ITV

Tag: MTV Asia

  • Melissa Lim to lead kids’ content acquisitions at WarnerMedia

    KOLKATA: WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids’ networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. She will also advise on licensing content to fuel the growing slate of kids and family programming on the regional streaming service HBO GO in Southeast Asia.

    Lim is currently based in Singapore and reports to Leslie Lee, head of WarnerMedia Kids APAC. Working closely with counterparts in the original production and development team, as well as programming, her key areas of focus will be exploring co-production opportunities and acquiring kids content for the region. For the latter, she will work with colleagues from other WarnerMedia acquisitions teams in the US, EMEA and LatAm.

    “Pinpointing and securing the world’s best third-party animation that sit perfectly alongside our originals is no easy task. I know that Melissa’s experience and passion will ensure we provide our fans a complete on-brand entertainment experience,” said Lee. “Her role is particularly important at a time when our networks are evolving and expanding viewer demos.”

    Melissa’s previous roles include stints at MTV Asia and StarHub, where she spent 13 years gaining invaluable insight into the kids programming world. Most recently, she was managing co-production and acquisitions at Disney for its channels and regional streamer.

  • Katy Xu is BBC Advertising’s regional director for Hong Kong, Greater China

    MUMBAI: BBC Advertising, part of BBC Worldwide, the commercial arm of UK pubcaster the BBC, has announced the appointment of Katy Xu as regional director for Hong Kong and Greater China.

    Xu will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Philippines and China, and starts with immediate effect.

    Xu will be based in Hong Kong and report to senior VP sales Asia Sunita Rajan.

    She joins BBC Advertising from Eurosport Asia Pacific where she was regional account director (Greater China, Thailand and Singapore) for two years.

    Previous to that, Xu was regional sales manager for both Greater China and South East Asia at Microsoft Advertising, and regional account director (Asia Pacific) for MTV Asia. She has also held sales roles at Lycos Asia and ChinaQuest Software.

    Key achievements over her past 12 years of international media background have included helping major Chinese brands such as Haier and Huawei launch their first ever international advertising campaigns – Haier sponsoring MTV Asia Awards in 2006, and Huawei (device) sponsoring the broadcast of London 2012 on Eurosport.

    Rajan said: “With vast experience in both pan regional TV and digital, having worked with global media companies such as Viacom, Microsoft Advertising Solutions and most recently Eurosport, Katy is well poised to drive growth for our business from these markets with her expertise in multi-screen and content solutions Ad Sales and her added knowledge and fluency in Mandarin.”

    Xu said, “I am delighted to have joined the BBC Advertising team, and am looking forward to working with businesses in Hong Kong and Greater China to promote their goods and services alongside some of the world’s best, most watched and most trusted content.”

    She moves into the role vacated by Michael Rees, who has relocated to Singapore as BBC Advertising’s regional director for Singapore, Korea.