Tag: MTV

  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan

  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.

  • MTV uncovers #CoverBeforeLover

    MTV uncovers #CoverBeforeLover

    MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.

    For creating an awareness around the topic of safe sex, the youth entertainment channel has launched a film, which is a throwback to the iconic old-school MTV films with a quirky central character- Mr. Cover Lover (pronounced as Mr. Cova Lova) who suffers from OCD- Obsessive Covering Disorder. The films shows Mr. Cover Lover in different situations, cursing the world and stressing the importance to cover everything. He is finally shown with his partner, doing the right thing and covering up. The film lands on the final message of Cover Up before Sexy Time. #CoverbeforeLover

    A fun quirky take on the importance of using protection while indulging in sexual intercourse, the film speaks to the youth of India in a language they understand best – humour. The idea is not to preach, but to use humour to create awareness with regards to sexual health. When it’s time for Sexy, Not covering is Risky.

  • Viacom buys Telefe for US$ 345 million

    Viacom buys Telefe for US$ 345 million

    MUMBAI: Viacom Inc, the owner of Nickelodeon, MTV and Comedy Central, in an attempt to expand its Latin America footprint, has signed a deal to buy Argentina’s largest broadcast network Telefe from the telecom carrier Telefonica SA for US$ 345 million (Rs 2336 crore) in cash.Through a network of channels, Telefe reaches 95 per cent of Argentina’s households.

    The deal to purchase the Spanish-language content producer, that commands 33% Argentina’s TV audience share, is part of Viacom’s plan to upgrade its market in Argentina and Latin America.

    It is the first major announcement after Viacom’s new acting president and CEO Bob Bakish joined and it comes on Day 1 of his being elevated from his international distribution position. Viacom owns Cartoon Network and MTV among other channels.

    The buy, funded with cash from international operations, not adding to Viacom debt load, will be accretive to Viacom’s 2017 earnings.

    Operating eight regional channels throughout Argentina and streaming services , Telefe International, a pay TV service that is functional in 17 countries, also owns 12 production studios. Its content is distributed in 35 languages in 100 nations. It has close to 33,000 hours of content in its library, while churning out around 3,000 hours annually.

    Bakish said that Telefe was an outstanding broadcast and production business, and the acquisition would give a fillip to their growth strategy in Argentina. The buy brings Viacom significant resources that spread beyond the core broadcast network and beyond Argentina’s borders.

    In around 50 years, Viacom would become the first American company to operate a FTA (free-to-air) channel in Argentina.

    Sources indicate that some of the shows from its Spanish language could find traction on Viacom18’s English language Colors Infinity and as fiction and non-fiction formats on the local language channels it runs jointly with Reliance Industries in India.

  • Viacom buys Telefe for US$ 345 million

    Viacom buys Telefe for US$ 345 million

    MUMBAI: Viacom Inc, the owner of Nickelodeon, MTV and Comedy Central, in an attempt to expand its Latin America footprint, has signed a deal to buy Argentina’s largest broadcast network Telefe from the telecom carrier Telefonica SA for US$ 345 million (Rs 2336 crore) in cash.Through a network of channels, Telefe reaches 95 per cent of Argentina’s households.

    The deal to purchase the Spanish-language content producer, that commands 33% Argentina’s TV audience share, is part of Viacom’s plan to upgrade its market in Argentina and Latin America.

    It is the first major announcement after Viacom’s new acting president and CEO Bob Bakish joined and it comes on Day 1 of his being elevated from his international distribution position. Viacom owns Cartoon Network and MTV among other channels.

    The buy, funded with cash from international operations, not adding to Viacom debt load, will be accretive to Viacom’s 2017 earnings.

    Operating eight regional channels throughout Argentina and streaming services , Telefe International, a pay TV service that is functional in 17 countries, also owns 12 production studios. Its content is distributed in 35 languages in 100 nations. It has close to 33,000 hours of content in its library, while churning out around 3,000 hours annually.

    Bakish said that Telefe was an outstanding broadcast and production business, and the acquisition would give a fillip to their growth strategy in Argentina. The buy brings Viacom significant resources that spread beyond the core broadcast network and beyond Argentina’s borders.

    In around 50 years, Viacom would become the first American company to operate a FTA (free-to-air) channel in Argentina.

    Sources indicate that some of the shows from its Spanish language could find traction on Viacom18’s English language Colors Infinity and as fiction and non-fiction formats on the local language channels it runs jointly with Reliance Industries in India.

