ITV

Tag: MTV Beats

  • Set the stage on fire with Diwali Special on MTV Beats

    Set the stage on fire with Diwali Special on MTV Beats

    MUMBAI: It’s time for happiness and celebrations galore with the much-awaited festival of the country! The festival of lights, Diwali is just around the corner and MTV Beats has a sizzling surprise for you. Taking the excitement of the Diwali celebrations a notch higher, the channel brings the Diwali Dhamaka with some of the favourite songs featured back to back with ‘Mera Wala Song’, India’s first live request show. With peppy lineup of blockbuster songs and soul trapping music starting 4th November, 9AM onwards, MTV Beats will lock in your requests Live during the show and play the songs you love to rock the floor on. With break free hours that will lift your spirits like never before, the ‘Musical Ladi’ will keep you off your seats with continuous dancing. 

    To take the madness a notch higher, MTV Beats is coming up with a massive watch and win contest from 3rd November to 10th November, where gratifications will be like Activa, Ipad, Dell Laptop and much more. All you need to do is, watch MTV Beats between 9 am to 11 am and send the flashing song codes to 8828807807 along with your name and city name. The lines for the contest will open from 8:45 to 11 am every day and the winners will get an auto response of Congratulation SMS while the song will be played in sometime. 

    What’s Diwali without Pathakas and Bollywood without our Pathakas? No fun, right? As part of the Diwali specials, MTV Beats brings a special lineup of break-free Bollywood songs from our very own dancing diva and Pathakas in town like Alia Bhatt and Deepika Padukone and many more. How can we miss out on our drool worthy Bollywood Crackers like Ranveer Singh and Ranbir Kapoor? Known to set the stage on fire with their energetic and captivating songs, these men surely know how to keep you on your feet all day long! 

    Bring out all the shades of filmy and dramatic in you with songs that you can choose from, across an array of genres and films. Tune-in to MTV Beats, 4th November onwards for a hearty and a dancing Diwali!

  • MTV beats is the fastest growing hindi music channel since launch

    MTV beats is the fastest growing hindi music channel since launch

    MUMBAI: It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!

    Sharing his excitement with us, Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18 said, “MTV Beats has expanded its viewership by 51% in the last year, reaching over 470 Mn consumers. The brand has successfully differentiated itself in this very competitive category and we have a lot planned to build on this fast-paced growth of MTV Beats.”

    MTV Beats will engage its viewers in three well-crafted spaces through the next few months.

    Music: Introducing the Best in Hindi Music Content 

    Riding on the success of Baba Ki Chowki, which has reached over 250 mn viewers cumulatively over 50 episodes, the channel is launching Secret Side With Akasa on Mon 17th September – India’s first show to bring the unseen side of popular musicians to viewers. Hosted by the popular Akasa Singh of Thug Ranja fame, the show will feature acclaimed musicians like Sonu Nigam, Armaan Malik, Mika Singh, Kumar Sanu and many more every month. 

    You would’ve enjoyed the uplifting tunes every day on Ad Free Mornings on MTV Beats. Now the channel is ready to launch India’s first LIVE Request show “MERA WALA SONG” in September where your requested song will play on-air shortly. The show will air every day from 9 am to 11 am.

    Starting with Ganesh Chaturthi, the channel will play curated playlists as part of the special festive programming, geared to keep your foot tapping right through the Navratri fervor.

    Movies: The Biggest Bollywood integrated partnerships

    For the first time, MTV Beats has partnered with the biggest Bollywood movies coming up in the festive season. The stellar line-up includes Helicopter Ela, Manmarziyan and Laila Majnu, where the channel will take the viewers behind-the-scenes like no one else.

    From partnering with a first-of-its-kind 6-city Manmarziyan concert tour to Kajol sharing her morning playlists on ‘Kajol Ka Kabza’, Sanket taking the movies’ cast on a ride in Baba Ki Chowki, the viewers can feast on the biggest Bollywood celebs thanks to innovative movie integrations.

    Mazedaar Moments: MTV Beats will go to the streets, and closer to you.

    Building on the palpable excitement around Ganesh Chaturthi, Bappa Beats will up the tempo with chartbusting songs on the channel. The MTV Beats Mobile in Mumbai will take the party to the streets, engaging the devotees at the biggest Ganesh Pandals with some scintillating tunes, special guests and lots of surprises, delivering a rousing Visarjan to our beloved Bappa.

    Celebrations are never complete without food, fashion and foot-stomping Bollywood numbers. MTV Beats Swag Nights will curate 400 + Bollywood Nights across India, ensuring that you never run out of music and masti!

