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Tag: MTR

  • MTR Foods partners with Swiggy to deliver food essentials at doorstep

    MTR Foods partners with Swiggy to deliver food essentials at doorstep

    MUMBAI: MTR Foods Pvt Ltd has partnered with online food delivery platform, Swiggy to deliver food essentials from every category under the brand’s portfolio. As the country continues to be under lockdown, food remains to be an essential item for all. This move by both the brands is to ensure last-mile connectivity of food to their consumers amidst the COVID-19 outbreak in the country.

    The partnership will allow consumers to purchase MTR Foods products, now easily accessible through the MTR Stores and the Urban Kirana tabs available on the Swiggy app. The store currently carries key MTR products from all categories under the brand including Masalas, Pure Spices, Ready To Eat Meals, Rice Idli, Rava Idli, Dosa, Upma and other Breakfast Mixes, Beverages, and others.

    “We’re facing unprecedented times with the world facing a pandemic and our country under an extended lockdown. Under these circumstances, it is critical for us to ensure that our consumers have a continuous supply of our products. With home delivery witnessing a significant rise, this partnership with Swiggy would enable us to reach out to the majority of our consumers and ensure that their products reach them safe and sound, whenever they need them. With Swiggy’s extensive hyperlocal reach, this partnership was a natural one for us," said MTR Foods Pvt Ltd CEO Sanjay Sharma.

    Swiggy will source the products from the MTR Foods distributors listed on to the platform to ensure the proper handling of products and enable availability across cities through no-contact delivery.

    Swiggy COO Vivek Sunder said, “MTR’s extensive and popular product range such as breakfast mixes and ready-to-eat meals, beverages, spices, pickles, and sweets will be readily available for customers now more than ever. Our partnership with the brand will leverage their distribution centres and retail outlets across major cities to ensure quick and reliable supply of these products through Swiggy’s efficient delivery service. Our ‘No-Contact’ delivery feature, which can be availed on all prepaid orders, will continue to help both customers and delivery partners maintain a safe distance.” 

    The store is now live in Bangalore and we will go live in other metros and Tier 2 cities in a few days. Along with the products being available to consumers across key markets, all necessary precautions have been taken by both partners to ensure the safety of both the consumers as well as the delivery executives. To this effect, all delivery executives in these markets have undergone a special training coordinated by the MTR Foods team on precautions they need to take while making a delivery, to ensure complete safety of the delivery persons as well as the products.

  • Brand Street Integrated Executes Experiential Campaign for MTR’s New Product “Laban Stretchy Man”

    Brand Street Integrated Executes Experiential Campaign for MTR’s New Product “Laban Stretchy Man”

    MUMBAI: Brand Street Integrated, a leading marketing agency has executed an experiential campaign for “Laban Stretchy Man”, the new human-shaped, stretchy, fruit flavoured chews from Norwegian brand Orkla. The product has been localized by MTR Foods in India. This was a sales and sampling campaign which aimed to create awareness in the student community about the brand and its product by creating a WOW experience. The company cited the right opportunity to maximize the brand awareness by joining hands with an exciting and unique initiative which was hosted towards forming the longest chain of people patting each other on the back towards happiness and the good work done so far by individuals. 

    The campaign was driven on the occasion of Children’s Day in the city of Bengaluru. Given their understanding of brand-recall and sales marketing, BSI had designed the campaign keeping the requirement to increase awareness and ensure maximum visibility and sale to happen of the product. The whole concept was designed to spread the awareness and benefits of appreciation of people and environment for health, happiness & World Peace. The event was also an attempt for gaining recognition in “Guinness Book of World Records”. Around 10+ schools from Bangalore participated in the event with a crowd of more than 2000 children.

    Apart from this, the children were also given a brief about Laban stretchy jelly and the colorful flavors they come in – Bravo Orange, Go-Go Mango, Super Strawberry and Giggly Green Mango. Samples were given to all the participants and a stall was also installed at the venue for further sales activity. 

    Speaking about the campaign, Mr. Mayur Gurukkul, Business Head (South), Brand Street Integrated said, “We wanted this campaign to be delightful and exciting since the primary consumers are children. With this campaign we have been able to associate Laban stretchy jelly with an activity that immediately thrills and invigorates participation from their target group and also helps in brand recall as children associate information with emotions.”

    Commenting on their campaign, Mr. Vipul Goel, Head- Trade Marketing MTR Foods (Laban), said, “We are glad to have associated with BSI for our campaign. They understood our brief very well and planned and executed this campaign to build awareness amongst our primary target group and also enhance our brand by associating with a joyful activity.”

    In the past, BSI has planned and successfully executed marketing campaigns for some of the leading industries like Marico India, JSW India, Sun Pharma, Lupin, Kohinoor Foods, TATA SKY, Mosaic India, Tata Broadband, MTR, Tata Sky, Shell India and many more.
     

  • MTR teams up with Fox Star Studios to market its Badam drink mix

    MUMBAI: MTR Foods has partnered with Fox Star Studios, the makers of animated franchise The Ice Age, to market its range of Badam drink mix. The company will be offering badam and chocolate flavours during Ice Age 4.

    Fox‘ film Ice Age 4: Continental Drift has been a big draw among children. MTR was keen to bring in a new wave of energy, excitement and make milk consumption more fun this season with this association by launching the drink.

    “Ice Age titles are a massive success, highly entertaining and with lead characters that are so engaging and fun for kids that it offers our badam drink mix and chocolate badam drink mix an ideal platform for association,” said MTR Foods VP marketing Vikran Sabherwal.

    Fox Star Studios CEO Vijay Singh added that Ice Age is the most successful animated franchise in India, which is hugely anticipated in particular, amongst children and families. “We are delighted with the association between Ice Age 4: Continental Drift and MTR‘s new range of kids‘ drinks,” he added.

    The new products will be available across India through all major retail outlets and beverage counters from this month. It is available from 25 gm sachet priced at Rs 10 to 1 kg pack for Rs 280.