ITV

Tag: MTV

  • Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

    MUMBAI: With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme – ‘Catch Your Match’. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on 23 July at 7pm, on MTV.

    Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.

    Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.

    Elaborating on the concept of the show and the sponsorship deals, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “Splitsvilla is the biggest youth reality show in India. In its landmark tenth season, it is watched by 150 million Indians across platforms every year. And we keep growing with every passing season in both viewership and advertising revenues! We at MTV take great pride in this being a ‘home grown original’ format. This year we’re upping the game to a new theme – ‘Catch Your Match’, where it’s ‘heart vs head’. Great excitement in store for our 10th anniversary.”

    Vivo India CMO said, “Splitsvilla embarked on to establish new rules of youth programming over a decade ago and today enjoys being one of the most watched show by youth. Spiltsvilla showcases relationships, relevant for today’s young generation much like Vivo, a brand that believes in surprising the audience with its innovation. With Splitsvilla witnessing its 10th anniversary this year, we are hopeful that our core target audience i.e youth will find it even more thrilling and will be a memorable season for the contestants and the millennial generation. We congratulate MTV on running nine successful seasons and we wish Splitsvilla X Season 10 tremendous success.”

    Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; Voot as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.

    With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!

  • 9XO’s D’souza says: We invest zero amount in marketing

    MUMBAI: International music brands had been ruling the English music channel space in India until 9XO emerged five years ago. Today, it authoritatively announces itself as an English music influencer and it’s leaving no stone unturned under the guidance of channel head Clyde D’souza.

    The former MTV associate director joined 9XO at inception. He does all that it takes to stay updated, to keep the channel well-run, and stay close to the audience. This is also one of the reasons for the innovative ideas that the channel has churned in these years.

    In an exclusive interview, D’souza shares 9XO’s journey, innovations, constant race to match up and times when they managed to overtake the digital world and more. Excerpts.

    In these five years, 9XO hasn’t deviated from its core purpose, being a pure play music channel.

    We started with a simple focus to help people discover music. So, we decluttered 9XO from all the other channels that play reality and lifestyle. We don’t do any of that. We stick to top 40 English songs. When a viewer comes to 9XO he gets 15 songs in an hour posed to another channel that might give 7-8 songs per hour. The other channels also have lot more breaks. We have lesser breaks.

    Does 9XO believe in 360-degree marketing campaigns?

    We invest zero amount in marketing. Our marketing guys do a great job by tying up with the biggest events in India be it Sunburn or EVC. We give more banks for their buck. There are also other channels but we give them more coverage.

    How is the channel doing on the BARC charts?

    We have been kicking a** as far as BARC is concerned. For the last eight weeks, we have been number one. Our competitors are an international brand. They have been in the space for 10 years now, we are five years younger company and we are still holding our own. We have created our channel from scratch, but we are doing well on social, GRPs and people love the channel. So, that’s a great story.

    9XO has constantly been innovative in building connect with its audience. Has it helped build the viewership?

    We have been innovating for our young viewers. So, the first year we had Tweet Down. It was our Twitter-based countdown show, where we would put 20 songs on Twitter and ask them to tweet their favourite songs. We would then play those songs along with their tweets. The third year we launched Hook –an app that matches you with someone who likes the same songs. We call it match over music. They are connected via music and 9XO shows those hooks on the channel. This year we have launched Insta Top 10. It’s our new countdown via Instagram. You comment on the song you like and we will show that song on-air along with the Instagram profile.

    A few years ago we had Snapstars.  Here we asked the viewers to take selfies using one of snapchat filters. Every week we would ask them to face swap with their favourite artist. Then we would put it on-air. Thos are the kind of innovations that we continuously keep doing at 9XO, which we think the viewers like and they keep coming back to us.

    Read the full story here:

    We have to find ways in which we can differentiate ourselves: 9XO channel head Clyde D’souza

     

  • MTV’s Nescafe Labs picks 12 finalists

    MUMBAI: Nescafe and MTV hosted the finale of their co-branded digital talent platform called MTV presents Nescafe Labs at the Summer House Café in Mumbai.

    MTV, the voice of the youth and Nescafe, India’s favorite coffee brand, had set out on a journey to provide young and raw talent with a unique online platform to help them get nurtured and recognized with MTV presents Nescafe Labs – a destination for creative youngsters looking for inspiration, mentors and a stage to showcase their talents.

    The property garnered a social reach of over 90 million, over 8 million digital video views and received an overwhelming 85,000+ registrations. Out of this, 12 finalists were selected by the mentors to showcase their talent in India’s biggest talent pool party in Mumbai, aptly named the House of Labs.