    To unearth the next big Youth Superstar, MTV Beats plans to initiate a talent discovery platform MTV Beats Ke Desi Kalakar, scouting for the next big sensation – singer, rapper, dancer or musician – across the top colleges pan India.

    And what’s more, you will be able to enjoy your Favorite Hindi Music Channel at over 1100 bars, gyms & hangouts pan India, so that you never have a dull moment.

  • MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings

    MUMBAI: Mornings are the time when everyone looks to pump up and rejuvenate themselves for the day ahead and nothing helps unwind like good music. MTV Beats, India’s 24X7 Hindi music channel extends happy hours for music by introducing Ad-Free Mornings from 7.30 AM – 11.30 AM. For the first time ever on Indian television, the newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.

    Taking the uninterrupted affair, a notch higher, MTV Beats will also play favorite tracks of the renowned Indian musicians. The channel has always kept its viewing experience at forefront by constantly evolving their packaging, format and engaging with its audiences. People like to tune in for a dose of fresh music while working out, rushing to work and doing their morning chores.

    Bringing its quirky appeal to their audience, the brand has opted for Ad- Free Mornings to keep energy levels elevated and add a dash of exhilaration to dull mornings.

    Speaking about the latest development, Viacom18 Media Pvt. Ltd, Head Youth, Music and English Entertainment, Ferzad Palia commented, “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”

    The campaign ads will be played across network channels i.e. Vh1, COLORS INFINITY, Comedy Central, Rishtey, Rishtey Cineplex, COLORS, COLORS Marathi in addition to MTV Beats.

    Links below:

  • 90s tunes see revival on music channels

    90s tunes see revival on music channels

    MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers.

    Film songs of 90s vintage have charisma of their own. In the romanticism of the previous era, a girl’s blush or flickering of eyelashes, were signs of sparks flying. Recently launched channel MTV Beats has also intends to come up with a new show with music from that decade.

    Once upon a time, Doordarshan, with its exclusive black-and-white recordings and private TV played old songs but have since then been sidelined to just radio stations. Retro songs are the anchor by which the older generations recall their younger times, friends, company and even long-forgotten incidences of first love.

    Well, nostalgia is good business. According to reports, Bollywood accounts for more than 90 per cent of the revenue of India’s Rs 10.6 billion pop music industry. 

    In an earlier interview with Indiantelevision.com, Viacom18 head-youth, music and English entertainment Ferzad Palia said that their target audience for the channel are youngsters. He said that the channel’s viewership grew tremendously as what others have done in 10-12 years, they have managed to accomplish in a few months. “Music genre is so commoditised that everyone is playing the same music. Since the number of releases is the same, creating differentiation is very important. People loved us because we were different and we don’t want to lose that and that’s across the whole MTV universe.”   

    A good music channel is one where everyone finds their favourites at their own suitable time. So, while some channels play old classics at night, some play latest hits, and others play evergreen numbers throughout the day.

    SAB & MAX cluster EVP and head Neeraj Vyas told us earlier that the channel will always have the quotient of playing older songs since it gains audience attraction. The music in the late last century is what Vyas calls as ‘ageless music’ that is prominent in reality shows, parties and singing contests. Sony Mix’s day kicks off with slow music followed by the 90s era. Later in the day, it telecasts mellow and soft songs followed by new tracks up till 9 pm. The last three hours of the night are dedicated to retro music.

    MTV Beats will soon launch its new show Flashback from Monday to Friday 9 pm to 12 am while B4U plays Awaaz de Kahaan during the same time slot. Mastiii channel airs Evergreen Hits between 1 pm and 3 pm and at the 9 pm time slot, the network plays The Golden Era with Annu Kapoor and Raat k Humsafar.

    Old melodies on music channels bring nostalgia. A walk down memory lane does a world of good every now and then for ardent music lovers.

    Also Read :

    Coexistence of music channels and digital devices is shortlived: Neeraj Vyas

    Cautious investments serve MTV Beats well

  • Comedy Central, COLORS INFINITY, MTV Beats & Vh1 centers the spotlight on super – women this Women’s Day

    Comedy Central, COLORS INFINITY, MTV Beats & Vh1 centers the spotlight on super – women this Women’s Day

    MUMBAI: This International Women’s Day, the English and Music channels of Viacom18 are all set to celebrate womanhood, showcasing the contribution of some of our most favorite ladies. Indulge into feet tapping music, and back-to-back episodes of shows that feature women in their various personality shades.

