ITV

Tag: MSOs

  • FoodFood launches new campaign with a fresh new lineup

    FoodFood launches new campaign with a fresh new lineup

    MUMBAI: India’s food lifestyle channel, FOODFOOD, a single channel entity, reaches across 35 mn households in India. In addition to key MSOs across the country, the channel is available on all major DTH platforms – Videocon d2h, Airtel Digital TV and Tata Sky and digital platforms pan India. The brand today is one of the most popular and talked about channels, in its genre, across the country.

     

    The channel is all set to  break its new campaign, on April 14th ,with a lineup of shows–an ode to home makers, concentrating on driving excitement and reinforcing the new positioning and statement that the  channel is clearly differentiating itself from the plethora of ‘me too’ channels.

    The campaign breaks with an array of fresh programming– India Unlimited, Pure Sin, K for Kids, Cook Smart, Oriental food among others. It is complementing the channel’s stand of being a food lifestyle channel, with innovative content, creating a “wow” factor through the new line up. India Unlimited is food from various parts of India, in one platter; Pure Sin, a celebration of making desserts, which has been a part of our culture & traditions from time immemorial. From healthy deserts to desserts for occasions to all time favorite, this food genre is something exclusive for the viewers; K for Kids, is filled with adventure, fun and sparks from enthusiastic kiddy chefs on the show, churning out winning recipes; Cook Smart another master stroke from the Master Chef Sanjeev Kapoor; and introducing sumptuous mouth watering oriental dishes, the all time favorite with Indians.

    Explaining the reason behind the campaign burst SK Barua of FOODFOOD channel said, “With the new campaign we are redefining the philosophy, positioning and the tagline that speaks volumes about the specially targeted content, across food genre. Our efforts are to reiterate our authority on food   and reach out to our target audiences. This is the first campaign and going forward we want to continue to give best of food to our viewers.”

    The campaign will address the youth and the matured viewers, and not to forget our die hard loyal viewers. Though Young in its looks, it can entice a whole generation with its mantra to learn easy-to-make food and enjoy food.

    The 45 days campaign burst in Mumbai & Delhi, from April 14, will be across various media—outdoor, radio, digital, print, MSOs, social media…. With the new campaign the channel promises to attract, allure and engage the viewers – through social media, on-ground activities, on radio and television.

  • “A holistic viewing experience with VAS will enlist consumer loyalty, moving forward”

    “A holistic viewing experience with VAS will enlist consumer loyalty, moving forward”

    MUMBAI: Having spent nearly 25 years in this industry, if there is one thing that has been constant over these years is the fact that there has never been a single dull moment! It’s a memorable journey which I live, learn and grow with every passing day.

     

    Whilst I have actively represented many genres in entertainment what comes naturally to me is movies, and so to be part of an iconic brand like HBO, is not only an honour but a dream come true! The path-breaking work HBO has done globally is truly a benchmark we aspire to match and go beyond in this part of the world as well.

     

    With growing fragmentation of this genre in India coupled with the tall challenge of not having much content differentiation between one channel and the other, it clearly calls out the need to bring something different to the consumer. In fact, the harsh reality of the day is that if one were to put their hand on the logo of a movie channel, one would never know which channel they were watching! Hence, I strongly believe that in the current context where lines of consumer loyalty are blurring, offering a holistic viewing experience with value added services would most certainly enlist consumer loyalty, moving forward. And this is exactly what we at HBO are currently doing and possibly paving a way for others to follow as well.

