MUMBAI: MTV, India’s leading youth channel is not just about music and entertainment; it is also about collaborating with young India to contribute to the social causes. MTV through their own pro social platform, MTV ACT engages with over 20 NGOs and independent organizations to support cause-based initiatives. The month of October saw MTV ACT going all out to create awareness and raise funds for the betterment of the underprivileged.
Beginning of October, MTV ACT joined hands with the crowd sourcing platform Hope Monkey to crowd fund a school for the world’s youngest headmaster in India. During the Joy of Giving week in October, MTV ACT and Hope Monkey came together to encourage the youth to have a big heart and drive the cause of education through funding the school. Hope Monkey is a crowd-source platform that gives the power to all Micro-Philanthropists to bring about change the world. The current initiative focuses on breathing life into the dreams of Babar Ali, who is also the world’s youngest headmaster at 16 years, to build a school. Now, at 21, Babar is looking to expand his backyard school to accommodate all the eager little learners in Murshidabad.
“You may think that just donating what you would spend on your morning coffee won’t make a difference, but this initiative will prove you wrong. The association with Hope Monkey is true sense is reflection of the MTV ACT philosophy of Every Action Counts. By collecting every penny donated by the young generation, Hope Monkey and MTV ACT aims to raise a corpus to support the dreams of better tomorrow.” said Sumeli Chatterjee, Head- Marketing & Insights, MTV India.
Helping the under-privileged in realizing their dreams, MTV ACT in association with the NGO Navnirmiti supported an initiative called Maha Mandi. A one of its kind event which is held every year, Maha Mandi is organized by NITIE in Mumbai. MAHA MANDI invites students from top B-schools around the country to sharpen their sales and marketing skills by selling simple NGO made products to commoners on the streets of Mumbai. The revenue hence collected is donated to charitable institutions as a token of respect and support for the noble cause they pursue. This witnessed participation from over 1000 MBA students who engaged in direct sales of the educational toys on the streets of Mumbai.
Speaking about this initiative, Sumeli Chatterjee, Head – Marketing & Insights, MTV India, said, “MTV ACT constantly strives to support various initiatives that are created by the young generation and are a step towards do-good to the overall society. Maha Mandi is in the entrepreneurial spirit of the students which teaches them different aspects of business while raising funds for a social cause.”
Furthering the MTV ACT ‘s partnership with the initiative YOU For Uttarakhand, the third music relief concert was organized in Bangalore on October 12, 2013. The concert was organized to raise funds in aid of the tragic Uttarakhand Floods which affected scores of villages and its inhabitants in the state. The line-up for the concert included leading acts by Thermal and a Quarter (TAAQ), Until We Last, Girish and the Chronicles, Solder and Moonarra. The proceeds were donated to Save the Children who is working closely to build lives of Children and families who were affected by the floods.
For those who wish to do their bit for the society can log on to mtv.in.com/act and donate for a cause that touches their heart or they can simply select any one or more causes that they would like to lend support to by simply spreading the word through their social media profile. Youth can support across causes by donating time through voluntary work or money to the NGOs working for various causes.