    This Women’s Day, know more of your favorite women celebrities, with ‘O Womaniya’, on MTV Beats

    Show: O Womaniya

    Date and Time: 8th March, 8 AM

    This Women’s Day, MTV Beats gives you more than one reason to celebrate. Get up, close and personal with your favorite B-Town celebs as MTV Beats brings to you some lesser known trivia such as jaw-dropping secrets and funny coincidences from their lives. Not just this, get a chance to make the woman in your life feel special by dedicating songs on MTV Beats Request Box and Beats on Demand.  All this and much more, as MTV Beats calls out  ‘O Womaniya’ this Women’s Day.

    Catch the best of music to celebrate the Womaniyas in Bollywood and in your life, with MTV Beats O Womaniya, on 8th March, 2018.

    Celebrate 12 non-stop hours of Womanhood this Women’s Day, with Comedy Central’s  teen comedy series, Awkward

    Show: Awkward

    Date and Time: 8th March, 8 AM

    This Women’s Day, Comedy Central wants to celebrate the journey of becoming a woman. Women didn’t just “wake up like this”, there were more than a few growing pains before they transformed into the Fabulous creatures they are today! Celebrate the special day with 12 hours of uninterrupted laughter with teen comedy series, Awkward. An unpopular 15-year-old gains immediate, yet unwanted, popularity at her high school when the student body mistakes an accident she has for a suicide attempt, only on Comedy Central.

    Catch 12 hours of non-stop comedy, this Women’s Day, with Awkward, on 8th March, 8 am onwards, only on Comedy Central~Your Happy Place!

    This Women’s Day, celebrate with music from women rockstars, on Vh1 Diva Squad

    Show: Vh1 Diva Squad: Women’s Day Special

    Date and Time: 8th March, 12 PM

    Women have been smashin’ it in the music industry. We’ve been gifted with some super rad content featuring women being incredibly beautiful, powerful, and confident. Tune in to Vh1 Diva Squad for our women-ruled playlist. From Adele’s Rolling in the Deep, to Madonna’s Like a Virgin, Vh1 has got all your favorites covered.

    Let the women who rule music sweep you off your feet, this Women’s Day, with Vh1 Diva Squad, from 12 PM, on 8th March, only on Vh1!

    Catch non-stop episodes of Girlfriend’s Guide To Divorce Season 3 premiere on COLORS INFINITY

    Show: Girlfriends’ Guide To Divorce Season 3

    Date and Time : 8th March, 1 PM

    Tune into COLORS INFINITY this Women’s Day, to catch the Season 3 premier of Girlfriends’ Guide To Divorce. This season is all set to start with a bang with back to back 7 episodes non-stop celebrating womanhood. Catch Season 3 on Thursday, 8th March as we see Abby’s relationship roller-coaster with Coach Mike; from her trying to keep it under wraps through a cover up party to the revelation about this relationship and finally she questioning her future with Mike. From scandals, parties, relationship drama, this season has it all in store for you.

    Tune into COLORS INFINITY this Women’s Day, to catch the Season 3 premier of Girlfriends’ Guide To Divorce with 7 back to back episodes non-stop celebrating womanhood.

  • Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    February is shaping up to be an exciting month for the viewers of MTV Beats – the 24×7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the mellifluous four member Sanam Band all this month. From MTV Beats ‘Spotlight’ a special launch of the band’s unreleased track that broke exclusively on 11th February, to the launch of Dil Beats, a brand-new show curated and hosted by Sanam Band, airing 10am every Dil Se Wednesday. Marking Valentine’s day with the launch on 14th February, the show revolves around romance and its various nuances.

    Spend your Saturdays singing Karaoke songs along with the YouTube sensation, Sahil Khattar only on ‘Gaano Ka Rafu Center 2.0’ – a talk show with, and about, musicians as guests to discuss nothing but Music! The anchor, actor and comedian will play the character of No No Money Singh. The second edition of the show will kick off with Sanam Band and will focus only on musicians, singers, composers and lyricists as guests across the country. The Fab Four will be the center of attention on the channel through the Month of Love.

    “Owing to its differentiated programming with unique thematic daily playlist, MTV Beats managed to widen its consumer horizon and recorded an astounding viewership of 102.4 million within a year. MTV Beats became the highest watched contemporary music channel with an average of 25 mins of time spent by viewers in the country. We grew significantly in a short span of time which is encouraging and we are positive that we will continue to have an exciting musical year ahead.” Shared Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia.

    On their association, Band Sanam said, “Being associated with MTV Beats is really special for all of us as we’ve all grown up watching MTV! Romance as a genre has been evergreen which is loved across all age groups. Collaborating with MTV Beats for the month of love has been an exciting project for us and we’re confident that the viewers are going to love it as well.”

