Tag: MTDC

Manhattan Communications to handle event management and sponsorship duties of MTDC

MUMBAI: After a long drawn selection process, Maharashtra Tourism Development Corporation (MTDC) has empanelled Manhattan Communications (India) as an agency for event management and sponsorship, starting from April 2014 for a period of three years.

Following a multi-agency pitch from several agencies, MTDC chose Manhattan Communications for promoting Maharashtra as a leading tourism destination in India. Through its strategic and creative expertise and its offices across the globe, Manhattan Communications endeavours to assist MTDC, achieve this objective.

The agency’s co-promoter & director Shantonu Aditya said, “We are extremely privileged to be empanelled for such an esteemed client, MTDC. It is a great honour and accomplishment for us. This association shall not only strengthen our roster of clients but would also help us grow in a new category of services.”

MTDC is a body of the Government of Maharashtra responsible for development of tourism in the Indian state of Maharashtra. Since its inception, it has also been involved in the development and maintenance of the various tourist locations of Maharashtra.

April 30, 2014
Maharashtra to attract tourists from North India

NEW DELHI- In a most aggressive marketing plan, Maharashtra Tourism Development Corporation (MTDC) has kick started its mission to attract tourists from North Indian states by opening its tourist information centre in this part of the country. Maharashtra Tourism aims to cover 10 prominent cities of India to promote tourist destinations of Maharashtra having already opened a tourist information centre in Hyderabad recently.

Starting with its marketing campaign in Delhi on Friday, Maharashtra Tourism is all set to attract the tourists from Delhi and surrounding states by setting up Tourist Information Centre at Hotel Janpath.

Shri Chhagan Bhujbal, Honorable Minister of Tourism, Government of Maharashtra, said, “We already attract maximum foreign tourists and now we are also focusing on attracting domestic tourists in large numbers. Maharashtra has everything in terms of tourist destinations. It is an unlimited resource for beach lovers, adventure sport lovers, honeymoon travelers, pilgrimages and sites of historical importance and for nature lovers. Maharashtra is one of the most developed States of India with a large class of educated and affluent society.”

Maharashtra is always known for its rich culture, art and festivals. The State is blessed with the world famous World Heritage Sites like the caves of Ajanta-Ellora, 720km long coastline, pilgrimages like Shirdi-Saibaba, Entertainment Capital – Mumbai, Buddhist Pagoda at Gorai (Mumbai), hill stations like Mahabaleshwar-Panchgani and Matheran, wildlife sanctuaries of Tadoba-Pench and India’s wine capital-Nashik.

Dr. Jagdish Patil, Managing Director, MTDC, said, “MTDC has been taking several progressive steps to encourage tourism in Maharashtra. Along with this facility in Delhi, we are also hosting a road-show for the tour operators to promote Maharashtra as a preferred tourist destination. It will be an interactive session with the tour operators about how best we can improve the number of tourists visiting from North India to Maharashtra.” Apart from Delhi, MTDC is planning to unveil their tourist offices in Lucknow and Tirupati in the near future.
The information pertaining to all destinations and tourist information will be available at the new office of MTDC which will become one point source of information for the tourist enthusiasts from North India and tour operators.

September 6, 2013
MTDC empanels Concept Communication, JWT and 8 others

MUMBAI: The Maharashtra Tourism Development Corporation (MTDC) has empanelled 10 agencies on its creative roster. These include Concept Communication, JWT India, Network Advertising, MX Advertising, Mercantile Advertising, Adfactors, Graphics, Kautilya Multi Creations, Paramin Advertising and Ad Syndicate.

Two of the incumbent agencies are Beehive and WPP‘s O&M.

It is learnt that television will play a major role in the media mix. The Concept team has presented the media mix to MTDC along with scripts for the television campaign.

Concept Communication national creative director Rachanah Roy said, “Travel and nature are topics which set alight the creative spark in even the most boring and mundane person. And the various teams at Concept on the account are in a state of electric enthusiasm to work on the account.”

November 7, 2012
Bollywood tours in Mumbai in November this year, courtesy MTDC

MUMBAI: Giving an opportunity to Bollywood enthusiasts to witness film shoots, the Maharashtra Tourism Development Corporation (MTDC) has decided to organise Bollywood tours in Mumbai in November this year.

MTDC will partner with Goregaon Film City in North Mumbai for a unique concept of Bollywood Tourism. The tours will last an hour each and will be conducted only on Saturdays and Sundays, it is understood.

The corporation is also in talks with film and television producers to get a celebrity to be a part of the tour that would give tourists the opportunity to interact with the celebrity or have the celebrity himself/herself conduct the tour.

“There is huge attraction for Bollywood and there is huge scope for tourism. At Goregaon Film City, shootings are simultaneously on at several sets, and people can watch and interact with Bollywood stars there,” observed J K Banthia, chief secretary, Maharashtra. He added that the schedule of the tours and the shootings at Film City would be displayed on the MTDC website for people to book in advance.

It is said that the first tour is expected to take off in the first weekend of November this year. The pick-up points will be MTDC ‘s office at Prabhadevi, from where a bus will take people to Film City.

The Corporation is also in talks with Brihanmumbai Electric Supply & Transport (BEST) Undertaking to decide the fixed tour cost.

September 25, 2012