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Tag: MSL T20

  • CSA & GSC announce Sony Pictures Networks India as official broadcaster for MSL T20

    CSA & GSC announce Sony Pictures Networks India as official broadcaster for MSL T20

    MUMBAI: Sony Pictures Networks India Private Limited (SPN) has partnered with Cricket South Africa (CSA) along with Global Sports Commerce (GSC), the Commercial Right Holder of Mzansi Super League T20 (MSL T20) for MSL T20 in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal and Sri Lanka. SPN’s sports channels SONY SIX & SONY ESPN will telecast MSL T20 matches, including the Play Off starting on 8th November 2019 & the grand finale on 16th December 2019. Season 2 of the MSL T20 will also be available on GSC’s partner OTT Platform Cricket Gateway on app and website www.cricketgateway.com.

    The sports channels of SPN, one of India’s premium sports destination holds the broadcast rights of international cricket in various countries like Australia, South Africa, England, West Indies, Sri Lanka, Pakistan, etc.

    Speaking about the partnership, CSA Chief Executive Thabang Moroe said, "We are incredibly excited to have concluded this partnership with SPN, who will be bringing 28 matches live throughout India and the subcontinent. Our mission at Cricket South Africa is to make cricket a truly national sport of winners and accessible to all. This partnership goes a long way in showcasing the Mzansi Super League tournament and our South African culture throughout the world and this is the perfect platform for our very special flavour of cricket to reach new frontiers. We hope our new audience enjoys the matches as much as we will.”

    Sony Pictures Networks India Private Limited  Chief Revenue Officer, Distribution and Head – Sports Business Rajesh Kaul said, “The T20 format has revolutionized the game of cricket to become the most popular and lucrative form in recent years. The addition of the Mzansi Super League T20 adds to our portfolio of the best International sports content. Mzansi Super League T20 will feature household names like AB de Villiers, Chris Gayle, Jason Roy, Quinton de Kock, Alex Hales, David Miller, Dale Steyn and more who will keep our viewers engaged during the primetime telecast of this exciting tournament”

    Commenting on the association Global Sports Commerce Pte. Ltd  CEO M.S. Muralidharan said, "We are delighted to have SPN, as the broadcasting partner for the second year of MSL. Our aim is to make Mzansi Super League the second biggest cricketing league in the coming year and what better way than associating with the biggest broadcasters our country has seen. With its wide market reach in India and sub-continent and the matches availability on their Sony Liv app, this association will definitely make it better experience for the Indian fans to watch their favorite cricketers play through the MSL season."

    ITW Consulting, leading global sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships & Innovate production FZE has bagged the global Broadcast Production from Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be official International Commercial and Broadcast partner for the next four years.

  • ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

    ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

    MUMBAI: ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa (CSA) for the Mzansi Super League T20 (MSL T20), and will be the official International Commercial and Broadcast partner for the next five years respectively. The agreement runs from 2018 to 2022. GSC has bought the marketing rights and the commercial sales business of the MSL T20 in India and the rest of the global platforms along with handling the commercial syndication of the league.

    Mr. Thabang Moroe, CSA Chief Executive said, “It gives me great pleasure to welcome GSC and its affiliates on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time.”

    “As their name indicates, GSC has a global sporting presence as a major player in the organization of sporting events around the world and already has considerably experience of South African sport through their investment in Megapro and Megaview. They will assist us both financially and with expertise,” concluded Mr. Moroe.

    Commenting on the association, M.S. Muralidharan, CEO, Global Sports Commerce Pte Ltd. said, “GSC is delighted to be associated with the MSL T20 promoted by Cricket South Africa. We see this as a milestone sports asset for Africa as the Sole and Exclusive International Commercial Partner across Television, Digital, and Event Sponsorship.”

    “GSC is committed to providing to the fans of cricket – in the stadium, on the move and on the couch – an unmatched visual experience. The brands associated with the event, brought in by its premier commercial arm, ITW Consulting, will gain a superior return on their investment,” concluded Mr. Muralidharan.

    Bhairav Shanth, Managing Director and Co-Founder of ITW Consulting said, “One of the key factors contributing to ITW’s keen interest in the MSL T20 rights acquired by our partner GSC, is in having a strong sales know-how in the Rainbow nation, while also understanding the market realities there. We are confident of roping in big brand partners from India and across the globe to be a part of the MSL T20 and to celebrate the true spirit of the game which is the essence of the tournament.”