     

    Over the years, HBO has graduated from being a leading ‘Hollywood channel’ to one of the most celebrated ‘Premium Entertainment Experiences’. HBO has redefined television viewing in India through its latest offering of two 100% ad-free Premium Channels- HBO Defined and HBO Hits. Our vision is to create a cinema-like experience in the comfort of your home. In terms of content, we at HBO aim to strike a fine balance between blockbuster titles that rate year after year and our “differentiators” – critically acclaimed ‘HBO Original’ shows and movies.  Now with innovative services like ‘HBO on demand’, the subscription video on demand (SVOD) service offered for free exclusively to subscribers of the HBO Premium Channels- HBO Defined and HBO Hits- on Tata Sky, we are taking the premium experience a step further. ‘HBO on demand’ provides flexibility, choice, and convenience to subscribers, putting them in complete control of what they watch, when they watch, and how they watch. ‘HBO on demand’ will give HBO Premium Subscribers access to a wide selection of HBO original content with the convenience to watch what they like, when they like. Indian audiences no longer want to be limited to viewing content at specific times and want great flexibility and choice. The HBO Premium offering is aiming to fill that need.

     

    Having said that, we have to also admit that unfortunately, it’s not such a walk in the park and in hindsight, I guess it was never meant to be! Whilst digitisation has paved the way for players like us to come out with new revenue models, the on-ground reality with the cable fraternity leaves much to be desired. Until the marriage of MSOs and LCOs doesn’t get sorted in an amicable way, it would be testing our strengths for making these revenue models work. The need of the hour is for digital cable platforms to adopt learnings from DTH platforms and apply the same to fix some of the on-ground challenges. There definitely exists an opportunity for all platforms to address their growth against the backdrop of the ARPU challenge and I think, we all believe revenue-sharing models can be one of the ways forward. However, to make that happen, we need some tangible steps taken on the ground.

     

    Being an eternal optimist and seeing the glass always half full, I sincerely hope that these problems will fade away soon and I do see some baby steps being taken in that direction which will surely pave the way forward.

     

    If I had a genie asking me two wishes; firstly, I would ask for DTH platforms to have more bandwidth and secondly, I would ask for digital cable platforms to be more technology-ready and have a stronger customer value proposition.

     

    Some may argue that genies don’t exist so these wishes may not come true, but I believe the bottle has been opened and it’s just a matter of time before he comes out and grants me these wishes!

     

    (Monica Tata, managing director of HBO South Asia, was the Guest Editor Of the Day at Indiantelevision.com and the views expressed are her own.)

  • CTMA’s Cable TV Show 2014 to begin in Kolkata tomorrow

    CTMA’s Cable TV Show 2014 to begin in Kolkata tomorrow

    KOLKATA: India is on the path of digitisation and if all goes well then by the end of this year the entire country will go digital. In that case, isn’t a cable TV show a good idea to make the industry aware of the new technology? Cable TV Equipments Traders & Manufacturers Association (CTMA) is organising its three-day annual satellite and cable television show 2014 from 12 to 14 March at the Netaji Indoor Stadium which will see the participation of nearly 10,000 parties. It will include cable operators, traders, manufacturers, channel partners, distributors, broadcasters from across the country as well as from Bhutan, Nepal, China and Bangladesh are expected to attend the show.

     

    “Cable TV Show 2014 would showcase and promote latest products, technology, emerging trends and value added services in the cable television (CATV) sector,” said the exhibition chairman Pawan Jajodia.

     

    This year more than 400 local cable operators (LCO) from Bangladesh are likely to participate in this show. All the major national multi-system operators (MSOs) along with the regional MSOs may also put up stalls at the show to make the public aware about their service potential and new services, said SitiCable Kolkata director Suresh Sethia.

     

    “Eastern India, the hinterland being services by CTMA is having a TV base of more than 25 million TV homes beside another five million TV homes in the neighbouring countries of SAARC Region,” added Jajodia, who thinks that with the convergence of digital market of CATV, this platform has become versatile and potential.

     

    The show will bring together all the existing and prospective manufacturers and vendors and the CATV service providers like MSOs, LCOs, broadcasters and traders and help them to expand their market. The Kolkata region itself has approximately 30 lakh digitised cable TV households.

  • Cricket Packs could become universal

    Cricket Packs could become universal

    MUMBAI: Digitisation is set to change the way television channels are packaged. In addition to the subscriber getting the option to pick and choose channels, multi-system operators too are finding newer opportunities.