    This ‘Always On’ Platform for experimental, creative, raw and hidden talent, has enabled youngsters to live their dreams. The property saw enthusiastic participation of youngsters possessing unique talent like flute-boxing, beatboxing, rapping, singing, dancing and football freestyling.

    Speaking on the need for such platforms, Sunayan Mitra, General Manager – Coffee and Beverages, Nestlé India Ltd. commented, “Nescafe is a brand that resonates with the aspirational youth. It aims to partner with the youth in their journey towards achieving their dreams. Youngsters have an inherent talent. This talent needs to be identified, harnessed and refined. MTV presents Nescafe Labs is one such platform which discovers creative talent and enables them to interact and learn from industry experts. Serving as a talent scouting and nurturing platform, it is an opportunity that kick starts their journey to better and bigger things in life.”

    Speaking about the finale of season one of MTV presents Nescafe Labs, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “MTV and Nescafe joined hands to empower the youngsters by providing them a platform in the form of MTV presents Nescafe Labs to give wings to their dreams. The massive number of registrations prove that a lot of youngsters have been able to be a part of this creative ecosystem. It’s amazing to see the enormous talent pool in the country, which is second to none. For us, true success of the platform lies in seeing these talented young people reaching heights of success in their chosen fields and having the best of minds from within the industry coming forward to mentor them.”

    Commenting on judging the film-making competition at MTV presents Nescafe Labs, National award winning film-maker Madhur Bhandarkar said, “It feels really good to judge such fresh and raw talent at MTV presents Nescafe Labs finale. It’s amazing to see young film makers brimming with unrestrained energy and showcasing their talent. Rarely do people get such opportunities to showcase their mettle and MTV and Nescafe have done a brilliant job by providing youngsters with such a great platform.”

    On being adjudged the winner of the photography challenge, Manjusha Dangeti said, “Photography has been my passion and when I got to know about MTV presents Nescafe Labs I did not give it a second thought and registered right away and to my surprise I won the contest. MTV presents Nescafe Labs has boosted my confidence and given me hope that this is a promising profession and I can surely make it big.”

    In order to enable the contestants to hone their talent, industry stalwarts renowned for the skills including the likes of Papon (Cover Singer Challenge), Subi Samuel (Photography Challenge), Shakti Mohan (Dance Challenge), Satish Acharya (Cartoonist Challenge), Nikhil Chinapa and Jose Covaco (Twitterati Challenge), RJ Rishi (RJ Challenge), Vikas Bahl and Madhur Bhandarkar (Film-making Challenge) mentored the contestants.

  • MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

    MUMBAI: Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

    MTV turned out to be the contributor with a total of 10 awards being scooped up by its creative team alone. Viacom18’s brands COLORS, MTV, Vh1, Nickelodeon, Comedy Central, Rishtey Cineplex and COLORS MARATHI brought in a total of nine golds and nine silvers for excellence in various creative campaigns.

    PromaxBDA, which gives awards for marketing excellence in the media marketing space, represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors. The awards ceremony was held in Mumbai on 18 May 2017.

    The award-winning Viacom 19 Pvt Ltd campaigns at the PromaxBDA India 2017 Awards were:

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  • Viacom net earnings plummet on restructuring & programming charges

    BENGALURU: Viacom Inc (Viacom) reported a steep decline of 60.1 percent in net earnings for the quarter ended 31 March 2017 (Q2-17, current quarter) as compared to the corresponding year ago quarter – year-on-year (y-o-y). Operating income decreased 43.3 percent y-o-y in the current quarter. The company in its earnings release says that reported operating income reflects restructuring and programming charges of $280 million resulting from the execution of new strategic initiatives, including the prioritization of six flagship brands: BET, Comedy Central, MTV, Nickelodeon, Nick Jr. and Paramount.

    Net earnings attributable to Viacom for Q2-17 were $121 million as compared to $309 million in Q2-16. Operating income for Q2-17 was $332 million as compared to $586 million in the corresponding year ago quarter.

    Viacom reported 8.5 percent y-o-y increase in revenue for Q2-17 at $3,256 million as compared to $3,001 million reported for the corresponding year ago quarter.

    Viacom president and CEO Bob Bakish said, “In the second quarter, Viacom delivered continued top-line improvement, with growth in affiliate revenues, international media networks and across every business segment of Paramount Pictures. Additionally, we executed quickly on our strategic plan, making significant organizational changes to better focus and align Viacom’s brand portfolio and ensure strong leadership, including the appointment of Jim
    Gianopulos to chart a new course at Paramount. We are working diligently to cement Viacom as a partner of choice in the industry, presenting new and reinvigorated brand strategies for our advertisers, producing creative and flexible new opportunities with our distributors and recommitting ourselves to be the home for the world’s best talent.”

