEO Bob Bakish who was been quite closely associated with the Reliance group joint venture Viacom18 and its distribution outfit IndiaCast.

    Bakish is slated to replace the interim CEO Tom Dooley if Bloomberg and other international media reports are to be believed. Dooley, who was appointed as the interim CEO following the ouster of the former CEO Philippe Dauman in a public slugfest between him and the majority owner Sumner Redstone and his daughter Shari, will depart on 15 November.

    The fiesty executive has a long history with Viacom, having first worked with the management consulting firm Booze Allen & Hamilton in the nineties, before hopping on board MTV Networks as the EVP & chief operating officer – ad sales between 2001 and 2004. He then was promoted as the EVP – operations Viacom and Viacom Enterprises, following which he ran MTV Networks International as its president between 2007 and 2011. Since then, he has been the president & CEO of Viacom International Media Networks, expanding and consolidating the group’s international business globally and making it profitable.

    The board’s decision will be announced Monday.

    Viacom18 Media, its 50:50 joint venture with Network18 (now Reliance Industries owned), is one of the international successes, which has flowered under his watch. The venture runs India’s top three GECs – Colors — apart from channels such as MTV, VH1, Comedy Central, Colors Infinity. It has expanded the channels internationally as well into markets such as the UK, the US.

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Sumner Redstone pushes for CBS-Viacom merger

    Sumner Redstone pushes for CBS-Viacom merger

    NEW DELHI: The maverick Sumner Redstone, not letting age dim any of his business acumen, is at it again. Earlier this week he sent a strong message to investors and potential takeover tycoons that he favours a merger of American media companies CBS Corp and Viacom Inc.

    Redstone-family controlled National Amusements, the company that owns 80 per cent of voting shares in CBS Corp and Viacom Inc, on Thursday proposed a merger of the two entities saying it would not support the acquisition of either media company by a third party or surrender its control of either firm.

    National Amusements in a letter to both companies’ boards conveyed that a merger would “offer substantial synergies that would allow the combined company to respond even more aggressively and effectively to the challenges of the changing entertainment and media landscape,” a Reuters report, based on information from Bengaluru and New York centres, said, adding both companies acknowledged receipt of the letter.

    Redstone had split CBS from Viacom 10 years ago as investors saw CBS as a slow-moving company catering to an older audience, while Viacom, whose networks include Nickelodeon and MTV, was considered more youthful. But CBS shares have outperformed those of Viacom over the last five years.

    According to the Reuters report, Shari Redstone, Sumner’s daughter and an owner of National Amusements, has favoured recombining CBS and Viacom under the leadership of CBS Chief Executive Officer Leslie Moonves.

    But for a deal to happen, the Redstones will have to assure Moonves he will have full autonomy over the combined entity, Reuters said basing their observations on unnamed sources.

    Industry speculation that the two companies might come together again increased in recent weeks after the Redstones prevailed over a power struggle that resulted in the departure of Viacom Chief Executive Officer Philippe Dauman.

    CBS’s management and independent directors “will take appropriate actions to evaluate what is in the best interest of the company and its shareholders,” a representative told Reuters. Viacom said it expected its board to form a special committee of independent directors to consider this offer.

    In its letter, National Amusements said the optimal deal would be an all-stock transaction giving holders of each company shares in the combined entity of the same class they currently own.

    Any transaction would require the approval of both boards. Sumner and Shari Redstone will not vote on the deal as directors of Viacom and CBS or participate in deliberations, according to the letter. David Andelman, a CBS director, also will not participate in the process, the Reuters report stated.

    It is within National Amusements’ rights to refuse considering any other acquisition of either company, two lawyers familiar with the matter said on Thursday.

    In India, Viacom Inc has a joint venture with Mukesh Ambani-controlled Network18 group christened Viacom18 that oversees TV channels like MTV, Nick and Hindi language entertainment channel Colors.

  • Sumner Redstone pushes for CBS-Viacom merger

    Sumner Redstone pushes for CBS-Viacom merger

    NEW DELHI: The maverick Sumner Redstone, not letting age dim any of his business acumen, is at it again. Earlier this week he sent a strong message to investors and potential takeover tycoons that he favours a merger of American media companies CBS Corp and Viacom Inc.