  • Zee tops TRA Research’s most attractive 2016  TV media brands list

    Zee tops TRA Research’s most attractive 2016 TV media brands list

    MUMBAI: Which are the most attractive TV media brands? Zee TV tops, while MTV is at No 2, and Star Plus, surprisingly is at third spot. Aaj Tak, NDTV, Colors, SAB, Zee News, ABP News, India TV are the rest in the Top in that specific order.

    At least that’s the finding of brand intelligence and data insights company, TRA Research, a part of the Comniscient Group, Most Attractive Brands 2016 report.

    For Punit Goenka and team Zee there’s many reasons to celebrate. Brand Zee TV has risen 116 places to 93 in the overall list of India’s most attractive brands (as compared to the 2015 ranking), while it ranks number 1 in the Hindi GEC category. Star Plus too has improved drastically by 163 places to rank at 110. But it is placed at No 2 in the Hindi GEC category. Colors which dropped 37 places to rank at 349 overall, is at the third spot in the GEC category.

    What’s surprising is that the mired in controversy NDTV has ranked No1 in the most attractive channel cluster category with the Zee Network coming in at No 2 and TV9 at No 3.

    Aaj Tak is numero uno in Hindi news, while Zee News ranks second and ABP News is a third spot.

    BBC has proved to be the most attractive international news TV brand for 2016, followed by CNN and NBC.

    Amongst kids channels, Disney Channel has taken pole position.

    This year, LG has unseated Samsung from the top spot and the smartphone maker has slipped to the third rank. LG is followed by Sony in the top 20.

    “The survey was conducted in 16 cities across India,” said TRA Research CEO N Chandramouli.

    Patanjali has emerged right on top in the fast moving consumer coods (FMCG) – diversified sub-category. In the FMCG sector, Baba Ramdev’s brand stands at 12, whereas in the overall rankings, it has taken the lead in the chart by 284 ranks to 87th as compared to last year’s 371.

    Amazon’s aggressive growth over the past year or so has seen it go past popular search engine Google to claim the top spot. In the overall attractive brands chart, Amazon has entered the top 100 club at 96th rank, while Google trails it at 102nd rank. Indian e-commerce portal Flipkart is far behind at 125th, but up from previous year’s 346.

  • Zee tops TRA Research’s most attractive 2016  TV media brands list

    Zee tops TRA Research’s most attractive 2016 TV media brands list

    MUMBAI: Which are the most attractive TV media brands? Zee TV tops, while MTV is at No 2, and Star Plus, surprisingly is at third spot. Aaj Tak, NDTV, Colors, SAB, Zee News, ABP News, India TV are the rest in the Top in that specific order.

    At least that’s the finding of brand intelligence and data insights company, TRA Research, a part of the Comniscient Group, Most Attractive Brands 2016 report.

    For Punit Goenka and team Zee there’s many reasons to celebrate. Brand Zee TV has risen 116 places to 93 in the overall list of India’s most attractive brands (as compared to the 2015 ranking), while it ranks number 1 in the Hindi GEC category. Star Plus too has improved drastically by 163 places to rank at 110. But it is placed at No 2 in the Hindi GEC category. Colors which dropped 37 places to rank at 349 overall, is at the third spot in the GEC category.

    What’s surprising is that the mired in controversy NDTV has ranked No1 in the most attractive channel cluster category with the Zee Network coming in at No 2 and TV9 at No 3.

    Aaj Tak is numero uno in Hindi news, while Zee News ranks second and ABP News is a third spot.

    BBC has proved to be the most attractive international news TV brand for 2016, followed by CNN and NBC.

    Amongst kids channels, Disney Channel has taken pole position.

    This year, LG has unseated Samsung from the top spot and the smartphone maker has slipped to the third rank. LG is followed by Sony in the top 20.

    “The survey was conducted in 16 cities across India,” said TRA Research CEO N Chandramouli.

    Patanjali has emerged right on top in the fast moving consumer coods (FMCG) – diversified sub-category. In the FMCG sector, Baba Ramdev’s brand stands at 12, whereas in the overall rankings, it has taken the lead in the chart by 284 ranks to 87th as compared to last year’s 371.

    Amazon’s aggressive growth over the past year or so has seen it go past popular search engine Google to claim the top spot. In the overall attractive brands chart, Amazon has entered the top 100 club at 96th rank, while Google trails it at 102nd rank. Indian e-commerce portal Flipkart is far behind at 125th, but up from previous year’s 346.