    “Viacom also took significant steps forward on our plan to strengthen our balance sheet, improve our leverage profile and enhance liquidity. Since the end of our first fiscal quarter, we completed a successful hybrid debt offering, redeemed outstanding debt and executed on the sale of non-core assets, including the pending sale of our stake in EPIX. There is a lot of work still to do, but we are making important changes at Viacom, taking substantial strides towards revitalizing our portfolio of brands and returning the company to consistent top-line growth,” Bakish added.

    The company has two major segments – Media Networks and Filmed Entertainment.

    Media Networks

    Media Networks revenue for the current quarter increased y-o-y by a marginal 0.5 percent despite a 1.2 percent decline in advertising sales. The segment reported revenue of $2,394 million for Q2-17 as compared to $2,381 million in Q2-16. Adjusted operating income declined 7.2 percent to $747 million from $845 million in the year ago quarter.

    Media Networks advertising revenue declined 1.2 percent y-o-y in Q2-17 to $1,109 million from $1,123 million. Worldwide advertising revenues increased 1 percent, excluding a 2-percentage point unfavourable impact from foreign exchange. Domestic advertising revenues decreased 4 percent, driven by higher pricing more than offset by lower impressions. International advertising revenues increased 11 percent. Excluding foreign exchange, which had an 11-percentage point unfavourable impact, international advertising revenues grew 22 percent. The gains in international advertising were driven by the acquisition of Telefe, which had a 17- percentage point favourable impact, and continued growth in Europe says Viacom.

    Affiliate revenue in the current quarter increased 2.4 percent y-o-y to $1,156 million from $1,129 million. Domestic and international affiliate revenues increased 1 percent to $975 million and 10 percent to $181 million, respectively. The growth in domestic revenues principally reflects rate increases, partially offset by a modest decline in subscribers and a decline in revenues from SVOD and other OTT agreements. Excluding foreign exchange, which had a 4-percentage point unfavourable impact, international affiliate revenues increased 14 percent. The increase in international revenues reflected the impact of rate increases, subscriber growth and new channel launches, as well as higher revenues from SVOD and other OTT agreements. International affiliate growth included a 4-percentage point favourable impact from the acquisition of Telefe.

    Ancillary revenue was flat y-o-y t $129 million. Domestic ancillary revenues decreased 8 percent to $70 million while international ancillary revenues increased 11 percent to $59 million.

    Filmed Entertainment

    Filmed Entertainment revenues grew 36.6 percent to $895 million in Q2-17 from $655 million, reflecting gains in theatrical, licensing, home entertainment and ancillary revenues. Domestic revenues increased 25 percent to $458 million in the quarter, while international revenues increased 51 percent to $437 million.

    Filmed Entertainment segment’s adjusted operating loss narrowed to less than half $66 million from an operating loss of $136 million in Q2-16. The company says that the improvement principally reflected the various revenue increases, partially offset by higher operating expenses.

    Theatrical revenues rose 10 percent to $238 million, with revenues from current quarter releases up 73 percent compared to releases from Q2-16. Domestic theatrical revenues decreased 45 percent, while international theatrical revenues grew 98 percent, reflecting the strong international performance of xXx: Return of Xander Cage. Foreign exchange had a 3-percentage point favourable impact on international theatrical revenues.

    Licensing revenues increased 45 percent to $347 million in the quarter, primarily driven by Paramount Television production, as well as higher revenues from licensing arrangements with pay television and SVOD distributors. Domestic licensing revenues grew 85 percent, while international licensing revenues increased 24 percent.

    Home entertainment revenues increased 29 percent to $198 million in the quarter, reflecting the number and mix of current quarter releases. Domestic and international home entertainment revenues increased 23 percent and 49 percent respectively. Foreign exchange had a 5-percentage point unfavourable impact on international home entertainment revenues.

    Ancillary revenues increased 149 percent to $112 million, primarily driven by the sale of a partial copyright interest in certain current year releases related to a film slate financing arrangement. Domestic ancillary revenues increased 158 percent to $93 million while international ancillary revenues increased 111 percent to $19 million.

