ITV

Tag: MTV IMMIES

  • MTV: Making the right moves

    MTV: Making the right moves

    This year MTV had six big marketing campaigns woven around MTV Youth Icon, Lycra MTV Style Awards, MTV Roadies, MTV Music Summit for AIDS, MTV IMMIES and MTV’s second soap – Pyaar Vyaar And All That. “The marketing initiatives around MTV Roadies definitely qualify to be the biggest in not only scope and scale but also in what it ended up achieving,” says MTV Networks India vice president marketing and digital Vikram Raizada.

     

    MTV Roadies was promoted in a manner that was comprehensively 360 degrees, uniquely MTV and definitely one-of-its-kind. From outdoors, to print to ground-buzz to cross-channel tie-ups to media partnerships to digital initiatives (mobile and online) and finally to direct marketing.

     

    Here’s what was done in each of these spheres:

     

    Outdoors – A thematic campaign for over a month across Delhi and Mumbai. Hoarding being a limited option in Delhi, we invested in scooter and bus backs in the capital

    Print – Apart from usual campaign, MTV tied-up with Seventeen and JAM magazines for special features

    Ground Buzz – Tieup with select petrol retail outlets to offer free petrol to select bike-owners on the day of the show launch on 19 October; Tie-up with Pizza Hut to introduce a special ‘Roadies Family Pizza.’ And finally, extensive promotion of the show at over 50 MTV hangouts.

    Innovative media tie-ups – Tie-up with Sify Max to not only carry Roadies microsite but also get access to unseen clips on Roadies on its broadband; Cross promotion tie-up with Sony to feature Ranvijay in Kaisa Yeh Pyaar Hai on SET as well as feature Angad, the protagonist of KYPH on Roadies; Tie-up with Red FM for a 15 minutes capsule every Monday at 8 pm; Tie-up with CNBC-TV18 for a Roadies promotion on CNBC Auto show

    Digital Initiatives – Mobile downloads from wallpapers to games; exclusive microsite on www.mtvindia.com which received over 800 pages of chat on Roadies.
    Integration of Roadies with other MTV programs and properties – Roadies made an appearance at Lycra MTV Style Awards as well as MTV Music Summit for AIDS; Every Roadie that was voted out on Monday featured on MTV Select the same Tuesday, Roadies on MTV Stylecheck flaunting their unique rugged style

     

  • Alanis Morissette and Darius to stage at MTV Immies

    MUMBAI: MTV in exclusive partnership with Indian Music Industry (IMI) has announced the international performers for MTV Immies 2004. The award ceremony will bear witness of the performance of Alanis Morissette and Darius.
     

    Presented by Tata Indicom, MTV IMMIES will be held in Mumbai on10 December at the Tulip Star Hotel. Darius, will also perform live at the show in India for the first time. His debut single Colourblind was released in July 2002.

     

    The music award ceremony would be hosted by television actress Mandira Bedi along with her co-host, Cyrus Broacha. This year, the MTV Immies show is based on the Horror theme. The show is brought association with Lays and Honda Unicorn, the Style Partner is Killer with LG Care being a partner, hospitality partner is J W Marriott. TV Partner is Sony Entertainment Television and the radio partner is Radio Mirchi.

     

    MTV Immies will simulcast on MTV and on Sony on 19 December. The final nominations of the popular categories will be put up for a ‘Viewers Choice Vote’ on MTV. The viewers are invited to vote for their favourite artist by logging onto www.mtvindia.com.