    Redstone-family controlled National Amusements, the company that owns 80 per cent of voting shares in CBS Corp and Viacom Inc, on Thursday proposed a merger of the two entities saying it would not support the acquisition of either media company by a third party or surrender its control of either firm.

    National Amusements in a letter to both companies’ boards conveyed that a merger would “offer substantial synergies that would allow the combined company to respond even more aggressively and effectively to the challenges of the changing entertainment and media landscape,” a Reuters report, based on information from Bengaluru and New York centres, said, adding both companies acknowledged receipt of the letter.

    Redstone had split CBS from Viacom 10 years ago as investors saw CBS as a slow-moving company catering to an older audience, while Viacom, whose networks include Nickelodeon and MTV, was considered more youthful. But CBS shares have outperformed those of Viacom over the last five years.

    According to the Reuters report, Shari Redstone, Sumner’s daughter and an owner of National Amusements, has favoured recombining CBS and Viacom under the leadership of CBS Chief Executive Officer Leslie Moonves.

    But for a deal to happen, the Redstones will have to assure Moonves he will have full autonomy over the combined entity, Reuters said basing their observations on unnamed sources.

    Industry speculation that the two companies might come together again increased in recent weeks after the Redstones prevailed over a power struggle that resulted in the departure of Viacom Chief Executive Officer Philippe Dauman.

    CBS’s management and independent directors “will take appropriate actions to evaluate what is in the best interest of the company and its shareholders,” a representative told Reuters. Viacom said it expected its board to form a special committee of independent directors to consider this offer.

    In its letter, National Amusements said the optimal deal would be an all-stock transaction giving holders of each company shares in the combined entity of the same class they currently own.

    Any transaction would require the approval of both boards. Sumner and Shari Redstone will not vote on the deal as directors of Viacom and CBS or participate in deliberations, according to the letter. David Andelman, a CBS director, also will not participate in the process, the Reuters report stated.

    It is within National Amusements’ rights to refuse considering any other acquisition of either company, two lawyers familiar with the matter said on Thursday.

    In India, Viacom Inc has a joint venture with Mukesh Ambani-controlled Network18 group christened Viacom18 that oversees TV channels like MTV, Nick and Hindi language entertainment channel Colors.

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

  • MTV Brand Studio to create music festival for Amazon India

    MTV Brand Studio to create music festival for Amazon India

    MUMBAI: Amazon.in in association with MTV is all set to welcome the festive season with an exciting content marketing initiative.To break the clutter around the festival season, Amazon has upped the ante where customer engagement is concerned by creating a one-of-its kind musical experience in association with MTV’s creative services offering for brands – MTV Brand Studio.

    MTV Brand Studio was set up with the aim to provide brands with creative branded content and content marketing solutions to engage with their audience. With this tie up, the idea is to tap into the gaiety of the festive season by getting renowned musicians to kick it off with a music festival leading up to the launch of Amazon.in’s big-hearted sale, the Amazon Great Indian Festival – Tyohaar Bade Dilwala.

    A first of its kind, the music festival which has been conceptualized and created by the MTV Brand Studio for Amazon India, is being hailed as the biggest content marketing initiatives undertaken by a brand in India this year. For the music festival, MTV has roped in some of the biggest and the most talented musicians to create a music festival which encapsulates the excitement of the festive season and gets the customers into festive mode. The music festival stage will host the likes of Badshah, Vishal and Shekhar, Sunidhi Chauhan, Papon and Shaan will be aired across MTV, MTV Beats, Colors, Rishtey, Colors Marathi and Colors Gujarati in both SD and HD on 30 September 2016 at 11 pm thus ensuring maximum reach across age groups through the combined reach of the mass, youth and regional brands of Viacom18.

    “This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohaar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. We are delighted to partner with MTV Brand Studio who have conceptualized and created a beautiful musical experience for our customer. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” said Amazon India VP category management Manish Tiwary.

    Speaking about the content marketing initiative, Viacom18 youth and English entertainment head Ferzad Palia added, “We at MTV have always prided ourselves on being catalysts of change for our partners. And with this thought in mind, we have launched a unique offering titled MTV Brand Studio to help address branded content and content marketing needs of our clients. With this exciting new initiative with Amazon, we are delighted that a mega e-commerce giant recognizes MTV’s creative strength and Viacom18’s reach and the value it can generate for them. As a part of this association, MTV Brand Studio has not only conceptualized and created an entire music festival for Amazon but we are also going to be simulcasting the show across our biggest channels reaching out to mass, youth and regional audiences.”