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  • Droom to sponsor MTV Dropout reality show, founder to mentor entrepreneurs

    MUMBAI: From Bill Gates to Sachin Tendulkar, people who have become some of the most iconic figures in our country have achieved what they have only because they had strong vision, resilience and courage to back their passion in achieving that vision. In keeping with the same spirit, Droom, India’s pioneering online automobile transactional marketplace has now become the title sponsor for MTV Dropout, India’s first start-up reality show that seeks to find out India’s next big entrepreneur. Sandeep Aggarwal, Founder – ShopClues & Droom is a Chief Mentor to the participants throughout the show, along with the founders of two other Internet startups.

    Droom, the marketplace for buying and selling new and used automobiles, has four formats i.e. B2C, C2C, C2B and B2B, and three pricing formats – Fixed Price, Best Offer and Auction.

    Aggarwal, who is known to be among the most prolific investors and entrepreneurs in the Indian e-commerce and entrepreneurial environment, is often considered a maverick when it comes to taking tough decisions, showing resilience and building scalable businesses. Once a globally top ranked Wall Street Internet analyst out of Silicon Valley, Aggarwal gave up his comfortable job and a luxurious lifestyle to give fire to his entrepreneurial dreams and create India’s first managed marketplace-ShopClues – in 2011. Since, in his various roles as an angel investor or mentor, he has always strived to extend a helping hand to entrepreneurs with great ideas, ‘grit in their teeth and fire in their belly.’ MTV Dropout is another such venture which aims to finds out India’s next prolific business ideas through the concept of a reality show.

    Call for entries from applicants across the country has started. The auditions for the show will be held in Mumbai in the month of May to select the final candidates who will then be divided into teams and judged on the parameters of Drive, Strength of Idea, Planning and Attitude.

    Aggarwal said, “During the show, I would try to pass on the trust and the good faith that was bestowed on me and provide whatever experience I have gained into enriching the decisions of the participants to fulfill their dreams. The show has been structured in such a way that it tests all the skills of the participants required to emerge as prospective entrepreneurs and business leaders. From food trucks to corporate events, the participants would need to show their all-round skills, resilience and tenacity apart from continuously working on their individual business ideas. I wish them all the best and look forward to see some great business ideas and interactions on the show soon!”

    MTV Dropout will expand the narrow and negative connotation of the word ‘dropout’ to refer to people who have not accepted the pressures of the system but succeeded by pursuing an alternate, non-conventional idea with belief and pride. It invites entries from prospective entrepreneurs as well as ideas rejected in the VC stage to test their mettle in front of the experienced panel of mentors.

    Droom MTV Dropout will consist a series of episodes and the teams in the final will present to globally-renowned industrialists, investors and iconic economic personalities such as Ratan Tata, Anand Mahindra, Raghuram Rajan, Ronnie Screwala, Anil Ambani and Azim Premji. These stalwarts will select the one winning team that has the potential to revolutionize the business exosphere of India and further helm its start-up journey to a world of endless possibilities!

  • Keshet & Ananey bring teen & kids series to India

    NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens’, tweens’ and kids’ series to the global market in KI’s first foray into the genre.

    Alongside its subsidiary Nutz Productions, Ananey Cmmunications Group – which represents the Viacom brands Nickelodeon, Nick Jr., MTV and Comedy Central in Israel – has created some of Israel’s biggest kids TV hits airing on Nickelodeon. These include the award-winning daily live-action teen drama The Greenhouse, an English language version of which entitled Greenhouse Academy, has become the first Israeli original commissioned by NETFLIX.

    Greenhouse Academy is produced by Nutz productions for the global streaming platform and is due to launch later this year, KI will hold worldwide second-window distribution rights.

    Among other series launching in Cannes internationally as part of the new wide-ranging, long-term relationship between KI and Israel’s largest multichannel group are two daily live-action teen dramas, The Hood and the fantastical suspense series Spell Keepers as well as the kids’ comedy Bed & Biscuit.

    Keshet International CEO Alon Shtruzman said, “We are incredibly fortunate and honored to be partnering with one of the most reputable and outstanding providers of kids’ content in the business. We look forward to doing great things together in the future, as KI expands and diversifies into the business of kid’s distribution and production.”

    Ananey Communications Group Co-CEO, Orly Atlas-Katz, said, “We are thrilled to be partnering with KI and together raising further global exposure and awareness in the international market to our award winning kids and teens content”.

    THE GREENHOUSE: After losing their mother in a spaceship crash, a brother and sister arrive at an elite boarding school for gifted future leaders: The Greenhouse (22 x 175). They join two competing houses within the school. Soon, mysterious developments draw the rival houses into a secret investigation that exposes a destructive plot. Only by joining forces can they save the world from a disaster. As they fight against evil, the heroes of The Greenhouse also cope with typical teen struggles such as love, friendship, competition and betrayal.