  • Glitz, glamour, glitches at MTV Immies 2003

    MUMBAI: It was its big event of the year and MTV pulled out all the stops yesterday.
    From the legendary Lata Mangeshkar and composer uncomparable AR Rahman, who both received awards, to international acts like the toy boy group Westlife and the desi rock group Euphoria, there was a mix and match on show.
    Still rule the roost
    While the display of the fusion flag – the tricolor and the moon emblem – during the Pakistani band Junoon-Euphoria gig did a strike few chords, it was the felicitation of Lata Mangeshkar’s invaluable contribution to the world of music that seemed well timed. Unfortunately, nobody seemed to care enough to give her a standing ovation.
    With Saif Ali Khan and Cyrus Broacha as the hosts, smart wisecracks were the order of the day.
    Viva: Dolled up for a musical cause
    The Immy for Best Detection Indian Music Industry Team for the Year 2003 went to Ram Kripal Singh (DSP Rtd) and Bindeshwari Singh (Sr Inspector Rtd). They were feted as the best performing anti-piracy officers
    The best male and female singer awards were bagged by Sonu Nigam and Chitra; Adnan Sami took home the best pop album awards.
    No prize for guessing who the Immies’ best composer award went to! It was the talented A R Rahman, who incidentally is AirTel’s ambassador.
    Bappi da: ‘Mujhko bhi lift Karade’
    Westlife and Nora Jones took away the International awards.
    MTV Immies, which is scheduled to air on 14 December at 9 pm, wasn’t all sugar and spice. The event had its share of glitches. One was Sonu Nigam’s excited thank you speech, where he thanked Karan Johar, Shankar-Ehsaan-Loy and other members of Kal Ho Naa Ho team instead of the Saathiya team, which helped him bag the awards.

  • MTV Immies list of winners

    MTV IMMIES- List of Winners:
    Genre
    Sr.
    Category
    Winner
    Film    1    Best Performance in a song – Male    Shahrukh Khan – Chalte Chalte
    2    Best Performance in a song – Female    Yana Gupta – Dum
    3    AirTel IMMIE for Best Composer
    A R Rahman – Saathiya
    4    Best Lyrics 
    Gulzar – Saathiya
    5    Best Singer – Male 
    Sonu Nigam – Saathiya
    6    Best Singer – Female 
    Chitra – Koi Mil Gaya
    7    Best Album 
    Kal Ho Na Ho – Karan Johar / Yash Johar
    8    Best Choreography 
    Farah Khan – Koi Mil Gaya
    9    Best New Film Music Talent – Male / Female    Sonu Kakkar – Dum
    Pop    10    Best Male Pop Act – Solo / Duo / Group 
    Adnan Sami – Tera Chehra
    11    Best Female Pop Act – Solo / Duo / Group 
    Falguni Pathak – Yeh Kya Jadoo Kiya
    12    Best Pop Album
    Tera Chehra
    13    Best Video 
    Bela Segal – Tera Chehra
    14    Best New Non-film Talent – Male / Female 
    Babul Supriyo – Soochta Hun
    15    Best Remix Video / Song    Kaanta Laga – Harry Anand / Rao & Sapru Films
    International    16    Best Male Pop Act – Solo / Duo / Group 
    Westlife
    17    Best Female Pop Act – Solo / Duo / Group 
    Norah Jones
    18    Best Debut    Norah Jones
    Special    19    Inspiration / Special Award    Lata Mangeshkar
    Other    20    Best Ghazal Album    Pankaj Udhas – Yaaron Mujhe
    21    Best Devotional / Spiritual Album    Jagjit Singh – Hari Om Tat Sat
    22    Best Classical / Classical Fusion Album – Vocal    Pt. Bhimsen Joshi – Tum Kaheko Neha Lagaye
    23    Best Classical / Classical Fusion Album – Instrumental 
    Rahul Sharma – Psychadelia
    24    Best Detection IMI Team for the Year 2003    Ram Kripal Singh – DSP (Rtd)
    Bindeshwari Singh – Sr Inspector (Rtd)

  • MTV Immies nominiees announced; event to be hosted by Saif Ali Khan and Cyrus Broacha

    MTV Immies nominiees announced; event to be hosted by Saif Ali Khan and Cyrus Broacha

    MUMBAI: The musical countdown has begun. MTV has positioned its lights and camera and music and has announced the nominees for its first ever music awards – the MTV Immies
     
     
    While the list includes likes of AR Rehman, Udit Narayan, Shahrukh Khan, Alka Yagnik, Aishwarya Rai, Javed Akhtar, Adnan Sami, Sonu Nigam, Hema Sardesai, and Falguni Pathak, the hosts of the evening will are Saif Ali Khan and MTV VJ, Cyrus Broacha. If the recenltly conducted Style Awards was an indication then the event held at Goregaon Sports Club, Mumbai, on 12 December 2003 should be rip-roaring.