    With a refreshing line-up of shows centered around love and famous artists getting quirky on ‘Gaano Ka Rafu Center 2.0’, this February is sure to satisfy your musical desires.

  • Celebrate Republic Day special with ‘Beats of India’ only on MTV Beats

    Celebrate Republic Day special with ‘Beats of India’ only on MTV Beats

    This Republic Day, MTV Beats is set to hit the patriotic notes with ‘Beats of India’. The channel will be playing a song every hour as a part of ‘Beats of India’ to intensify the patriotic vibes. From the inspiring ‘Vande Mataram’ by ‘A.R. Rahman’ to the energetic ‘Rang De Basanti,’ and from ‘Chak de India’ to ‘Aisa Desh Hai Mera,’ these songs are sure to emphasize on the importance of freedom and evoke your love for India with some of the most nationalistic Indian songs.

    Show: Republic Day special- ‘Beats of India’

    Date: 26th January

    Time: 8 AM – 11AM & 5 PM – 7PM

  • Cautious investments serve MTV Beats well

    Cautious investments serve MTV Beats well

    MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

    Viacom18 head-youth, music and English entertainment Ferzad Palia told Indiantelevision.com that the consumption of music on television has actually gone through the roof in recent years. “TV viewership is growing because you listen to music on TV and if you liked it then you go out and consume it at whatever point of time. There is no other genre that I know is growing by 50-60 per cent.” Palia said that there was a 60 per cent growth in the music genre on TV in the last four weeks of 2017 as compared with the same period of 2016, quoting Broadcast Audience Research Council (BARC) data.

    With the conversation on digital media intensifying, the Indian music industry is also shifting towards it. Palia said that MTV Beats, a pure-play music channel launched by Viacom 18 in the second half of 2016, is profitable as the management is very cautious about where it invests. “There are different genres, which we did not enter for various reasons as they are financially not feasible.”

    Contrary to what Palia said, a media professional speaking to Indiantelevision.com said that it may not be viable for music channels to sustain beyond a point with licencing prices going up every year and the only monetisation avenue being ad revenue. Stickiness to television is limited today when it comes to music. New songs are repeatedly played after which they are downloaded from paid apps.

    Considering the cost incurred on rising royalty charges and the digital onslaught, Palia said that the company takes a measured approach to launching channels. “We focus on our products, we invest right and we also do not like to over-invest.” He further said that their prime indicator is consumer acceptance that effectively shows up in their revenue. “Eventually, you are in the business for consumers, so that’s what we focus on,” he adds.

    According to FICCI’s 2017 report, the music industry continues to shift towards digital consumption on the back of cheaper data rates, better digital infrastructure and availability of curated digital music on growing digital platforms. In 2016, the Indian music industry was estimated at Rs 12.2 billion and is expected to grow to Rs 25.4 billion by 2021 at a compound annual growth rate of 15.8 per cent.

    Moreover, Palia revealed that the channel is focused on creating its own intellectual property content.

    MTV Beats targets the 15-30 year age group and has hit 400 million annual number of viewers. “While the youngster is watching, the parents are also introduced to this channel, so the entire viewership for us has grown tremendously. What others have done in 10-12 years, we have managed to accomplish in these many months,” he adds.

    The channel’s viewership grew by 118 per cent by the end of 2017. It also ended the year with 25 minutes time spent, becoming the highest watched contemporary music channel.

    In the time to come, MTV Beats aims to grow its roster of shows with more celebrity faces and music-related content.

    Also Read :

    Music channels bet on shows to boost viewership

    PEN to launch Hindi music channel Dream TV

  • Music channels bet on shows to boost viewership

    Music channels bet on shows to boost viewership

    MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

    A study done by video intelligence platform Vidooly Media Tech said that Indian users largely consume music content on YouTube. In the music segment, Hindi and electronic music were the two most popular genres among YouTube users and the music videos generated over 3 billion views.

    Observing the trend in the television space, the channels that kick-started their existence as a pure-play music channels are now experimenting with reality shows or shifting their focus to youth-centric content. Several music channels have changed their programming line-up in a bid to put their finger on the viewer’s pulse.

    Launched in 1996, MTV rolled out its first reality show in 2003 – Roadies. After that, there was no turning back as the channel cut down music content in favour of youth-based shows. Roadies has completed 15 seasons while Splitsvilla is on its 10th. The list goes on with Dropout, Girls on Top, Kaisi Ye Yaariyan, India’s Next Top Model, Love School etc. Bigg Boss 11 is the latest addition which will be its first time on the music channel.

