Tag: MTV Networks International

  • MTV launches dating-reality show ‘Gehre Pyaar pe Laath’

    MTV launches dating-reality show ‘Gehre Pyaar pe Laath’

    MUMBAI: MTV India is no stranger to reality shows. This time round the music network has launched a dating-reality show Gehre Pyaar pe Laath (G.P.L).

    The network has adapted and localised the international format show Dismissed, which aired on MTV Networks International. Launched on 28 October, G.P.L airs at 6:30 pm.

    Each episode of G.P.L opens up with three people i.e. two guys and a girl or vice versa who go out and spend an entire day together. Starting out as a blind date with a twist, wherein addition to meeting the date, the contestants also meet their rivals, informs an official release.

    The mission for the two, in a nutshell, is to destroy the rivals date but ensure that your own date goes smoothly. And as the day unfolds the two guys or the two girls turn on their charm to woo their date. From destinations like amusement parks, arcades and even a sophisticated dinner, the date tests a variety of emotions and bonds. Each episode ends with the wooed choosing just one wooer as his/her final date. For the wooer that wasn’t selected, he/she goes home with a grand G.P.L, states the release.

    MTV India VP GM creative and content Ashish Patil said, “Romance, reality, double the number of people you take on a date… and guaranteed double the fun! With a name as provocative as G.P.L., you know it’s going to be one wicked show that only MTV would dare to air.”

    With reality TV shows being the most money spinning programme, can more dating reality TV shows be on its way?

  • MTV launches animated series ‘Wulffmorgenthaler’ on mobile TV

    MTV launches animated series ‘Wulffmorgenthaler’ on mobile TV

    MUMBAI: Created exclusively for MTV Mobile TV, MTV Networks International has launched its made-for-mobile animated series Wulffmorgenthaler inspired by the world famous comic strip of the same name.

    The Wulffmorgenthaler shorts, a coproduction between MTVNI and Mikael Wulff and Anders Morgenthaler.

    Comprising 20 short animations featuring the comical twists of different characters and storylines, it is available on MTVNI’s mobile TV channels and mobile video on demand across Europe, Australia and the US for eight weeks.

    It will be distributed on MTVNI’s broadband services, according to media reports.

    MTVNI has 20 mobile TV channels in 19 countries.

    “Wulffmorgenthaler delivers on our promise to provide audiences with the most original, compelling content on multiple platforms around the world. These edgy animations will offer audiences a new, bite-sized burst of humour and creativity that only MTV can offer,” said MTVNI senior VP digital media Gideon Bierer.

    The Wulffmorgenthaler shorts join MTVNI’s other made-for-mobile productions including Head and Body, produced in partnership with Motorola.