    Presented by AirTel, brought in association with LG Electronics India Pvt Ltd, Kinetic Zing and Maruti – for the brand Alto, along with J W Marriott as the hospitality partner, MTV Immies will bring together a galaxy of local and International stars.

    The debut edition is instituted to honor artistes in 23 categories across all genres of music – from film to spiritual music; indipop to devotional; ghazal to international and an Inspiration/Special Recognition Award for outstanding contribution to music over the years.

    While the nominees of the popular categories are already being aired on the channel, MTV has invited viewers to vote via mtvindia.com, SMS on 8888 or through on-ground polling booths at MTV hangouts such as Music World, Planet M, Rhythm House and INOX multiplexes, for the ‘Viewers Choice Vote’, says a company release.

    Constituted to celebrate the 100 year of the Indian recording industry, the Immies will be filmed before a live audience and broadcast to over 23.5 million homes on MTV and 32 million homes on Sony Entertainment Television on 14 December 2003. 

    Here is the list of the nominees in the popular category

    Hindi film nominations
    Category
    Name
    Song
    Movie
    Best Performance In A Song – Male
    Shahrukh Khan

    Tauba Tumhare Ishare
    Chalte Chalte
    Salman Khan
    Lagan lagi
    Tere Naam
    Vivek Oberoi 

    Dum
    Dum
    Tusshar Kapoor 
    Pyar Mange
    Jeena Sirf Mere Liye
    Shahrukh Khan
    Kal ho na ho
    Kal ho na ho
    Best performance in a song – female
    Aishwarya Rai 

    Daiyaa Daiyaa
    Dil Ka Rishta
    Rani Mukherjee 
    Tauba Tumhare Ishare
    Chalte Chalte
    Kareena Kapoor 
    Tu Hain Sola
    Jeena Sirf Merre Liye
    Yana Gupta 
    Babuji
    Dum
    Lara Dutta
    Saiyyan
    Mumbai Se Aaya Mera Dost
    Best composer
    A R Rahman 

    Saathiya
    Saathiya
    Rajesh Roshan 
    Koi Mil Gaya
    Koi Mil Gaya
    Aadesh Shrivastava
    Suno Na Suno Na
    Chalte Chalte
    Nadeem Shravan 
    Daiyya Daiyya
    Dil Ka Rishta
    Jatin Lalit
    Tauba Tumhare Ishare
    Chalte Chalte
    Best lyrics
    Gulzar

    Saathiya
    Saathiya
    Javed Akhtar
    Chalte Chalte
    Chalte Chalte
    Sameer
    Oodhni
    Tere Naam
    Sameer
    Jeena Sirf Merre Liye
    Jeena Sirf Merre Liye
    Sameer
    Dil Ka Rishta
    Dil Ka Rishta
    Best male singer
    Sonu nigam 
    Saathiya
    Saathiya
    Udit Narayan 

    Idhar Chala
    Koi Mil Gaya
    Udit Narayan
    Tere Naam
    Tere Naam
    Abhijeet Bhattacharya
    Tauba Tumhare
    Chalte Chalte

    Sonu Nigam
    Kal Ho Na Ho
    Kal Ho Na Ho
    Best female singer
    Alka yagnik 

    Daiyya Daiyya
    Dil Ka Rishta
    Chitra
    Koi Mil Gaya 
    Koi Mil Gaya 
    Alka Yagnik 
    Jeena Sirf Mere Liye
    Jeena Sirf Mere Liye
    Hema Sardesai 
    Qayamat
    Qayamat
    Alka Yagnik
    Ishq Kameena
    Shakti – the power
    Best film album