    One can ask the question – what happens to the music content ratio? It might have decreased because of the captive audience in India, or it might be a deliberate strategy to move towards youth-centric shows or because of the report by Vidooly that said about the music content consumed more over YouTube.

    Adding more to the context, Channel V launched in 1994 and during its heydays, the channel launched several iconic campaigns. Later, In search of greener pastures, Channel V became youth focussed. Attempts were made to rebrand Channel V as a reality show channel, moving away from its music-only programming. The plans, however, did not come to fruition as the channel shifted its focus away from music and it lost much of its popularity and TRPs. Therefore, viewership dropped drastically. In 2016, this mistake was corrected: it went back to playing music videos on loop. Nevertheless, it was too late for Channel V to regain popularity, and Star India decided to shut down operations.

    There comes another channel called Zing, formerly known as Zee Muzic and Music Asia, which is an India-based music television channel owned by Zee Entertainment Enterprises, which broadcasts in Hindi and other regional languages. It also features humour, animation, spoofs and celebrity lifestyle in addition to music. Shows like Pyaar Tune Kya Kia, Aye Zindagi and Love Diaries are among the shows added to the list with an intention to grab the eyeballs of the viewers.

    The Times Group’s Indian glamour and entertainment television channel—Zoom which started out as a music, Bollywood and serial channel, pulled serials quite quickly off the air, within months it was a music + Bollywood news channel.  The OTT platform Viu is now experimenting with the OTT-to-TV format. It has tied up with lifestyle channel Zoom to broadcast its shows, Spotlight and Gehraiyaan to bring in larger audiences. 

    Breaking away from the mould, Sony Mix still stays pure to music. MTV Beats is one that shows celebrity-curated theme-based music shows like Fit Stop with Sunny Leone and House Party with rapper Badshah. Mastiii has shows that are related to music too.

    Also, Zee Entertainment Enterprises’ 9XM has the popular The Bakwaas Show where film stars come to promote their films. Do Pal Ka Interval is a humorous take on the upcoming Bollywood movies based on their trailer and story.

    Although the music content on music channels is steadily diminishing, the jury is still out on whether consumption of music will become an online phenomenon. Only time will tell if the move to reality shows will pay dividends in the long run for the channels.

  • Viacom18 ditches FTA in UK, now entirely pay

    Viacom18 ditches FTA in UK, now entirely pay

    MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18’s channels will now only be available with a subscription on Sky and Virgin Media.

    Talking about leaving the Freeview platform, IndiaCast Media Distribution group CEO Anuj Gandhi says, “We are currently steering our business in a new direction in Europe and have decided to go pay and as a result, current channels will no longer be available on any free to air mode but will continue to be available on paid platforms.”

    The company gained significant viewership via Freeview, which reaches 11 million homes untapped by pay TV. Freeview contributed to 10 percent of its eyeballs in the UK. Rishtey and Colors at times received as high as 41 percent viewership contribution from it.

    Viacom18 channels on Virgin Media are in the mix pack which reaches to over 2.7 million subscribers. The growth is expected to be in line with Virgin’s growth forecasts.

    Viacom18 has a mix content strategy for its UK consumers. Curated programmes from India make up the bulk of its content while a tiny part is local programming. “Viacom18 is exploring further investments in local programming which will happen in the next fiscal, ” he reveals.

    On the advertising front, 90 percent comes from UK based companies. It has three sets of distinct advertisers. First – the local ethnic home-grown businesses, second – the mainstream multinationals and third is Indian companies that export to NRI audiences.

    Advertisers are clamoring to get airtime especially during Big Boss. “As a matter of fact, all our channels currently are utilising 100 percent of the available inventory and we are not even in our peak season, he adds.

    The buzz-creating idea of Viacom18 is to make sense to three categories of people living in UK – the first generation, their children/youth who have less exposure of content being produced in India as they have a variety of options to choose from and last one being people who have moved here in last few years as an intra company transfer or project based.

    While keeping the three categories in mind, Gandhi says that sometimes even small trade or local event associations give a higher ROI as compared to a high profile above-the-line campaign.

    Selecting the right marketing mix is crucial when you are in a niche market. That said, even the language used for communication will ensure success or failure.

    Viacom 18 partnered with Virgin Media in April 2011 to launch its General Entertainment Channel, Colors, on the cable platform. Colors has been available on Sky since January 2010. When launched, Colors was included in Virgin Media’s new Asian Mela bundle which comprised 11 TV channels, including ARY Digital, B4U Movies, B4U Music, SET Asia, MAX, Star Plus, Star News, Zee Cinema, Zee Punjabi, Zee TV and Colors TV, along with popular Asian radio station Sunrise Radio and priced at £11 a month.