    This year, Amazon India has reinvented itself in a truly disruptive manner. During this month of multiple festivals such as Navratra, Dussehra and Diwali there is a certain magic in the air that makes us feel a little more magnanimous than usual and encourages us to do things that otherwise we might not. This magnanimity manifests into small acts of benevolence not just towards immediate family members but is also towards friends and the society in general. These actions, small and big are a reflection of the Bade Dilwala (Big-Hearted) season in a way. Thus, MTV Brand Studio has helped fashion Amazon India’s campaign idea to build and celebrate this spirit of big heartedness during this festive season with the creation of a one – of – its kind music festival which leads up to the biggest sale of the season.

  • MTV’s Dell Campus Diaries takes of college life

    MTV’s Dell Campus Diaries takes of college life

    MUMBAI: MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

    The platform, now in its 4th edition, brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online, has a massive outreach of over 12 million students across the country.

    Speaking about this brand new edition of the campus connect program, Viacom18 youth and English entertainment head Ferzad Palia said, “College life is much more than just fests and tests. The fun lies in the day to day activities – the classes, the bunking, the friendships, the professors, the college canteen, the college romances, the competition, the college rituals and much more. And, each campus has a story to tell. Dell Campus Diaries by MTV celebrates this campus spirit and provides students with a platform to connect, collaborate and create. ”

    The engagements track the college curriculum right from the freshers’ first day to their farewell; thereby capturing the vibe of collegelifefrom beginning to end.

    Dell Campus Diaries by MTV salutes the pride of a youngster and feels for their alma mater and aims to celebrate this love by collecting stories and showcasing talent that is truly unique to each college.

    With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first day stories, freshers’ parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories. The platform will be seeing some exciting new technology savvy content aimed at the youth such as fun tech hacks to help students get through campus life – crazy world of examination stress, relationships, friendships and well, growing up. It will also be seeing a unique initiative in the form of classroom diaries which will be an inter-collegiate film-making contest for students to capture their campus quirks. The best videos will win the honour of being featured on MTV.

    With all these new initiatives in place, Dell Campus Diaries by MTV will also revisit some student favourite initiatives and will be seen bringing to life first day stories to help freshers get over the awkwardness of stepping into a whole new world. To encourage them to embrace campus life with open arms will also be organizing some of the must-be-seen-at freshers parties across five cities in India! Bringing back yet another campus buzzmaker.

    Speaking on Dell’s association with MTV, Dell India director-marketing consumer and small business Ritu Gupta said, “The expectations that today’s youth face from everyone around them as well as of themselves has changed tremendously. College results are no longer the single measure of success, but it’s now also about how well rounded their development has been. This is being driven by their exposure to new experiences and establishing a unique identity in a fast paced, ever changing world. Today’s youth know what they want and are working hard to achieve it, thereis a subconscious need to be prepared. With around 50% of our population under the age of 30 and majority of them in the age bracket of 17 to 24 years, this is an exciting market to be in, where you are addressing your future consumers and getting to understand their needs better. Dell Campus Diaries by MTV is a unique platform that gives you valuable insights into the world of college students, at a crucial juncture in their lives. We hope our engagement will provide a positive impact in enabling them to expand their horizons and succeed not just in college but even as they enter the professional world.”

    Dell Campus Diaries by MTV will be organizing yet another crazy season of dance mob face-offs across four cities in India to keep campus life hip and happening.

    With the new academic year just beginning, Dell Campus Diaries by MTV is already on its toes making plans to keep students entertained, excited and engaged through the year. Along with providing a great platform on air and on ground, MTV will also be encouraging youngsters to blog about their campus life on MTV’s official website for Dell Campus Diaries by MTV. Students are also encouraged to upload images from their colleges on to the website and through Facebook, Instagram and Twitter pages that have been especially created for the students: https://www.facebook.com/mtvcampusdiaries, www.instagram.com/mtvcampusdiariesand https://twitter.com/MTVCampusDiary. Too add to the fun, MTV will also be creating videos of celebrities remembering their own campus lives and what they were up to when they were in college and will continue with their extremely popular weekly ‘Wacky Wednesday’ contests which gets students to give a wacky twist to the most mundane college activates!