     

    MSOs have found a good business prospect in cricket, the most-watched sport in India.

     

    With digitisation of cable TV services in 42 major cities, MSOs are increasingly shifting to per subscriber deals with broadcasters instead of making bulk payments.

     

    Hathway Cable  & Datacom, like direct-to-home television service provider Dish TV, has carved out a Cricket Pack for its subscribers.

     

    In the case of Dish TV’s India cricket pack, the channel on which live telecast of a match involving Indian men’s cricket team is switched on.

     

    “Sports channels, by the nature of its programming are event driven. We have an Indian Cricket Pack, which is a cost per subscriber deal with broadcasters,” says Hathway Cable  CEO Jagdish Kumar.

     

    More MSOs are likely to follow suit and offer Cricket Packs to their customers.

     

    “Though right now we have entered into a per set top box deal with the sports channel broadcasters, we may also look at Indian Cricket Pack going forward,” informs SitiCable COO Anil Malhotra.

     

    There are three types of commercial arrangements entered between broadcasters and operators. These are: Fixed deal, in which the operator pays a lump sum amount to the broadcaster; Reference Interconnect Offer, in which operator takes channels based on the choice of the subscribers; and on a per set top box deal, in which the operator shares details of the number of STBs installed with the broadcaster and the number of the subscribers subscribing to a sports channel.

     

    DEN Networks is currently on a fixed deal with the sports broadcasters. “We are still asking for lump sum because of cash flow issues,” informs DEN Networks CEO SN Sharma.

     

    While till last year, broadcasters were entering into fixed deals with operators, “now everybody is moving towards cost per subscriber,” adds Sharma.

     

    When questioned if DEN would also offer Indian Cricket Pack, Sharma says, “Let’s see. Different experiments are happening. With time everything will evolve.”

     

    According to GTPL Hathway COO Shaji Mathews, broadcasters are entering into fixed deals or negotiate a per subscriber rate.

     

    “The per subscriber deal has clauses which say that the operator needs to show a minimum number of subscribers who subscribe to the channels,” he says.

     

    Currently, GTPL Hathway has a fixed fee deal with the sports broadcasters.

     

    “The moment we get into a la carte, the rates are really high and if we get into cost per subscriber, unless we guarantee a certain number of subscribers for the channel, the cost per subscriber is also high. So, in fact on fixed deal, we land up paying less because of the fee structuring,” he says.

     

    GTPL Hathway may also move to Indian Cricket Pack. “We are looking at that as well,” he says.

     

    It makes business sense for channel distributors to create cricket packs. But Increasing inclination towards cricket packs would mean predominantly cricket channels would gain at the cost of those with less or absolutely no cricket content.

  • Gujarat HC to hear LCOs petition against TRAI, govt, MSOs next week

    Gujarat HC to hear LCOs petition against TRAI, govt, MSOs next week

    MUMBAI: The Gujarat Cable Operators Association (GCOA) has all the reasons to rejoice. The Gujarat High Court on 30 January had given a final notice to the Union Government, the Telecom Regulatory Authority of India (TRAI) and Multi System Operators (MSOs) in the state to respond to the petition filed by the GCOA, but all the three respondents did not file their responses in the court with the deadline ending today.

     

    “Today was the last day for the government, the TRAI and the MSOs to respond to the court’s notice, but none of them responded,” informs Gujarat Cable Operators Association president Pramod Pandya.

     

    Pandya the court will being hearings in the case next week.

     

    GCOA had filed a petition in the high court in September, challenging the legality of the Telecommunication (Broadcasting and Cable) Services Tariff and the Telecommunication (Broadcasting and Cable Services) Interconnection Regulations. The court had asked the three respondents to file reasons for formulating the tariff and interconnection regulations.

     

    “We have been fighting for our fundamental rights. It is a one-sided regulation. Why is everything being taken away from me and being given to the MSO? We are not against DAS. It is a fight for our right and our ownership of the consumers. We now wait for the case to go up for hearing the next week,” concludes Pandya. 