    SPELL KEEPERS Spell Keepers (22 x 50) is an exciting, mysterious and fantastical suspense series focusing on two strong and determined girl heroines – Kirki and Layla, each of whom have set out to perform their crucial roles in the world. As they strive to save humanity, they must choose between their own personal happiness and fulfilling their destinies, while facing an inevitable collision between good and evil.

    THE HOOD In the middle of a rich town lies The Hood (22 x 100), a dingy cluster of low-income housing where modest, blue-collar families live. One such family is the David’s. Dad Ben is a widower who struggles to support his five kids but after a string of failed businesses Ben is on the verge bankruptcy, and possibly prison. Making things even worse is the mayor, who is constantly trying to get rid of The Hood altogether. The Hood is a daily drama that skillfully combines edgy class struggles with suspenseful action and big doses of fun.

    BED & BISCUIT Bed & Biscuit is a sitcom for kids, which takes place in a family-run boarding kennel for dogs in a small village in Israel. Moti is a mediocre lawyer who has had enough of the big city and wants to live a simpler life and spend more time with his only daughter Sarah. The energetic father and smart and funny daughter make the move into the country and run their family business – a dog kennel. In their new place they meet some wonderful friends such as Claudia, the voluptuous dog groomer, her son Royo, a young, charismatic, high tempered boy and a goofy girl named TomTom, and experience an insane rivalry with Jacky, the annoying neighbour.

  • 28 complaints against 12 TV channels about reality shows since 2006

    NEW DELHI: Twelve television channels have faced action from the Information and Broadcasting Ministry for 28 complaints relating to reality shows since 2006.

    Parliament was told by Minister of State for Information and Broadcasting Ministry Rajyavardhan Rathore today that in addition to the above, two advisories were issued – one relating to depiction of cruelty to animals, and the other about quiz-based reality shows – to all television channels in 2011.

    Interestingly, there has been no complaint against any TV channel wth regard to violation of Programme or Advertising Codes after January 2015.

    The channels were either warned or issued advisories, asked to run an apology scroll for a fixed period, or shift the programme to after 11.00 pm.

    Colors leads the list with six complaints of which five relate to different seasons of Bigg Boss. The sixth related to Khatron ke Khilari.

    Bindass comes next with four complaints, followed by three complaints each against MTV, Channel (V), and Sony TV. There were two complaints relating to Star One and Zee Telugu, and one each against Star Plus, Real TV, NDTV Imagine and Imagine TV.

  • MTV to broadcast UCypher eSports tournament in April

    MUMBAI: 2017 looks to be promising for the Indian eSports scenario. We recently saw one of India’s biggest names in game publishing delve into the eSports sector, as Nazara Games announced their very own eSports league. However, before that, another league of a large scale was announced by USports. Titled ‘UCypher’, the league is the brain child of businessman, Ronnie Screwvala and promises the Indian players with a formidable platform to showcase their talent.

    Now, the first set of operational details has been revealed by the company in a meet with the players where USports, CEO, Supratik Sen and Screwvala addressed the gathering.

    The tournament is set to kick off next month, which is April. As revealed earlier, the event will have two seasons per year, at least for the initial years. Around 66 gamers from around the country have been shortlisted for the tournament which will sport a prize pool of Rs 50 lakh.

    Read the full story here
     

  • ‘Big F’ to go bolder in Season 2 on MTV and Voot

    MUMBAI: The second season of Big F is all set to premiere on MTV and delves deeper into the psyche of Indian women to explore their hidden desires and gives them the confidence to break free from societal taboos and claim their desires and their bodies.

    Actor Randeep Hooda is to host Big F Season 2 launching on 12 March at 7 pm. Hooda will be making his television debut with the show, which will also be available for viewers on Viacom18’s online platform Voot from 13 March 2017.

    Viacom18 head youth and English Entertainment Ferzad Palia said, “With MTV Big F Season 1 we took a very bold step with stories of sexual liberation that we showcased and were appreciated for it. What we realized was, as a custodian of youth culture in the country, that MTV had immense power to bring about change – however small – in the way people thought about these things. Season 2 practically wrote itself. The society we live in is known for suppressing the voice of women, more so if they are talking about their desires. Through MTV Big F Season 2 we want to give more power to women and their desires. I am sure, through this season we will be able to change the way the society looks at women and their right to express their sexuality.”

    MTV Big F season 2 will be give a voice to female sexuality, a beast that has long been silenced. It will be bring these sexually- liberating tales through tasteful representation on Indian television.