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Tag: MTV Europe

  • MTV Europe, MIT, Microsoft to attend first-intl word of mouth mkting conference in Hamburg

    MUMBAI: Several companies across the globe are trying, and in some cases being compelled, to reduce their marketing and advertising expenses while increasing their turnover.

    This trend is making phenomena such as word of mouth marketing an ncreasingly important factor in market strategising.

     

     
    The first-ever international conference on word of mouth marketing will be held from 6-7 October 2005 in Hamburg, Germany. More than 200 prominent marketing experts and researchers from around the world will gather to discuss with other attendees the latest marketing approaches and future trends in the realm of word of mouth marketing.
     
     
    The event is being sponsored by the Brand Science Institute. The aim is to provide a forum at which marketing practitioners can productively exchange experiences and explore unresolved word of mouth marketing issues. In addition to prominent industry players such as MTV Europe and Millward Brown, researchers from MIT and Microsoft Research Lab will also be in attendance.
     
     
    Brand Science Institute founder Dr. Nils Andres says, “Positive word of mouth advertising is the top priority in today’s companies, since the number of target groups is now beyond the reach of classic marketing channels. Our goal in sponsoring this event is to increase the body of knowledge and catalyse research on word of mouth advertising by holding workshops and roundtable discussion on the relevant issues with marketing practitioners, creative directors, and researchers.”

    This international event is aimed at marketing, PR and advertising managers who would like to obtain a wealth of information regarding current trends and new horizons in the realm of word of mouth advertising. Roundtable discussions held by subject experts will focus on (among other things) social software in the guise of weblogs and moblogs, cutting-edge product placement methods, and the efficacious use of consumers as brand messengers.

  • MTV Europe, Motorola team up for mobile content

    MUMBAI: This is a deal that furthers the growth of wireless content in Europe. MTV Europe and Motorola have announced that Motorola will be the exclusive provider of further MTV-created wireless content. The mobile content includes MTV Gimps — a freakish family of downloadable characters.
     

     
    In addition there is MTV Midnight Mash. This is the new viral email game which is being launched in support of the current MTV Motomash events that are taking place across Europe until May 2004.

    An official release informs that the deal seeks to leverage MTV’s creativity and knowledge of the ever-evolving music and lifestyle scene, and Motorola’s technology innovation and personalisation intelligence. The latest deal builds upon their three year multi-million dollar global marketing alliance signed last year for outside the US.

    MTV Gimps are a family of mutant characters that can be downloaded to personalise a mobile phone. Each character is appropriately named to fit their own individual quirky personality or theme. Each theme offers different dedicated elements for each character including a gimpified ringtone (both MP3 / midi), a downloadable screensaver and downloadable wallpaper. The first Gimp characters to be made available will be Lady Love — the one and only chain smoking, love thirsty female Gimp — and Androll — the soft on the inside, hard rock enthusiast on the outside Gimp.

    In addition, the MTV Gimps will also be available in the form of the wireless game Pain on the Train which will be embedded on to the some new Motorola handsets from May 2004. The objective of the game will be to negotiate one of the Gimp characters through underground train stations to Gimp land avoiding thundering trains and other dangerous obstacles along the way. The action oriented game will feature intricate cartoon graphics.

    The 360-degree integration of MTV Gimps will be supported on-air across MTV Europe’s 117 million homes through blipverts. These are five second advertisements featuring the different Gimps and their character’s dedicated MP3 ringtone

    MTV Intl and Motorola will also be the exclusive providers of MTV-created wireless content internationally outside the US, Canada and Japan. This will include an interactive series of games known as Plastikulture and a wireless component of the award-winning MTV Exquisite Corpse image campaign. The content will be pre-loaded on select new Motorola handsets and available for download at www.hellomoto.com outside the US in a few months time.

     

  • MTV Europe to launch channel for Portugal tomorrow

    LONDON: In line with it’s commitment to its long-term regional expansion strategy, MTV Europe is set to launch its 11th channel, MTV Portugal on 3 July.
    Available via cable and satellite through TV Cabo, Cabo Visao, and TV Tel, MTV Portugal will be designed to reflect the tastes and preferences of Portuguese youth. The 24-hour channel will feature a dedicated on-air look and a music policy that marries the best international music with the latest Portuguese hits and artists.
    An official release informs that MTV Portugal is designed to deliver significantly enhanced promotional opportunities for Portuguese artists and talent with a particular focus on a variety of genres including rock music. Portuguese acts will co-exist on the playlist with international artists so that Blind Zero for example will be playlisted alongside Coldplay, Marilyn Manson and Blur.

