ITV

Tag: MTV Video Music Awards

  • Burger King launches immersive AR campaign with rapper Lil Yachty

    Burger King launches immersive AR campaign with rapper Lil Yachty

    NEW DELHI: Burger King has become synonymous with clutter-breaking advertising campaigns that can cut across audiences across the world. In their latest play, the brand’s mascot and renowned rapper Lil Yachty took over the MTV Video Music Awards last week, with augmented reality appearances.

    The burger brand ran an immersive sweepstake during the MTV Video Music Awards (VMAs) that asked viewers to scan a QR code with their smartphone cameras to activate an augmented reality (AR) experience. Scanning the QR codes activated offers including a free Whopper sandwich with a $1 purchase in the BK App, and chance to win a year of free Whoppers along with tickets to the 2021 Video Music Awards.

    To roll out this campaign with the AR experience, the brand collaborated with digital content and experience agency Coffee to create. Apart from this, it worked with MullenLowe on the promotional effort, as per the media report.

    The brand announced about the campaign on Twitter and created a conversation among netizens.

    The duo appeared together on the red carpet throughout the show. After Lil Yachty performed his song “Top Down,” the King awarded him the Burger Fire Medallion.

    Burger King also included a consumer promotion in the broadcast. Viewers were encouraged to download the BK app and use it to scan QR codes that appeared on-screen to avail the offers.

    The campaign is clearly intending to boost downloads for the BK App, which has been a central part of the burger chain’s mobile marketing efforts in the past few years. The QSR brand has already been working to push its app to the users.

    Post pandemic, apps have become even more crucial to quick-service brands as the coronavirus has led to the temporary closure of dining rooms or diminished capacity.

  • Beyonce dominates MTV VMAs 2016

    Beyonce dominates MTV VMAs 2016

    MUMBAI: Beyonce has topped the winners list at this year’s MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, “Formation” and best female video.

    The 34-year-old superstar led all nominees heading into the show with 11 nods for her groundbreaking Lemonade album and short film.

    And she quickly racked up the prizes, earning best choreography, best direction, best cinematography, and best editing for “Formation”, which she performed as part of a show-stopping Lemonade medley.

    “Formation” earned Beyonce the coveted video of the year title, which she dedicated to the residents of New Orleans, Louisiana, who have been struggling with severe flooding in recent weeks. Her best female video win was for “Hold Up”.

    With her multiple victories, she broke the record for most VMAs with 21 wins, surpassing the previous title holder Madonna, who has a total of 20 Moonman trophies.

    Rihanna was another big winner at the VMAs, which she opened with the first of four performances during the New York show, singing hits “Only Girl” (In The World), “We Found Love”, and “Where Have You Been.”

    She later returned to the Madison Square Garden stage to belt out tracks like “Work”, “Needed Me”, “Stay,” and “Diamonds” before she was presented with the prestigious Michael Jackson Video Vanguard Award by her frequent collaborator and rumoured boyfriend Drake.

    He delivered a heart-warming speech hailing the R&B beauty’s achievements, declared he had been “in love” with her since he was 22, and honoured Rihanna as a “living, breathing legend in our industry.”

    They then shared a kiss on the cheek as Rihanna stepped up to accept the special Moonman award, which she celebrated as “such an amazing moment” in her career.

    The Bajan star then went on to thank her longtime fans, saying: “My success, it started as my dream, but now my success is not my own; it’s my family’s, it’s my fans, it’s my country’s, it’s the Caribbean as a whole, it’s women, it’s black women.

    “So many people feel like their little piece is such a major part of this puzzle and I have to thank you guys for supporting me, over and over…”

  • Beyonce dominates MTV VMAs 2016

    Beyonce dominates MTV VMAs 2016

    MUMBAI: Beyonce has topped the winners list at this year’s MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, “Formation” and best female video.

    The 34-year-old superstar led all nominees heading into the show with 11 nods for her groundbreaking Lemonade album and short film.

    And she quickly racked up the prizes, earning best choreography, best direction, best cinematography, and best editing for “Formation”, which she performed as part of a show-stopping Lemonade medley.

    “Formation” earned Beyonce the coveted video of the year title, which she dedicated to the residents of New Orleans, Louisiana, who have been struggling with severe flooding in recent weeks. Her best female video win was for “Hold Up”.

    With her multiple victories, she broke the record for most VMAs with 21 wins, surpassing the previous title holder Madonna, who has a total of 20 Moonman trophies.

    Rihanna was another big winner at the VMAs, which she opened with the first of four performances during the New York show, singing hits “Only Girl” (In The World), “We Found Love”, and “Where Have You Been.”

    She later returned to the Madison Square Garden stage to belt out tracks like “Work”, “Needed Me”, “Stay,” and “Diamonds” before she was presented with the prestigious Michael Jackson Video Vanguard Award by her frequent collaborator and rumoured boyfriend Drake.

    He delivered a heart-warming speech hailing the R&B beauty’s achievements, declared he had been “in love” with her since he was 22, and honoured Rihanna as a “living, breathing legend in our industry.”

    They then shared a kiss on the cheek as Rihanna stepped up to accept the special Moonman award, which she celebrated as “such an amazing moment” in her career.

    The Bajan star then went on to thank her longtime fans, saying: “My success, it started as my dream, but now my success is not my own; it’s my family’s, it’s my fans, it’s my country’s, it’s the Caribbean as a whole, it’s women, it’s black women.