  • Q3: Digitisation pushes up MSOs’ subscription revenue

    Q3: Digitisation pushes up MSOs’ subscription revenue

    MUMBAI: Transparency in subscriber numbers with the digitisation of cable TV services in 42 cities is translating into higher subscription revenues for multi-system operators.

     

    The benefit of digitisation is still to fully reflect in revenues of MSOs as billing to cable TV subscribers is still to be completed in the 38 cities that were digitised in Phase II.

     

    Digitisation has had an added impact on the MSOs financials. Their carriage or placement revenue earned from broadcasters is decreasing.

    MSOs expect carriage revenue to rise as new channels get launched.

     

    Carriage Revenue

    Hathway Cable & Datacom’s income from placement of channels fell 14 per cent to Rs 73.6 crore in the third quarter ended 31 December, 2014. The share of placement revenue in Hathway Cable’s total revenues fell to 31 per cent in the third quarter from 41 per cent a year ago.

     

    Den Networks too saw softening of its placement revenues to Rs 117.8 crore, down nearly 2 per cent from Rs 119.90 crore a quarter earlier. Den Network’s placement revenues a year ago are not available.

     

    Subscription Revenues

    Digitisation gains led Den Networks revenues to rise to Rs 105 crore in the third quarter, up 6 per cent from Rs 99.11 crore a quarter earlier.

     

    The quarter-on-quarter increase in subscription revenues for Hathway Cable was sharper. Its subscription revenues rose to 74 per cent to Rs 119.1 crore in the third quarter from Rs 68.5 crore a quarter earlier.

     

    Hathway Cable’s subscription revenues rose as it completed billing for a substantial percentage of its cable TV customers in the cities covered under the Phase II of digitisation. As a result, its average revenue per month per subscriber too has increased substantially, an analyst said.

     

    Hathway Cable says with its focus on collections, the company has witnessed continued traction in the pace of subscription collections into January 2014.

     

    SITI Cable Network saw its total revenues in the third quarter rise 42 per cent to Rs 177.3 crore from Rs 124.7 crore a year ago.

    SITI Cable CEO V D Wadhwa says, “We gained further momentum in the third quarter of fiscal 2014.”

     

    Direct-To-Home TV

    Dish TV’s revenues rose 3% quarter on quarter to Rs 6,128 mn in the third quarter but its EBITDA fell 1.6% quarter on quarter to Rs 135.50 crore. The company’s operating profit was down as its content cost rose and selling, general and administrative expenses increased as it tapped benefits flowing from digitisation.

    Dish TV added net 2,20,000 households in the third quarter taking its subscriber base to 11.2 million.

    Analysts expect Dish TV to reap higher benefits of digitisation in Phase III and IV starting 1 October, 2014.

     

    In the case of Bharti Airtel’s DTH business, the multiplier impact of increased customer additions and higher realisations during the quarter, pushed up revenues by 25.8 per cent to Rs 538.4 crore from Rs 428 crore a quarter earlier.

     

    Leveraging economies of scale, EBITDA for the quarter increased to Rs 97 crore from Rs 14.7 crore a year earlier. Consequently, Airtel Digital TV’s EBIDTA margin improved significantly to 18.0 per cent in the third quarter from 3.4 per cent a year earlier.

     

    During the current quarter, the company incurred a capital expenditure of Rs 110.90 crore in DTH services. The cash burn during the quarter at Rs 13.9 million was significantly lower Rs 120.40 crore a year ago.

     

    Airtel DTH added 2,35,000 net subscribers in the third quarter to take its total subscriber base to 88,07,000. Its average revenue per user in the third quarter was Rs 207. 

  • ‘North East Live’ to expand in 7 north-eastern states

    ‘North East Live’ to expand in 7 north-eastern states

    KOLKATA: ‘North East Live’, a 24×7 satellite news channel from the house of Pride East Entertainments that was launched in Arunachal Pradesh last year is on an expansion spree. In the next six-seven months, the channel plans cover all the seven north-eastern states of India. As a part of that, the channel will be hiring 100 employees including journalists and technical staffs.