    Filmkraft
    Koi Mil gaya
    Karan Johar/Yash Johar 
    Kal Ho Na Ho
    Aziz Mirza/
    Dreamz Unlimited /UTV
    Chalte chalte
    Satish kaushik /Mukesh Talreja/
    Sunil Manchanda

    Tere Naam
    Naresh Malhotra/
    Ramesh Taurani/
    Kumar taurani

    Dil Ka Rishta
    Best choreographer
    Farah Khan
    Idhar chala
    Koi Mil gaya
    Raju Khan 
    Daiyaa Daiyaa
    Dil Ka Rishta
    Piyush Panchal 
    Saathiya
    Saathiya
    Ganesh Hegde 
    It’s magic
    Koi Mil gaya
    Remo
    Chori pe Chori
    Saathiya
    Best new film music talent
    Sonu Kakar
    Babuji
    Dum
    Priya and Prachi 
    Love love tum karo
    Ishk Vishk
    Altaf Raja
    Market
    Market
    Hindi pop nominations
    Best male pop act
    Adnan Sami 
    Tera Chehra
    Tera Chehra
    Abhijeet Bhattacharya 
    Tere Bina
    Tere Bina
    Bombay Vikings
    Hawa Mein Udati Jaye
    Hawa Mein Udati Jaye
    Daler Mehndi 
    Mojaan Laen do shaman paiyan
    Mojaan Laen do shaman paiyan
    Altaf raja
    Ek dard sabhi ko hota hai
    Ek dard sabhi ko hota hai
    Best female pop act
    Falguni Pathak 
    Yeh Kisne Jadoo Kiya
    Yeh Kisne Jadoo
    Rekha Bhardwaj 
    Ishqa Iishqa
    Tere ishq mein
    Shweta Shetty 
    Saajna
    Dil naa laage
    Vaishali Samant
    Aika dajiba
    Aika dajiba
    Viva
    Viva reloaded
    Chori chori
    Best pop album
    Adnan Sami

    Tera chehra
    Abhijeet Bhattacharya 
    Tere bina
    Bombay Vikings
    Hawa mein udati jaye
    Vishal Bhardwaj 
    Ishqa ishqa
    Daler Mehndi
    Mojaan laen do
    Best video
    Bela Segal

    Tera chehra
    Tera chehra
    Ganesh Hegde 

    Kabhi nahin
    Tera chehra
    Rahul S Sud
    Hawa mein udati jaye
    Hawa mein udati jaye
    Anupam Sinha
    Kabhi mausam
    Tere bina
    Jagdish Ali/Shareen Mantri
    Aika dajiba
    Aika dajiba
    Best new non film talent
    Rekha Bhardwaj

     

    Tere ishq mein
    Ishqa ishqa
    Babul supriyo
    Sochta Hun
    Sochta Hun
    Jaswant singh
    Duniya badi kharab hai
    Duniya badi kharab hai
    Xenia
    Ishk
    Meri adaa
    Preety Bhalla
    Saango naka 
    Mera yeh man
    Best remix video song
    harry anand/rao & 
    Sapru films

    Kaanta laga dj doll remix
    Farhad Wadia/ 
    merzin/Huzefa/Prakash

    Daiyya daiyya
    Daiyya daiyya
    Harry anand/Rahul Sud
    Saiyaan dil mein
    UMI 10/ Vol IV
    Hardip Sidhu & Prempal Hans
    Mere naseeb
    Mere naseebthe baby H remix
    DJ Aqeel/Corner Pocket Films
    Kehdo tumhe
    Return of daddy mix

  • MTV Immies music awards to be held in December

    MUMBAI: MTV India and the Indian Music Industry (IMI) today unveiled what they claimed is India’s first music awards – the MTV Immies.
    The MTV India awards ceremony, the inkling of which was first given by indiantelevision.com as far back as in April (read report MTV India Music Awards on the anvil?), is scheduled to be held on 12 December at the Goregoan Sports Club in Mumbai.