    “So many people feel like their little piece is such a major part of this puzzle and I have to thank you guys for supporting me, over and over…”

  • Kelly Clarkson, James Blunt triumph at MTV Video Music Awards

    Kelly Clarkson, James Blunt triumph at MTV Video Music Awards

    MUMBAI: Singers Kelly Clarkson and James Blunt triumphed at the 2006 MTV Video Music Awards which took place a few nights ago in New York.
    Blunt won for the video You’re Beautiful while Clarkson won for the video Because of You. Best Group Video went The All-American Rejects’ Move Along.

    Jay-Z welcomed the VMAs back to New York City. The night opened with Justin Timberlake’s performing SexyBack. The show’s host Jack Black, dressed as the bad Moonman and Elvis, followed with a comical rock performance featuring Tenacious D band mate Kyle Glass.

    For the first time viewers were able to vote on all general
    awards categories. Panic! at the Disco nabbed Best Video of the Year for I Write Sins Not Tragedies. Avenged Sevenfold won Best New Artist Video for their music video Bat Country. Beyonce took home a Moon Man for Best R&B Video for her music video Check on It.

    While the VMAs aired live on MTV, MTV.com streamed VMA Live: Backstage Uncensored. This was a simultaneous view of the action behind the scenes and backstage that viewers have never gotten to see. Fans followed talent such as Ludacris, OK Go, and T.I. as they traveled from dressing rooms to the stage for their performances. In addition to the television and broadband experiences, MTV Mobile offered updates and recaps
    of the VMAs across all wireless carriers. The VMAs were also celebrated across all of MTV’s platforms including MTV2, mtvU, MHD, MTV World, and Urge.

    Stand up artiste Sarah Silverman took good natured jabs at everyone from Lance Bass to socialite Paris Hilton. Silverman had the audience laughing while she left celebrities guessing who was going to be her next target of sarcasm.

    In a self-deprecating taped moment, Britney Spears and Kevin Federline earned some laughs when they announced the winner for Best R&B Video. The tone turned more serious when Queen Latifah introduced former US Vice President Al Gore to the stage. In the spirit of An Inconvenient Truth Gore brought a message of urgent importance concerning the world community to the VMA audience.

    He projected the plight of the environment onto the actual walls of the theater. To highlight that caring about the environment is the new norm, MTV unveiled new Break the Addiction PSAs during the MTV Video Music Awards. The spots’ approach is that if you’re not actively combating global warming every day, you’re behind the times.

  • Jack Black to host 2006 MTV Video Music Awards

    Jack Black to host 2006 MTV Video Music Awards

    MUMBAI: MTV US president Christina Norman has announced that actor Jack Black (School Of Rock) will host the 2006 MTV Video Music Awards. The event takes place on 31 August.

    Norman says, “”Jack Black is the perfect mix of comedy, rock, irreverence, and star-power that will set the tone for an amazing show. His love of music and impeccable comic timing will rock the VMAs, NYC, and the entire world on 31 August.”

    Black says, “My plan is to bring the thunder. I’ve got my top men working on it as we speak in my thunder laboratory. Radio City Music Hall will never be the same.”

    Black and Kyle Gass together form Tenacious D, the self-proclaimed Greatest Band on Earth. They are getting ready to release their first film, Tenacious D in The Pick of Destiny on 17 November.

  • MTV Video Music Awards returns to New York in August

    MTV Video Music Awards returns to New York in August

    MUMBAI: The 2006 MTV Video Music Awards (VMAs) will return to New York City. The 23rd annual awards show will air live in the US from Radio City Music Hall on 31 August. The return of the VMAs marks the 13th time that the star studded music awards show will be held in New York and the 10th time at the Radio City Music Hall.

    The show’s host, performers, nominees, and presenters for the show will be announced soon.

    The 2006 VMAs will be a multi-screen experience for fans that will live and breathe on every single MTV platform — MTV, MTV2, mtvU, mtvUber, MTV.com, MTV Overdrive, wireless, and more! More details on the VMAs’ multi-screen elements will be announced shortly.

    MTV US president Christine Norman says, “We will take the VMAs show to unprecedented levels with fans interacting with music and stars through every single screen of MTV.

    “The 2006 VMAs will take advantage of the new ways the MTV audience is connecting with entertainment — broadband, wireless, online — these additional platforms will make this year’s show even more interactive and engaging, beaming the insanity directly to fans.

    “New York is our hometown and we are really looking to showcase the music, culture, and people from every borough of this amazing city on TV, online, broadband, and wireless to fans around the globe.”

    New York Mayor Michael R. Bloomberg says, “We are proud that MTV has made New York its home for the past 25 years, and once again has selected the Big Apple as host for the 23rd Annual MTV Video Music Awards. An event of this magnitude and cultural importance will generate tremendous media exposure and with the thousands of visitors expected will yield a positive economic impact projected in excess of $25 million.”

    New York City Big Events president, Maureen J. Reidy says, “We welcome the MTV Video Music Awards back to world’s most powerful and commanding stage. With New York City’s passion and enthusiasm and our planned celebrations, this year is sure to be the best ever.”

    Utilising the business model created by NYC Big Events, a series of events and promotions is being planned for the months and weeks leading up to the live telecast. Extending far beyond the walls of Radio City Music Hall, all New Yorkers and visitors alike will have the opportunity to participate in special MTV performances, exhibits, educational and sporting activities.