     

    However, the channel, which was in talks with various multiple system operators (MSOs) and direct-to-home (DTH) players, had to bear the brunt of high distribution charges because of which it has even given up the plans of all India distribution for the time-being. “The high carriage fee demanded by them makes it difficult for us to subscribe,” said Pride East Entertainments CEO Caushiq Bezboruah.

     

    Still North East Live can be watched at some places including Kolkata, few parts of Madhya Pradesh among others. “We have tied up with Siticable in Kolkata,” he said.

     

    However, the company has opted for an AOS application that would increase its penetration and has even seen considerable downloads in the north eastern market. “Apart from the AOS application, our website also provides all the audio-visuals of the news,” said Bezboruah.

     

    The Guwahati-based Pride East Entertainment also runs three other channels – Newslive, a news channel; and general entertainment channels (GEC) channels Rang and Ramdhenu. The company has around 350 employs working for it, of which, a team of 50 work for North East Live. “We have set up a studio at Arunachal Pradesh and for the Guwahati reporting, the infrastructure and manpower of ‘Newslive’ are used,” said Bezboruah.

     

    The feed for North East Live is uplinked from Guwahati presently and the company will continue to do so in future as well, informs Bezboruah.

  • Kolkata LCOs against having to obtain NOCs from MSOs

    Kolkata LCOs against having to obtain NOCs from MSOs

    KOLKATA: It’s their fight for survival. Local cable operators (LOC) from Kolkata are now up in arms against the regulation that requires them to obtain no-objection certificates (NOCs) from multi-system operators (MSOs) to be able to get their licences renewed.

     

    It’s not just the billing, inter-connect agreements or revenue sharing issues that is of concern to the LCOs. The requirement of having to obtain NOCs from MSOs for their annual licences is another issue they are preparing to fight against.

     

    LCOs across the country now come under an amended rule which states that LCOs have to take NOCs from their respective MSOs for renewal of their annual licence from the Post and Telegraph department, which, the LCOs feel, makes their survival at the mercy of the MSOs.

     

    Swapan Chowdhury, convener of the Joint Forum of Cable Operators’ Association (JFCOA), said earlier the LCOs, the last mile operators, had to apply to the government for renewal of their licences but now have to take NOCs from private companies, the MSOs. “It shall be difficult for the LCOs to exist and operate,” he argued.

     

    “The forum will raise its objection with TRAI (Telecom Regulatory Auhtority of India) and shall (also) challenge the merit of such an amendment in the appropriate court of law shortly,” Chowdhury said.

     

    “This mandatory digitisation has adversely affected our livelihood and has proved detrimental to our interests. If TRAI wants the LCOs to be wiped out from the cable TV industry business, it is fine but asking us to get NOCs from MSOs is not a fair idea at all,” said an LCO from the Cable Operators Sangram Committee.

     

    The LCOs are also against the practice of having to renew licences every year. They want the Ministry of Information & Broadcasting to issue LCOs licences for 10 years.

     

    “The LCOs are registered with post offices for 1 year whereas the MSOs get the licenses for 10 years from the ministry. This is making LCO business uncertain,” Chowdhury rued.

     

    Kolkata-based MSOs when contacted said they would adhere to the rules and regulations prescribed by the authorities and ensure that digitisation of cable TV happens smoothly.

  • Den Networks reports higher revenue, lower PAT in Q3-2014

    Den Networks reports higher revenue, lower PAT in Q3-2014

    BENGALURU: Indian cable TV distribution company Den Networks Limited (Den Networks) reported 22.9 per cent consolidated revenue growth to Rs 297.24 crore in Q3-2014 as compared to the Rs 241.83 crore in Q3-2013 and a 7.5 per cent growth from Rs 276.58 crore in the immediate trailing quarter. YTD, Den Networks reported consolidated revenue of Rs 849.25 crore during nine months – 2014 which was 29 per cent more as compared to the Rs 658.54 crore during nine months (9M) – 2013. During FY 2013, Den Network’s Operating revenue was Rs 934.65 crore. 