    Coinciding with 100 years of the Indian recording industry, the award ceremony will bring together a galaxy of local and international stars.
    The Immies was announced today in Mumbai jointly by Universal Music company chairman and IMI president Vijay Lazarus, MTV Networks India MD Alex Kuruvilla and Bharti Cellular CEO Atul Jhambh. Also present on the stage were Sony Entertainment TV India CEO Kunal Dasgupta and music maestro (and Bharti Cellular brand ambassador) AR Rahman.
    Lazarus stated that, for the inaugural year, they planned to give away 23 awards in all – which will cover the ‘films’, ‘pop’, ‘international’, ‘special’ and ‘others’ genres. Categories run across films to spiritual music, Indipop to devotional, ghazal to international. Among them will be an inspiration/special recognition award for outstanding contribution to music over the years.
    Kuruvilla mentioned that they might have awards instituted to honour excellence in different linguistic categories, as well. Kuruvilla pledged that the awards ceremony will be a longterm commitment. He said that after MTV Music Awards, MTV Europe Music Awards, MTV Asia Music Awards the next step naturally was the MTV India Music Awards.
    Enter Dasgupta. “Dekho, dekho, dekho/ Immie dekho/ Sabse pehle Sony pe dekho”, sang the Sony CEO and immediately got the desired effect – the audience was in splits!
    Dasgupta spoke about his channel’s role in the award. With the channel having bagged the rights for numerous other events like the Filmfare Movie Awards, Femina Miss India Awards, the Mega Model Contest and Abby Awards and concerts of A R Rahman, Lata, Ismail Durban, Shah Rukh Khan – the award is an important addition to their portfolio, he said.
    Others present at today’s press conference were IMI executive members including Tips chairman Kumar Taurani, Venus chairman Ganesh Jain, Crescendo managing director Suresh Thomas, EMI virgin managing director Mohan Mahapatra, Sony managing director Shridhar Subramaniyam, Universal managing director Rajat Kakkar, Sa Re Ga Ma vice president Atul Chiromani, Times Music vice president Ravi Bhatnagar and Venus vice president Champak Jain.
    About Immies
    The awards – presented by cellular service Airtel – is scheduled to be aired simultaneously on MTV and Sony Entertainment Television, on 14 December 2003. The event will be co-sponsored by LG Electronics and Maruti Alto.
    The awards ceremony will also have a rerun on Sony Group’s cricket and events’ arm, MAX.
    Nominations for the Immies have been invited from any artiste who has released a song in the Indian market , in Hindi or Punjabi between 15 September 2002 and 14 September 2003. Kuruvilla said that the Indian Market Research Bureau (IMRB) International, a leading research agency, along with IMI and MTV, will manage the entire nomination and voting process. Any artiste performing in India is eligible for nomination, he specified.
    IMRB will conduct a quantitative study of the nominations received in the popular categories across seven cities (Mumbai, Delhi, Kolkata, Bangalore, Lucknow, Indore and Hyderabad).
    The final nominations of the popular categories will then be put up for a ‘Viewers Choice Vote’ on MTV. Viewers can vote for their favourite nominees via mtvindia.com, SMS or through on-ground polling booths at MTV hangouts.
    In the ghazal, devotional/spiritual and classical /fusion categories, the winners will be decided by a jury consisting of IMI and MTV members. The duo’s International Label Committee will take a call on the international winners. A separate executive nomination committee will de
    The channel will plug in the awards via a big bang multimedia marketing campaign. For four months this year, the channel will brand itself as ‘Awards TV’. Over 80-hours programming and over 1,700 promos will be dedicated to the awards.
    Campaign will be supported by print advertising in national dailies and magazines, outdoor billboards across four cities, a 10-city ground contact programme and online promotions on the channel website.