ITV

Tag: MTV Intl

  • MTV Intl receives exclusive access to rock group Coldplay

    MTV Intl receives exclusive access to rock group Coldplay

    MUMBAI: MTV Intl has announced that it has exclusive access to rock group Coldplay in support of the band’s highly anticipated new release X&Y from the record label EMI/Parlophone.

    MTV channels worldwide will premiere the first live televised concert in support of X&Y, as well as offer fans a once-in-a-lifetime competition to see Coldplay live in London.

    MTV Live Coldplay will premiere as a one hour concert on MTV channels around the world on 5 June, the night before X&Y is released internationally. The show will be taped next month in a secret venue in London and will feature songs off the new album, including the single Speed of Sound, along with classic Coldplay tracks.

    In addition, MTV will broadcast a new 30-minute special, All Eyes on Coldplay, where leading artists ask the band questions about the making of X&Y and their forthcoming world tour. Local premiere times will be announced later.

    20 of MTV’s international channels are running ae competition starting on-air and online to give fans the chance to win a trip to London to attend an intimate Coldplay gig taped by MTV this month.

    MTV Intl VP music marketing and talent/artist relations Jesus Lara said, “Through our network of local channels and Web sites, we are uniquely positioned to offer MTV audiences around the world exclusive access to the world’s biggest artists. We are excited to support Coldplay and X&Y, which will be one of the year’s most acclaimed releases, as well as to partner with EMI and Parlophone to enable MTV viewers from around the world the chance see the band up close and personal before the album hits stores.”

    Coldplay singer/guitarist/keyboardist Chris Martin said, “It’s really cool that fans are flying in from all over the world to see us play for MTV in London next month. We’ll try and make it worth their effort”.

    Coldplay’s drummer Will Champion said, “We can’t wait to play songs from X&Y to our fans, and the MTV audience will be among the first to hear them. “We wish everyone the best of luck in the competition.”
     

  • MTV Intl launches Nick in Italy

    MTV Intl launches Nick in Italy

    MUMBAI: Paramount Comedy and Kids brand Nickelodeon from the Viacom stable will debut in Italy on the Sky Italia digital satellite platform.

    The two Italian language services will broadcast exclusively to Sky’s Italian subscribers as part of the family entertainment basic tier. While Nickelodeon has commenced airing, Paramount Comedy launches on 1 December 2004.

    The new ad-supported services expand MTV Networks portfolio of brands in Italy, which currently includes the 24-hour terrestrial channel MTV Italia. MTV Italia MD Campo Dall’Orto said, “We are thrilled to be embarking on this exciting new project with Sky. Given their fantastic creative heritages, international track records and reputations for innovation, I am confident that both Paramount Comedy channel and Nickelodeon Italia will receive a warm welcome from Italian viewers.”

    Like its sister channels in Spain and the UK, Paramount Comedy will be specifically tailored for the local market with a mix of original Italian and international comedy television programmes and films. The channel targets Sky Italia’s young up-market audience.

  • MTV Intl announces 11 new shows

    MTV Intl announces 11 new shows

    MUMBAI: MTV’s international unit today unveiled a series of 11 new programmes, including a global version of its U.S. dating showDismissed.

    This happens to be the maiden series-announcement after the MTV Network International’s reorganisation in last July, informs a press release.

    A division of U.S. media conglomerate Viacom Inc., MTV Networks International manages and operates 42 MTV channels that reach more than 400 million households. It also runs 30 Nickelodeon channels and 13 VH1 channels, among others.

    By designing a single show that can be used in multiple markets, MTV International can save on development costs and leverage ad sales, though it says that it is not considering its channels to air any of the shows. 

    “It’s a matter of getting more bang for our buck,” said, MTV International Network president of creative and chief executive of the network’s European unit Brent Hansen.

    “Reinventing the wheel several times over across the world just isn’t cost-effective. And if we can get the ratings, it will help us to continue growth in ad sales.” he further added.

    The 12-episode Globally Dismissed dating show will bring romance-seeking individuals from 27 countries to the Dominican Republic to compete for a mate.
    The U.S. MTV series Cribs will also get a global extract with yet to-be-announced international celebrities showing off their homes to MTV’s camera crews.

    there is also Breaking Point,, a reality show that records three bands as they release their first singles and seek a record deal. Other than this there is Blag!, which takes a sneak look at crashing film premieres and rock star parties.

    Dirty Sanchez, from MTV UK and Ireland, will put the madcap exploits of four Welshmen into the workplace, as they serve stints at a hairdressing salon and a construction site in the show called Dirty Sanchez 2: Job for the Boyos.

    Three of the five series are scheduled to premiere in May, Globally Dismissed is slated for July and the Cribs premiere has not yet been set. Some the programmes will be produced internally and others by independent companies.

    Another six shows have been given approval to develop pilot episodes, including the animated Happy Tree Friends, about a hapless gang of creatures talking in their own language, the comedy game show, Dude, Where’s My Movie Quiz? and Meet & Eat, which gives fans a chance to cook for their music idols.