  • MTV’s Dell Campus Diaries takes of college life

    MTV’s Dell Campus Diaries takes of college life

    MUMBAI: MTV has partnered with Dell to uncover stories from every campus across the country. Dell Campus Diaries by MTV is an immersive college connect program that digs into what makes college life tick. It allows youngsters to showcase talent, collaborate with peers and archive college quirks.

    The platform, now in its 4th edition, brings together students from over 300 colleges across India and lives 365 days through weekly and monthly engagements – on air, on ground and online, has a massive outreach of over 12 million students across the country.

    Speaking about this brand new edition of the campus connect program, Viacom18 youth and English entertainment head Ferzad Palia said, “College life is much more than just fests and tests. The fun lies in the day to day activities – the classes, the bunking, the friendships, the professors, the college canteen, the college romances, the competition, the college rituals and much more. And, each campus has a story to tell. Dell Campus Diaries by MTV celebrates this campus spirit and provides students with a platform to connect, collaborate and create. ”

    The engagements track the college curriculum right from the freshers’ first day to their farewell; thereby capturing the vibe of collegelifefrom beginning to end.

    Dell Campus Diaries by MTV salutes the pride of a youngster and feels for their alma mater and aims to celebrate this love by collecting stories and showcasing talent that is truly unique to each college.

    With the new academic year kicking in, MTV and Dell will be unleashing a series of fun engagements across cities and colleges, including first day stories, freshers’ parties, dance-mobs, college fests and much more that will come alive through events on-ground, promos and videos on television, amplified through MTV’s digital presence, blogs, Twitter wars, Facebook live, Instagram albums and Snapchat stories. The platform will be seeing some exciting new technology savvy content aimed at the youth such as fun tech hacks to help students get through campus life – crazy world of examination stress, relationships, friendships and well, growing up. It will also be seeing a unique initiative in the form of classroom diaries which will be an inter-collegiate film-making contest for students to capture their campus quirks. The best videos will win the honour of being featured on MTV.

    With all these new initiatives in place, Dell Campus Diaries by MTV will also revisit some student favourite initiatives and will be seen bringing to life first day stories to help freshers get over the awkwardness of stepping into a whole new world. To encourage them to embrace campus life with open arms will also be organizing some of the must-be-seen-at freshers parties across five cities in India! Bringing back yet another campus buzzmaker.

    Speaking on Dell’s association with MTV, Dell India director-marketing consumer and small business Ritu Gupta said, “The expectations that today’s youth face from everyone around them as well as of themselves has changed tremendously. College results are no longer the single measure of success, but it’s now also about how well rounded their development has been. This is being driven by their exposure to new experiences and establishing a unique identity in a fast paced, ever changing world. Today’s youth know what they want and are working hard to achieve it, thereis a subconscious need to be prepared. With around 50% of our population under the age of 30 and majority of them in the age bracket of 17 to 24 years, this is an exciting market to be in, where you are addressing your future consumers and getting to understand their needs better. Dell Campus Diaries by MTV is a unique platform that gives you valuable insights into the world of college students, at a crucial juncture in their lives. We hope our engagement will provide a positive impact in enabling them to expand their horizons and succeed not just in college but even as they enter the professional world.”

    Dell Campus Diaries by MTV will be organizing yet another crazy season of dance mob face-offs across four cities in India to keep campus life hip and happening.

    With the new academic year just beginning, Dell Campus Diaries by MTV is already on its toes making plans to keep students entertained, excited and engaged through the year. Along with providing a great platform on air and on ground, MTV will also be encouraging youngsters to blog about their campus life on MTV’s official website for Dell Campus Diaries by MTV. Students are also encouraged to upload images from their colleges on to the website and through Facebook, Instagram and Twitter pages that have been especially created for the students: https://www.facebook.com/mtvcampusdiaries, www.instagram.com/mtvcampusdiariesand https://twitter.com/MTVCampusDiary. Too add to the fun, MTV will also be creating videos of celebrities remembering their own campus lives and what they were up to when they were in college and will continue with their extremely popular weekly ‘Wacky Wednesday’ contests which gets students to give a wacky twist to the most mundane college activates!