     

    PAT (after minority interest) for the current quarter was down (59.1) per cent to Rs 7.02 crore in Q3-2014 as compared to the Rs 17.17 crore in Q3-2013 and was (37.2) per cent lower than the Rs 11.18 crore in the immediate trailing quarter. During 9M-2014, the company’s PAT at Rs 28.35 crore was down (37) per cent as compared to the Rs 44.94 crore in the corresponding nine month period of last year. 

     

    Let us look at the other Q3-2014 figures reported by Den Networks 

     

    Cable revenue for Q3 -2014 was Rs 281.00 crore as compared to Rs 229.66 crore in Q3 FY’13, up 22 per cent y-o-y and 7 per cent more than the Rs 263.32 crore in Q2-2014. Over 9M-2014, cable revenue was up 31 per cent to Rs 807.16 crore as compared to the Rs 617.18 crore in 9M-2013. 

     

    Cable EBIDTA in Q3-2014 was up 44 per cent to Rs 91.95 crore  from Rs 63.63 crore in Q3-2013 and was up 3 per cent from Rs 89.43 crore in Q2-2014.During 9M-2014 EBIDTA was 80 per cent higher at Rs 267.21 crore than the Rs 148.64 crore in 9M-2013. 

     

    Den Networks Total expense for Q3-2014 at Rs 238.63 crore was up 17.19 per cent as compared to the Rs 203.63 crore in Q3-2013 and 6.3 per cent more than the Rs 224.43 crore in Q2-2014. YTD, the company’s Total expense during 9M-2014 at Rs 692.75 crore was 23.7 per cent more than the Rs 560.20 crore in 9M-2013. The company reported Total expense of Rs 777 crore in FY 2013. 

     

    The networks content cost in Q3-2014 at Rs 95.33 crore was 15 per cent higher than the Rs 82.93 crore in Q3-2013 and was 5.3 per cent more than the Rs 90.54 crore in the immediate trailing quarter. During 9M-2014, Den Networks paid Rs 270.88 crore towards content cost, which was  19.3 per cent more than the Rs 227.03 crore in 9M-2013. During FY 2013, the company paid Rs 298.8 crore towards this cost head.

     

    Den Networks finance cost more than doubled (up 2.08 times) in Q3-2014 to Rs 24.40 crore from Rs 11.69 crore in Q3-2013 and was up 0.5 per cent from Q2-2014’s Rs 24.28 crore. YTD, in 9M-2014, the company paid Rs 696.94 crore which was 2.28 times the Rs 30.72 crore in 9M-2013. During FY 2013, finance cost was Rs 40.78 crore. 

     

    The company says that out of a total subscriber base of 1.3 crore homes, approximately 0.57 crore homes have been converted to digital. It claims to be present in 27 out of a total of 41 Phase 1 and 2 cities and approximately 0.5 crore set top boxes have been deployed in these markets.

     

    Den Networks further says that it has an estimated analog base of 0.8 crore homes in its Phase 3 and 4 markets. The company says that is well capitalised to meet the deployment requirements of its existing subscriber base in these cities. More than 0.07 crore set top boxes have already been installed and the pace of deployment is expected to pick up rapidly as the deadline approaches. The company says that it has also launched digital services in several major cities and towns of Uttar Pradesh, Maharashtra, Bihar, Rajasthan and West Bengal over the last few months.

     

    Click here for financial

  • A wrong to correct a wrong

    A wrong to correct a wrong

    MUMBAI: If you look back a few years it was the MSOs who were arm twisting the Broadcasters and carriage subsidies shot up to an estimate of about 1800-2000 crores so it was but obvious that the broadcasters had to resort to some countervailing power and adopted the age old saying of ‘in unity there is strength’ to fight back. Hence, the mergers and partnerships to create the Aggregator now termed the Aggressor!