    MTV Portugal’s programming strategy will mix local content, such as the upcoming MTV Live with Blind Zero, with MTV’s international programming. An MTV Live is the full and complete transmission of an artist’s live performance. Blind Zero are one of Portugal’s most popular rock bands. The show will mark the first time that the band have appeared on MTV anywhere in the world. In keeping with audience preferences, MTV Portugal will also retain the network’s international character and flavour by transmitting MTV’s English language international programming including Dance Floor Chart. This is a simple, ‘less is more’ countdown show that is skewed towards the popular, commercial end of dance music with the top 10 videos played in entirety Another programme MTV Becoming claims to turn the average MTV viewer into the star they idolise. There is also Making The Video . This is an exclusive behind the scenes look at the making of a top artists music video from the start to finished product.
    To celebrate the launch of MTV Portugal MTV Club Tour sponsored by Lipton, will comprise a series of five parties set to take place from July to September in Lisbon, Oporto, Povoa do Varzim and Albufeira. Some of MTV Europe’s most prestigious events will take place in Portugal this year, including the final of MTV Shakedown, a pan-European dancing contest, which is set to take place in Portugal in September.
    The launch of MTV Portugal is the latest step in MTV’s on-going regionalisation strategy which to date has seen MTV develop from one pan-European channel to a network of 32 channels and 10 websites across Europe. MTV Portugal will be distributed to 1,527,000 homes in Portugal and will be the most widely distributed music TV service in Portugal. MTV Networks Europe claims to be the most widely distributed TV network in Europe and airs to over 112 million homes.

  • Scotland to host MTV Europe Music Awards in November

    LONDON: Come November and the celebrity-studded MTV Europe Music Awards will be held at the Ocean Terminal in Leith, Edinburgh, Scotland.
    The BBC Website has reported that Scotland fought off competition from Copenhagen and Belfast to hold the event. The week-long event is expected to provide a major tourist boost as it would attract thousands of visitors. The event will also be beamed live into the homes of millions of people around the globe.
    Media reports indicate that Kylie Minogue and Madonna could be among the artists who could make their appearances.
    Rapper Eminem was the big winner in 2002, picking up awards for best male artist, best album and best hip-hop artist. He beat Robbie Williams – the previous years winner. Kylie Minogue picked up two prizes, as did rockers the Red Hot Chili Peppers and Linkin Park.
    Some of the biggest names in pop and rock gathered for the 2002 MTV Europe awards, which was watched by a 12,000-strong live crowd (including Pierce Brosnan and Pamela Anderson) and millions more around the world on TV.

  • Gizmondo, MTV Europe launch sponsorship alliance

    MUMBAI: Gizmondo Europe, which is a subsidiary of the Florida-based Tiger Telematics, will sponsor MTV Europe’s pan-European movie initiative MTV at the Movies. It will also sponsor the MTV Europe Music Awards 2005.

    Tiger Telematics designs, develops and marketes mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world.

     
     
    The alliance with MTV is part of the company’s strategy to build its brand identity with young people across Europe. The multi-million dollar one-year partnership will launch on 1 May 2005. MTV Making the Movie is a guide for movie buffs showcasing an eclectic mix of movie reviews, interview exclusives and behind-the-scenes coverage of the hottest film releases in Europe.

    The one-year deal includes on-air sponsorship branding comprising billboards attached to all MTV at the Movies programming and, promos and dedicated Gizmondo ad spots running across MTV Europe’s 124 million households.

    In addition, Gizmondo will be sponsors of the MTV at the Movies website which is available via MTV’s 11 European websites. The online campaign will include brand integration across all 11 sites, which will contain complementary content to MTV Making the Movies and the MTV Movie Awards on-air programming.

     
     
    The MTV Europe Music Awards 2005 takes place at the Atlantic Pavilion in Lisbon, Portugal on 3 November 2005 and will have a potential worldwide audience of more than one billion people, Gizmondo will take advantage of a host of fully integrated pan-European marketing opportunities. Key elements include on-air
    billboards throughout the show, pan-European on-air competition and promotional spots.

    The online opportunities will include logo and banner presence across MTV’s network of 11 localised MTV Europe Music Awards microsites, inclusion on all MTV Europe Music Awards pan-European marketing and PR campaigns, and full integration across all MTV Europe Music Awards surround events in the lead up to the show.

    MTV Europe SVP and GM international marketing partnerships Dave Sibley said, “This multi-level partnership offers the perfect synergy between MTV Europe and Gizmondo. MTV Europe is renowned for its credible music and youth programming whilst Gizmondo undoubtedly takes mobile entertainment to a new level. Gizmondo’s leadership as a
    multi-entertainment device, and particularly as a movie player, lends itself well to the MTV At The Movies proposition and this, combined with sponsorship of the glittering MTV Europe Music Awards, will offer Gizmondo multiple
    opportunities to benefit from MTV’s unique audience connection, content and multi-platform marketing expertise.”

     
     
    The Gizmondo product is powered by Microsoft Windows CE advanced real-time operating system, boasting a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA graphics accelerator.

    It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location-based services, is equipped with Bluetooth for use in multi-player gaming and accepts SD and MMC card accessories. Furthermore Gizmondo users can opt in to a new ‘added value’ system called Smart Adds, which will feature offers not available to the wider public. In the coming months, Gizmondo plans to tap into MTV Europe’s media expertise
    to help develop the Smart Adds proposition for the business audience.