     

    But the battle here is not between the MSO and the Broadcaster. Unfortunately, both have been caught in a situation and a created one at that. Both are responsible for this situation. The Broadcaster wanted distribution beyond available bandwidth, the MSO but naturally driven by common supply – demand market dynamics fleeced exorbitant carriage fees. To demand higher shares of which he started grabbing more territory. For doing so he gave significant concessions towards the subscription collections. Soon it reached a stage that they began to subsist on this easy money and forgot about the upward flow of subscriptions. So, the broadcasters were giving and getting back their own monies and plus or minus a little depending on the so called legacy of the channels rather than any rationale of popularity. That is where the business model started floundering. It’s not that the subscriber was getting a free view. Sure 20,000 + crore was getting collected and of course most of it in cash.

     

    So, where did all this money go? And why are both the Broadcasters and MSOs bleeding. One has to examine the value chain and leakages in the upward flow. The interface to the customer is the LCO/LMO the one who is making the collections. A reasonable share of this will need to flow upward to the broadcasters. Content too with all the competition is only getting more expensive especially with international formats and Bollywood hosts.

     

    How much should be a fair share is secondary. First, one needs to ensure that there actually is a streamlined reverse flow. The bottlenecks and leakages lie in the value chain and systems created by both the MSO and the broadcasters. In addition to the MSO in the middle between the LCO/LMO at one end and the Broadcaster at the other end, there are at least three more middlemen in the current system that prevails. The agent aggregator, their dealers and the distributor/JV partner of the MSOs. The money the consumer pays goes through five hands before what’s left will eventually reach the broadcaster. Obviously there are not one but two too many middlemen and this is where the ecosystem needs change.

     

    Now in all of this, how’s the consumer or subscriber faring? We are the cheapest cable market in the world and honestly without an iota of debate our consumers have been spoilt. For three to five dollars a month subscription, we get the most premium of content. (Given the way our rupee is depreciating we’ll soon be down to $2 subscriptions!) And for that an abundance of choice with half a dozen channels per genre. Live sports of pretty much every event around the world and movies within two months of theatrical release.

     

    Wow! Even if the Govt. is floundering in providing Roti, Kapda aur Makaan nobody is complaining about the 4th essential – Entertainment. Sure everyone’s complaining about the cost of electricity and fuel and multiple taxes but no one’s saying cut off my cable!

     

    Fortunately, we are also the 2nd largest cable and satellite market in the world and so can provide affordable entertainment and the best there is to offer. There’s enough to go around for legitimate stake holders we just need to get the business model right. Imbalances will correct themselves over time.

     

    As to the regulator and regulation, digital addressable system (DAS) is great, but for now let’s just focus on getting the boxes. Let it just be an exercise in technological evolution. Enjoy the digital experience and abundance of choice. We are a privileged lot. Trying to introduce addressability and ‘pay for what you want’ is only going to increase the consumer’s monthly outflow or severely restrict choice. When DAS gets to that stage of choosing and billing, it is not going to be a populist regulation.

     

    So Mr Khullar Sir, the aggregator has been disarmed (agent regulation), the MSO reigned in (max 50 per cent of state control) and the broadcaster chastised (12-minute ad cap). The LCO is still trying to figure out how by merely putting a box, the MSO claims the home whereas he’s the guy who has been upgrading the cables and amplifiers for over two decades. Let’s not add a confused customer to this. He’s happy leave him alone for now. Let the market dynamics come into play and let it all settle for a while. Average Revenue Per User (ARPUs) will increase but not at the cost of denying the consumer what he is already used to. Niche content, value added services and TV on the go are new revenue streams and customers will be willing to pay more for these. Affordable internet access is the key to this next phase of growth wherein traditional media and what we call new media need to converge. What will certainly be interesting is to see who will be the players here to emerge.

     

    (The author is a media observor and consultant, and the views expressed are his own.)